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Personalization

Q: How many companies use Personalization software these days?

Around the world in 2025, over 131,499 companies are currently using one or more Personalization software. Out of these, there are 58,252 companies using Personalization tools that are originally from the United States.

Q: Which company has the most significant market share in the Personalization software space?

The top few companies that have the most significant market share in the Personalization space are Oracle Commerce with 62.30% of market share, Piwik PRO with 8.27% of market share, Adobe Target with 4.08% of market share. Check for other Personalization technologies market share here.

Q: What are the top industries that usually use Personalization softwares?

The top industries that use Personalization software are Software Development (2,341), Project Management (2,007), Business Intelligence (1,901).

Gain market share and customer base information about the top Personalization software. Check out our list of Personalization Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies Tracked

150057

Companies Tracked

Categories related to Personalization

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Personalization technologies in 2025

Over 150057 companies are using Personalization tools. Oracle Commerce with 62.30% market share (93490 customers), Piwik PRO with 8.27% market share (12407 customers), Adobe Target with 4.08% market share (6126 customers).

Technology

Market Share (Est.)

Customers

Oracle Commerce

62.30%

93490

Piwik PRO

8.27%

12407

Adobe Target

4.08%

6126

Ezoic

3.37%

5055

Oracle ATG Web Commerce

2.76%

4139

Others

19.22%

28840

Personalization Customers by Employee Size

The majority of Personalization category falls in the company size of 20 - 49 employees (29410 companies), 100 - 249 employees (24953 companies), 0 - 9 employees (23639 companies).

Employee Size

Personalization Customers by Geography

Companies using Personalization technology software are majorly from the United States with 58252 (53.63%), United Kingdom with 10097 (9.30%), India with 8701 (8.01%) customers respectively.

Customers

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Personalization Customers by Industry

Top industries that use Personalization for Software Development (2341), Project Management (2007), Business Intelligence (1901).

Customers

Market Share for Top Personalization Technologies

Analyze the market share of popular Personalization technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Oracle Commerce	93490	62.30
2	Piwik PRO	12407	8.27
3	Adobe Target	6126	4.08
4	Ezoic	5055	3.37
5	Oracle ATG Web Commerce	4139	2.76
6	Dynamic Yield	2677	1.78
7	Kameleoon	2584	1.72
8	Emarsys	2287	1.52
9	Jivox	2138	1.42
10	Listrak	1581	1.05
11	BloomReach	1523	1.01
12	Insider	1521	1.01
13	Acquia	1317	0.88
14	Medio	1258	0.84
15	Mutiny	1245	0.83
16	mParticle	1036	0.69
17	Qubit	1035	0.69
18	Monetate	867	0.58
19	Twik	788	0.53
20	Lytics	710	0.47
21	Personizely	689	0.46
22	Peerius	587	0.39
23	Certona	516	0.34
24	SmarterHQ	376	0.25
25	Crownpeak	339	0.23
26	Tooltip.io	277	0.18
27	Influ2	265	0.18
28	SAS Customer Intelligence	258	0.17
29	Get Smart Content	242	0.16
30	Outgrow	223	0.15
31	ACTITO	220	0.15
32	Adestra	195	0.13
33	RecastAI	186	0.12
34	Plumb5	178	0.12
35	Unless	145	0.10
36	Drawbridge	141	0.09
37	dotCMS	133	0.09
38	Fanplayr	95	0.06
39	Cerkl	93	0.06
40	Adoric	88	0.06
41	Reactful	79	0.05
42	LiftIgniter	74	0.05
43	Pulse Insights	66	0.04
44	QGraph	58	0.04
45	BySide	58	0.04
46	Cordial	53	0.04
47	ReactX	52	0.03
48	Recombee	45	0.03
49	ExitIntel	42	0.03
50	Browsi	41	0.03
51	Groupmail	39	0.03
52	Convert Experiences	35	0.02
53	SessionM	32	0.02
54	TellApart	29	0.02
55	Netmining	27	0.02
56	Ivanti Environment Manager	25	0.02
57	Quintype	22	0.01
58	AceBot.ai	19	0.01
59	Yusp	18	0.01
60	Enthusem	17	0.01
61	Voyat	17	0.01
62	Experiture Marketing Platform	16	0.01
63	Traqli	15	0.01
64	HTK \| Horizon Loyalty Hub	14	0.01
65	ExpertSender	13	0.01
66	DecisionLink	11	0.01
67	AdGreetz	11	0.01
68	Prudsys	10	0.01
69	Scalefast	10	0.01
70	REES46 eCommerce Marketing Personalization Suite	10	0.01
71	Taykey	8	0.01
72	OneSpot	7	0.00
73	AppToolkit	7	0.00
74	Pisano	6	0.00
75	Booshaka	6	0.00
76	FunnelEnvy	5	0.00
77	Bunting	5	0.00
78	BrightInfo	4	0.00
79	Boingnet	4	0.00
80	Monoloop	4	0.00
81	Driveback	3	0.00
82	ContentRaven	2	0.00
83	Index	2	0.00
84	4-Tell	2	0.00
85	Adapti	2	0.00
86	RightMessage	2	0.00