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Online Marketing

Q: How many companies use Online Marketing software these days?

Around the world in 2026, over 1,006,115 companies are currently using one or more Online Marketing software. Out of these, there are 857,162 companies using Online Marketing tools that are originally from the United States.

Q: Which company has the most significant market share in the Online Marketing software space?

The top few companies that have the most significant market share in the Online Marketing space are MailChimp with 41.63% of market share, Klaviyo with 11.25% of market share, Intercom with 8.43% of market share. Check for other Online Marketing technologies market share here.

Q: What are the top industries that usually use Online Marketing softwares?

The top industries that use Online Marketing software are Marketing (16,038), Digital Marketing (11,139), Social Media (10,614).

Gain market share and customer base information about the top Online Marketing software. Check out our list of Online Marketing Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

157

Technologies Tracked

1920002

Companies Tracked

Categories related to Online Marketing

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Online Marketing technologies in 2026

Over 1920002 companies are using Online Marketing tools. MailChimp with 41.63% market share (799379 customers), Klaviyo with 11.25% market share (215992 customers), Intercom with 8.43% market share (161770 customers).

Technology

Market Share (Est.)

Customers

MailChimp

41.63%

799379

Klaviyo

11.25%

215992

Intercom

8.43%

161770

HubSpot Marketing Hub

8.01%

153799

Adobe Marketing Cloud

4.31%

82663

Others

26.37%

506399

Online Marketing Customers by Employee Size

The majority of Online Marketing category falls in the company size of 0 - 9 employees (999371 companies), 20 - 49 employees (411500 companies), 100 - 249 employees (167065 companies).

Employee Size

Online Marketing Customers by Geography

Companies using Online Marketing technology software are majorly from the United States with 857162 (56.74%), United Kingdom with 171134 (11.33%), Canada with 88815 (5.88%) customers respectively.

Customers

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Online Marketing Customers by Industry

Top industries that use Online Marketing for Marketing (16038), Digital Marketing (11139), Social Media (10614).

