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A/B Testing

Q: How many companies use A/B Testing software these days?

Around the world in 2025, over 120,922 companies are currently using one or more A/B Testing software. Out of these, there are 93,126 companies using A/B Testing tools that are originally from the United States.

Q: Which company has the most significant market share in the A/B Testing software space?

The top few companies that have the most significant market share in the A/B Testing space are Optimizely with 33.48% of market share, Crazy Egg with 21.35% of market share, Zoho PageSense with 11.50% of market share. Check for other A/B Testing technologies market share here.

Q: What are the top industries that usually use A/B Testing softwares?

The top industries that use A/B Testing software are Marketing (1,654), Digital Marketing (1,548), Social Media (1,171).

Gain market share and customer base information about the top A/B Testing software. Check out our list of A/B Testing Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies Tracked

173510

Companies Tracked

Categories related to A/B Testing

Test Automation

Performance And Load Testing

A/B Testing

Testing And QA

Application Testing

Top 5 A/B Testing technologies in 2025

Over 173510 companies are using A/B Testing tools. Optimizely with 33.48% market share (58089 customers), Crazy Egg with 21.35% market share (37040 customers), Zoho PageSense with 11.50% market share (19950 customers).

Technology

Market Share (Est.)

Customers

Optimizely

33.48%

58089

Crazy Egg

21.35%

37040

Zoho PageSense

11.50%

19950

Hello Bar

8.67%

15047

Adobe Target

6.76%

11723

Others

18.25%

31661

A/B Testing Customers by Employee Size

The majority of A/B Testing category falls in the company size of 0 - 9 employees (74202 companies), 20 - 49 employees (38698 companies), 100 - 249 employees (20080 companies).

Employee Size

A/B Testing Customers by Geography

Companies using A/B Testing technology software are majorly from the United States with 93126 (62.65%), United Kingdom with 12368 (8.32%), Brazil with 11061 (7.44%) customers respectively.

Customers

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A/B Testing Customers by Industry

Top industries that use A/B Testing for Marketing (1654), Digital Marketing (1548), Social Media (1171).

Customers

Market Share for Top A/B Testing Technologies

Analyze the market share of popular A/B Testing technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Optimizely	58089	33.48
2	Crazy Egg	37040	21.35
3	Zoho PageSense	19950	11.50
4	Hello Bar	15047	8.67
5	Adobe Target	11723	6.76
6	AB Tasty	5483	3.16
7	SiteSpect	4419	2.55
8	Ezoic	4088	2.36
9	Kameleoon	3071	1.77
10	SpeedCurve	2939	1.69
11	Webtrends	2711	1.56
12	Insider	2435	1.40
13	Statsig	2333	1.34
14	VWO Testing	989	0.57
15	Omniconvert	855	0.49
16	Justuno	582	0.34
17	SiteGainer	501	0.29
18	Zarget	208	0.12
19	Plumb5	161	0.09
20	Cloud.IQ	157	0.09
21	Persado	155	0.09
22	UsabilityHub	108	0.06
23	Oracle Maxymiser	85	0.05
24	Cordial	64	0.04
25	Convert Experiences	62	0.04
26	ion interactive	45	0.03
27	Splitly	31	0.02
28	PageWiz	26	0.01
29	Nelio A/B Testing	19	0.01
30	Convertize	18	0.01
31	Conductrics	15	0.01
32	HumCommerce	13	0.01
33	VWO FullStack	13	0.01
34	Lander	11	0.01
35	Experiment Engine	10	0.01
36	Maxymizely	9	0.01
37	8Seconds	8	0.00
38	Clickthroo	6	0.00
39	RankScience	5	0.00
40	SparkPage	5	0.00
41	EyesDecide	3	0.00
42	OpenText Optimost	3	0.00
43	AdBasis	3	0.00
44	Payboard	3	0.00
45	CBSplit	3	0.00
46	GrowthGiant	2	0.00
47	Omniata	2	0.00
48	Ometrics	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top A/B Testing software market leaders?

Top leaders in the category for A/B Testing software are Optimizely, Crazy Egg, Zoho PageSense. Here, you can view a full list of A/B Testing tools in the market.