Personalization

Gain market share and customer base information about the top Personalization software. Check out our list of Personalization Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

85

Technologies Tracked

203743

Companies Tracked

Categories related to Personalization

Event Marketing And Management
Marketing Automation Platforms
Social Marketing
Content Marketing Tools
Campaign Management

Top 5 Personalization technologies in 2026

Over 203743 companies are using Personalization tools. Oracle Commerce with 68.17% market share (138890 customers), Piwik PRO with 6.97% market share (14208 customers), Adobe Target with 5.62% market share (11450 customers).

Technology

Market Share (Est.)

Customers

  • Oracle Commerce

    68.17%

    138890

  • Piwik PRO

    6.97%

    14208

  • Adobe Target

    5.62%

    11450

  • Dynamic Yield

    2.12%

    4320

  • Oracle ATG Web Commerce

    2.09%

    4261

  • Others

    15.03%

    30614

  • Personalization Customers by Employee Size

    The majority of Personalization category falls in the company size of 20 - 49 employees (39910 companies), 100 - 249 employees (39222 companies), 0 - 9 employees (32426 companies).

    Employee Size

    Personalization Customers by Geography

    Companies using Personalization technology software are majorly from the United States with 75976 (53.37%), United Kingdom with 12077 (8.48%), India with 10943 (7.69%) customers respectively.

    Customers

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    Personalization Customers by Industry

    Top industries that use Personalization for Software Development (3203), Project Management (2771), Consulting (2498).

    Customers

    Market Share for Top Personalization Technologies

    Analyze the market share of popular Personalization technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

    Ranking
    Technology
    Customers
    Market share(Est.)(%)
    1Oracle Commerce13889068.17
    2Piwik PRO142086.97
    3Adobe Target114505.62
    4Dynamic Yield43202.12
    5Oracle ATG Web Commerce42612.09
    6Insider41272.03
    7Kameleoon30581.50
    8Ezoic27121.33
    9Emarsys25331.24
    10mParticle21391.05
    11BloomReach18480.91
    12Qubit16740.82
    13Listrak15340.75
    14Monetate15070.74
    15Acquia12380.61
    16Mutiny10230.50
    17Lytics9060.44
    18Personizely6560.32
    19Twik6490.32
    20Certona4630.23
    21SAS Customer Intelligence3790.19
    22Influ23640.18
    23Outgrow3600.18
    24Jivox2890.14
    25Crownpeak2400.12
    26Adestra2390.12
    27Tooltip.io2050.10
    28dotCMS1780.09
    29ACTITO1680.08
    30RecastAI1560.08
    31Get Smart Content1470.07
    32Convert Experiences1290.06
    33Drawbridge1140.06
    34Pisano920.05
    35Unless920.05
    36QGraph830.04
    37Cerkl830.04
    38Plumb5790.04
    39Fanplayr750.04
    40Pulse Insights680.03
    41Recombee620.03
    42Adoric600.03
    43Boingnet590.03
    44Cordial580.03
    45Reactful550.03
    46Groupmail550.03
    47SessionM540.03
    48Browsi530.03
    49Ivanti Environment Manager530.03
    50ExpertSender450.02
    51Peerius450.02
    52LiftIgniter370.02
    53Quintype340.02
    54BySide320.02
    55FunnelEnvy230.01
    56Voyat210.01
    57Yusp190.01
    58AceBot.ai160.01
    59AdGreetz160.01
    60OneSpot150.01
    61ExitIntel150.01
    62REES46 eCommerce Marketing Personalization Suite150.01
    63Experiture Marketing Platform140.01
    64ReactX140.01
    65Prudsys130.01
    66Scalefast130.01
    67Traqli120.01
    68DecisionLink120.01
    69Netmining120.01
    70Bunting110.01
    71Enthusem100.00
    72ContentRaven80.00
    73Taykey80.00
    74HTK | Horizon Loyalty Hub80.00
    75AppToolkit60.00
    76Booshaka40.00
    774-Tell40.00
    78BrightInfo20.00
    79Wylei20.00
    80Index20.00
    81Leadworx20.00
    82Adapti20.00
    83RightMessage20.00
    84Spinnakr20.00
    85MobileRQ20.00

    FAQ

    Find answers to the most often asked questions by users.

    Who are the top Personalization software market leaders?

    Top leaders in the category for Personalization software are Oracle Commerce, Piwik PRO, Adobe Target. Here, you can view a full list of Personalization tools in the market.

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    How many companies use Personalization software these days?

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    Which company has the most significant market share in the Personalization software space?

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    What are the top industries that usually use Personalization softwares?

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    Popular Comparisons

    Oracle Commerce vs Piwik PRO

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