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Google Analytics

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Google Analytics allows users to measure sales & conversions, plus gain fresh insights into how visitors use sites, & how they arrived on site.

Analytics
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Market Share of Google Analytics

Current Customer(s)

6662574

Market Share (Est.)

91.69%

Ranking

#1

Top Competitors and Alternatives of Google Analytics

The top three of Google Analytics’s competitors in the Analytics category are Tableau Software with 0.68%, Mixpanel with 0.59%, Visual Website Optimizer with 0.46% market share.

TechnologyDomainsMarket Share (Est.)Versus page
Tableau Software496730.68%Google Analytics vs Tableau Software
Mixpanel426740.59%Google Analytics vs Mixpanel
Visual Website Optimizer332550.46%Google Analytics vs Visual Website Optimizer
Segment316020.43%Google Analytics vs Segment
Smartlook280980.39%Google Analytics vs Smartlook
Agile CRM279510.38%Google Analytics vs Agile CRM
Leadfeeder277740.38%Google Analytics vs Leadfeeder
HeapAnalytics264040.36%Google Analytics vs HeapAnalytics
Vidyard247010.34%Google Analytics vs Vidyard
Campaign Monitor238090.33%Google Analytics vs Campaign Monitor
SAP Crystal Server198460.27%Google Analytics vs SAP Crystal Server
SAP Business Objects163570.23%Google Analytics vs SAP Business Objects
Amplitude154260.21%Google Analytics vs Amplitude
SEMrush144910.20%Google Analytics vs SEMrush
Keen IO138210.19%Google Analytics vs Keen IO
Magento Business Intelligence135640.19%Google Analytics vs Magento Business Intelligence
Lucky Orange124660.17%Google Analytics vs Lucky Orange
Piwik PRO123580.17%Google Analytics vs Piwik PRO
Siteimprove104220.14%Google Analytics vs Siteimprove
Oracle Business Intelligence97520.13%Google Analytics vs Oracle Business Intelligence
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Popular Comparisons

Top Competitors and Alternatives of Google Analytics

The top three of Google Analytics’s competitors in the Analytics category are Tableau Software with 0.68%, Mixpanel with 0.59%, Visual Website Optimizer with 0.46% market share.

Google Analytics vs Tableau Software

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Google Analytics vs Mixpanel

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Google Analytics vs Visual Website Optimizer

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Google Analytics vs Segment

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Google Analytics vs Smartlook

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Google Analytics vs Agile CRM

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Google Analytics vs Leadfeeder

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Google Analytics vs HeapAnalytics

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Customers of Google Analytics

Around the world in 2025, over 6662564 companies have started using Google Analytics as Analytics tool.

CustomersEmployee RangeCityRegionCountrySocial Links
Office Depot10,000+Boca RatonFloridaUnited States
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Sumitomo Corp.10,000+TokyoTokyoJapan
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World Bank10,000+Washington, D.C.Washington, D.C.United States
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Demant10,000+SmorumnedreCapital RegionDenmark
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County Of Los Angeles10,000+Los AngelesCaliforniaUnited States
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University Of Arizona10,000+TucsonArizonaUnited States
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World Wide Technology10,000+Maryland HeightsMissouriUnited States
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Cook County Government10,000+ChicagoIllinoisUnited States
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Resorts World Sentosa10,000+SingaporeCentral SingaporeSingapore
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Save Mart Supermarkets10,000+ModestoCaliforniaUnited States
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Google Analytics Customers by Products and Services

The top three products and services offering customers that use Google Analytics for Analytics are Marketing (36621), Digital Marketing (23148), Social Media (22923).

Customers

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Google Analytics Customers by Employee Size

The majority of Google Analytics's customers for the analytics category fall in the company size of 0 - 9 employees (3323816 companies), 20 - 49 employees (1408683 companies), 10 - 19 employees (797965 companies).

Employee Size

Google Analytics Customers by Geography

The top three geographies of Google Analytics for analytics are the United States with 2338921(48.86%), United Kingdom with 507399(10.60%), Germany with 275324(5.75%) customers respectively.

Customers

Employees of Google Analytics

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Also see other Products/Services by Google Analytics in:

Reporting
Dashboard
Analytics
Web Analytics

FAQ

Find answers to the most often asked questions by users.

Who are the top Google Analytics competitors?

Google Analytics’s Top competitors in the analytics category are Tableau Software, Mixpanel, Visual Website Optimizer. You can view a full list of Google Analytics competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Google Analytics and 40,000 other technologies on the internet. You can also compare Google Analytics and its feature with top competitors here : Google Analytics vs Tableau Software Google Analytics vs Mixpanel Google Analytics vs Visual Website Optimizer.

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What is Google Analytics customer distribution based on company size?

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What is Google Analytics market share in the analytics?

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What are the top countries that use Google Analytics?

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What are the top industries that use Google Analytics?

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