Online Marketing

Gain market share and customer base information about the top Online Marketing software. Check out our list of Online Marketing Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

167

Technologies

1450094

Companies

1372

Movements

Categories related to Online Marketing

Top 5 Online Marketing technologies in 2023

Over 1,450,094 companies are using Online Marketing tools. MailChimp with 44.02% market share (638,379 customers), HubSpot Marketing Hub with 8.74% market share (126,742 customers), Klaviyo with 6.08% market share (88,126 customers),

MailChimp

44.02 %

Market Share

638379

Customers
HubSpot Marketing Hub

8.74 %

Market Share

126742

Customers
Klaviyo

6.08 %

Market Share

88126

Customers
Adobe Marketing Cloud

4.32 %

Market Share

62612

Customers
Intercom

3.72 %

Market Share

53949

Customers
Others

33.12 %

Market Share

480286

Customers

Online Marketing Customers by Employee Size

The majority of Online Marketing category falls in the company size of 0 - 9 employees (552,350 companies), 20 - 49 employees (318,807 companies), 10 - 19 employees (123,334 companies).

Online Marketing Customers by Geography

Companies using Online Marketing technology software are majorly from the United States with 690,918 (62.86%), United Kingdom with 117,838 (10.72%), Canada with 63,110 (5.74%) customers respectively.

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Online Marketing Customers by Industry

Top industries that use Online Marketing for Professional Services (336,655), Retail and CPG (142,172), Technology (116,797).

