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Online Marketing

Q: How many companies use Online Marketing software these days?

Around the world in 2025, over 1,129,051 companies are currently using one or more Online Marketing software. Out of these, there are 803,940 companies using Online Marketing tools that are originally from the United States.

Q: Which company has the most significant market share in the Online Marketing software space?

The top few companies that have the most significant market share in the Online Marketing space are MailChimp with 42.81% of market share, Klaviyo with 9.62% of market share, HubSpot Marketing Hub with 9.09% of market share. Check for other Online Marketing technologies market share here.

Q: What are the top industries that usually use Online Marketing softwares?

The top industries that use Online Marketing software are Marketing (17,371), Digital Marketing (11,715), Social Media (11,382).

Gain market share and customer base information about the top Online Marketing software. Check out our list of Online Marketing Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

159

Technologies Tracked

1736471

Companies Tracked

Categories related to Online Marketing

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Online Marketing technologies in 2025

Over 1736471 companies are using Online Marketing tools. MailChimp with 42.81% market share (743467 customers), Klaviyo with 9.62% market share (167111 customers), HubSpot Marketing Hub with 9.09% market share (157822 customers).

Technology

Market Share (Est.)

Customers

MailChimp

42.81%

743467

Klaviyo

9.62%

167111

HubSpot Marketing Hub

9.09%

157822

Intercom

7.77%

134900

Adobe Marketing Cloud

4.30%

74584

Others

26.41%

458587

Online Marketing Customers by Employee Size

The majority of Online Marketing category falls in the company size of 0 - 9 employees (739152 companies), 20 - 49 employees (390772 companies), 10 - 19 employees (206717 companies).

Employee Size

Online Marketing Customers by Geography

Companies using Online Marketing technology software are majorly from the United States with 803940 (57.89%), United Kingdom with 153850 (11.08%), Canada with 88602 (6.38%) customers respectively.

Customers

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Online Marketing Customers by Industry

Top industries that use Online Marketing for Marketing (17371), Digital Marketing (11715), Social Media (11382).

