Personalization

Gain market share and customer base information about the top Personalization software. Check out our list of Personalization Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

88

Technologies Tracked

150625

Companies Tracked

Categories related to Personalization

Event Marketing And Management
Marketing Automation Platforms
Social Marketing
Content Marketing Tools
Campaign Management

Top 5 Personalization technologies in 2025

Over 150625 companies are using Personalization tools. Oracle Commerce with 62.12% market share (93574 customers), Piwik PRO with 8.20% market share (12358 customers), Adobe Target with 4.08% market share (6140 customers).

Technology

Market Share (Est.)

Customers

  • Oracle Commerce

    62.12%

    93574

  • Piwik PRO

    8.20%

    12358

  • Adobe Target

    4.08%

    6140

  • Ezoic

    3.38%

    5087

  • Oracle ATG Web Commerce

    2.83%

    4260

  • Others

    19.39%

    29206

  • Personalization Customers by Employee Size

    The majority of Personalization category falls in the company size of 20 - 49 employees (29548 companies), 100 - 249 employees (25063 companies), 0 - 9 employees (23753 companies).

    Employee Size

    Personalization Customers by Geography

    Companies using Personalization technology software are majorly from the United States with 58670 (53.74%), United Kingdom with 10137 (9.29%), India with 8700 (7.97%) customers respectively.

    Customers

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    Personalization Customers by Industry

    Top industries that use Personalization for Software Development (2351), Project Management (2010), Business Intelligence (1909).

    Customers

    Market Share for Top Personalization Technologies

    Analyze the market share of popular Personalization technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

    Ranking
    Technology
    Customers
    Market share(Est.)(%)
    1Oracle Commerce9357462.12
    2Piwik PRO123588.20
    3Adobe Target61404.08
    4Ezoic50873.38
    5Oracle ATG Web Commerce42602.83
    6Dynamic Yield27411.82
    7Kameleoon26001.73
    8Emarsys23611.57
    9Jivox21551.43
    10Listrak16111.07
    11BloomReach15331.02
    12Insider14920.99
    13Acquia13490.90
    14Medio13060.87
    15Mutiny12630.84
    16mParticle10590.70
    17Qubit10270.68
    18Monetate8760.58
    19Twik8000.53
    20Personizely7030.47
    21Lytics7010.47
    22Peerius5930.39
    23Certona5310.35
    24SmarterHQ4170.28
    25Crownpeak3040.20
    26Tooltip.io2800.19
    27Influ22690.18
    28SAS Customer Intelligence2490.17
    29Get Smart Content2460.16
    30ACTITO2230.15
    31Outgrow2220.15
    32Adestra2020.13
    33RecastAI1950.13
    34Drawbridge1470.10
    35Plumb51470.10
    36Unless1430.09
    37dotCMS1360.09
    38Fanplayr1020.07
    39Cerkl910.06
    40LiftIgniter900.06
    41Adoric880.06
    42Reactful810.05
    43Pulse Insights660.04
    44BySide620.04
    45QGraph610.04
    46ReactX530.04
    47Recombee450.03
    48ExitIntel430.03
    49Groupmail400.03
    50Browsi380.03
    51Convert Experiences370.02
    52Cordial340.02
    53SessionM310.02
    54TellApart290.02
    55Netmining250.02
    56Ivanti Environment Manager230.02
    57AceBot.ai220.01
    58Quintype220.01
    59Yusp180.01
    60Enthusem170.01
    61Traqli160.01
    62Experiture Marketing Platform160.01
    63Voyat160.01
    64HTK | Horizon Loyalty Hub140.01
    65ExpertSender130.01
    66AdGreetz120.01
    67DecisionLink110.01
    68Scalefast110.01
    69Prudsys100.01
    70REES46 eCommerce Marketing Personalization Suite100.01
    71Pisano80.01
    72Taykey80.01
    73AppToolkit80.01
    74OneSpot70.00
    75Booshaka60.00
    76FunnelEnvy50.00
    77Monoloop50.00
    78Bunting50.00
    79BrightInfo40.00
    80Boingnet40.00
    81Leadworx30.00
    82Driveback30.00
    83ContentRaven20.00
    84Index20.00
    854-Tell20.00
    86Adapti20.00
    87RightMessage20.00
    88IBM Watson Real-Time Personalization20.00

    FAQ

    Find answers to the most often asked questions by users.

    Who are the top Personalization software market leaders?

    Top leaders in the category for Personalization software are Oracle Commerce, Piwik PRO, Adobe Target. Here, you can view a full list of Personalization tools in the market.

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    How many companies use Personalization software these days?

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    Which company has the most significant market share in the Personalization software space?

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    What are the top industries that usually use Personalization softwares?

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    Oracle Commerce vs Piwik PRO

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