Personalization

Gain market share and customer base information about the top Personalization software. Check out our list of Personalization Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies

188234

Companies

5190

Movements

Categories related to Personalization

Top 5 Personalization technologies in 2023

Over 188,234 companies are using Personalization tools. Oracle Commerce with 67.03% market share (126,171 customers), Piwik PRO with 5.02% market share (9,458 customers), Adobe Target with 3.62% market share (6,819 customers),

Oracle Commerce

67.03 %

Market Share

126171

Customers
Piwik PRO

5.02 %

Market Share

9458

Customers
Adobe Target

3.62 %

Market Share

6819

Customers
Oracle ATG Web Commerce

2.90 %

Market Share

5462

Customers
Ezoic

2.78 %

Market Share

5224

Customers
Others

18.65 %

Market Share

35100

Customers

Personalization Customers by Employee Size

The majority of Personalization category falls in the company size of 0 - 9 employees (18,332 companies), 20 - 49 employees (10,999 companies), 100 - 249 employees (5,149 companies).

Personalization Customers by Geography

Companies using Personalization technology software are majorly from the United States with 32,218 (69.06%), United Kingdom with 3,550 (7.61%), Germany with 2,081 (4.46%) customers respectively.

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Personalization Customers by Industry

Top industries that use Personalization for Professional Services (84,654), Retail and CPG (41,483), Technology (40,956).

Market Share for Top Personalization Technologies

Analyze the market share of popular Personalization technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share
1	Oracle Commerce	126171	67.03 (%)
2	Piwik PRO	9458	5.02 (%)
3	Adobe Target	6819	3.62 (%)
4	Oracle ATG Web Commerce	5462	2.90 (%)
5	Ezoic	5224	2.78 (%)
6	Dynamic Yield	3311	1.76 (%)
7	Cxense	2752	1.46 (%)
8	Emarsys	2567	1.36 (%)
9	Jivox	2372	1.26 (%)
10	Listrak	2225	1.18 (%)
11	Kameleoon	1910	1.01 (%)
12	Acquia	1761	0.94 (%)
13	mParticle	1424	0.76 (%)
14	Insider	1300	0.69 (%)
15	Medio	1181	0.63 (%)
16	Lytics	1015	0.54 (%)
17	Qubit	980	0.52 (%)
18	Certona	916	0.49 (%)
19	Peerius	906	0.48 (%)
20	Mutiny	876	0.47 (%)
21	Twik	771	0.41 (%)
22	Personizely	768	0.41 (%)
23	BloomReach	498	0.26 (%)
24	SmarterHQ	463	0.25 (%)
25	Get Smart Content	422	0.22 (%)
26	Pulse Insights	416	0.22 (%)
27	RightMessage	391	0.21 (%)
28	SAS Customer Intelligence	383	0.20 (%)
29	Tooltip.io	354	0.19 (%)
30	Browsi	311	0.17 (%)
31	Crownpeak	303	0.16 (%)
32	Outgrow	295	0.16 (%)
33	Influ2	275	0.15 (%)
34	Unless	274	0.15 (%)
35	Adestra	264	0.14 (%)
36	Adoric	246	0.13 (%)
37	ExitIntel	243	0.13 (%)
38	LiftIgniter	235	0.12 (%)
39	dotCMS	215	0.11 (%)
40	BySide	170	0.09 (%)
41	Scalefast	170	0.09 (%)
42	RecastAI	163	0.09 (%)
43	Drawbridge	160	0.09 (%)
44	Fanplayr	140	0.07 (%)
45	Quintype	125	0.07 (%)
46	Plumb5	120	0.06 (%)
47	Cerkl	111	0.06 (%)
48	Reactful	103	0.05 (%)
49	Groupmail	74	0.04 (%)
50	ACTITO	73	0.04 (%)
51	ContentRaven	65	0.03 (%)
52	QGraph	59	0.03 (%)
53	4-Tell	52	0.03 (%)
54	Cordial	48	0.03 (%)
55	SessionM	42	0.02 (%)
56	Ivanti Environment Manager	41	0.02 (%)
57	FunnelEnvy	41	0.02 (%)
58	Knexus	38	0.02 (%)
59	Recombee	38	0.02 (%)
60	Traqli	38	0.02 (%)
61	TellApart	38	0.02 (%)
62	Convert Experiences	38	0.02 (%)
63	Yusp	36	0.02 (%)
64	Prudsys	34	0.02 (%)
65	REES46 eCommerce Marketing Personalization Suite	32	0.02 (%)
66	Netmining	31	0.02 (%)
67	Boingnet	30	0.02 (%)
68	Idio	29	0.02 (%)
69	AceBot.ai	28	0.01 (%)
70	Experiture Marketing Platform	26	0.01 (%)
71	Leadworx	24	0.01 (%)
72	ExpertSender	23	0.01 (%)
73	Logic Hop	22	0.01 (%)
74	Voyat	22	0.01 (%)
75	Wylei	20	0.01 (%)
76	HTK \| Horizon Loyalty Hub	20	0.01 (%)
77	Enthusem	18	0.01 (%)
78	AdGreetz	17	0.01 (%)
79	Airim	16	0.01 (%)
80	OneSpot	12	0.01 (%)
81	DecisionLink	10	0.01 (%)
82	Adapti	10	0.01 (%)
83	Taykey	8	0.00 (%)
84	ReactX	8	0.00 (%)
85	Driveback	7	0.00 (%)
86	BrightInfo	6	0.00 (%)
87	Bunting	6	0.00 (%)
88	Booshaka	5	0.00 (%)
89	IBM Campaign	5	0.00 (%)
90	Monoloop	5	0.00 (%)
91	AppToolkit	4	0.00 (%)
92	Pisano	4	0.00 (%)
93	Spinnakr	3	0.00 (%)
94	True Fit Genome Platform	3	0.00 (%)
95	Index	2	0.00 (%)
96	CASA	2	0.00 (%)
97	MobileRQ	2	0.00 (%)

