Solutions

6sense Revenue AI™ for Marketing

6sense Revenue AI™ for Sales

BOOK A DEMO

Copied

A/B Testing

Q: How many companies use A/B Testing software these days?

Around the world in 2026, over 116,915 companies are currently using one or more A/B Testing software. Out of these, there are 94,194 companies using A/B Testing tools that are originally from the United States.

Q: Which company has the most significant market share in the A/B Testing software space?

The top few companies that have the most significant market share in the A/B Testing space are Optimizely with 30.93% of market share, Crazy Egg with 21.47% of market share, Zoho PageSense with 11.15% of market share. Check for other A/B Testing technologies market share here.

Q: What are the top industries that usually use A/B Testing softwares?

The top industries that use A/B Testing software are Marketing (1,892), Digital Marketing (1,849), Social Media (1,393).

Gain market share and customer base information about the top A/B Testing software. Check out our list of A/B Testing Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies Tracked

173941

Companies Tracked

Categories related to A/B Testing

Test Automation

Performance And Load Testing

A/B Testing

Testing And QA

Application Testing

Top 5 A/B Testing technologies in 2026

Over 173941 companies are using A/B Testing tools. Optimizely with 30.93% market share (53794 customers), Crazy Egg with 21.47% market share (37346 customers), Zoho PageSense with 11.15% market share (19396 customers).

Technology

Market Share (Est.)

Customers

Optimizely

30.93%

53794

Crazy Egg

21.47%

37346

Zoho PageSense

11.15%

19396

Adobe Target

10.35%

18002

Hello Bar

7.58%

13185

Others

18.52%

32218

A/B Testing Customers by Employee Size

The majority of A/B Testing category falls in the company size of 0 - 9 employees (68122 companies), 20 - 49 employees (38164 companies), 100 - 249 employees (21822 companies).

Employee Size

A/B Testing Customers by Geography

Companies using A/B Testing technology software are majorly from the United States with 94194 (63.63%), United Kingdom with 12053 (8.14%), Brazil with 9922 (6.70%) customers respectively.

Customers

Sign up for 6sense Revenue AI™ to get FREE verified B2B contact data.

Book a Demo

A/B Testing Customers by Industry

Top industries that use A/B Testing for Marketing (1892), Digital Marketing (1849), Social Media (1393).

Customers

Market Share for Top A/B Testing Technologies

Analyze the market share of popular A/B Testing technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Optimizely	53794	30.93
2	Crazy Egg	37346	21.47
3	Zoho PageSense	19396	11.15
4	Adobe Target	18002	10.35
5	Hello Bar	13185	7.58
6	AB Tasty	5636	3.24
7	SiteSpect	3950	2.27
8	Insider	3898	2.24
9	Webtrends	3327	1.91
10	Statsig	3133	1.80
11	Kameleoon	2901	1.67
12	Ezoic	2552	1.47
13	SpeedCurve	2090	1.20
14	VWO Testing	1409	0.81
15	Omniconvert	919	0.53
16	Justuno	573	0.33
17	SiteGainer	271	0.16
18	Cloud.IQ	234	0.13
19	UsabilityHub	201	0.12
20	Persado	179	0.10
21	Zarget	156	0.09
22	Convert Experiences	145	0.08
23	Oracle Maxymiser	127	0.07
24	Plumb5	84	0.05
25	ion interactive	82	0.05
26	Cordial	69	0.04
27	Ometrics	38	0.02
28	Splitly	33	0.02
29	PageWiz	28	0.02
30	Optimizely Web Experimentation	28	0.02
31	Convertize	20	0.01
32	Conductrics	16	0.01
33	VWO FullStack	16	0.01
34	HumCommerce	15	0.01
35	CBSplit	14	0.01
36	Nelio A/B Testing	10	0.01
37	Experiment Engine	10	0.01
38	Lander	9	0.01
39	8Seconds	9	0.01
40	Maxymizely	7	0.00
41	RankScience	4	0.00
42	EyesDecide	4	0.00
43	AdBasis	4	0.00
44	Omniata	3	0.00
45	SparkPage	3	0.00
46	OpenText Optimost	3	0.00
47	Appiterate	2	0.00
48	Thrive Optimize	2	0.00
49	Clickthroo	2	0.00
50	Proctor by Indeed	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top A/B Testing software market leaders?

Top leaders in the category for A/B Testing software are Optimizely, Crazy Egg, Zoho PageSense. Here, you can view a full list of A/B Testing tools in the market.