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Google Analytics

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Google Analytics allows users to measure sales & conversions, plus gain fresh insights into how visitors use sites, & how they arrived on site.

Analytics
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Market Share of Google Analytics

Current Customer(s)

6685168

Market Share (Est.)

91.39%

Ranking

#1

Top Competitors and Alternatives of Google Analytics

The top three of Google Analytics’s competitors in the Analytics category are Tableau Software with 0.73%, Mixpanel with 0.61%, Segment with 0.51% market share.

TechnologyDomainsMarket Share (Est.)Versus page
Tableau Software536620.73%Google Analytics vs Tableau Software
Mixpanel446230.61%Google Analytics vs Mixpanel
Segment376410.51%Google Analytics vs Segment
Visual Website Optimizer334930.46%Google Analytics vs Visual Website Optimizer
Smartlook284230.39%Google Analytics vs Smartlook
Leadfeeder281240.38%Google Analytics vs Leadfeeder
Agile CRM279360.38%Google Analytics vs Agile CRM
HeapAnalytics267820.37%Google Analytics vs HeapAnalytics
Vidyard255080.35%Google Analytics vs Vidyard
Campaign Monitor239990.33%Google Analytics vs Campaign Monitor
SAP Crystal Server198770.27%Google Analytics vs SAP Crystal Server
SAP Business Objects177470.24%Google Analytics vs SAP Business Objects
Amplitude160370.22%Google Analytics vs Amplitude
SEMrush149740.20%Google Analytics vs SEMrush
Magento Business Intelligence138510.19%Google Analytics vs Magento Business Intelligence
Keen IO138120.19%Google Analytics vs Keen IO
Lucky Orange128290.18%Google Analytics vs Lucky Orange
Piwik PRO123230.17%Google Analytics vs Piwik PRO
Siteimprove105570.14%Google Analytics vs Siteimprove
Oracle Business Intelligence104140.14%Google Analytics vs Oracle Business Intelligence
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Popular Comparisons

Top Competitors and Alternatives of Google Analytics

The top three of Google Analytics’s competitors in the Analytics category are Tableau Software with 0.73%, Mixpanel with 0.61%, Segment with 0.51% market share.

Google Analytics vs Tableau Software

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Google Analytics vs Mixpanel

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Google Analytics vs Segment

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Google Analytics vs Visual Website Optimizer

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Google Analytics vs Smartlook

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Google Analytics vs Leadfeeder

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Google Analytics vs Agile CRM

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Google Analytics vs HeapAnalytics

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Customers of Google Analytics

Around the world in 2025, over 6685163 companies have started using Google Analytics as Analytics tool.

CustomersEmployee RangeCityRegionCountrySocial Links
Pentair10,000+LondonEnglandUnited Kingdom
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Standard Industries10,000+New York CityNew YorkUnited States
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Hainan Airlines Co Ltd10,000+HaikouHainanPeople's Republic of China
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NFI Group10,000+WinnipegManitobaCanada
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Dairy Queen10,000+BloomingtonMinnesotaUnited States
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Lawson, Inc.10,000+TokyoTokyoJapan
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Garena10,000+SingaporeCentral SingaporeSingapore
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Stanley Black & Decker10,000+New BritainConnecticutUnited States
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Honda10,000+TorranceCaliforniaUnited States
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Kumho Tire10,000+SeoulSeoulKorea
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Google Analytics Customers by Products and Services

The top three products and services offering customers that use Google Analytics for Analytics are Marketing (36863), Digital Marketing (23388), Social Media (23080).

Customers

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Google Analytics Customers by Employee Size

The majority of Google Analytics's customers for the analytics category fall in the company size of 0 - 9 employees (3332941 companies), 20 - 49 employees (1413964 companies), 10 - 19 employees (800332 companies).

Employee Size

Google Analytics Customers by Geography

The top three geographies of Google Analytics for analytics are the United States with 2347180(48.86%), United Kingdom with 509391(10.60%), Germany with 276799(5.76%) customers respectively.

Customers

Employees of Google Analytics

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Also see other Products/Services by Google Analytics in:

Reporting
Dashboard
Web Analytics
Analytics

FAQ

Find answers to the most often asked questions by users.

Who are the top Google Analytics competitors?

Google Analytics’s Top competitors in the analytics category are Tableau Software, Mixpanel, Segment. You can view a full list of Google Analytics competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Google Analytics and 40,000 other technologies on the internet. You can also compare Google Analytics and its feature with top competitors here : Google Analytics vs Tableau Software Google Analytics vs Mixpanel Google Analytics vs Segment.

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What is Google Analytics customer distribution based on company size?

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What is Google Analytics market share in the analytics?

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What are the top countries that use Google Analytics?

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What are the top industries that use Google Analytics?

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