Personalization

Gain market share and customer base information about the top Personalization software. Check out our list of Personalization Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

86

Technologies Tracked

203485

Companies Tracked

Categories related to Personalization

Event Marketing And Management
Marketing Automation Platforms
Social Marketing
Content Marketing Tools
Campaign Management

Top 5 Personalization technologies in 2026

Over 203485 companies are using Personalization tools. Oracle Commerce with 67.36% market share (137068 customers), Piwik PRO with 7.60% market share (15467 customers), Adobe Target with 4.71% market share (9594 customers).

Technology

Market Share (Est.)

Customers

  • Oracle Commerce

    67.36%

    137068

  • Piwik PRO

    7.60%

    15467

  • Adobe Target

    4.71%

    9594

  • Oracle ATG Web Commerce

    2.13%

    4338

  • Ezoic

    1.99%

    4049

  • Others

    16.20%

    32969

    • Personalization Customers by Employee Size

    The majority of Personalization category falls in the company size of 20 - 49 employees (39253 companies), 100 - 249 employees (38710 companies), 0 - 9 employees (34786 companies).

    Employee Size

    Personalization Customers by Geography

    Companies using Personalization technology software are majorly from the United States with 72700 (51.89%), United Kingdom with 12079 (8.62%), India with 11019 (7.86%) customers respectively.

    Customers

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    Company Logo

    Personalization Customers by Industry

    Top industries that use Personalization for Software Development (3129), Project Management (2709), Business Intelligence (2495).

    Customers

    Market Share for Top Personalization Technologies

    Analyze the market share of popular Personalization technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

    Ranking
    Technology
    Customers
    Market share(Est.)(%)
    1Oracle Commerce13706867.36
    2Piwik PRO154677.60
    3Adobe Target95944.71
    4Oracle ATG Web Commerce43382.13
    5Ezoic40491.99
    6Insider34921.72
    7Kameleoon31871.57
    8Dynamic Yield27581.36
    9Emarsys26291.29
    10Monetate22131.09
    11BloomReach18960.93
    12mParticle17080.84
    13Listrak16380.80
    14Qubit16320.80
    15Medio15980.79
    16Acquia13750.68
    17Mutiny11120.55
    18Lytics8090.40
    19Twik7560.37
    20Personizely7370.36
    21Certona5050.25
    22RecastAI4220.21
    23SAS Customer Intelligence4030.20
    24Outgrow3360.17
    25Jivox2940.14
    26Influ22760.14
    27Crownpeak2600.13
    28Tooltip.io2420.12
    29Adestra2380.12
    30dotCMS1810.09
    31Get Smart Content1690.08
    32ACTITO1660.08
    33Plumb51540.08
    34Drawbridge1390.07
    35Unless1010.05
    36Adoric920.05
    37Cerkl900.04
    38Convert Experiences830.04
    39Reactful780.04
    40Pulse Insights770.04
    41Fanplayr760.04
    42Pisano710.03
    43QGraph700.03
    44Recombee680.03
    45Cordial600.03
    46Ivanti Environment Manager600.03
    47SessionM590.03
    48Peerius590.03
    49Groupmail580.03
    50Boingnet500.02
    51Browsi450.02
    52LiftIgniter440.02
    53BySide380.02
    54Quintype330.02
    55ExpertSender280.01
    56AdGreetz200.01
    57Yusp200.01
    58Netmining190.01
    59ExitIntel180.01
    60FunnelEnvy180.01
    61Voyat180.01
    62AceBot.ai170.01
    63Traqli160.01
    64ReactX150.01
    65OneSpot140.01
    66DecisionLink130.01
    67Prudsys130.01
    68Scalefast130.01
    69REES46 eCommerce Marketing Personalization Suite130.01
    70Enthusem110.01
    71Taykey90.00
    72HTK | Horizon Loyalty Hub90.00
    73Bunting90.00
    74ContentRaven60.00
    75AppToolkit60.00
    76Booshaka50.00
    774-Tell40.00
    78BrightInfo20.00
    79Wylei20.00
    80Leadworx20.00
    81Adapti20.00
    82RightMessage20.00
    83Monoloop20.00
    84Rezza20.00
    85MobileRQ20.00
    86Driveback20.00

    FAQ

    Find answers to the most often asked questions by users.

    Who are the top Personalization software market leaders?

    Top leaders in the category for Personalization software are Oracle Commerce, Piwik PRO, Adobe Target. Here, you can view a full list of Personalization tools in the market.

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    How many companies use Personalization software these days?

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    Which company has the most significant market share in the Personalization software space?

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    What are the top industries that usually use Personalization softwares?

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    Popular Comparisons

    Oracle Commerce vs Piwik PRO
    Oracle Commerce vs Adobe Target
    Oracle Commerce vs Oracle ATG Web Commerce
    Piwik PRO vs Adobe Target
    Piwik PRO vs Oracle ATG Web Commerce
    Adobe Target vs Oracle ATG Web Commerce

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