Market Share for Top Online Marketing Technologies

Analyze the market share of popular Online Marketing technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share
1	MailChimp	638379	44.02 (%)
2	HubSpot Marketing Hub	126742	8.74 (%)
3	Klaviyo	88126	6.08 (%)
4	Adobe Marketing Cloud	62612	4.32 (%)
5	Intercom	53949	3.72 (%)
6	ActiveCampaign	53835	3.71 (%)
7	AdRoll	44046	3.04 (%)
8	MyTime	42047	2.90 (%)
9	Pardot	34742	2.40 (%)
10	Marketo	25810	1.78 (%)
11	ComScore	24314	1.68 (%)
12	MailMunch	23371	1.61 (%)
13	MailerLite	22829	1.57 (%)
14	Sarbacane	22289	1.54 (%)
15	Vidyard	18368	1.27 (%)
16	Infusionsoft	15863	1.09 (%)
17	Drift	15706	1.08 (%)
18	SharpSpring	14296	0.99 (%)
19	WordStream Advisor	12492	0.86 (%)
20	Drip	10841	0.75 (%)
21	iContact Email Marketing	5998	0.41 (%)
22	Ceros	5717	0.39 (%)
23	Autopilot	5236	0.36 (%)
24	GetResponse	4837	0.33 (%)
25	Benchmark Email	4524	0.31 (%)
26	Sleeknote	4521	0.31 (%)
27	Wisepops	4293	0.30 (%)
28	Workfront	4223	0.29 (%)
29	Act-On	4126	0.28 (%)
30	Qzzr	3770	0.26 (%)
31	Salesfusion	2596	0.18 (%)
32	Marketing 360	2541	0.18 (%)
33	Bizible	2458	0.17 (%)
34	Omnisend	2234	0.15 (%)
35	Lead Liaison	2119	0.15 (%)
36	Wishpond	2087	0.14 (%)
37	Instapage	2081	0.14 (%)
38	Sailthru	1974	0.14 (%)
39	NiceJob	1766	0.12 (%)
40	Compete	1706	0.12 (%)
41	Moosend	1610	0.11 (%)
42	Exponea	1477	0.10 (%)
43	dotmailer	1459	0.10 (%)
44	Bronto Marketing Platform	1378	0.10 (%)
45	Affise	1256	0.09 (%)
46	Campaigner	1231	0.08 (%)
47	iZooto	1163	0.08 (%)
48	Newscred	1060	0.07 (%)
49	ActiveDEMAND	978	0.07 (%)
50	Hatchbuck	818	0.06 (%)
51	Upsales CRM	812	0.06 (%)
52	GoBig, Inc.	806	0.06 (%)
53	Iterable	797	0.05 (%)
54	LeadLander	740	0.05 (%)
55	Appforma	733	0.05 (%)
56	VisitorTrack	611	0.04 (%)
57	SALESmanago Marketing Automation	603	0.04 (%)
58	LeadsRx	516	0.04 (%)
59	ActiveTrail	489	0.03 (%)
60	LeadFox	437	0.03 (%)
61	Localytics	431	0.03 (%)
62	Leadberry	417	0.03 (%)
63	Pure360	384	0.03 (%)
64	bpm'online marketing	375	0.03 (%)
65	LeadSquared	366	0.03 (%)
66	Nextiva	354	0.02 (%)
67	Percolate	336	0.02 (%)
68	OutboundEngine	325	0.02 (%)
69	Batch	305	0.02 (%)
70	ContactPigeon	303	0.02 (%)
71	Hitwise	293	0.02 (%)
72	Dealer.com	289	0.02 (%)
73	Silverpop	281	0.02 (%)
74	eSputnik	277	0.02 (%)
75	Mautic	275	0.02 (%)
76	ShippingEasy	254	0.02 (%)
77	Blitz	251	0.02 (%)
78	Xtremepush	245	0.02 (%)
