Personalization

Gain market share and customer base information about the top Personalization software. Check out our list of Personalization Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

85

Technologies Tracked

198832

Companies Tracked

Categories related to Personalization

Event Marketing And Management
Marketing Automation Platforms
Social Marketing
Content Marketing Tools
Campaign Management

Top 5 Personalization technologies in 2026

Over 198832 companies are using Personalization tools. Oracle Commerce with 68.95% market share (137091 customers), Piwik PRO with 7.36% market share (14634 customers), Adobe Target with 4.93% market share (9803 customers).

Technology

Market Share (Est.)

Customers

  • Oracle Commerce

    68.95%

    137091

  • Piwik PRO

    7.36%

    14634

  • Adobe Target

    4.93%

    9803

  • Oracle ATG Web Commerce

    2.18%

    4334

  • Ezoic

    1.98%

    3928

  • Others

    14.61%

    29042

    • Personalization Customers by Employee Size

    The majority of Personalization category falls in the company size of 20 - 49 employees (39132 companies), 100 - 249 employees (38492 companies), 0 - 9 employees (33699 companies).

    Employee Size

    Personalization Customers by Geography

    Companies using Personalization technology software are majorly from the United States with 70946 (51.43%), United Kingdom with 11961 (8.67%), India with 11032 (8.00%) customers respectively.

    Customers

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    Company Logo

    Personalization Customers by Industry

    Top industries that use Personalization for Software Development (3151), Project Management (2721), Business Intelligence (2520).

    Customers

    Market Share for Top Personalization Technologies

    Analyze the market share of popular Personalization technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

    Ranking
    Technology
    Customers
    Market share(Est.)(%)
    1Oracle Commerce13709168.95
    2Piwik PRO146347.36
    3Adobe Target98034.93
    4Oracle ATG Web Commerce43342.18
    5Ezoic39281.98
    6Kameleoon29851.50
    7Dynamic Yield26641.34
    8Emarsys25291.27
    9Insider23431.18
    10BloomReach17830.90
    11Qubit16400.82
    12Listrak16330.82
    13mParticle15720.79
    14Medio14400.72
    15Acquia13270.67
    16Monetate12090.61
    17Mutiny10710.54
    18Lytics7740.39
    19Twik6840.34
    20Personizely6710.34
    21Certona5180.26
    22SAS Customer Intelligence4070.20
    23Outgrow3330.17
    24Influ22910.15
    25Jivox2710.14
    26Crownpeak2520.13
    27Tooltip.io2360.12
    28Adestra2340.12
    29dotCMS1810.09
    30RecastAI1670.08
    31ACTITO1600.08
    32Plumb51560.08
    33Get Smart Content1480.07
    34Drawbridge1300.07
    35Unless920.05
    36Cerkl830.04
    37Reactful780.04
    38Pulse Insights670.03
    39Convert Experiences660.03
    40QGraph620.03
    41Cordial610.03
    42Ivanti Environment Manager600.03
    43SessionM580.03
    44Groupmail580.03
    45Fanplayr480.02
    46Peerius470.02
    47LiftIgniter420.02
    48BySide390.02
    49ExpertSender280.01
    50Browsi250.01
    51Yusp220.01
    52ExitIntel190.01
    53Netmining190.01
    54AdGreetz180.01
    55AceBot.ai160.01
    56Voyat160.01
    57Recombee150.01
    58ReactX150.01
    59OneSpot140.01
    60DecisionLink130.01
    61Prudsys130.01
    62Scalefast130.01
    63Adoric110.01
    64Enthusem110.01
    65Quintype110.01
    66Traqli100.01
    67Taykey100.01
    68HTK | Horizon Loyalty Hub90.00
    69REES46 eCommerce Marketing Personalization Suite90.00
    70Bunting90.00
    71Pisano70.00
    72AppToolkit70.00
    734-Tell40.00
    74Rezza40.00
    75Booshaka30.00
    76Monoloop30.00
    77BrightInfo20.00
    78ContentRaven20.00
    79Wylei20.00
    80FunnelEnvy20.00
    81Leadworx20.00
    82Adapti20.00
    83RightMessage20.00
    84Boingnet20.00
    85MobileRQ20.00

    FAQ

    Find answers to the most often asked questions by users.

    Who are the top Personalization software market leaders?

    Top leaders in the category for Personalization software are Oracle Commerce, Piwik PRO, Adobe Target. Here, you can view a full list of Personalization tools in the market.

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    How many companies use Personalization software these days?

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    Which company has the most significant market share in the Personalization software space?

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    What are the top industries that usually use Personalization softwares?

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    Popular Comparisons

    Oracle Commerce vs Piwik PRO
    Oracle Commerce vs Adobe Target
    Oracle Commerce vs Oracle ATG Web Commerce
    Piwik PRO vs Adobe Target
    Piwik PRO vs Oracle ATG Web Commerce
    Adobe Target vs Oracle ATG Web Commerce

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