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Google Analytics

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Google Analytics allows users to measure sales & conversions, plus gain fresh insights into how visitors use sites, & how they arrived on site.

Analytics
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Market Share of Google Analytics

Current Customer(s)

6564075

Market Share (Est.)

90.95%

Ranking

#1

Top Competitors and Alternatives of Google Analytics

The top three of Google Analytics’s competitors in the Analytics category are Vidyard with 0.74%, Tableau Software with 0.72%, Agile CRM with 0.61% market share.

TechnologyDomainsMarket Share (Est.)Versus page
Vidyard534760.74%Google Analytics vs Vidyard
Tableau Software521600.72%Google Analytics vs Tableau Software
Agile CRM441040.61%Google Analytics vs Agile CRM
Mixpanel414040.57%Google Analytics vs Mixpanel
Visual Website Optimizer327420.45%Google Analytics vs Visual Website Optimizer
Segment298420.41%Google Analytics vs Segment
Smartlook279510.39%Google Analytics vs Smartlook
Leadfeeder273370.38%Google Analytics vs Leadfeeder
HeapAnalytics255480.35%Google Analytics vs HeapAnalytics
Campaign Monitor220740.31%Google Analytics vs Campaign Monitor
SAP Crystal Server196910.27%Google Analytics vs SAP Crystal Server
SAP Business Objects173180.24%Google Analytics vs SAP Business Objects
Amplitude160640.22%Google Analytics vs Amplitude
SEMrush153870.21%Google Analytics vs SEMrush
Piwik PRO142660.20%Google Analytics vs Piwik PRO
Keen IO136540.19%Google Analytics vs Keen IO
Magento Business Intelligence125520.17%Google Analytics vs Magento Business Intelligence
Lucky Orange123080.17%Google Analytics vs Lucky Orange
Oracle Business Intelligence98240.14%Google Analytics vs Oracle Business Intelligence
Siteimprove92890.13%Google Analytics vs Siteimprove
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Popular Comparisons

Top Competitors and Alternatives of Google Analytics

The top three of Google Analytics’s competitors in the Analytics category are Vidyard with 0.74%, Tableau Software with 0.72%, Agile CRM with 0.61% market share.

Google Analytics vs Vidyard

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Google Analytics vs Tableau Software

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Google Analytics vs Agile CRM

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Google Analytics vs Mixpanel

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Google Analytics vs Visual Website Optimizer

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Google Analytics vs Segment

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Google Analytics vs Smartlook

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Google Analytics vs Leadfeeder

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Customers of Google Analytics

Around the world in 2025, over 6444725 companies have started using Google Analytics as Analytics tool.

CustomersEmployee RangeCityRegionCountrySocial Links
DP Retail10,000+MumbaiMaharashtraIndia
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Sindipetro Caxias10,000+Duque de CaxiasRio de JaneiroBrazil
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Al Dhannah Hospital10,000+Abu DhabiAbu DhabiUnited Arab Emirates
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Nigerian Air Force10,000+AbujaFCTNigeria
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Macquarie Group10,000+SydneyNew South WalesAustralia
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Fundación Teletón10,000+TlalnepantlaMexicoMexico
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Xerox10,000+NorwalkConnecticutUnited States
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Nspira10,000+HyderabadTelanganaIndia
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Goodwill Industries International10,000+RockvilleMarylandUnited States
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Charlotte - Mecklenburg Schools10,000+CharlotteNorth CarolinaUnited States
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Google Analytics Customers by Products and Services

The top three products and services offering customers that use Google Analytics for Analytics are Marketing (34979), Digital Marketing (22112), Social Media (22023).

Customers

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Google Analytics Customers by Employee Size

The majority of Google Analytics's customers for the analytics category fall in the company size of 0 - 9 employees (3624541 companies), 20 - 49 employees (1468915 companies), 100 - 249 employees (492683 companies).

Employee Size

Google Analytics Customers by Geography

The top three geographies of Google Analytics for analytics are the United States with 2256913(48.88%), United Kingdom with 484944(10.50%), Canada with 258026(5.59%) customers respectively.

Customers

Employees of Google Analytics

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Also see other Products/Services by Google Analytics in:

Reporting
Dashboard
Analytics
Web Analytics

FAQ

Find answers to the most often asked questions by users.

Who are the top Google Analytics competitors?

Google Analytics’s Top competitors in the analytics category are Vidyard, Tableau Software, Agile CRM. You can view a full list of Google Analytics competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Google Analytics and 40,000 other technologies on the internet. You can also compare Google Analytics and its feature with top competitors here : Google Analytics vs Vidyard Google Analytics vs Tableau Software Google Analytics vs Agile CRM.

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What is Google Analytics customer distribution based on company size?

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What is Google Analytics market share in the analytics?

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What are the top countries that use Google Analytics?

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What are the top industries that use Google Analytics?

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