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Online Marketing

Q: How many companies use Online Marketing software these days?

Around the world in 2025, over 1,053,551 companies are currently using one or more Online Marketing software. Out of these, there are 847,286 companies using Online Marketing tools that are originally from the United States.

Q: Which company has the most significant market share in the Online Marketing software space?

The top few companies that have the most significant market share in the Online Marketing space are MailChimp with 42.07% of market share, Klaviyo with 10.51% of market share, HubSpot Marketing Hub with 8.17% of market share. Check for other Online Marketing technologies market share here.

Q: What are the top industries that usually use Online Marketing softwares?

The top industries that use Online Marketing software are Marketing (17,319), Digital Marketing (12,184), Social Media (11,538).

Gain market share and customer base information about the top Online Marketing software. Check out our list of Online Marketing Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

159

Technologies Tracked

1909721

Companies Tracked

Categories related to Online Marketing

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Online Marketing technologies in 2025

Over 1909721 companies are using Online Marketing tools. MailChimp with 42.07% market share (803449 customers), Klaviyo with 10.51% market share (200675 customers), HubSpot Marketing Hub with 8.17% market share (156008 customers).

Technology

Market Share (Est.)

Customers

MailChimp

42.07%

803449

Klaviyo

10.51%

200675

HubSpot Marketing Hub

8.17%

156008

Intercom

7.99%

152611

Adobe Marketing Cloud

4.32%

82518

Others

26.94%

514460

Online Marketing Customers by Employee Size

The majority of Online Marketing category falls in the company size of 0 - 9 employees (997722 companies), 20 - 49 employees (422423 companies), 100 - 249 employees (174133 companies).

Employee Size

Online Marketing Customers by Geography

Companies using Online Marketing technology software are majorly from the United States with 847286 (56.27%), United Kingdom with 171388 (11.38%), Canada with 91791 (6.10%) customers respectively.

Customers

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Online Marketing Customers by Industry

Top industries that use Online Marketing for Marketing (17319), Digital Marketing (12184), Social Media (11538).