Technology	Market share
Oracle Commerce	67.03 (%)
Piwik PRO	5.02 (%)
Adobe Target	3.62 (%)
Oracle ATG Web Commerce	2.90 (%)
Ezoic	2.78 (%)
Dynamic Yield	1.76 (%)
Cxense	1.46 (%)
Emarsys	1.36 (%)
Jivox	1.26 (%)
Listrak	1.18 (%)
Kameleoon	1.01 (%)
Acquia	0.94 (%)
mParticle	0.76 (%)
Insider	0.69 (%)
Medio	0.63 (%)
Lytics	0.54 (%)
Qubit	0.52 (%)
Certona	0.49 (%)
Peerius	0.48 (%)
Mutiny	0.47 (%)
Twik	0.41 (%)
Personizely	0.41 (%)
BloomReach	0.26 (%)
SmarterHQ	0.25 (%)
Get Smart Content	0.22 (%)
Pulse Insights	0.22 (%)
RightMessage	0.21 (%)
SAS Customer Intelligence	0.20 (%)
Tooltip.io	0.19 (%)
Browsi	0.17 (%)
Crownpeak	0.16 (%)
Outgrow	0.16 (%)
Influ2	0.15 (%)
Unless	0.15 (%)
Adestra	0.14 (%)
Adoric	0.13 (%)
ExitIntel	0.13 (%)
LiftIgniter	0.12 (%)
dotCMS	0.11 (%)
BySide	0.09 (%)
Scalefast	0.09 (%)
RecastAI	0.09 (%)
Drawbridge	0.09 (%)
Fanplayr	0.07 (%)
Quintype	0.07 (%)
Plumb5	0.06 (%)
Cerkl	0.06 (%)
Reactful	0.05 (%)
Groupmail	0.04 (%)
ACTITO	0.04 (%)
ContentRaven	0.03 (%)
QGraph	0.03 (%)
4-Tell	0.03 (%)
Cordial	0.03 (%)
SessionM	0.02 (%)
Ivanti Environment Manager	0.02 (%)
FunnelEnvy	0.02 (%)
Knexus	0.02 (%)
Recombee	0.02 (%)
Traqli	0.02 (%)
TellApart	0.02 (%)
Convert Experiences	0.02 (%)
Yusp	0.02 (%)
Prudsys	0.02 (%)
REES46 eCommerce Marketing Personalization Suite	0.02 (%)
Netmining	0.02 (%)
Boingnet	0.02 (%)
Idio	0.02 (%)
AceBot.ai	0.01 (%)
Experiture Marketing Platform	0.01 (%)
Leadworx	0.01 (%)
ExpertSender	0.01 (%)
Logic Hop	0.01 (%)
Voyat	0.01 (%)
Wylei	0.01 (%)
HTK \| Horizon Loyalty Hub	0.01 (%)
Enthusem	0.01 (%)
AdGreetz	0.01 (%)
Airim	0.01 (%)
OneSpot	0.01 (%)
DecisionLink	0.01 (%)
Adapti	0.01 (%)
Taykey	0.00 (%)
ReactX	0.00 (%)
Driveback	0.00 (%)
BrightInfo	0.00 (%)
Bunting	0.00 (%)
Booshaka	0.00 (%)
IBM Campaign	0.00 (%)
Monoloop	0.00 (%)
AppToolkit	0.00 (%)
Pisano	0.00 (%)
Spinnakr	0.00 (%)
True Fit Genome Platform	0.00 (%)
Index	0.00 (%)
CASA	0.00 (%)
MobileRQ	0.00 (%)

FAQ

Find answers to the most often asked questions by users.

Who are the top Personalization software market leaders?

Top leaders in the category for Personalization software are Oracle Commerce, Piwik PRO, Adobe Target. Here, you can view a full list of Personalization tools in the market.

How many companies use Personalization software these days?

Around the world in 2023, over 54,251 companies are currently using one or more Personalization software. Out of these, there are 32,218 companies using Personalization tools that are originally from the United States .

Which company has the most significant market share in the Personalization software space?

The top few companies that have the most significant market share in the Personalization space are Oracle Commerce with 67.03 % of market share, and Piwik PRO with 5.02 % of market share and Adobe Target with 3.62 % of market share . Check for other Personalization technologies market share here.