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Social Media Management

Q: How many companies use Social Media Management software these days?

Around the world in 2025, over 112,839 companies are currently using one or more Social Media Management software. Out of these, there are 82,222 companies using Social Media Management tools that are originally from the United States.

Q: Which company has the most significant market share in the Social Media Management software space?

The top few companies that have the most significant market share in the Social Media Management space are Outbrain with 22.93% of market share, Marketo with 16.76% of market share, Hootsuite with 12.97% of market share. Check for other Social Media Management technologies market share here.

Q: What are the top industries that usually use Social Media Management softwares?

The top industries that use Social Media Management software are Marketing (4,420), Social Media (4,263), Digital Marketing (3,959).

Gain market share and customer base information about the top Social Media Management software. Check out our list of Social Media Management Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

146

Technologies Tracked

147109

Companies Tracked

Categories related to Social Media Management

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Social Media Management technologies in 2025

Over 147109 companies are using Social Media Management tools. Outbrain with 22.93% market share (33739 customers), Marketo with 16.76% market share (24654 customers), Hootsuite with 12.97% market share (19074 customers).

Technology

Market Share (Est.)

Customers

Outbrain

22.93%

33739

Marketo

16.76%

24654

Hootsuite

12.97%

19074

monday.com

11.91%

17520

Sprout Social

10.54%

15504

Others

24.89%

36618

Social Media Management Customers by Employee Size

The majority of Social Media Management category falls in the company size of 0 - 9 employees (40275 companies), 20 - 49 employees (34786 companies), 100 - 249 employees (20501 companies).

Employee Size

Social Media Management Customers by Geography

Companies using Social Media Management technology software are majorly from the United States with 82222 (65.46%), United Kingdom with 12572 (10.01%), Canada with 7219 (5.75%) customers respectively.

Customers

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Social Media Management Customers by Industry

Top industries that use Social Media Management for Marketing (4420), Social Media (4263), Digital Marketing (3959).

Customers

Market Share for Top Social Media Management Technologies

Analyze the market share of popular Social Media Management technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Outbrain	33739	22.93
2	Marketo	24654	16.76
3	Hootsuite	19074	12.97
4	monday.com	17520	11.91
5	Sprout Social	15504	10.54
6	Shareaholic	10440	7.10
7	Tailwind	5403	3.67
8	Buffer	3501	2.38
9	Meltwater	2620	1.78
10	Zoho Social	1598	1.09
11	CrowdRiff	1512	1.03
12	TweetDeck	1474	1.00
13	GetSocial	1238	0.84
14	Salesforce Community Cloud	1039	0.71
15	Paladin	650	0.44
16	ContentStudio	559	0.38
17	Sendible	542	0.37
18	Loomly	427	0.29
19	ResPage	402	0.27
20	Socialbakers	395	0.27
21	Planoly	383	0.26
22	Salesforce Social Studio	368	0.25
23	Agorapulse	353	0.24
24	Onlim	276	0.19
25	SOCi	209	0.14
26	Main Street Hub	205	0.14
27	Blog2Social	199	0.14
28	Falcon.io	174	0.12
29	Dash Hudson	155	0.11
30	Live by Rockcontent	143	0.10
31	Coosto	130	0.09
32	Oktopost	125	0.08
33	Acquisio	123	0.08
34	Tweriod	123	0.08
35	NUVI	109	0.07
36	BoomSonar	96	0.07
37	Crowdfire	77	0.05
38	Everypost	76	0.05
39	HeyOrca	66	0.04
40	eClincher	64	0.04
41	Modern	60	0.04
42	Narrow	58	0.04
43	Planable	57	0.04
44	Sked Social	55	0.04
45	MeetEdgar	52	0.04
46	TweetAdder	44	0.03
47	SocialChamp	42	0.03
48	Mediatoolkit	35	0.02
49	PostPickr	35	0.02
50	Publer	34	0.02
51	Oracle Social Cloud	32	0.02
52	Pluggio	32	0.02
53	Crowdynews	29	0.02
54	MailClark	27	0.02
55	Retortal	27	0.02
56	Kontentino	26	0.02
57	Socialware	25	0.02
58	Tweepi	24	0.02
59	SocialBee	22	0.01
60	ManageFlitter	22	0.01
61	Swat.io	21	0.01
62	Facebook Pages Manager	19	0.01
63	Socioh	18	0.01
64	SmarterQueue	17	0.01
65	SoAmpli	16	0.01
66	spiral16	16	0.01
67	nTuitive.social	15	0.01
68	myPresences	15	0.01
69	Symphony Tools	15	0.01
70	Qwaya	14	0.01
71	Stacker	14	0.01
72	OnlyWire	14	0.01
73	oneQube	14	0.01
74	RecurPost	14	0.01
75	GroSocial	13	0.01
76	Sociality.io	13	0.01
77	Statusbrew	12	0.01
78	ShareKit.io	12	0.01
79	Nexgate	12	0.01
80	Autogrammer	11	0.01
81	SocialMotus	11	0.01
82	SocialHub	11	0.01
83	PublBox	10	0.01
84	CrowdControlHQ	10	0.01
85	Engage121	10	0.01
86	SocialDog	10	0.01
87	SocialSignIn	10	0.01
88	Repost	10	0.01
89	Hopper	9	0.01
90	Rallio	9	0.01
91	BrandMaxima	9	0.01
92	SMhack	8	0.01
93	DigitaleBox	8	0.01
94	Fanbooster	8	0.01
95	Buzzlogix	7	0.00
96	Hypegrowth	7	0.00
97	Meshfire	7	0.00
98	Postfity	7	0.00
99	Clickable	7	0.00
100	MavSocial	6	0.00
101	ATOMIZED	6	0.00
102	Lightful	6	0.00
103	FollowUs.com	6	0.00
104	SocialReport	6	0.00
105	SocialVolt	6	0.00
106	Ladderr	5	0.00
107	SocialXpand	5	0.00
108	Jamespot	5	0.00
109	SocialWeaver	5	0.00
110	Swift Social	5	0.00
111	Hopper HQ	5	0.00
112	ReQueue	5	0.00
113	Over-Graph	5	0.00
114	Denim Social	5	0.00
115	Tagplay	4	0.00
116	Rivuu	4	0.00
117	Social Elephants	4	0.00
118	Digital Roots	4	0.00
119	Yala	3	0.00
120	DrumUp	3	0.00
121	Simplify360	3	0.00
122	Commun.it	3	0.00
123	Plumlytics	3	0.00
124	Postblazer	3	0.00
125	Picodash	3	0.00
126	Reachpod	3	0.00
127	Socialwally	3	0.00
128	Spokal	3	0.00
129	Twibble	2	0.00
130	Upflow	2	0.00
131	Sociallymap	2	0.00
132	crowdVirality	2	0.00
133	Growth Champ	2	0.00
134	webZunder	2	0.00
135	HubNami	2	0.00
136	Smintly	2	0.00
137	GAIN	2	0.00
138	Socialomm	2	0.00
139	Jarvis	2	0.00
140	Pagelanes	2	0.00
141	SocialPano	2	0.00
142	Soshlr	2	0.00
143	Sociota	2	0.00
144	OctopuSocial	2	0.00
145	Socialteria	2	0.00
146	Avaya Social Media Manager	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Social Media Management software market leaders?

Top leaders in the category for Social Media Management software are Outbrain, Marketo, Hootsuite. Here, you can view a full list of Social Media Management tools in the market.