A/B Testing

Gain market share and customer base information about the top A/B Testing software. Check out our list of A/B Testing Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies

144405

Companies

492

Movements

Categories related to A/B Testing

Top 5 A/B Testing technologies in 2023

Over 144,405 companies are using A/B Testing tools. Optimizely with 32.82% market share (47,399 customers), Crazy Egg with 28.46% market share (41,091 customers), Zoho PageSense with 7.05% market share (10,180 customers),

Optimizely

32.82 %

Market Share

47399

Customers
Crazy Egg

28.46 %

Market Share

41091

Customers
Zoho PageSense

7.05 %

Market Share

10180

Customers
Hello Bar

5.38 %

Market Share

7768

Customers
Adobe Target

4.79 %

Market Share

6911

Customers
Others

21.51 %

Market Share

31056

Customers

A/B Testing Customers by Employee Size

The majority of A/B Testing category falls in the company size of 0 - 9 employees (74,603 companies), 20 - 49 employees (38,666 companies), 10 - 19 employees (14,655 companies).

A/B Testing Customers by Geography

Companies using A/B Testing technology software are majorly from the United States with 109,754 (72.04%), United Kingdom with 12,462 (8.18%), Canada with 5,999 (3.94%) customers respectively.

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A/B Testing Customers by Industry

Top industries that use A/B Testing for Professional Services (36,328), Technology (19,408), Retail and CPG (17,138).

Market Share for Top A/B Testing Technologies

Analyze the market share of popular A/B Testing technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share
1	Optimizely	47399	32.82 (%)
2	Crazy Egg	41091	28.46 (%)
3	Zoho PageSense	10180	7.05 (%)
4	Hello Bar	7768	5.38 (%)
5	Adobe Target	6911	4.79 (%)
6	SpeedCurve	5343	3.70 (%)
7	Ezoic	5138	3.56 (%)
8	Justuno	4588	3.18 (%)
9	AB Tasty	3461	2.40 (%)
10	Ometrics	3436	2.38 (%)
11	Kameleoon	1877	1.30 (%)
12	Insider	1313	0.91 (%)
13	Webtrends	1306	0.90 (%)
14	VWO Testing	1025	0.71 (%)
15	Omniconvert	549	0.38 (%)
16	Zarget	391	0.27 (%)
17	SiteGainer	354	0.25 (%)
18	SiteSpect	340	0.24 (%)
19	Cloud.IQ	194	0.13 (%)
20	Thrive Optimize	189	0.13 (%)
21	UsabilityHub	188	0.13 (%)
22	Convertize	173	0.12 (%)
23	PageWiz	149	0.10 (%)
24	Plumb5	121	0.08 (%)
25	Oracle Maxymiser	115	0.08 (%)
26	Conductrics	110	0.08 (%)
27	Nelio A/B Testing	91	0.06 (%)
28	HumCommerce	82	0.06 (%)
29	RankScience	72	0.05 (%)
30	Persado	68	0.05 (%)
31	Cordial	48	0.03 (%)
32	Splitly	44	0.03 (%)
33	ion interactive	43	0.03 (%)
34	Convert Experiences	36	0.02 (%)
35	ChangeAgain	32	0.02 (%)
36	Experiment Engine	27	0.02 (%)
37	Marketing Optimizer	26	0.02 (%)
38	Naytev	15	0.01 (%)
39	8Seconds	13	0.01 (%)
40	Maxymizely	13	0.01 (%)
41	Lander	12	0.01 (%)
42	Clickthroo	11	0.01 (%)
43	SparkPage	11	0.01 (%)
44	EyesDecide	10	0.01 (%)
45	Omniata	6	0.00 (%)
46	OpenText Optimost	6	0.00 (%)
47	AdBasis	5	0.00 (%)
48	GrowthGiant	5	0.00 (%)
49	BeamPulse	4	0.00 (%)
50	Payboard	4	0.00 (%)
51	Proctor by Indeed	3	0.00 (%)
52	CBSplit	3	0.00 (%)
53	Amazon A/B Testing	2	0.00 (%)
54	RaiseMetrics	2	0.00 (%)
55	invesp Pii Testing Engine	2	0.00 (%)

Technology	Market share
Optimizely	32.82 (%)
Crazy Egg	28.46 (%)
Zoho PageSense	7.05 (%)
Hello Bar	5.38 (%)
Adobe Target	4.79 (%)
SpeedCurve	3.70 (%)
Ezoic	3.56 (%)
Justuno	3.18 (%)
AB Tasty	2.40 (%)
Ometrics	2.38 (%)
Kameleoon	1.30 (%)
Insider	0.91 (%)
Webtrends	0.90 (%)
VWO Testing	0.71 (%)
Omniconvert	0.38 (%)
Zarget	0.27 (%)
SiteGainer	0.25 (%)
SiteSpect	0.24 (%)
Cloud.IQ	0.13 (%)
Thrive Optimize	0.13 (%)
UsabilityHub	0.13 (%)
Convertize	0.12 (%)
PageWiz	0.10 (%)
Plumb5	0.08 (%)
Oracle Maxymiser	0.08 (%)
Conductrics	0.08 (%)
Nelio A/B Testing	0.06 (%)
HumCommerce	0.06 (%)
RankScience	0.05 (%)
Persado	0.05 (%)
Cordial	0.03 (%)
Splitly	0.03 (%)
ion interactive	0.03 (%)
Convert Experiences	0.02 (%)
ChangeAgain	0.02 (%)
Experiment Engine	0.02 (%)
Marketing Optimizer	0.02 (%)
Naytev	0.01 (%)
8Seconds	0.01 (%)
Maxymizely	0.01 (%)
Lander	0.01 (%)
Clickthroo	0.01 (%)
SparkPage	0.01 (%)
EyesDecide	0.01 (%)
Omniata	0.00 (%)
OpenText Optimost	0.00 (%)
AdBasis	0.00 (%)
GrowthGiant	0.00 (%)
BeamPulse	0.00 (%)
Payboard	0.00 (%)
Proctor by Indeed	0.00 (%)
CBSplit	0.00 (%)
Amazon A/B Testing	0.00 (%)
RaiseMetrics	0.00 (%)
invesp Pii Testing Engine	0.00 (%)

FAQ

Find answers to the most often asked questions by users.

Who are the top A/B Testing software market leaders?

Top leaders in the category for A/B Testing software are Optimizely, Crazy Egg, Zoho PageSense. Here, you can view a full list of A/B Testing tools in the market.

How many companies use A/B Testing software these days?

Around the world in 2023, over 172,923 companies are currently using one or more A/B Testing software. Out of these, there are 109,754 companies using A/B Testing tools that are originally from the United States .

Which company has the most significant market share in the A/B Testing software space?

The top few companies that have the most significant market share in the A/B Testing space are Optimizely with 32.82 % of market share, and Crazy Egg with 28.46 % of market share and Zoho PageSense with 7.05 % of market share . Check for other A/B Testing technologies market share here.