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A/B Testing

Q: How many companies use A/B Testing software these days?

Around the world in 2024, over 111,391 companies are currently using one or more A/B Testing software. Out of these, there are 82,612 companies using A/B Testing tools that are originally from the United States.

Q: Which company has the most significant market share in the A/B Testing software space?

The top few companies that have the most significant market share in the A/B Testing space are Optimizely with 32.09% of market share, Crazy Egg with 26.98% of market share, Zoho PageSense with 9.15% of market share. Check for other A/B Testing technologies market share here.

Q: What are the top industries that usually use A/B Testing softwares?

The top industries that use A/B Testing software are Marketing (1,720), Digital Marketing (1,434), Social Media (1,166).

Gain market share and customer base information about the top A/B Testing software. Check out our list of A/B Testing Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies Tracked

145051

Companies Tracked

Categories related to A/B Testing

Test Automation

A/B Testing

Performance And Load Testing

Application Testing

Testing And QA

Top 5 A/B Testing technologies in 2024

Over 145051 companies are using A/B Testing tools. Optimizely with 32.09% market share (46551 customers), Crazy Egg with 26.98% market share (39130 customers), Zoho PageSense with 9.15% market share (13275 customers).

Technology

Market Share (Est.)

Customers

Optimizely

32.09%

46551

Crazy Egg

26.98%

39130

Zoho PageSense

9.15%

13275

Hello Bar

8.26%

11978

Adobe Target

4.13%

5986

Others

19.39%

28131

A/B Testing Customers by Employee Size

The majority of A/B Testing category falls in the company size of 0 - 9 employees (54564 companies), 20 - 49 employees (27462 companies), 10 - 19 employees (16567 companies).

Employee Size

A/B Testing Customers by Geography

Companies using A/B Testing technology software are majorly from the United States with 82612 (65.77%), United Kingdom with 10237 (8.15%), Brazil with 5867 (4.67%) customers respectively.

Customers

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A/B Testing Customers by Industry

Top industries that use A/B Testing for Marketing (1720), Digital Marketing (1434), Social Media (1166).

Customers

Market Share for Top A/B Testing Technologies

Analyze the market share of popular A/B Testing technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Optimizely	46551	32.09
2	Crazy Egg	39130	26.98
3	Zoho PageSense	13275	9.15
4	Hello Bar	11978	8.26
5	Adobe Target	5986	4.13
6	Ezoic	4839	3.34
7	AB Tasty	4741	3.27
8	SiteSpect	4503	3.10
9	SpeedCurve	3549	2.45
10	Webtrends	2638	1.82
11	Kameleoon	2485	1.71
12	Insider	1456	1.00
13	Justuno	1089	0.75
14	Omniconvert	833	0.57
15	VWO Testing	409	0.28
16	SiteGainer	387	0.27
17	Zarget	351	0.24
18	Cloud.IQ	159	0.11
19	UsabilityHub	84	0.06
20	Oracle Maxymiser	84	0.06
21	Plumb5	77	0.05
22	Cordial	75	0.05
23	Persado	63	0.04
24	Convert Experiences	41	0.03
25	PageWiz	39	0.03
26	ion interactive	37	0.03
27	Splitly	35	0.02
28	Convertize	19	0.01
29	Experiment Engine	17	0.01
30	Maxymizely	14	0.01
31	HumCommerce	12	0.01
32	Lander	11	0.01
33	Clickthroo	11	0.01
34	AdBasis	10	0.01
35	8Seconds	9	0.01
36	SparkPage	8	0.01
37	EyesDecide	8	0.01
38	Conductrics	6	0.00
39	invesp Pii Testing Engine	5	0.00
40	Omniata	4	0.00
41	Payboard	4	0.00
42	GrowthGiant	3	0.00
43	OpenText Optimost	3	0.00
44	BeamPulse	3	0.00
45	Appiterate	2	0.00
46	RankScience	2	0.00
47	Ometrics	2	0.00
48	Proctor by Indeed	2	0.00
49	CBSplit	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top A/B Testing software market leaders?

Top leaders in the category for A/B Testing software are Optimizely, Crazy Egg, Zoho PageSense. Here, you can view a full list of A/B Testing tools in the market.