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Google Analytics

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Google Analytics allows users to measure sales & conversions, plus gain fresh insights into how visitors use sites, & how they arrived on site.

Analytics
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Market Share of Google Analytics

Current Customer(s)

7744296

Market Share (Est.)

90.12%

Ranking

#1

Top Competitors and Alternatives of Google Analytics

The top three of Google Analytics’s competitors in the Analytics category are Tableau Software with 1.01%, Vidyard with 0.82%, Mixpanel with 0.55% market share.

TechnologyDomainsMarket Share (Est.)Versus page
Tableau Software864441.01%Google Analytics vs Tableau Software
Vidyard707570.82%Google Analytics vs Vidyard
Mixpanel470310.55%Google Analytics vs Mixpanel
Agile CRM416160.48%Google Analytics vs Agile CRM
Segment357710.42%Google Analytics vs Segment
Visual Website Optimizer351200.41%Google Analytics vs Visual Website Optimizer
Smartlook328310.38%Google Analytics vs Smartlook
Leadfeeder295030.34%Google Analytics vs Leadfeeder
Amplitude282830.33%Google Analytics vs Amplitude
HeapAnalytics267830.31%Google Analytics vs HeapAnalytics
SAP Crystal Server247000.29%Google Analytics vs SAP Crystal Server
SAP Business Objects243460.28%Google Analytics vs SAP Business Objects
SEMrush226290.26%Google Analytics vs SEMrush
Campaign Monitor219710.26%Google Analytics vs Campaign Monitor
Looker180450.21%Google Analytics vs Looker
Keen IO156430.18%Google Analytics vs Keen IO
Piwik PRO148750.17%Google Analytics vs Piwik PRO
Oracle Business Intelligence139150.16%Google Analytics vs Oracle Business Intelligence
Lucky Orange128070.15%Google Analytics vs Lucky Orange
Qlik127780.15%Google Analytics vs Qlik
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Popular Comparisons

Top Competitors and Alternatives of Google Analytics

The top three of Google Analytics’s competitors in the Analytics category are Tableau Software with 1.01%, Vidyard with 0.82%, Mixpanel with 0.55% market share.

Google Analytics vs Tableau Software

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Google Analytics vs Vidyard

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Google Analytics vs Mixpanel

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Google Analytics vs Agile CRM

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Google Analytics vs Segment

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Google Analytics vs Visual Website Optimizer

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Google Analytics vs Smartlook

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Google Analytics vs Leadfeeder

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Customers of Google Analytics

Around the world in 2026, over 7655886 companies have started using Google Analytics as Analytics tool.

CustomersEmployee RangeCityRegionCountrySocial Links
HRSG10,000+KarachiSindhPakistan
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International Committee Of The Red Cross - ICRC10,000+GeneveGenevaSwitzerland
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Peel District School Board10,000+MississaugaOntarioCanada
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MINDSET10,000+SingaporeCentral SingaporeSingapore
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Lotte Confectionery10,000+SeoulSeoulKorea
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Union State of British Commonwealth10,000+United Kingdom
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Smith & Nephew10,000+WatfordEnglandUnited Kingdom
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Johnson & Wales University10,000+ProvidenceRhode IslandUnited States
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Bhagya Gold & Diamonds10,000+KollamKeralaIndia
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PT Kalbe Farma, Tbk10,000+JakartaJakartaIndonesia
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Google Analytics Customers by Products and Services

The top three products and services offering customers that use Google Analytics for Analytics are Marketing (34360), Digital Marketing (22001), Social Media (21595).

Customers

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Google Analytics Customers by Employee Size

The majority of Google Analytics's customers for the analytics category fall in the company size of 0 - 9 employees (4470871 companies), 20 - 49 employees (1572355 companies), 100 - 249 employees (533920 companies).

Employee Size

Google Analytics Customers by Geography

The top three geographies of Google Analytics for analytics are the United States with 2524275(46.71%), United Kingdom with 584004(10.81%), France with 327999(6.07%) customers respectively.

Customers

Employees of Google Analytics

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Also see other Products/Services by Google Analytics in:

Analytics
Reporting
Web Analytics
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FAQ

Find answers to the most often asked questions by users.

Who are the top Google Analytics competitors?

Google Analytics’s Top competitors in the analytics category are Tableau Software, Vidyard, Mixpanel. You can view a full list of Google Analytics competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Google Analytics and 40,000 other technologies on the internet. You can also compare Google Analytics and its feature with top competitors here : Google Analytics vs Tableau Software Google Analytics vs Vidyard Google Analytics vs Mixpanel.

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What is Google Analytics customer distribution based on company size?

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What is Google Analytics market share in the analytics?

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What are the top countries that use Google Analytics?

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What are the top industries that use Google Analytics?

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