79	Jumplead	245	0.02 (%)
80	Bannerflow	243	0.02 (%)
81	GreenRope	231	0.02 (%)
82	Envoke	211	0.01 (%)
83	Kompyte	193	0.01 (%)
84	SimplyCast	175	0.01 (%)
85	Carts Guru	163	0.01 (%)
86	MOBIT	160	0.01 (%)
87	BrandMaker	159	0.01 (%)
88	Delivra	158	0.01 (%)
89	Wigzo	157	0.01 (%)
90	Picreel	152	0.01 (%)
91	Wheel of Popups	124	0.01 (%)
92	idomoo	122	0.01 (%)
93	JangoMail	118	0.01 (%)
94	Mailigen	112	0.01 (%)
95	GrooveJar	109	0.01 (%)
96	PushAd	108	0.01 (%)
97	UserEngage	103	0.01 (%)
98	Tenfold	102	0.01 (%)
99	Evolvin Agency Software	100	0.01 (%)
100	Digioh	99	0.01 (%)
101	SnapApp	91	0.01 (%)
102	Qwaya	86	0.01 (%)
103	Skyword	85	0.01 (%)
104	Mintigo	85	0.01 (%)
105	Optmyzr	84	0.01 (%)
106	eClincher	84	0.01 (%)
107	FunnelMaker	82	0.01 (%)
108	Pixability	79	0.01 (%)
109	SalesNexus	77	0.01 (%)
110	ActiveConversion	77	0.01 (%)
111	Voucherify	77	0.01 (%)
112	Mailify	73	0.01 (%)
113	Yodle	68	0.00 (%)
114	Fresh Relevance	68	0.00 (%)
115	eTrigue	66	0.00 (%)
116	Reachdesk	64	0.00 (%)
117	Authoritas	62	0.00 (%)
118	Propago	57	0.00 (%)
119	Personyze	55	0.00 (%)
120	Net-Results	55	0.00 (%)
121	ConnectAndSell	54	0.00 (%)
122	EverString	50	0.00 (%)
123	Colibri SEO	48	0.00 (%)
124	SalesSeek	47	0.00 (%)
125	Genoo	47	0.00 (%)
126	AgencyAnalytics	44	0.00 (%)
127	Zaius	43	0.00 (%)
128	Wired Plus	40	0.00 (%)
129	Pyze	36	0.00 (%)
130	Colabo	35	0.00 (%)
131	Radius	34	0.00 (%)
132	Usermind	34	0.00 (%)
133	hubsell	34	0.00 (%)
134	On Brand	32	0.00 (%)
135	HitPath	30	0.00 (%)
136	DOTS Lead Validation	29	0.00 (%)
137	GleanView	28	0.00 (%)
138	Kutenda	28	0.00 (%)
139	atEvent	27	0.00 (%)
140	Real Magnet	26	0.00 (%)
141	Katabat	24	0.00 (%)
142	Marketing Optimizer	23	0.00 (%)
143	Experiture	22	0.00 (%)
144	Captavi Platform	22	0.00 (%)
145	OptiMine	22	0.00 (%)
146	LeadByte	20	0.00 (%)
147	Retainly	18	0.00 (%)
148	SimilarWeb PRO	18	0.00 (%)
149	emfluence	18	0.00 (%)
150	SalesPanda	17	0.00 (%)
151	EverThere	16	0.00 (%)
152	Pleisty	15	0.00 (%)
153	Direct Mail Manager	13	0.00 (%)
154	Web.com	12	0.00 (%)
155	OpenBack	12	0.00 (%)
156	SutiCRM	9	0.00 (%)
157	MoonMail	9	0.00 (%)
158	Lead Guerrilla	7	0.00 (%)
159	Infer	7	0.00 (%)
160	Geotoko	4	0.00 (%)
161	Gold Lasso	4	0.00 (%)
162	IdealPath	4	0.00 (%)
163	LeadRocket	4	0.00 (%)
164	WinningWare QuickLaunch	3	0.00 (%)
165	MarketingLeo	3	0.00 (%)
166	Pixelshop	2	0.00 (%)
167	AD-Pure	2	0.00 (%)

