Solutions

6sense Revenue AI™ for Marketing

6sense Revenue AI™ for Sales

Copied

A/B Testing

Q: How many companies use A/B Testing software these days?

Around the world in 2026, over 115,163 companies are currently using one or more A/B Testing software. Out of these, there are 88,499 companies using A/B Testing tools that are originally from the United States.

Q: Which company has the most significant market share in the A/B Testing software space?

The top few companies that have the most significant market share in the A/B Testing space are Optimizely with 33.90% of market share, Crazy Egg with 21.61% of market share, Zoho PageSense with 11.74% of market share. Check for other A/B Testing technologies market share here.

Q: What are the top industries that usually use A/B Testing softwares?

The top industries that use A/B Testing software are Marketing (1,522), Digital Marketing (1,411), Seo (1,044).

Gain market share and customer base information about the top A/B Testing software. Check out our list of A/B Testing Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies Tracked

166950

Companies Tracked

Categories related to A/B Testing

Test Automation

Performance And Load Testing

A/B Testing

Testing And QA

Application Testing

Top 5 A/B Testing technologies in 2026

Over 166950 companies are using A/B Testing tools. Optimizely with 33.90% market share (56588 customers), Crazy Egg with 21.61% market share (36081 customers), Zoho PageSense with 11.74% market share (19592 customers).

Technology

Market Share (Est.)

Customers

Optimizely

33.90%

56588

Crazy Egg

21.61%

36081

Zoho PageSense

11.74%

19592

Hello Bar

8.86%

14789

Adobe Target

5.87%

9803

Others

18.03%

30097

A/B Testing Customers by Employee Size

The majority of A/B Testing category falls in the company size of 0 - 9 employees (70248 companies), 20 - 49 employees (37196 companies), 100 - 249 employees (19348 companies).

Employee Size

A/B Testing Customers by Geography

Companies using A/B Testing technology software are majorly from the United States with 88499 (62.53%), United Kingdom with 11700 (8.27%), Brazil with 10872 (7.68%) customers respectively.

Customers

Sign up for 6sense Revenue AI™ to get FREE verified B2B contact data.

A/B Testing Customers by Industry

Top industries that use A/B Testing for Marketing (1522), Digital Marketing (1411), Seo (1044).

Customers

Market Share for Top A/B Testing Technologies

Analyze the market share of popular A/B Testing technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Optimizely	56588	33.90
2	Crazy Egg	36081	21.61
3	Zoho PageSense	19592	11.74
4	Hello Bar	14789	8.86
5	Adobe Target	9803	5.87
6	AB Tasty	5323	3.19
7	SiteSpect	4380	2.62
8	Ezoic	3928	2.35
9	Kameleoon	2985	1.79
10	SpeedCurve	2846	1.70
11	Insider	2343	1.40
12	Statsig	2318	1.39
13	Webtrends	2112	1.27
14	Omniconvert	848	0.51
15	VWO Testing	802	0.48
16	Justuno	555	0.33
17	SiteGainer	489	0.29
18	Zarget	205	0.12
19	Plumb5	156	0.09
20	Cloud.IQ	146	0.09
21	Persado	134	0.08
22	UsabilityHub	87	0.05
23	Convert Experiences	66	0.04
24	Oracle Maxymiser	65	0.04
25	Cordial	61	0.04
26	ion interactive	49	0.03
27	Splitly	31	0.02
28	PageWiz	25	0.01
29	Nelio A/B Testing	20	0.01
30	VWO FullStack	19	0.01
31	Convertize	18	0.01
32	Lander	10	0.01
33	Experiment Engine	10	0.01
34	Maxymizely	9	0.01
35	Conductrics	8	0.00
36	8Seconds	8	0.00
37	Optimizely Web Experimentation	8	0.00
38	Clickthroo	5	0.00
39	SparkPage	5	0.00
40	RankScience	3	0.00
41	EyesDecide	3	0.00
42	AdBasis	3	0.00
43	Payboard	3	0.00
44	CBSplit	3	0.00
45	HumCommerce	2	0.00
46	Omniata	2	0.00
47	Ometrics	2	0.00
48	OpenText Optimost	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top A/B Testing software market leaders?

Top leaders in the category for A/B Testing software are Optimizely, Crazy Egg, Zoho PageSense. Here, you can view a full list of A/B Testing tools in the market.