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Online Marketing

Q: How many companies use Online Marketing software these days?

Around the world in 2026, over 1,001,142 companies are currently using one or more Online Marketing software. Out of these, there are 882,464 companies using Online Marketing tools that are originally from the United States.

Q: Which company has the most significant market share in the Online Marketing software space?

The top few companies that have the most significant market share in the Online Marketing space are MailChimp with 41.17% of market share, Klaviyo with 11.42% of market share, Intercom with 8.79% of market share. Check for other Online Marketing technologies market share here.

Q: What are the top industries that usually use Online Marketing softwares?

The top industries that use Online Marketing software are Marketing (15,342), Digital Marketing (10,580), Social Media (10,040).

Gain market share and customer base information about the top Online Marketing software. Check out our list of Online Marketing Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

160

Technologies Tracked

1962048

Companies Tracked

Categories related to Online Marketing

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Online Marketing technologies in 2026

Over 1962048 companies are using Online Marketing tools. MailChimp with 41.17% market share (807866 customers), Klaviyo with 11.42% market share (224039 customers), Intercom with 8.79% market share (172457 customers).

Technology

Market Share (Est.)

Customers

MailChimp

41.17%

807866

Klaviyo

11.42%

224039

Intercom

8.79%

172457

HubSpot Marketing Hub

7.97%

156433

Adobe Marketing Cloud

4.71%

92389

Others

25.94%

508864

Online Marketing Customers by Employee Size

The majority of Online Marketing category falls in the company size of 0 - 9 employees (1041052 companies), 20 - 49 employees (410373 companies), 100 - 249 employees (162215 companies).

Employee Size

Online Marketing Customers by Geography

Companies using Online Marketing technology software are majorly from the United States with 882464 (57.02%), United Kingdom with 174862 (11.30%), Canada with 90295 (5.83%) customers respectively.

Customers

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Online Marketing Customers by Industry

Top industries that use Online Marketing for Marketing (15342), Digital Marketing (10580), Social Media (10040).

