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Optimizely

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Optimizely is the world's leading experimentation platform, enabling businesses to deliver continuous experimentation and personalization.

A/B Testing
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Market Share of Optimizely

Current Customer(s)

56929

Market Share (Est.)

35.18%

Ranking

#1

Top Competitors and Alternatives of Optimizely

The top three of Optimizely’s competitors in the A/B Testing category are Crazy Egg with 23.53%, Zoho PageSense with 10.55%, Hello Bar with 8.75% market share.

TechnologyDomainsMarket Share (Est.)Versus page
Crazy Egg3807523.53%Optimizely vs Crazy Egg
Zoho PageSense1706610.55%Optimizely vs Zoho PageSense
Hello Bar141658.75%Optimizely vs Hello Bar
Adobe Target61863.82%Optimizely vs Adobe Target
Ezoic51493.18%Optimizely vs Ezoic
AB Tasty46712.89%Optimizely vs AB Tasty
SiteSpect43932.71%Optimizely vs SiteSpect
SpeedCurve27681.71%Optimizely vs SpeedCurve
Kameleoon26281.62%Optimizely vs Kameleoon
Webtrends19261.19%Optimizely vs Webtrends
Statsig18601.15%Optimizely vs Statsig
Insider15160.94%Optimizely vs Insider
Justuno11020.68%Optimizely vs Justuno
Omniconvert7530.47%Optimizely vs Omniconvert
VWO Testing6480.40%Optimizely vs VWO Testing
Conductrics5340.33%Optimizely vs Conductrics
SiteGainer3600.22%Optimizely vs SiteGainer
Zarget3050.19%Optimizely vs Zarget
Plumb51470.09%Optimizely vs Plumb5
Cloud.IQ1070.07%Optimizely vs Cloud.IQ
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Popular Comparisons

Top Competitors and Alternatives of Optimizely

The top three of Optimizely’s competitors in the A/B Testing category are Crazy Egg with 23.53%, Zoho PageSense with 10.55%, Hello Bar with 8.75% market share.

Optimizely vs Crazy Egg

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Optimizely vs Zoho PageSense

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Optimizely vs Hello Bar

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Optimizely vs Adobe Target

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Optimizely vs Ezoic

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Optimizely vs AB Tasty

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Optimizely vs SiteSpect

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Optimizely vs SpeedCurve

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Customers of Optimizely

Around the world in 2025, over 56928 companies have started using Optimizely as A/B Testing tool.

CustomersEmployee RangeCityRegionCountrySocial Links
Salesforce10,000+San FranciscoCaliforniaUnited States
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Bupa10,000+LondonEnglandUnited Kingdom
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University Of California San Diego10,000+La JollaCaliforniaUnited States
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Trafikverket10,000+BorlaengeDalarnaSweden
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TNT10,000+AtherstoneEnglandUnited Kingdom
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Easyjet10,000+LutonEnglandUnited Kingdom
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VCA10,000+Los AngelesCaliforniaUnited States
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Zoom10,000+San JoseCaliforniaUnited States
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UPM10,000+HelsinkiUusimaaFinland
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Sky10,000+LondonEnglandUnited Kingdom
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Optimizely Customers by Products and Services

The top three products and services offering customers that use Optimizely for A/B Testing are Education (416), Marketing (343), Digital Marketing (272).

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Optimizely Customers by Employee Size

The majority of Optimizely's customers for the ab-testing category fall in the company size of 0 - 9 employees (25216 companies), 20 - 49 employees (10596 companies), 100 - 249 employees (5171 companies).

Employee Size

Optimizely Customers by Geography

The top three geographies of Optimizely for ab-testing are the United States with 41215(79.39%), United Kingdom with 3380(6.51%), Australia with 1634(3.15%) customers respectively.

Customers

Employees of Optimizely

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Also see other Products/Services by Optimizely in:

Development Tools
Personalization Behavioral Targeting
Landing Pages
Web Analytics
Search Marketing

FAQ

Find answers to the most often asked questions by users.

Who are the top Optimizely competitors?

Optimizely’s Top competitors in the ab-testing category are Crazy Egg, Zoho PageSense, Hello Bar. You can view a full list of Optimizely competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Optimizely and 40,000 other technologies on the internet. You can also compare Optimizely and its feature with top competitors here : Optimizely vs Crazy Egg Optimizely vs Zoho PageSense Optimizely vs Hello Bar.

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What is Optimizely customer distribution based on company size?

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What is Optimizely market share in the ab-testing?

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What are the top countries that use Optimizely?

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What are the top industries that use Optimizely?

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