Customers

Market Share for Top Online Marketing Technologies

Analyze the market share of popular Online Marketing technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	MailChimp	743467	42.81
2	Klaviyo	167111	9.62
3	HubSpot Marketing Hub	157822	9.09
4	Intercom	134900	7.77
5	Adobe Marketing Cloud	74584	4.30
6	ActiveCampaign	56587	3.26
7	AdRoll	44459	2.56
8	MailerLite	42628	2.45
9	MyTime	34024	1.96
10	Pardot	31644	1.82
11	Vidyard	25472	1.47
12	MailMunch	25364	1.46
13	ComScore	24995	1.44
14	Marketo	24654	1.42
15	Drift	16012	0.92
16	Omnisend	15073	0.87
17	Infusionsoft	13927	0.80
18	SharpSpring	13107	0.75
19	GetResponse	8336	0.48
20	Drip	7490	0.43
21	Ceros	6430	0.37
22	Benchmark Email	4272	0.25
23	Autopilot	4108	0.24
24	Sleeknote	4059	0.23
25	iContact Email Marketing	4041	0.23
26	Workfront	3534	0.20
27	Act-On	3155	0.18
28	Wisepops	3054	0.18
29	NiceJob	2875	0.17
30	Wishpond	2705	0.16
31	Moosend	2312	0.13
32	Bizible	2122	0.12
33	Instapage	1994	0.11
34	Salesfusion	1853	0.11
35	Sailthru	1852	0.11
36	iZooto	1776	0.10
37	dotmailer	1693	0.10
38	Compete	1615	0.09
39	Marketing 360	1590	0.09
40	Exponea	1458	0.08
41	Campaigner	1160	0.07
42	Iterable	1029	0.06
43	Hatchbuck	733	0.04
44	Appforma	699	0.04
45	LeadsRx	638	0.04
46	ActiveDEMAND	611	0.04
47	Upsales CRM	598	0.03
48	eSputnik	577	0.03
49	Picreel	570	0.03
50	Bronto Marketing Platform	551	0.03
51	LeadLander	536	0.03
52	Envoke	474	0.03
53	Sarbacane	465	0.03
54	ActiveTrail	450	0.03
55	LeadFox	409	0.02
56	ContactPigeon	384	0.02
57	Localytics	361	0.02
58	Affise	340	0.02
59	GreenRope	322	0.02
60	Percolate	320	0.02
61	Lead Liaison	315	0.02
62	bpm'online marketing	311	0.02
63	VisitorTrack	310	0.02
64	Blitz	286	0.02
65	ShippingEasy	255	0.01
66	Nextiva	232	0.01
67	Hitwise	225	0.01
68	LeadSquared	221	0.01
69	Bannerflow	215	0.01
70	Newscred	215	0.01
71	Web.com	212	0.01
72	Dealer.com	211	0.01
73	Mautic	210	0.01
74	Pure360	190	0.01
75	Silverpop	187	0.01
76	Tenfold	145	0.01
77	Fresh Relevance	143	0.01
78	Wigzo	137	0.01
79	BrandMaker	136	0.01
80	OutboundEngine	133	0.01
81	Delivra	131	0.01
82	Wheel of Popups	129	0.01
83	AgencyAnalytics	117	0.01
84	GrooveJar	115	0.01
85	GoBig, Inc.	110	0.01
86	Xtremepush	102	0.01
87	SimplyCast	101	0.01
88	Optmyzr	89	0.01
89	SALESmanago Marketing Automation	85	0.00
90	UserEngage	85	0.00
91	Skyword	84	0.00
92	LeadByte	74	0.00
93	Mintigo	70	0.00
94	Personyze	66	0.00
95	Digioh	65	0.00
96	eClincher	64	0.00
97	eTrigue	60	0.00
98	Leadberry	59	0.00
99	SnapApp	54	0.00
100	Mailigen	54	0.00
101	ActiveConversion	53	0.00
102	Yodle	52	0.00
103	Qzzr	47	0.00
104	Reachdesk	47	0.00
105	SalesNexus	46	0.00
106	Genoo	42	0.00
107	Net-Results	38	0.00
108	Colibri SEO	36	0.00
109	ConnectAndSell	36	0.00
110	MOBIT	35	0.00
111	Boost Commerce	35	0.00
112	SalesSeek	34	0.00
113	Infer	32	0.00
114	JangoMail	31	0.00
115	EverString	31	0.00
116	Zaius	29	0.00
117	HitPath	23	0.00
118	Radius	23	0.00
119	Carts Guru	22	0.00
120	Contactually	21	0.00
121	Mailify	21	0.00
122	Voucherify	20	0.00
123	Kutenda	17	0.00
124	OptiMine	17	0.00
125	Real Magnet	16	0.00
126	Evolvin Agency Software	15	0.00
127	SimilarWeb PRO	14	0.00
128	emfluence	14	0.00
129	Katabat	14	0.00
130	Qwaya	14	0.00
131	Colabo	14	0.00
132	atEvent	13	0.00
133	Retainly	13	0.00
134	GleanView	12	0.00
135	idomoo	12	0.00
136	Tackle.io	12	0.00
137	hubsell	10	0.00
138	Lead Guerrilla	10	0.00
139	Pixability	10	0.00
140	SalesPanda	9	0.00
141	Propago	9	0.00
142	MoonMail	8	0.00
143	Kompyte	8	0.00
144	Authoritas	7	0.00
145	Pyze	7	0.00
146	Usermind	7	0.00
147	Experiture	6	0.00
148	Captavi Platform	6	0.00
149	FunnelMaker	6	0.00
150	OpenBack	5	0.00
151	LeadRocket	4	0.00
152	Wired Plus	4	0.00
153	Direct Mail Manager	4	0.00
154	Pixelshop	4	0.00
155	EverThere	3	0.00
156	PushAd	3	0.00
157	WinningWare QuickLaunch	2	0.00
158	Geotoko	2	0.00
159	Gold Lasso	2	0.00