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Social Media Management

Q: How many companies use Social Media Management software these days?

Around the world in 2025, over 104,614 companies are currently using one or more Social Media Management software. Out of these, there are 77,274 companies using Social Media Management tools that are originally from the United States.

Q: Which company has the most significant market share in the Social Media Management software space?

The top few companies that have the most significant market share in the Social Media Management space are Outbrain with 21.52% of market share, Marketo with 16.58% of market share, Hootsuite with 13.51% of market share. Check for other Social Media Management technologies market share here.

Q: What are the top industries that usually use Social Media Management softwares?

The top industries that use Social Media Management software are Marketing (4,102), Social Media (4,000), Digital Marketing (3,673).

Gain market share and customer base information about the top Social Media Management software. Check out our list of Social Media Management Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

139

Technologies Tracked

142393

Companies Tracked

Categories related to Social Media Management

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Social Media Management technologies in 2025

Over 142393 companies are using Social Media Management tools. Outbrain with 21.52% market share (30644 customers), Marketo with 16.58% market share (23606 customers), Hootsuite with 13.51% market share (19237 customers).

Technology

Market Share (Est.)

Customers

Outbrain

21.52%

30644

Marketo

16.58%

23606

Hootsuite

13.51%

19237

monday.com

12.66%

18030

Sprout Social

10.50%

14945

Others

25.23%

35931

Social Media Management Customers by Employee Size

The majority of Social Media Management category falls in the company size of 0 - 9 employees (45805 companies), 20 - 49 employees (34704 companies), 100 - 249 employees (23147 companies).

Employee Size

Social Media Management Customers by Geography

Companies using Social Media Management technology software are majorly from the United States with 77274 (65.12%), United Kingdom with 11796 (9.94%), Canada with 6877 (5.79%) customers respectively.

Customers

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Social Media Management Customers by Industry

Top industries that use Social Media Management for Marketing (4102), Social Media (4000), Digital Marketing (3673).

Customers

Market Share for Top Social Media Management Technologies

Analyze the market share of popular Social Media Management technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Outbrain	30644	21.52
2	Marketo	23606	16.58
3	Hootsuite	19237	13.51
4	monday.com	18030	12.66
5	Sprout Social	14945	10.50
6	Shareaholic	9750	6.85
7	Tailwind	5877	4.13
8	Buffer	3502	2.46
9	Meltwater	2837	1.99
10	Zoho Social	1597	1.12
11	TweetDeck	1474	1.04
12	CrowdRiff	1408	0.99
13	GetSocial	1155	0.81
14	Salesforce Community Cloud	984	0.69
15	Paladin	633	0.44
16	ContentStudio	549	0.39
17	Sendible	498	0.35
18	Loomly	428	0.30
19	Agorapulse	420	0.29
20	Socialbakers	397	0.28
21	Planoly	381	0.27
22	Salesforce Social Studio	360	0.25
23	ResPage	303	0.21
24	Onlim	247	0.17
25	SOCi	217	0.15
26	Main Street Hub	197	0.14
27	Falcon.io	169	0.12
28	Live by Rockcontent	161	0.11
29	Dash Hudson	143	0.10
30	Oktopost	138	0.10
31	Coosto	129	0.09
32	Tweriod	111	0.08
33	NUVI	109	0.08
34	Acquisio	100	0.07
35	BoomSonar	91	0.06
36	Crowdfire	76	0.05
37	Everypost	74	0.05
38	eClincher	64	0.04
39	HeyOrca	62	0.04
40	Sked Social	59	0.04
41	Modern	57	0.04
42	Planable	55	0.04
43	MeetEdgar	51	0.04
44	Narrow	49	0.03
45	SocialChamp	47	0.03
46	TweetAdder	40	0.03
47	PostPickr	38	0.03
48	Pluggio	37	0.03
49	Publer	34	0.02
50	Mediatoolkit	33	0.02
51	Oracle Social Cloud	31	0.02
52	Kontentino	28	0.02
53	MailClark	27	0.02
54	SocialBee	26	0.02
55	Socialware	24	0.02
56	Socioh	24	0.02
57	Tweepi	23	0.02
58	Swat.io	22	0.02
59	ManageFlitter	22	0.02
60	RecurPost	22	0.02
61	Crowdynews	21	0.01
62	SmarterQueue	17	0.01
63	Facebook Pages Manager	17	0.01
64	Qwaya	14	0.01
65	GroSocial	14	0.01
66	Nexgate	14	0.01
67	oneQube	14	0.01
68	Symphony Tools	14	0.01
69	spiral16	14	0.01
70	Stacker	13	0.01
71	SocialMotus	13	0.01
72	SoAmpli	13	0.01
73	nTuitive.social	12	0.01
74	myPresences	12	0.01
75	OnlyWire	12	0.01
76	Statusbrew	11	0.01
77	Retortal	11	0.01
78	Engage121	10	0.01
79	ShareKit.io	10	0.01
80	SocialHub	10	0.01
81	SMhack	9	0.01
82	Repost	9	0.01
83	Autogrammer	8	0.01
84	Hypegrowth	8	0.01
85	SocialSignIn	8	0.01
86	Meshfire	8	0.01
87	DigitaleBox	8	0.01
88	Rallio	8	0.01
89	Fanbooster	8	0.01
90	PublBox	7	0.00
91	CrowdControlHQ	7	0.00
92	Postfity	7	0.00
93	Clickable	7	0.00
94	MavSocial	6	0.00
95	ATOMIZED	6	0.00
96	Ladderr	6	0.00
97	Lightful	6	0.00
98	SocialReport	6	0.00
99	BrandMaxima	6	0.00
100	Hopper	5	0.00
101	SocialXpand	5	0.00
102	SocialDog	5	0.00
103	Jamespot	5	0.00
104	SocialWeaver	5	0.00
105	Tagplay	5	0.00
106	Rivuu	5	0.00
107	Digital Roots	5	0.00
108	Hopper HQ	5	0.00
109	FollowUs.com	5	0.00
110	ReQueue	5	0.00
111	SocialVolt	5	0.00
112	Over-Graph	5	0.00
113	Denim Social	5	0.00
114	Buzzlogix	4	0.00
115	Blog2Social	4	0.00
116	Swift Social	4	0.00
117	Yala	3	0.00
118	DrumUp	3	0.00
119	Simplify360	3	0.00
120	Commun.it	3	0.00
121	Plumlytics	3	0.00
122	Growth Champ	3	0.00
123	Reachpod	3	0.00
124	Social Elephants	3	0.00
125	Jarvis	3	0.00
126	Upflow	2	0.00
127	Postblazer	2	0.00
128	crowdVirality	2	0.00
129	HubNami	2	0.00
130	Smintly	2	0.00
131	GAIN	2	0.00
132	Socialomm	2	0.00
133	Spokal	2	0.00
134	Pagelanes	2	0.00
135	SocialPano	2	0.00
136	Soshlr	2	0.00
137	Sociality.io	2	0.00
138	Socialteria	2	0.00
139	Avaya Social Media Manager	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Social Media Management software market leaders?

Top leaders in the category for Social Media Management software are Outbrain, Marketo, Hootsuite. Here, you can view a full list of Social Media Management tools in the market.