Customers

Market Share for Top Online Marketing Technologies

Analyze the market share of popular Online Marketing technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	MailChimp	799379	41.63
2	Klaviyo	215992	11.25
3	Intercom	161770	8.43
4	HubSpot Marketing Hub	153799	8.01
5	Adobe Marketing Cloud	82663	4.31
6	Vidyard	68221	3.55
7	ActiveCampaign	56898	2.96
8	MailerLite	55048	2.87
9	AdRoll	39501	2.06
10	MyTime	35992	1.87
11	ComScore	27657	1.44
12	Pardot	27194	1.42
13	Omnisend	24647	1.28
14	MailMunch	24533	1.28
15	Marketo	24080	1.25
16	Infusionsoft	11706	0.61
17	Drift	10817	0.56
18	SharpSpring	10541	0.55
19	GetResponse	7817	0.41
20	Drip	6308	0.33
21	Ceros	5544	0.29
22	Workfront	4481	0.23
23	Benchmark Email	3975	0.21
24	iContact Email Marketing	3887	0.20
25	Sleeknote	3854	0.20
26	Autopilot	3729	0.19
27	NiceJob	2920	0.15
28	Wishpond	2697	0.14
29	Act-On	2620	0.14
30	Moosend	2441	0.13
31	Salesfusion	2295	0.12
32	Wisepops	2255	0.12
33	iZooto	2150	0.11
34	dotmailer	1894	0.10
35	Instapage	1763	0.09
36	Sailthru	1722	0.09
37	Iterable	1647	0.09
38	Bizible	1622	0.08
39	Exponea	1526	0.08
40	Compete	1392	0.07
41	Bronto Marketing Platform	1333	0.07
42	Marketing 360	1330	0.07
43	Campaigner	877	0.05
44	Hatchbuck	763	0.04
45	Appforma	745	0.04
46	Envoke	724	0.04
47	eSputnik	687	0.04
48	Upsales CRM	681	0.04
49	Sarbacane	676	0.04
50	Lead Liaison	606	0.03
51	ActiveDEMAND	558	0.03
52	Nextiva	513	0.03
53	LeadSquared	508	0.03
54	LeadsRx	494	0.03
55	LeadLander	456	0.02
56	Mautic	447	0.02
57	ActiveTrail	433	0.02
58	Percolate	429	0.02
59	Affise	405	0.02
60	LeadFox	399	0.02
61	Bannerflow	358	0.02
62	ContactPigeon	358	0.02
63	Blitz	312	0.02
64	GreenRope	291	0.02
65	bpm'online marketing	289	0.02
66	Localytics	277	0.01
67	Zaius	273	0.01
68	Web.com	243	0.01
69	Dealer.com	237	0.01
70	VisitorTrack	220	0.01
71	Xtremepush	213	0.01
72	idomoo	207	0.01
73	Fresh Relevance	192	0.01
74	Tenfold	191	0.01
75	Silverpop	180	0.01
76	Newscred	180	0.01
77	SALESmanago Marketing Automation	180	0.01
78	Hitwise	178	0.01
79	Wigzo	175	0.01
80	ShippingEasy	163	0.01
81	Delivra	154	0.01
82	Pure360	138	0.01
83	Wheel of Popups	136	0.01
84	BrandMaker	127	0.01
85	Optmyzr	124	0.01
86	AgencyAnalytics	124	0.01
87	Digioh	122	0.01
88	OutboundEngine	116	0.01
89	Reachdesk	101	0.01
90	SimplyCast	100	0.01
91	Skyword	87	0.00
92	Voucherify	81	0.00
93	LeadByte	78	0.00
94	GrooveJar	75	0.00
95	UserEngage	69	0.00
96	Personyze	68	0.00
97	G2 Marketing Solutions	64	0.00
98	eClincher	62	0.00
99	eTrigue	62	0.00
100	hubsell	58	0.00
101	GoBig, Inc.	57	0.00
102	EverString	55	0.00
103	Radius	55	0.00
104	ConnectAndSell	53	0.00
105	SnapApp	53	0.00
106	Qzzr	50	0.00
107	Yodle	46	0.00
108	SalesNexus	43	0.00
109	Genoo	43	0.00
110	Tackle.io	40	0.00
111	Picreel	39	0.00
112	Propago	38	0.00
113	JangoMail	36	0.00
114	Boost Commerce	36	0.00
115	SimilarWeb PRO	34	0.00
116	emfluence	34	0.00
117	Mailigen	34	0.00
118	Mintigo	33	0.00
119	OptiMine	33	0.00
120	Net-Results	29	0.00
121	ActiveConversion	28	0.00
122	Kompyte	28	0.00
123	Colibri SEO	27	0.00
124	Contactually	26	0.00
125	SalesSeek	23	0.00
126	Real Magnet	23	0.00
127	Pixability	21	0.00
128	Katabat	20	0.00
129	Authoritas	19	0.00
130	Mailify	18	0.00
131	Qwaya	18	0.00
132	HitPath	17	0.00
133	Evolvin Agency Software	17	0.00
134	Colabo	17	0.00
135	MOBIT	14	0.00
136	GleanView	13	0.00
137	Retainly	13	0.00
138	atEvent	12	0.00
139	Lead Guerrilla	11	0.00
140	Carts Guru	11	0.00
141	Usermind	11	0.00
142	MoonMail	10	0.00
143	Leadberry	9	0.00
144	Pyze	7	0.00
145	Experiture	6	0.00
146	SwiftERM	6	0.00
147	Infer	5	0.00
148	Wired Plus	4	0.00
149	FunnelMaker	3	0.00
150	Direct Mail Manager	3	0.00
151	Pixelshop	3	0.00
152	Gold Lasso	3	0.00
153	EverThere	3	0.00
154	WinningWare QuickLaunch	2	0.00
155	OpenBack	2	0.00
156	Geotoko	2	0.00
157	AD-Pure	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Online Marketing software market leaders?

Top leaders in the category for Online Marketing software are MailChimp, Klaviyo, Intercom. Here, you can view a full list of Online Marketing tools in the market.