Gain market share and customer base information about the top Marketing Automation Platforms software. Check out our list of Marketing Automation Platforms Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.
Over 1,561,288 companies are using Marketing Automation Platforms tools. MailChimp with 42.09% market share (657,154 customers), HubSpot Marketing Hub with 8.92% market share (139,252 customers), Klaviyo with 6.01% market share (93,780 customers),
42.09 %
Market Share
657154
Customers
8.92 %
Market Share
139252
Customers
6.01 %
Market Share
93780
Customers
4.71 %
Market Share
73488
Customers
3.57 %
Market Share
55668
Customers
34.71 %
Market Share
541946
Customers
The majority of Marketing Automation Platforms category falls in the company size of 0 - 9 employees (684,891 companies), 20 - 49 employees (419,030 companies), 10 - 19 employees (160,529 companies).
Companies using Marketing Automation Platforms technology software are majorly from the United States with 844,476 (61.77%), United Kingdom with 148,073 (10.83%), Canada with 77,039 (5.64%) customers respectively.
Top industries that use Marketing Automation Platforms for Professional Services (363,476), Retail and CPG (142,032), Technology (140,600).
Analyze the market share of popular Marketing Automation Platforms technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more
Ranking | Technology | Customers | Market share |
---|---|---|---|
1 | MailChimp | 657154 | 42.09 (%) |
2 | HubSpot Marketing Hub | 139252 | 8.92 (%) |
3 | Klaviyo | 93780 | 6.01 (%) |
4 | Intercom | 73488 | 4.71 (%) |
5 | ActiveCampaign | 55668 | 3.57 (%) |
6 | AdRoll | 46496 | 2.98 (%) |
7 | Pardot | 39648 | 2.54 (%) |
8 | Marketo | 33544 | 2.15 (%) |
9 | Agile CRM | 32786 | 2.10 (%) |
10 | OptinMonster | 26766 | 1.71 (%) |
11 | Sarbacane | 24348 | 1.56 (%) |
12 | MailerLite | 24035 | 1.54 (%) |
13 | Drift | 18494 | 1.18 (%) |
14 | Infusionsoft | 16607 | 1.06 (%) |
15 | SharpSpring | 16141 | 1.03 (%) |
16 | Salesforce Marketing Cloud | 13133 | 0.84 (%) |
17 | WordStream Advisor | 13113 | 0.84 (%) |
18 | AWeber | 11820 | 0.76 (%) |
19 | ConvertKit | 10684 | 0.68 (%) |
20 | ClickFunnels | 9698 | 0.62 (%) |
21 | RD Station | 8067 | 0.52 (%) |
22 | Drip | 7921 | 0.51 (%) |
23 | Braze (Formerly Appboy) | 7913 | 0.51 (%) |
24 | PushOwl | 6612 | 0.42 (%) |
25 | iContact Email Marketing | 6183 | 0.40 (%) |
26 | Launchpad | 6091 | 0.39 (%) |
27 | Autopilot | 5677 | 0.36 (%) |
28 | Sleeknote | 5285 | 0.34 (%) |
29 | Wisepops | 4916 | 0.31 (%) |
30 | Como | 4836 | 0.31 (%) |
31 | SugarCRM | 4671 | 0.30 (%) |
32 | Act-On | 4629 | 0.30 (%) |
33 | Workfront | 4387 | 0.28 (%) |
34 | Email It | 4235 | 0.27 (%) |
35 | SendPulse | 4138 | 0.27 (%) |
36 | Qzzr | 4074 | 0.26 (%) |
37 | Benchmark Email | 3935 | 0.25 (%) |
38 | Salsa Labs Nonprofit Marketing | 3888 | 0.25 (%) |
39 | Entrata ILS Portal | 3295 | 0.21 (%) |
40 | Enabler | 3069 | 0.20 (%) |
41 | Salesfusion | 3024 | 0.19 (%) |
42 | WalkMe | 2991 | 0.19 (%) |
43 | Bizible | 2954 | 0.19 (%) |
44 | ONTRAPORT | 2928 | 0.19 (%) |
45 | Nosto | 2834 | 0.18 (%) |
46 | Kartra | 2768 | 0.18 (%) |
47 | Beamer | 2737 | 0.18 (%) |
48 | Instapage | 2627 | 0.17 (%) |
