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Google Analytics

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Google Analytics allows users to measure sales & conversions, plus gain fresh insights into how visitors use sites, & how they arrived on site.

Analytics
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Market Share of Google Analytics

Current Customer(s)

7497049

Market Share (Est.)

89.35%

Ranking

#1

Top Competitors and Alternatives of Google Analytics

The top three of Google Analytics’s competitors in the Analytics category are Tableau Software with 1.14%, Vidyard with 0.81%, Mixpanel with 0.58% market share.

TechnologyDomainsMarket Share (Est.)Versus page
Tableau Software952661.14%Google Analytics vs Tableau Software
Vidyard683780.81%Google Analytics vs Vidyard
Mixpanel483860.58%Google Analytics vs Mixpanel
Agile CRM416850.50%Google Analytics vs Agile CRM
Segment346290.41%Google Analytics vs Segment
Visual Website Optimizer345240.41%Google Analytics vs Visual Website Optimizer
SAP Crystal Server328450.39%Google Analytics vs SAP Crystal Server
Smartlook320810.38%Google Analytics vs Smartlook
Leadfeeder296780.35%Google Analytics vs Leadfeeder
SAP Business Objects281710.34%Google Analytics vs SAP Business Objects
Amplitude270760.32%Google Analytics vs Amplitude
HeapAnalytics268950.32%Google Analytics vs HeapAnalytics
SEMrush249140.30%Google Analytics vs SEMrush
Campaign Monitor230650.27%Google Analytics vs Campaign Monitor
Looker186190.22%Google Analytics vs Looker
Oracle Business Intelligence167790.20%Google Analytics vs Oracle Business Intelligence
Keen IO153590.18%Google Analytics vs Keen IO
Piwik PRO148520.18%Google Analytics vs Piwik PRO
Qlik143930.17%Google Analytics vs Qlik
Tableau Server140110.17%Google Analytics vs Tableau Server
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Popular Comparisons

Top Competitors and Alternatives of Google Analytics

The top three of Google Analytics’s competitors in the Analytics category are Tableau Software with 1.14%, Vidyard with 0.81%, Mixpanel with 0.58% market share.

Google Analytics vs Tableau Software

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Google Analytics vs Vidyard

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Google Analytics vs Mixpanel

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Google Analytics vs Agile CRM

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Google Analytics vs Segment

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Google Analytics vs Visual Website Optimizer

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Google Analytics vs SAP Crystal Server

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Google Analytics vs Smartlook

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Customers of Google Analytics

Around the world in 2025, over 7483219 companies have started using Google Analytics as Analytics tool.

CustomersEmployee RangeCityRegionCountrySocial Links
Grohe5,000 - 9,999DuesseldorfNorth Rhine-WestphaliaGermany
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Rohit Group250 - 499EdmontonAlbertaCanada
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The Branding Journal0 - 9San FranciscoCaliforniaUnited States
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Mallette1,000 - 4,999QuebecQuebecCanada
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The Design Project20 - 49MiamiFloridaUnited States
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Cognizant Netcentric1,000 - 4,999ZurichZurichSwitzerland
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American Traffic Safety Services Association20 - 49FredericksburgVirginiaUnited States
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Telenor10,000+LysakerAkershusNorway
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Hyro100 - 249New York CityNew YorkUnited States
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FUNDACION SALUD Y COMUNIDAD1,000 - 4,999BarcelonaCataloniaSpain
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Google Analytics Customers by Products and Services

The top three products and services offering customers that use Google Analytics for Analytics are Marketing (35290), Digital Marketing (22697), Social Media (22269).

Customers

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Google Analytics Customers by Employee Size

The majority of Google Analytics's customers for the analytics category fall in the company size of 0 - 9 employees (4396578 companies), 20 - 49 employees (1551014 companies), 100 - 249 employees (514997 companies).

Employee Size

Google Analytics Customers by Geography

The top three geographies of Google Analytics for analytics are the United States with 2468081(46.75%), United Kingdom with 570630(10.81%), France with 316869(6.00%) customers respectively.

Customers

Employees of Google Analytics

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Also see other Products/Services by Google Analytics in:

Reporting
Web Analytics
Analytics
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FAQ

Find answers to the most often asked questions by users.

Who are the top Google Analytics competitors?

Google Analytics’s Top competitors in the analytics category are Tableau Software, Vidyard, Mixpanel. You can view a full list of Google Analytics competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Google Analytics and 40,000 other technologies on the internet. You can also compare Google Analytics and its feature with top competitors here : Google Analytics vs Tableau Software Google Analytics vs Vidyard Google Analytics vs Mixpanel.

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What is Google Analytics customer distribution based on company size?

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What is Google Analytics market share in the analytics?

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What are the top countries that use Google Analytics?

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What are the top industries that use Google Analytics?

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