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Online Marketing

Q: How many companies use Online Marketing software these days?

Around the world in 2026, over 1,006,023 companies are currently using one or more Online Marketing software. Out of these, there are 889,527 companies using Online Marketing tools that are originally from the United States.

Q: Which company has the most significant market share in the Online Marketing software space?

The top few companies that have the most significant market share in the Online Marketing space are MailChimp with 41.08% of market share, Klaviyo with 11.54% of market share, Intercom with 8.72% of market share. Check for other Online Marketing technologies market share here.

Q: What are the top industries that usually use Online Marketing softwares?

The top industries that use Online Marketing software are Marketing (15,355), Digital Marketing (10,608), Social Media (10,067).

Gain market share and customer base information about the top Online Marketing software. Check out our list of Online Marketing Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

160

Technologies Tracked

1974342

Companies Tracked

Categories related to Online Marketing

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Online Marketing technologies in 2026

Over 1974342 companies are using Online Marketing tools. MailChimp with 41.08% market share (810990 customers), Klaviyo with 11.54% market share (227814 customers), Intercom with 8.72% market share (172228 customers).

Technology

Market Share (Est.)

Customers

MailChimp

41.08%

810990

Klaviyo

11.54%

227814

Intercom

8.72%

172228

HubSpot Marketing Hub

7.95%

156975

Adobe Marketing Cloud

4.79%

94632

Others

25.92%

511703

Online Marketing Customers by Employee Size

The majority of Online Marketing category falls in the company size of 0 - 9 employees (1049476 companies), 20 - 49 employees (412596 companies), 100 - 249 employees (162859 companies).

Employee Size

Online Marketing Customers by Geography

Companies using Online Marketing technology software are majorly from the United States with 889527 (57.07%), United Kingdom with 176070 (11.30%), Canada with 90819 (5.83%) customers respectively.

Customers

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Online Marketing Customers by Industry

Top industries that use Online Marketing for Marketing (15355), Digital Marketing (10608), Social Media (10067).

