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A/B Testing

Q: How many companies use A/B Testing software these days?

Around the world in 2025, over 117,573 companies are currently using one or more A/B Testing software. Out of these, there are 90,079 companies using A/B Testing tools that are originally from the United States.

Q: Which company has the most significant market share in the A/B Testing software space?

The top few companies that have the most significant market share in the A/B Testing space are Optimizely with 34.11% of market share, Crazy Egg with 21.47% of market share, Zoho PageSense with 11.56% of market share. Check for other A/B Testing technologies market share here.

Q: What are the top industries that usually use A/B Testing softwares?

The top industries that use A/B Testing software are Marketing (1,633), Digital Marketing (1,530), Social Media (1,154).

Gain market share and customer base information about the top A/B Testing software. Check out our list of A/B Testing Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies Tracked

168553

Companies Tracked

Categories related to A/B Testing

Test Automation

Performance And Load Testing

A/B Testing

Testing And QA

Application Testing

Top 5 A/B Testing technologies in 2025

Over 168553 companies are using A/B Testing tools. Optimizely with 34.11% market share (57492 customers), Crazy Egg with 21.47% market share (36190 customers), Zoho PageSense with 11.56% market share (19477 customers).

Technology

Market Share (Est.)

Customers

Optimizely

34.11%

57492

Crazy Egg

21.47%

36190

Zoho PageSense

11.56%

19477

Hello Bar

8.84%

14897

Adobe Target

6.94%

11703

Others

17.08%

28794

A/B Testing Customers by Employee Size

The majority of A/B Testing category falls in the company size of 0 - 9 employees (71559 companies), 20 - 49 employees (37459 companies), 100 - 249 employees (19745 companies).

Employee Size

A/B Testing Customers by Geography

Companies using A/B Testing technology software are majorly from the United States with 90079 (62.38%), United Kingdom with 12129 (8.40%), Brazil with 10878 (7.53%) customers respectively.

Customers

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A/B Testing Customers by Industry

Top industries that use A/B Testing for Marketing (1633), Digital Marketing (1530), Social Media (1154).

Customers

Market Share for Top A/B Testing Technologies

Analyze the market share of popular A/B Testing technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Optimizely	57492	34.11
2	Crazy Egg	36190	21.47
3	Zoho PageSense	19477	11.56
4	Hello Bar	14897	8.84
5	Adobe Target	11703	6.94
6	AB Tasty	5357	3.18
7	Ezoic	4067	2.41
8	Kameleoon	2984	1.77
9	SpeedCurve	2861	1.70
10	Webtrends	2705	1.60
11	SiteSpect	2398	1.42
12	Statsig	2193	1.30
13	Insider	2112	1.25
14	VWO Testing	970	0.58
15	Omniconvert	833	0.49
16	Justuno	578	0.34
17	SiteGainer	499	0.30
18	Zarget	203	0.12
19	Plumb5	161	0.10
20	Persado	155	0.09
21	Cloud.IQ	155	0.09
22	UsabilityHub	108	0.06
23	Oracle Maxymiser	85	0.05
24	Cordial	64	0.04
25	Convert Experiences	55	0.03
26	ion interactive	45	0.03
27	Splitly	31	0.02
28	PageWiz	26	0.02
29	Convertize	18	0.01
30	Nelio A/B Testing	17	0.01
31	Conductrics	14	0.01
32	HumCommerce	13	0.01
33	VWO FullStack	13	0.01
34	Lander	11	0.01
35	Experiment Engine	10	0.01
36	Maxymizely	9	0.01
37	8Seconds	7	0.00
38	Clickthroo	6	0.00
39	RankScience	5	0.00
40	SparkPage	5	0.00
41	EyesDecide	3	0.00
42	OpenText Optimost	3	0.00
43	AdBasis	3	0.00
44	Payboard	3	0.00
45	CBSplit	3	0.00
46	GrowthGiant	2	0.00
47	Omniata	2	0.00
48	Ometrics	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top A/B Testing software market leaders?

Top leaders in the category for A/B Testing software are Optimizely, Crazy Egg, Zoho PageSense. Here, you can view a full list of A/B Testing tools in the market.