A/B Testing

Gain market share and customer base information about the top A/B Testing software. Check out our list of A/B Testing Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

48

Technologies Tracked

161818

Companies Tracked

Categories related to A/B Testing

Test Automation
Performance And Load Testing
A/B Testing
Testing And QA
Application Testing

Top 5 A/B Testing technologies in 2025

Over 161818 companies are using A/B Testing tools. Optimizely with 35.18% market share (56929 customers), Crazy Egg with 23.53% market share (38075 customers), Zoho PageSense with 10.55% market share (17066 customers).

Technology

Market Share (Est.)

Customers

  • Optimizely

    35.18%

    56929

  • Crazy Egg

    23.53%

    38075

  • Zoho PageSense

    10.55%

    17066

  • Hello Bar

    8.75%

    14165

  • Adobe Target

    3.82%

    6186

  • Others

    18.17%

    29397

  • A/B Testing Customers by Employee Size

    The majority of A/B Testing category falls in the company size of 0 - 9 employees (58723 companies), 20 - 49 employees (36251 companies), 100 - 249 employees (17404 companies).

    Employee Size

    A/B Testing Customers by Geography

    Companies using A/B Testing technology software are majorly from the United States with 92782 (65.73%), United Kingdom with 10857 (7.69%), Brazil with 8872 (6.29%) customers respectively.

    Customers

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    A/B Testing Customers by Industry

    Top industries that use A/B Testing for Marketing (1562), Digital Marketing (1272), Education (1135).

    Customers

    Market Share for Top A/B Testing Technologies

    Analyze the market share of popular A/B Testing technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

    Ranking
    Technology
    Customers
    Market share(Est.)(%)
    1Optimizely5692935.18
    2Crazy Egg3807523.53
    3Zoho PageSense1706610.55
    4Hello Bar141658.75
    5Adobe Target61863.82
    6Ezoic51493.18
    7AB Tasty46712.89
    8SiteSpect43932.71
    9SpeedCurve27681.71
    10Kameleoon26281.62
    11Webtrends19261.19
    12Statsig18601.15
    13Insider15160.94
    14Justuno11020.68
    15Omniconvert7530.47
    16VWO Testing6480.40
    17Conductrics5340.33
    18SiteGainer3600.22
    19Zarget3050.19
    20Plumb51470.09
    21Cloud.IQ1070.07
    22Persado940.06
    23UsabilityHub720.04
    24Oracle Maxymiser600.04
    25Splitly370.02
    26Convert Experiences370.02
    27Cordial330.02
    28ion interactive310.02
    29PageWiz250.02
    30Convertize180.01
    31Experiment Engine150.01
    32Maxymizely150.01
    33EyesDecide130.01
    34Lander120.01
    35HumCommerce100.01
    36SparkPage100.01
    37Clickthroo90.01
    38Nelio A/B Testing80.00
    398Seconds60.00
    40AdBasis40.00
    41GrowthGiant30.00
    42Proctor by Indeed30.00
    43OpenText Optimost30.00
    44invesp Pii Testing Engine30.00
    45Payboard30.00
    46RankScience20.00
    47Ometrics20.00
    48CBSplit20.00

    FAQ

    Find answers to the most often asked questions by users.

    Who are the top A/B Testing software market leaders?

    Top leaders in the category for A/B Testing software are Optimizely, Crazy Egg, Zoho PageSense. Here, you can view a full list of A/B Testing tools in the market.

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    How many companies use A/B Testing software these days?

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    Which company has the most significant market share in the A/B Testing software space?

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    What are the top industries that usually use A/B Testing softwares?

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    Popular Comparisons

    Optimizely vs Crazy Egg

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