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Personalization

Q: How many companies use Personalization software these days?

Around the world in 2025, over 132,789 companies are currently using one or more Personalization software. Out of these, there are 59,007 companies using Personalization tools that are originally from the United States.

Q: Which company has the most significant market share in the Personalization software space?

The top few companies that have the most significant market share in the Personalization space are Oracle Commerce with 61.86% of market share, Piwik PRO with 8.18% of market share, Adobe Target with 4.09% of market share. Check for other Personalization technologies market share here.

Q: What are the top industries that usually use Personalization softwares?

The top industries that use Personalization software are Software Development (2,355), Project Management (2,009), Business Intelligence (1,919).

Gain market share and customer base information about the top Personalization software. Check out our list of Personalization Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies Tracked

151150

Companies Tracked

Categories related to Personalization

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Personalization technologies in 2025

Over 151150 companies are using Personalization tools. Oracle Commerce with 61.86% market share (93506 customers), Piwik PRO with 8.18% market share (12363 customers), Adobe Target with 4.09% market share (6186 customers).

Technology

Market Share (Est.)

Customers

Oracle Commerce

61.86%

93506

Piwik PRO

8.18%

12363

Adobe Target

4.09%

6186

Ezoic

3.41%

5149

Oracle ATG Web Commerce

2.84%

4293

Others

19.62%

29653

Personalization Customers by Employee Size

The majority of Personalization category falls in the company size of 20 - 49 employees (29654 companies), 100 - 249 employees (25151 companies), 0 - 9 employees (23865 companies).

Employee Size

Personalization Customers by Geography

Companies using Personalization technology software are majorly from the United States with 59007 (53.80%), United Kingdom with 10169 (9.27%), India with 8739 (7.97%) customers respectively.

Customers

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Personalization Customers by Industry

Top industries that use Personalization for Software Development (2355), Project Management (2009), Business Intelligence (1919).

Customers

Market Share for Top Personalization Technologies

Analyze the market share of popular Personalization technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Oracle Commerce	93506	61.86
2	Piwik PRO	12363	8.18
3	Adobe Target	6186	4.09
4	Ezoic	5149	3.41
5	Oracle ATG Web Commerce	4293	2.84
6	Dynamic Yield	2789	1.85
7	Kameleoon	2628	1.74
8	Emarsys	2398	1.59
9	Jivox	2155	1.43
10	Listrak	1630	1.08
11	BloomReach	1539	1.02
12	Insider	1516	1.00
13	Medio	1391	0.92
14	Acquia	1364	0.90
15	Mutiny	1321	0.87
16	mParticle	1096	0.73
17	Qubit	1035	0.68
18	Monetate	877	0.58
19	Twik	812	0.54
20	Lytics	723	0.48
21	Personizely	708	0.47
22	Peerius	596	0.39
23	Certona	535	0.35
24	SmarterHQ	417	0.28
25	Crownpeak	304	0.20
26	Influ2	287	0.19
27	Tooltip.io	286	0.19
28	Get Smart Content	256	0.17
29	SAS Customer Intelligence	253	0.17
30	Outgrow	222	0.15
31	ACTITO	215	0.14
32	Adestra	202	0.13
33	RecastAI	193	0.13
34	Drawbridge	149	0.10
35	Plumb5	147	0.10
36	Unless	143	0.09
37	dotCMS	137	0.09
38	Fanplayr	103	0.07
39	Cerkl	93	0.06
40	Adoric	90	0.06
41	LiftIgniter	90	0.06
42	Reactful	86	0.06
43	BySide	63	0.04
44	Pulse Insights	62	0.04
45	QGraph	59	0.04
46	ReactX	53	0.04
47	Recombee	45	0.03
48	ExitIntel	44	0.03
49	Groupmail	40	0.03
50	Convert Experiences	37	0.02
51	Browsi	36	0.02
52	Cordial	33	0.02
53	SessionM	31	0.02
54	TellApart	29	0.02
55	Netmining	25	0.02
56	Ivanti Environment Manager	24	0.02
57	AceBot.ai	22	0.01
58	Quintype	22	0.01
59	Traqli	21	0.01
60	Enthusem	17	0.01
61	Yusp	17	0.01
62	Experiture Marketing Platform	16	0.01
63	Voyat	16	0.01
64	HTK \| Horizon Loyalty Hub	13	0.01
65	ExpertSender	13	0.01
66	AdGreetz	13	0.01
67	Scalefast	12	0.01
68	DecisionLink	11	0.01
69	Prudsys	10	0.01
70	REES46 eCommerce Marketing Personalization Suite	10	0.01
71	AppToolkit	8	0.01
72	Pisano	7	0.00
73	OneSpot	7	0.00
74	Taykey	7	0.00
75	Booshaka	6	0.00
76	FunnelEnvy	5	0.00
77	Monoloop	5	0.00
78	Bunting	5	0.00
79	BrightInfo	4	0.00
80	Boingnet	4	0.00
81	Driveback	3	0.00
82	ContentRaven	2	0.00
83	Index	2	0.00
84	4-Tell	2	0.00
85	Adapti	2	0.00
86	RightMessage	2	0.00
87	IBM Watson Real-Time Personalization	2	0.00