Customers

Market Share for Top Online Marketing Technologies

Analyze the market share of popular Online Marketing technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	MailChimp	803449	42.07
2	Klaviyo	200675	10.51
3	HubSpot Marketing Hub	156008	8.17
4	Intercom	152611	7.99
5	Adobe Marketing Cloud	82518	4.32
6	Vidyard	67136	3.52
7	ActiveCampaign	58715	3.07
8	MailerLite	53863	2.82
9	AdRoll	41139	2.15
10	MyTime	36342	1.90
11	Pardot	29231	1.53
12	ComScore	27340	1.43
13	Marketo	26075	1.37
14	MailMunch	24641	1.29
15	Omnisend	22264	1.17
16	Infusionsoft	12754	0.67
17	Drift	11411	0.60
18	SharpSpring	11127	0.58
19	GetResponse	8183	0.43
20	Drip	6554	0.34
21	Ceros	5679	0.30
22	Workfront	4546	0.24
23	Benchmark Email	4186	0.22
24	iContact Email Marketing	4098	0.21
25	Autopilot	3930	0.21
26	Sleeknote	3850	0.20
27	Salesfusion	3013	0.16
28	Act-On	2959	0.15
29	NiceJob	2941	0.15
30	Wishpond	2648	0.14
31	Moosend	2448	0.13
32	Wisepops	2390	0.13
33	dotmailer	2182	0.11
34	iZooto	1995	0.10
35	Instapage	1899	0.10
36	Sailthru	1845	0.10
37	Bizible	1733	0.09
38	Exponea	1527	0.08
39	Iterable	1403	0.07
40	Marketing 360	1402	0.07
41	Compete	1323	0.07
42	Campaigner	983	0.05
43	Hatchbuck	807	0.04
44	Appforma	741	0.04
45	Upsales CRM	661	0.03
46	Sarbacane	649	0.03
47	eSputnik	646	0.03
48	Envoke	645	0.03
49	LeadSquared	586	0.03
50	Nextiva	576	0.03
51	Bronto Marketing Platform	564	0.03
52	ActiveDEMAND	560	0.03
53	LeadsRx	531	0.03
54	Mautic	529	0.03
55	Percolate	511	0.03
56	LeadLander	479	0.03
57	ActiveTrail	464	0.02
58	Lead Liaison	459	0.02
59	Affise	416	0.02
60	LeadFox	412	0.02
61	ContactPigeon	382	0.02
62	Bannerflow	371	0.02
63	Dealer.com	346	0.02
64	Web.com	335	0.02
65	Localytics	329	0.02
66	Blitz	323	0.02
67	GreenRope	308	0.02
68	bpm'online marketing	294	0.02
69	Zaius	287	0.02
70	Fresh Relevance	253	0.01
71	VisitorTrack	253	0.01
72	SALESmanago Marketing Automation	225	0.01
73	Tenfold	217	0.01
74	Newscred	207	0.01
75	Delivra	194	0.01
76	Silverpop	189	0.01
77	Xtremepush	189	0.01
78	Hitwise	180	0.01
79	Pure360	178	0.01
80	ShippingEasy	176	0.01
81	Wigzo	171	0.01
82	BrandMaker	170	0.01
83	AgencyAnalytics	145	0.01
84	Optmyzr	124	0.01
85	Wheel of Popups	122	0.01
86	Digioh	113	0.01
87	OutboundEngine	109	0.01
88	Reachdesk	106	0.01
89	SimplyCast	104	0.01
90	LeadByte	99	0.01
91	Voucherify	90	0.00
92	eClincher	90	0.00
93	UserEngage	73	0.00
94	Skyword	71	0.00
95	SnapApp	68	0.00
96	GrooveJar	68	0.00
97	Personyze	67	0.00
98	EverString	67	0.00
99	Yodle	63	0.00
100	G2 Marketing Solutions	63	0.00
101	ConnectAndSell	62	0.00
102	eTrigue	62	0.00
103	GoBig, Inc.	51	0.00
104	Genoo	46	0.00
105	SalesNexus	45	0.00
106	JangoMail	43	0.00
107	Tackle.io	42	0.00
108	Radius	41	0.00
109	Mintigo	40	0.00
110	Mailigen	39	0.00
111	Propago	39	0.00
112	Qzzr	38	0.00
113	Net-Results	38	0.00
114	SimilarWeb PRO	37	0.00
115	OptiMine	36	0.00
116	Contactually	35	0.00
117	ActiveConversion	32	0.00
118	HitPath	31	0.00
119	Colibri SEO	29	0.00
120	SalesSeek	28	0.00
121	Qwaya	26	0.00
122	Katabat	22	0.00
123	Kompyte	22	0.00
124	Colabo	22	0.00
125	atEvent	20	0.00
126	emfluence	20	0.00
127	Real Magnet	20	0.00
128	hubsell	19	0.00
129	Picreel	19	0.00
130	Mailify	18	0.00
131	idomoo	18	0.00
132	Authoritas	17	0.00
133	Lead Guerrilla	16	0.00
134	Pixability	16	0.00
135	Evolvin Agency Software	16	0.00
136	Usermind	15	0.00
137	MOBIT	14	0.00
138	GleanView	13	0.00
139	Carts Guru	13	0.00
140	Retainly	12	0.00
141	Boost Commerce	9	0.00
142	Infer	8	0.00
143	Pyze	7	0.00
144	MoonMail	5	0.00
145	Pixelshop	5	0.00
146	Experiture	4	0.00
147	LeadRocket	4	0.00
148	Wired Plus	4	0.00
149	Direct Mail Manager	4	0.00
150	Gold Lasso	4	0.00
151	EverThere	4	0.00
152	WinningWare QuickLaunch	3	0.00
153	FunnelMaker	3	0.00
154	Leadberry	3	0.00
155	OpenBack	3	0.00
156	SalesPanda	2	0.00
157	Geotoko	2	0.00
158	AD-Pure	2	0.00
159	PushAd	2	0.00