Customers

Market Share for Top Online Marketing Technologies

Analyze the market share of popular Online Marketing technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	MailChimp	807866	41.17
2	Klaviyo	224039	11.42
3	Intercom	172457	8.79
4	HubSpot Marketing Hub	156433	7.97
5	Adobe Marketing Cloud	92389	4.71
6	Vidyard	75996	3.87
7	MailerLite	57463	2.93
8	ActiveCampaign	56692	2.89
9	AdRoll	36853	1.88
10	MyTime	35825	1.83
11	ComScore	28266	1.44
12	Omnisend	25731	1.31
13	Pardot	24577	1.25
14	MailMunch	24434	1.25
15	Marketo	20760	1.06
16	Drift	12354	0.63
17	Infusionsoft	11617	0.59
18	SharpSpring	10195	0.52
19	GetResponse	7825	0.40
20	Drip	6261	0.32
21	Ceros	5762	0.29
22	Workfront	4561	0.23
23	Autopilot	4030	0.21
24	iContact Email Marketing	3938	0.20
25	Sleeknote	3748	0.19
26	NiceJob	2938	0.15
27	Wishpond	2693	0.14
28	Benchmark Email	2596	0.13
29	Moosend	2483	0.13
30	Act-On	2467	0.13
31	Salesfusion	2281	0.12
32	iZooto	2198	0.11
33	Wisepops	2111	0.11
34	dotmailer	1865	0.10
35	Instapage	1761	0.09
36	Sailthru	1646	0.08
37	Exponea	1552	0.08
38	Bizible	1523	0.08
39	Compete	1508	0.08
40	Iterable	1467	0.07
41	Marketing 360	1324	0.07
42	Bronto Marketing Platform	1320	0.07
43	Campaigner	872	0.04
44	Envoke	765	0.04
45	Appforma	760	0.04
46	eSputnik	744	0.04
47	Upsales CRM	712	0.04
48	Hatchbuck	692	0.04
49	Sarbacane	664	0.03
50	Lead Liaison	585	0.03
51	Nextiva	542	0.03
52	LeadSquared	524	0.03
53	LeadsRx	490	0.02
54	ActiveDEMAND	468	0.02
55	Mautic	449	0.02
56	Percolate	421	0.02
57	LeadLander	413	0.02
58	LeadFox	398	0.02
59	Affise	391	0.02
60	Qzzr	361	0.02
61	ContactPigeon	349	0.02
62	Bannerflow	314	0.02
63	Blitz	298	0.02
64	ActiveTrail	291	0.01
65	GreenRope	289	0.01
66	bpm'online marketing	286	0.01
67	Localytics	284	0.01
68	Xtremepush	257	0.01
69	Web.com	247	0.01
70	Dealer.com	235	0.01
71	idomoo	209	0.01
72	Zaius	199	0.01
73	Fresh Relevance	194	0.01
74	VisitorTrack	190	0.01
75	SALESmanago Marketing Automation	179	0.01
76	Newscred	175	0.01
77	Hitwise	173	0.01
78	Tenfold	172	0.01
79	ShippingEasy	164	0.01
80	Wigzo	154	0.01
81	Silverpop	145	0.01
82	Pure360	138	0.01
83	Wheel of Popups	131	0.01
84	Delivra	129	0.01
85	Optmyzr	127	0.01
86	AgencyAnalytics	127	0.01
87	Digioh	124	0.01
88	BrandMaker	123	0.01
89	OutboundEngine	111	0.01
90	Reachdesk	103	0.01
91	SimplyCast	101	0.01
92	Skyword	88	0.00
93	Voucherify	81	0.00
94	LeadByte	79	0.00
95	GrooveJar	76	0.00
96	UserEngage	66	0.00
97	eTrigue	65	0.00
98	eClincher	62	0.00
99	G2 Marketing Solutions	62	0.00
100	Personyze	60	0.00
101	GoBig, Inc.	60	0.00
102	EverString	55	0.00
103	Radius	55	0.00
104	hubsell	54	0.00
105	SnapApp	54	0.00
106	ConnectAndSell	53	0.00
107	Yodle	46	0.00
108	Genoo	42	0.00
109	Tackle.io	42	0.00
110	SalesNexus	41	0.00
111	Picreel	39	0.00
112	Propago	38	0.00
113	JangoMail	36	0.00
114	Boost Commerce	35	0.00
115	emfluence	33	0.00
116	Mintigo	33	0.00
117	OptiMine	33	0.00
118	Gold Lasso	33	0.00
119	SimilarWeb PRO	32	0.00
120	Mailigen	32	0.00
121	ActiveConversion	29	0.00
122	Colibri SEO	27	0.00
123	Contactually	26	0.00
124	Kompyte	26	0.00
125	Net-Results	23	0.00
126	Pixability	23	0.00
127	SalesSeek	22	0.00
128	Real Magnet	22	0.00
129	Mailify	19	0.00
130	Katabat	19	0.00
131	Authoritas	18	0.00
132	Evolvin Agency Software	18	0.00
133	Qwaya	18	0.00
134	HitPath	17	0.00
135	Colabo	17	0.00
136	GleanView	14	0.00
137	Retainly	13	0.00
138	MOBIT	13	0.00
139	atEvent	12	0.00
140	Lead Guerrilla	11	0.00
141	Carts Guru	11	0.00
142	Usermind	11	0.00
143	MoonMail	10	0.00
144	Leadberry	9	0.00
145	Experiture	7	0.00
146	Pyze	7	0.00
147	SwiftERM	6	0.00
148	SutiCRM	6	0.00
149	Infer	4	0.00
150	Wired Plus	4	0.00
151	Direct Mail Manager	4	0.00
152	Pixelshop	4	0.00
153	FunnelMaker	3	0.00
154	Geotoko	3	0.00
155	EverThere	3	0.00
156	WinningWare QuickLaunch	2	0.00
157	SalesPanda	2	0.00
158	OpenBack	2	0.00
159	AD-Pure	2	0.00
160	PushAd	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Online Marketing software market leaders?

Top leaders in the category for Online Marketing software are MailChimp, Klaviyo, Intercom. Here, you can view a full list of Online Marketing tools in the market.