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Google Analytics

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Google Analytics allows users to measure sales & conversions, plus gain fresh insights into how visitors use sites, & how they arrived on site.

Analytics
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Market Share of Google Analytics

Current Customer(s)

7396972

Market Share (Est.)

89.85%

Ranking

#1

Top Competitors and Alternatives of Google Analytics

The top three of Google Analytics’s competitors in the Analytics category are Tableau Software with 1.06%, Vidyard with 0.81%, Mixpanel with 0.57% market share.

TechnologyDomainsMarket Share (Est.)Versus page
Tableau Software872731.06%Google Analytics vs Tableau Software
Vidyard662740.81%Google Analytics vs Vidyard
Mixpanel469460.57%Google Analytics vs Mixpanel
Agile CRM416270.51%Google Analytics vs Agile CRM
Segment337710.41%Google Analytics vs Segment
Visual Website Optimizer335960.41%Google Analytics vs Visual Website Optimizer
Smartlook314190.38%Google Analytics vs Smartlook
Leadfeeder291580.35%Google Analytics vs Leadfeeder
HeapAnalytics262580.32%Google Analytics vs HeapAnalytics
Amplitude262200.32%Google Analytics vs Amplitude
SAP Crystal Server250710.30%Google Analytics vs SAP Crystal Server
SAP Business Objects247060.30%Google Analytics vs SAP Business Objects
SEMrush226840.28%Google Analytics vs SEMrush
Campaign Monitor221400.27%Google Analytics vs Campaign Monitor
Looker181050.22%Google Analytics vs Looker
Keen IO153090.19%Google Analytics vs Keen IO
Piwik PRO146340.18%Google Analytics vs Piwik PRO
Oracle Business Intelligence141590.17%Google Analytics vs Oracle Business Intelligence
Qlik129460.16%Google Analytics vs Qlik
Lucky Orange125730.15%Google Analytics vs Lucky Orange
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Popular Comparisons

Top Competitors and Alternatives of Google Analytics

The top three of Google Analytics’s competitors in the Analytics category are Tableau Software with 1.06%, Vidyard with 0.81%, Mixpanel with 0.57% market share.

Google Analytics vs Tableau Software

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Google Analytics vs Vidyard

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Google Analytics vs Mixpanel

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Google Analytics vs Agile CRM

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Google Analytics vs Segment

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Google Analytics vs Visual Website Optimizer

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Google Analytics vs Smartlook

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Google Analytics vs Leadfeeder

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Customers of Google Analytics

Around the world in 2026, over 7343081 companies have started using Google Analytics as Analytics tool.

CustomersEmployee RangeCityRegionCountrySocial Links
Presbyterian Healthcare Services10,000+AlbuquerqueNew MexicoUnited States
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FOTILE10,000+NingboZhejiangPeople's Republic of China
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InfoMoney10,000+Sao PauloSao PauloBrazil
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Swiss University Sports10,000+Sankt GallenSaint GallenSwitzerland
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Townsend Harris Alumni Association10,000+New York CityNew YorkUnited States
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Keller Williams Realty Southeast Region10,000+AtlantaGeorgiaUnited States
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Nextgen Technologies Inc10,000+San JoseCaliforniaUnited States
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SBI Life Insurance Co. Ltd.10,000+MumbaiMaharashtraIndia
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Dainik Bhaskar Hindi (दैनिक भास्कर हिंदी)10,000+JabalpurMadhya PradeshIndia
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RIVIGO10,000+GurgaonHaryanaIndia
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Google Analytics Customers by Products and Services

The top three products and services offering customers that use Google Analytics for Analytics are Marketing (34530), Digital Marketing (22075), Social Media (21677).

Customers

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Google Analytics Customers by Employee Size

The majority of Google Analytics's customers for the analytics category fall in the company size of 0 - 9 employees (4275897 companies), 20 - 49 employees (1539929 companies), 100 - 249 employees (521154 companies).

Employee Size

Google Analytics Customers by Geography

The top three geographies of Google Analytics for analytics are the United States with 2410063(46.50%), United Kingdom with 563007(10.86%), Germany with 312173(6.02%) customers respectively.

Customers

Employees of Google Analytics

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Also see other Products/Services by Google Analytics in:

Reporting
Web Analytics
Analytics
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FAQ

Find answers to the most often asked questions by users.

Who are the top Google Analytics competitors?

Google Analytics’s Top competitors in the analytics category are Tableau Software, Vidyard, Mixpanel. You can view a full list of Google Analytics competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Google Analytics and 40,000 other technologies on the internet. You can also compare Google Analytics and its feature with top competitors here : Google Analytics vs Tableau Software Google Analytics vs Vidyard Google Analytics vs Mixpanel.

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What is Google Analytics customer distribution based on company size?

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What is Google Analytics market share in the analytics?

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What are the top countries that use Google Analytics?

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What are the top industries that use Google Analytics?

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