Personalization

Gain market share and customer base information about the top Personalization software. Check out our list of Personalization Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

86

Technologies Tracked

297456

Companies Tracked

Categories related to Personalization

Event Marketing And Management
Marketing Automation Platforms
Social Marketing
Content Marketing Tools
Campaign Management

Top 5 Personalization technologies in 2026

Over 297456 companies are using Personalization tools. Oracle Commerce with 74.59% market share (221863 customers), Adobe Target with 6.05% market share (18002 customers), Piwik PRO with 4.71% market share (14001 customers).

Technology

Market Share (Est.)

Customers

  • Oracle Commerce

    74.59%

    221863

  • Adobe Target

    6.05%

    18002

  • Piwik PRO

    4.71%

    14001

  • Oracle ATG Web Commerce

    1.49%

    4432

  • Dynamic Yield

    1.49%

    4429

  • Others

    11.68%

    34729

    • Personalization Customers by Employee Size

    The majority of Personalization category falls in the company size of 20 - 49 employees (61450 companies), 100 - 249 employees (58620 companies), 0 - 9 employees (49176 companies).

    Employee Size

    Personalization Customers by Geography

    Companies using Personalization technology software are majorly from the United States with 111826 (53.45%), United Kingdom with 17867 (8.54%), India with 17073 (8.16%) customers respectively.

    Customers

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    Company Logo

    Personalization Customers by Industry

    Top industries that use Personalization for Software Development (4367), Project Management (3882), Consulting (3510).

    Customers

    Market Share for Top Personalization Technologies

    Analyze the market share of popular Personalization technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

    Ranking
    Technology
    Customers
    Market share(Est.)(%)
    1Oracle Commerce22186374.59
    2Adobe Target180026.05
    3Piwik PRO140014.71
    4Oracle ATG Web Commerce44321.49
    5Dynamic Yield44291.49
    6Insider38981.31
    7Emarsys30331.02
    8Kameleoon29010.98
    9Qubit28000.94
    10Ezoic25520.86
    11mParticle22140.74
    12BloomReach21980.74
    13Acquia18940.64
    14Monetate17760.60
    15Listrak16780.56
    16Mutiny10390.35
    17Lytics9850.33
    18Certona7440.25
    19Outgrow6150.21
    20SAS Customer Intelligence6090.20
    21Personizely5800.19
    22Twik5530.19
    23Adestra3880.13
    24Influ23880.13
    25Crownpeak3580.12
    26dotCMS3110.10
    27Jivox3060.10
    28ACTITO2600.09
    29Tooltip.io1940.07
    30RecastAI1460.05
    31Convert Experiences1450.05
    32Get Smart Content1330.04
    33Ivanti Environment Manager1180.04
    34Drawbridge1070.04
    35Adoric1000.03
    36Cerkl960.03
    37Pulse Insights910.03
    38SessionM890.03
    39Unless890.03
    40Pisano870.03
    41Groupmail850.03
    42Plumb5840.03
    43Recombee790.03
    44QGraph760.03
    45Fanplayr760.03
    46ExpertSender710.02
    47Cordial690.02
    48Reactful610.02
    49Boingnet600.02
    50Peerius580.02
    51Browsi540.02
    52Quintype450.02
    53LiftIgniter390.01
    54Scalefast270.01
    55OneSpot270.01
    56DecisionLink260.01
    57FunnelEnvy240.01
    58BySide230.01
    59Yusp220.01
    60Prudsys210.01
    61Voyat200.01
    62ReactX180.01
    63AdGreetz170.01
    64AceBot.ai160.01
    65ExitIntel150.01
    66Experiture Marketing Platform150.01
    67REES46 eCommerce Marketing Personalization Suite150.01
    68Traqli110.00
    69Netmining110.00
    70Bunting110.00
    71Enthusem90.00
    72Taykey80.00
    73ContentRaven70.00
    74HTK | Horizon Loyalty Hub70.00
    75RightMessage70.00
    76Index50.00
    77Leadworx50.00
    784-Tell50.00
    79Spinnakr50.00
    80AppToolkit50.00
    81BrightInfo30.00
    82TellApart30.00
    83Wylei30.00
    84Booshaka20.00
    85Adapti20.00
    86MobileRQ20.00

    FAQ

    Find answers to the most often asked questions by users.

    Who are the top Personalization software market leaders?

    Top leaders in the category for Personalization software are Oracle Commerce, Adobe Target, Piwik PRO. Here, you can view a full list of Personalization tools in the market.

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    How many companies use Personalization software these days?

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    Which company has the most significant market share in the Personalization software space?

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    What are the top industries that usually use Personalization softwares?

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    Choose Technologies to compare

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    Popular Comparisons

    Oracle Commerce vs Adobe Target
    Oracle Commerce vs Piwik PRO
    Oracle Commerce vs Oracle ATG Web Commerce
    Adobe Target vs Piwik PRO
    Adobe Target vs Oracle ATG Web Commerce
    Piwik PRO vs Oracle ATG Web Commerce

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