A/B Testing

Gain market share and customer base information about the top A/B Testing software. Check out our list of A/B Testing Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies

126015

Companies

Movements

Categories related to A/B Testing

Top 5 A/B Testing technologies in 2023

Over 126,015 companies are using A/B Testing tools. Crazy Egg with 29.46% market share (37,118 customers), Optimizely with 28.33% market share (35,704 customers), Zoho PageSense with 7.55% market share (9,511 customers),

Crazy Egg

29.46 %

Market Share

37118

Customers
Optimizely

28.33 %

Market Share

35704

Customers
Zoho PageSense

7.55 %

Market Share

9511

Customers
Hello Bar

5.56 %

Market Share

7012

Customers
Adobe Target

5.11 %

Market Share

6440

Customers
Others

23.99 %

Market Share

30230

Customers

A/B Testing Customers by Employee Size

The majority of A/B Testing category falls in the company size of 0 - 9 employees (74,603 companies), 20 - 49 employees (38,666 companies), 10 - 19 employees (14,655 companies).

A/B Testing Customers by Geography

Companies using A/B Testing technology software are majorly from the United States with 109,754 (72.04%), United Kingdom with 12,462 (8.18%), Canada with 5,999 (3.94%) customers respectively.

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A/B Testing Customers by Industry

Top industries that use A/B Testing for Professional Services (36,328), Technology (19,408), Retail and CPG (17,138).

Market Share for Top A/B Testing Technologies

Analyze the market share of popular A/B Testing technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share
1	Crazy Egg	37118	29.46 (%)
2	Optimizely	35704	28.33 (%)
3	Zoho PageSense	9511	7.55 (%)
4	Hello Bar	7012	5.56 (%)
5	Adobe Target	6440	5.11 (%)
6	Justuno	4592	3.64 (%)
7	Ezoic	4468	3.55 (%)
8	Ometrics	3814	3.03 (%)
9	SpeedCurve	3703	2.94 (%)
10	AB Tasty	3047	2.42 (%)
11	ion interactive	2254	1.79 (%)
12	Kameleoon	1468	1.16 (%)
13	Insider	1151	0.91 (%)
14	Webtrends	1147	0.91 (%)
15	VWO Testing	842	0.67 (%)
16	Omniconvert	519	0.41 (%)
17	Zarget	383	0.30 (%)
18	SiteGainer	337	0.27 (%)
19	SiteSpect	296	0.23 (%)
20	Persado	257	0.20 (%)
21	Lander	250	0.20 (%)
22	Thrive Optimize	183	0.15 (%)
23	UsabilityHub	180	0.14 (%)
24	Convertize	167	0.13 (%)
25	PageWiz	138	0.11 (%)
26	Cloud.IQ	131	0.10 (%)
27	Plumb5	117	0.09 (%)
28	Oracle Maxymiser	112	0.09 (%)
29	Conductrics	92	0.07 (%)
30	Nelio A/B Testing	92	0.07 (%)
31	HumCommerce	85	0.07 (%)
32	RankScience	65	0.05 (%)
33	Cordial	51	0.04 (%)
34	Splitly	43	0.03 (%)
35	Convert Experiences	33	0.03 (%)
36	ChangeAgain	30	0.02 (%)
37	AdBasis	25	0.02 (%)
38	Marketing Optimizer	23	0.02 (%)
39	Experiment Engine	23	0.02 (%)
40	Naytev	18	0.01 (%)
41	Maxymizely	13	0.01 (%)
42	8Seconds	12	0.01 (%)
43	EyesDecide	11	0.01 (%)
44	SparkPage	11	0.01 (%)
45	Clickthroo	9	0.01 (%)
46	OpenText Optimost	6	0.00 (%)
47	BeamPulse	6	0.00 (%)
48	Omniata	5	0.00 (%)
49	GrowthGiant	5	0.00 (%)
50	Payboard	4	0.00 (%)
51	Proctor by Indeed	3	0.00 (%)
52	CBSplit	3	0.00 (%)
53	Amazon A/B Testing	2	0.00 (%)
54	RaiseMetrics	2	0.00 (%)
55	invesp Pii Testing Engine	2	0.00 (%)

Technology	Market share
Crazy Egg	29.46 (%)
Optimizely	28.33 (%)
Zoho PageSense	7.55 (%)
Hello Bar	5.56 (%)
Adobe Target	5.11 (%)
Justuno	3.64 (%)
Ezoic	3.55 (%)
Ometrics	3.03 (%)
SpeedCurve	2.94 (%)
AB Tasty	2.42 (%)
ion interactive	1.79 (%)
Kameleoon	1.16 (%)
Insider	0.91 (%)
Webtrends	0.91 (%)
VWO Testing	0.67 (%)
Omniconvert	0.41 (%)
Zarget	0.30 (%)
SiteGainer	0.27 (%)
SiteSpect	0.23 (%)
Persado	0.20 (%)
Lander	0.20 (%)
Thrive Optimize	0.15 (%)
UsabilityHub	0.14 (%)
Convertize	0.13 (%)
PageWiz	0.11 (%)
Cloud.IQ	0.10 (%)
Plumb5	0.09 (%)
Oracle Maxymiser	0.09 (%)
Conductrics	0.07 (%)
Nelio A/B Testing	0.07 (%)
HumCommerce	0.07 (%)
RankScience	0.05 (%)
Cordial	0.04 (%)
Splitly	0.03 (%)
Convert Experiences	0.03 (%)
ChangeAgain	0.02 (%)
AdBasis	0.02 (%)
Marketing Optimizer	0.02 (%)
Experiment Engine	0.02 (%)
Naytev	0.01 (%)
Maxymizely	0.01 (%)
8Seconds	0.01 (%)
EyesDecide	0.01 (%)
SparkPage	0.01 (%)
Clickthroo	0.01 (%)
OpenText Optimost	0.00 (%)
BeamPulse	0.00 (%)
Omniata	0.00 (%)
GrowthGiant	0.00 (%)
Payboard	0.00 (%)
Proctor by Indeed	0.00 (%)
CBSplit	0.00 (%)
Amazon A/B Testing	0.00 (%)
RaiseMetrics	0.00 (%)
invesp Pii Testing Engine	0.00 (%)

FAQ

Find answers to the most often asked questions by users.

Who are the top A/B Testing software market leaders?

Top leaders in the category for A/B Testing software are Crazy Egg, Optimizely, Zoho PageSense. Here, you can view a full list of A/B Testing tools in the market.

How many companies use A/B Testing software these days?

Around the world in 2023, over 172,923 companies are currently using one or more A/B Testing software. Out of these, there are 109,754 companies using A/B Testing tools that are originally from the United States .

Which company has the most significant market share in the A/B Testing software space?

The top few companies that have the most significant market share in the A/B Testing space are Crazy Egg with 29.46 % of market share, and Optimizely with 28.33 % of market share and Zoho PageSense with 7.55 % of market share . Check for other A/B Testing technologies market share here.