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Marketing Data

Q: How many companies use Marketing Data software these days?

Around the world in 2025, over 33,576 companies are currently using one or more Marketing Data software. Out of these, there are 28,188 companies using Marketing Data tools that are originally from the United States.

Q: Which company has the most significant market share in the Marketing Data software space?

The top few companies that have the most significant market share in the Marketing Data space are Qualtrics with 72.39% of market share, Alchemer with 14.31% of market share, LiveRamp with 7.33% of market share. Check for other Marketing Data technologies market share here.

Q: What are the top industries that usually use Marketing Data softwares?

The top industries that use Marketing Data software are Research (899), Education (774), Continuing Education (665).

Gain market share and customer base information about the top Marketing Data software. Check out our list of Marketing Data Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies Tracked

41507

Companies Tracked

Categories related to Marketing Data

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Marketing Data technologies in 2025

Over 41507 companies are using Marketing Data tools. Qualtrics with 72.39% market share (30045 customers), Alchemer with 14.31% market share (5941 customers), LiveRamp with 7.33% market share (3044 customers).

Technology

Market Share (Est.)

Customers

Qualtrics

72.39%

30045

Alchemer

14.31%

5941

LiveRamp

7.33%

3044

DiscoverOrg

1.34%

558

LeadLander

1.29%

536

Others

3.33%

1383

Marketing Data Customers by Employee Size

The majority of Marketing Data category falls in the company size of 0 - 9 employees (10479 companies), 20 - 49 employees (8656 companies), 100 - 249 employees (5260 companies).

Employee Size

Marketing Data Customers by Geography

Companies using Marketing Data technology software are majorly from the United States with 28188 (75.27%), United Kingdom with 2546 (6.80%), Canada with 1800 (4.81%) customers respectively.

Customers

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Marketing Data Customers by Industry

Top industries that use Marketing Data for Research (899), Education (774), Continuing Education (665).

Customers

Market Share for Top Marketing Data Technologies

Analyze the market share of popular Marketing Data technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Qualtrics	30045	72.39
2	Alchemer	5941	14.31
3	LiveRamp	3044	7.33
4	DiscoverOrg	558	1.34
5	LeadLander	536	1.29
6	Sarbacane	465	1.12
7	Percolate	320	0.77
8	Key Survey	246	0.59
9	Newscred	215	0.52
10	Full Circle Response Management	35	0.08
11	Anteriad Marketing Cloud	28	0.07
12	Checkbox Survey	21	0.05
13	CheckMarket	15	0.04
14	Convoso	12	0.03
15	QuickTapSurvey	9	0.02
16	Radancy	9	0.02
17	SalesPredict	8	0.02

FAQ

Find answers to the most often asked questions by users.

Who are the top Marketing Data software market leaders?

Top leaders in the category for Marketing Data software are Qualtrics, Alchemer, LiveRamp. Here, you can view a full list of Marketing Data tools in the market.