Customers

Market Share for Top Online Marketing Technologies

Analyze the market share of popular Online Marketing technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	MailChimp	810990	41.08
2	Klaviyo	227814	11.54
3	Intercom	172228	8.72
4	HubSpot Marketing Hub	156975	7.95
5	Adobe Marketing Cloud	94632	4.79
6	Vidyard	75989	3.85
7	MailerLite	58039	2.94
8	ActiveCampaign	56613	2.87
9	AdRoll	36992	1.87
10	MyTime	35989	1.82
11	ComScore	28391	1.44
12	Omnisend	26242	1.33
13	Pardot	24655	1.25
14	MailMunch	24540	1.24
15	Marketo	21068	1.07
16	Drift	12774	0.65
17	Infusionsoft	11617	0.59
18	SharpSpring	10207	0.52
19	GetResponse	7846	0.40
20	Drip	6314	0.32
21	Ceros	5773	0.29
22	Workfront	4598	0.23
23	Autopilot	4099	0.21
24	iContact Email Marketing	3941	0.20
25	Sleeknote	3766	0.19
26	NiceJob	2955	0.15
27	Wishpond	2706	0.14
28	Benchmark Email	2602	0.13
29	Moosend	2489	0.13
30	Act-On	2487	0.13
31	Salesfusion	2283	0.12
32	iZooto	2202	0.11
33	Wisepops	2114	0.11
34	dotmailer	1865	0.09
35	Instapage	1763	0.09
36	Sailthru	1646	0.08
37	Exponea	1565	0.08
38	Bizible	1536	0.08
39	Compete	1509	0.08
40	Iterable	1421	0.07
41	Marketing 360	1322	0.07
42	Bronto Marketing Platform	1319	0.07
43	Campaigner	928	0.05
44	Envoke	768	0.04
45	Appforma	759	0.04
46	eSputnik	749	0.04
47	Upsales CRM	718	0.04
48	Hatchbuck	690	0.03
49	Sarbacane	670	0.03
50	Lead Liaison	593	0.03
51	Nextiva	547	0.03
52	LeadSquared	526	0.03
53	LeadsRx	494	0.03
54	ActiveDEMAND	466	0.02
55	Mautic	452	0.02
56	LeadLander	426	0.02
57	Percolate	418	0.02
58	LeadFox	400	0.02
59	Affise	394	0.02
60	Qzzr	373	0.02
61	ContactPigeon	350	0.02
62	Bannerflow	317	0.02
63	GreenRope	299	0.02
64	Blitz	299	0.02
65	ActiveTrail	294	0.01
66	bpm'online marketing	291	0.01
67	Localytics	285	0.01
68	Xtremepush	256	0.01
69	Web.com	248	0.01
70	Dealer.com	239	0.01
71	idomoo	224	0.01
72	Zaius	199	0.01
73	Fresh Relevance	191	0.01
74	VisitorTrack	190	0.01
75	SALESmanago Marketing Automation	183	0.01
76	Silverpop	181	0.01
77	Newscred	181	0.01
78	Hitwise	174	0.01
79	Tenfold	170	0.01
80	ShippingEasy	162	0.01
81	Wigzo	160	0.01
82	Pure360	137	0.01
83	Wheel of Popups	131	0.01
84	Delivra	127	0.01
85	Optmyzr	127	0.01
86	AgencyAnalytics	126	0.01
87	BrandMaker	123	0.01
88	OutboundEngine	121	0.01
89	Digioh	112	0.01
90	Reachdesk	102	0.01
91	SimplyCast	101	0.01
92	Skyword	88	0.00
93	LeadByte	83	0.00
94	GrooveJar	75	0.00
95	Voucherify	72	0.00
96	UserEngage	66	0.00
97	eTrigue	65	0.00
98	Radius	64	0.00
99	eClincher	62	0.00
100	G2 Marketing Solutions	62	0.00
101	Personyze	60	0.00
102	GoBig, Inc.	60	0.00
103	ConnectAndSell	55	0.00
104	EverString	55	0.00
105	hubsell	54	0.00
106	SnapApp	54	0.00
107	emfluence	47	0.00
108	Yodle	46	0.00
109	Tackle.io	43	0.00
110	SalesNexus	42	0.00
111	Genoo	42	0.00
112	Picreel	39	0.00
113	Propago	38	0.00
114	Gold Lasso	36	0.00
115	JangoMail	35	0.00
116	Boost Commerce	34	0.00
117	Mintigo	33	0.00
118	Mailigen	32	0.00
119	OptiMine	32	0.00
120	SimilarWeb PRO	31	0.00
121	ActiveConversion	28	0.00
122	Colibri SEO	27	0.00
123	Contactually	26	0.00
124	Kompyte	26	0.00
125	Pixability	24	0.00
126	Net-Results	23	0.00
127	SalesSeek	22	0.00
128	Real Magnet	22	0.00
129	Mailify	19	0.00
130	Katabat	19	0.00
131	Authoritas	18	0.00
132	Evolvin Agency Software	18	0.00
133	Qwaya	18	0.00
134	HitPath	17	0.00
135	Colabo	17	0.00
136	GleanView	14	0.00
137	Retainly	13	0.00
138	MOBIT	13	0.00
139	atEvent	12	0.00
140	Carts Guru	11	0.00
141	MoonMail	11	0.00
142	Usermind	11	0.00
143	Lead Guerrilla	10	0.00
144	Leadberry	9	0.00
145	Experiture	7	0.00
146	Pyze	7	0.00
147	SwiftERM	6	0.00
148	SutiCRM	6	0.00
149	Direct Mail Manager	5	0.00
150	Infer	4	0.00
151	Wired Plus	4	0.00
152	Pixelshop	4	0.00
153	FunnelMaker	3	0.00
154	Geotoko	3	0.00
155	EverThere	3	0.00
156	WinningWare QuickLaunch	2	0.00
157	SalesPanda	2	0.00
158	OpenBack	2	0.00
159	AD-Pure	2	0.00
160	PushAd	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Online Marketing software market leaders?

Top leaders in the category for Online Marketing software are MailChimp, Klaviyo, Intercom. Here, you can view a full list of Online Marketing tools in the market.