Technology	Market share
MailChimp	44.02 (%)
HubSpot Marketing Hub	8.74 (%)
Klaviyo	6.08 (%)
Adobe Marketing Cloud	4.32 (%)
Intercom	3.72 (%)
ActiveCampaign	3.71 (%)
AdRoll	3.04 (%)
MyTime	2.90 (%)
Pardot	2.40 (%)
Marketo	1.78 (%)
ComScore	1.68 (%)
MailMunch	1.61 (%)
MailerLite	1.57 (%)
Sarbacane	1.54 (%)
Vidyard	1.27 (%)
Infusionsoft	1.09 (%)
Drift	1.08 (%)
SharpSpring	0.99 (%)
WordStream Advisor	0.86 (%)
Drip	0.75 (%)
iContact Email Marketing	0.41 (%)
Ceros	0.39 (%)
Autopilot	0.36 (%)
GetResponse	0.33 (%)
Benchmark Email	0.31 (%)
Sleeknote	0.31 (%)
Wisepops	0.30 (%)
Workfront	0.29 (%)
Act-On	0.28 (%)
Qzzr	0.26 (%)
Salesfusion	0.18 (%)
Marketing 360	0.18 (%)
Bizible	0.17 (%)
Omnisend	0.15 (%)
Lead Liaison	0.15 (%)
Wishpond	0.14 (%)
Instapage	0.14 (%)
Sailthru	0.14 (%)
NiceJob	0.12 (%)
Compete	0.12 (%)
Moosend	0.11 (%)
Exponea	0.10 (%)
dotmailer	0.10 (%)
Bronto Marketing Platform	0.10 (%)
Affise	0.09 (%)
Campaigner	0.08 (%)
iZooto	0.08 (%)
Newscred	0.07 (%)
ActiveDEMAND	0.07 (%)
Hatchbuck	0.06 (%)
Upsales CRM	0.06 (%)
GoBig, Inc.	0.06 (%)
Iterable	0.05 (%)
LeadLander	0.05 (%)
Appforma	0.05 (%)
VisitorTrack	0.04 (%)
SALESmanago Marketing Automation	0.04 (%)
LeadsRx	0.04 (%)
ActiveTrail	0.03 (%)
LeadFox	0.03 (%)
Localytics	0.03 (%)
Leadberry	0.03 (%)
Pure360	0.03 (%)
bpm'online marketing	0.03 (%)
LeadSquared	0.03 (%)
Nextiva	0.02 (%)
Percolate	0.02 (%)
OutboundEngine	0.02 (%)
Batch	0.02 (%)
ContactPigeon	0.02 (%)
Hitwise	0.02 (%)
Dealer.com	0.02 (%)
Silverpop	0.02 (%)
eSputnik	0.02 (%)
Mautic	0.02 (%)
ShippingEasy	0.02 (%)
Blitz	0.02 (%)
Xtremepush	0.02 (%)
Jumplead	0.02 (%)
Bannerflow	0.02 (%)
GreenRope	0.02 (%)
Envoke	0.01 (%)
Kompyte	0.01 (%)
SimplyCast	0.01 (%)
Carts Guru	0.01 (%)
MOBIT	0.01 (%)
BrandMaker	0.01 (%)
Delivra	0.01 (%)
Wigzo	0.01 (%)
Picreel	0.01 (%)
Wheel of Popups	0.01 (%)
idomoo	0.01 (%)
JangoMail	0.01 (%)
Mailigen	0.01 (%)
GrooveJar	0.01 (%)
PushAd	0.01 (%)
UserEngage	0.01 (%)
Tenfold	0.01 (%)
Evolvin Agency Software	0.01 (%)
Digioh	0.01 (%)
SnapApp	0.01 (%)
Qwaya	0.01 (%)
Skyword	0.01 (%)
Mintigo	0.01 (%)
Optmyzr	0.01 (%)
eClincher	0.01 (%)
FunnelMaker	0.01 (%)
Pixability	0.01 (%)
SalesNexus	0.01 (%)
ActiveConversion	0.01 (%)
Voucherify	0.01 (%)
Mailify	0.01 (%)
Yodle	0.00 (%)
Fresh Relevance	0.00 (%)
eTrigue	0.00 (%)
Reachdesk	0.00 (%)
Authoritas	0.00 (%)
Propago	0.00 (%)
Personyze	0.00 (%)
Net-Results	0.00 (%)
ConnectAndSell	0.00 (%)
EverString	0.00 (%)
Colibri SEO	0.00 (%)
SalesSeek	0.00 (%)
Genoo	0.00 (%)
AgencyAnalytics	0.00 (%)
Zaius	0.00 (%)
Wired Plus	0.00 (%)
Pyze	0.00 (%)
Colabo	0.00 (%)
Radius	0.00 (%)
Usermind	0.00 (%)
hubsell	0.00 (%)
On Brand	0.00 (%)
HitPath	0.00 (%)
DOTS Lead Validation	0.00 (%)
GleanView	0.00 (%)
Kutenda	0.00 (%)
atEvent	0.00 (%)
Real Magnet	0.00 (%)
Katabat	0.00 (%)
Marketing Optimizer	0.00 (%)
Experiture	0.00 (%)
Captavi Platform	0.00 (%)
OptiMine	0.00 (%)
LeadByte	0.00 (%)
Retainly	0.00 (%)
SimilarWeb PRO	0.00 (%)
emfluence	0.00 (%)
SalesPanda	0.00 (%)
EverThere	0.00 (%)
Pleisty	0.00 (%)
Direct Mail Manager	0.00 (%)
Web.com	0.00 (%)
OpenBack	0.00 (%)
SutiCRM	0.00 (%)
MoonMail	0.00 (%)
Lead Guerrilla	0.00 (%)
Infer	0.00 (%)
Geotoko	0.00 (%)
Gold Lasso	0.00 (%)
IdealPath	0.00 (%)
LeadRocket	0.00 (%)
WinningWare QuickLaunch	0.00 (%)
MarketingLeo	0.00 (%)
Pixelshop	0.00 (%)
AD-Pure	0.00 (%)

FAQ

Find answers to the most often asked questions by users.

Who are the top Online Marketing software market leaders?

Top leaders in the category for Online Marketing software are MailChimp, HubSpot Marketing Hub, Klaviyo. Here, you can view a full list of Online Marketing tools in the market.

How many companies use Online Marketing software these days?

Around the world in 2023, over 1,305,452 companies are currently using one or more Online Marketing software. Out of these, there are 690,918 companies using Online Marketing tools that are originally from the United States .

Which company has the most significant market share in the Online Marketing software space?

The top few companies that have the most significant market share in the Online Marketing space are MailChimp with 44.02 % of market share, and HubSpot Marketing Hub with 8.74 % of market share and Klaviyo with 6.08 % of market share . Check for other Online Marketing technologies market share here.