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Marketing Data

Q: How many companies use Marketing Data software these days?

Around the world in 2025, over 40,499 companies are currently using one or more Marketing Data software. Out of these, there are 33,020 companies using Marketing Data tools that are originally from the United States.

Q: Which company has the most significant market share in the Marketing Data software space?

The top few companies that have the most significant market share in the Marketing Data space are Qualtrics with 81.51% of market share, Alchemer with 9.19% of market share, LiveRamp with 5.38% of market share. Check for other Marketing Data technologies market share here.

Q: What are the top industries that usually use Marketing Data softwares?

The top industries that use Marketing Data software are Research (908), Education (807), Continuing Education (667).

Gain market share and customer base information about the top Marketing Data software. Check out our list of Marketing Data Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies Tracked

59976

Companies Tracked

Categories related to Marketing Data

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Marketing Data technologies in 2025

Over 59976 companies are using Marketing Data tools. Qualtrics with 81.51% market share (48885 customers), Alchemer with 9.19% market share (5509 customers), LiveRamp with 5.38% market share (3224 customers).

Technology

Market Share (Est.)

Customers

Qualtrics

81.51%

48885

Alchemer

9.19%

5509

LiveRamp

5.38%

3224

DiscoverOrg

0.92%

552

LeadLander

0.88%

528

Others

2.13%

1278

Marketing Data Customers by Employee Size

The majority of Marketing Data category falls in the company size of 0 - 9 employees (20414 companies), 20 - 49 employees (12066 companies), 100 - 249 employees (6467 companies).

Employee Size

Marketing Data Customers by Geography

Companies using Marketing Data technology software are majorly from the United States with 33020 (66.41%), United Kingdom with 3179 (6.39%), Canada with 2559 (5.15%) customers respectively.

Customers

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Marketing Data Customers by Industry

Top industries that use Marketing Data for Research (908), Education (807), Continuing Education (667).

Customers

Market Share for Top Marketing Data Technologies

Analyze the market share of popular Marketing Data technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Qualtrics	48885	81.51
2	Alchemer	5509	9.19
3	LiveRamp	3224	5.38
4	DiscoverOrg	552	0.92
5	LeadLander	528	0.88
6	Sarbacane	447	0.75
7	Percolate	314	0.52
8	Key Survey	217	0.36
9	Newscred	172	0.29
10	Anteriad Marketing Cloud	33	0.06
11	Checkbox Survey	21	0.04
12	Radancy	17	0.03
13	Full Circle Response Management	14	0.02
14	Convoso	14	0.02
15	CheckMarket	13	0.02
16	QuickTapSurvey	9	0.02
17	SalesPredict	7	0.01

FAQ

Find answers to the most often asked questions by users.

Who are the top Marketing Data software market leaders?

Top leaders in the category for Marketing Data software are Qualtrics, Alchemer, LiveRamp. Here, you can view a full list of Marketing Data tools in the market.