49 | Marketing 360 | 2593 | 0.17 (%) |
50 | Omnisend | 2516 | 0.16 (%) |
51 | Cliengo | 2333 | 0.15 (%) |
52 | Visitor Queue | 2227 | 0.14 (%) |
53 | Sailthru | 2210 | 0.14 (%) |
54 | Wishpond | 2170 | 0.14 (%) |
55 | GoSquared | 1996 | 0.13 (%) |
56 | Systeme | 1947 | 0.12 (%) |
57 | NiceJob | 1922 | 0.12 (%) |
58 | dotmailer | 1816 | 0.12 (%) |
59 | Moosend | 1745 | 0.11 (%) |
60 | Simpleview | 1666 | 0.11 (%) |
61 | Exponea | 1647 | 0.11 (%) |
62 | Deadline Funnel | 1520 | 0.10 (%) |
63 | Force24 | 1343 | 0.09 (%) |
64 | Campaigner | 1303 | 0.08 (%) |
65 | Appointedd | 1255 | 0.08 (%) |
66 | iZooto | 1218 | 0.08 (%) |
67 | ActiveDEMAND | 1162 | 0.07 (%) |
68 | MasterBase | 1139 | 0.07 (%) |
69 | Viral Loops | 1113 | 0.07 (%) |
70 | smoove | 1055 | 0.07 (%) |
71 | Picreel | 1022 | 0.07 (%) |
72 | Plezi | 1003 | 0.06 (%) |
73 | Iterable | 949 | 0.06 (%) |
74 | Upsales CRM | 929 | 0.06 (%) |
75 | Hatchbuck | 865 | 0.06 (%) |
76 | Encharge | 858 | 0.05 (%) |
77 | LeadLander | 827 | 0.05 (%) |
78 | InTouch | 811 | 0.05 (%) |
79 | Supermetrics | 768 | 0.05 (%) |
80 | Webtrekk | 697 | 0.04 (%) |
81 | IBM Omni Channel Marketing (Unica) | 695 | 0.04 (%) |
82 | Appforma | 690 | 0.04 (%) |
83 | Retargeting | 667 | 0.04 (%) |
84 | LeadsRx | 644 | 0.04 (%) |
85 | GrowSumo | 642 | 0.04 (%) |
86 | Frederick | 620 | 0.04 (%) |
87 | ReadPeak | 606 | 0.04 (%) |
88 | Mailrelay | 582 | 0.04 (%) |
89 | Boomtrain | 566 | 0.04 (%) |
90 | Lead Liaison | 521 | 0.03 (%) |
91 | SocialBee | 520 | 0.03 (%) |
92 | Referrizer | 518 | 0.03 (%) |
93 | EngageBay | 512 | 0.03 (%) |
94 | ActiveTrail | 500 | 0.03 (%) |
95 | Localytics | 492 | 0.03 (%) |
96 | LeadFox | 463 | 0.03 (%) |
97 | Pageflex Pando | 435 | 0.03 (%) |
98 | Leadberry | 435 | 0.03 (%) |
99 | Antavo | 417 | 0.03 (%) |
100 | Zumvu | 412 | 0.03 (%) |
101 | Net Atlantic | 400 | 0.03 (%) |
102 | bpm'online marketing | 399 | 0.03 (%) |
103 | Kapost | 398 | 0.03 (%) |
104 | MyGuestlist | 372 | 0.02 (%) |
105 | Percolate | 362 | 0.02 (%) |
106 | Nextiva | 360 | 0.02 (%) |
107 | LeadSquared | 358 | 0.02 (%) |
108 | OptimalBlue LoanSifter | 357 | 0.02 (%) |
109 | Optimove | 355 | 0.02 (%) |
110 | Batch | 345 | 0.02 (%) |
111 | eSputnik | 336 | 0.02 (%) |
112 | Action Recorder | 335 | 0.02 (%) |
113 | Oracle Responsys Interact | 335 | 0.02 (%) |
114 | Dialog Insight | 326 | 0.02 (%) |
115 | ContactPigeon | 318 | 0.02 (%) |
116 | Mautic | 306 | 0.02 (%) |
117 | Silverpop | 306 | 0.02 (%) |
118 | Siteglide | 305 | 0.02 (%) |
119 | Pure360 | 294 | 0.02 (%) |
120 | Bannerflow | 280 | 0.02 (%) |
121 | CallidusCloud | 272 | 0.02 (%) |
122 | Remarkety | 270 | 0.02 (%) |
123 | Hunter | 269 | 0.02 (%) |
124 | ShippingEasy | 263 | 0.02 (%) |
125 | Xtremepush | 254 | 0.02 (%) |
126 | Allocadia | 249 | 0.02 (%) |
127 | Jifflenow | 241 | 0.02 (%) |
128 | GreenRope | 238 | 0.02 (%) |
129 | Jumplead | 237 | 0.02 (%) |
130 | MagNews | 224 | 0.01 (%) |
131 | Instinctive | 223 | 0.01 (%) |
132 | Triggerbee | 218 | 0.01 (%) |
133 | Envoke | 217 | 0.01 (%) |
134 | Carts Guru | 197 | 0.01 (%) |
135 | Bizo | 186 | 0.01 (%) |
136 | BrandMaker | 185 | 0.01 (%) |
137 | Sendloop | 178 | 0.01 (%) |
138 | SimplyCast | 176 | 0.01 (%) |
139 | SAS Marketing Automation | 173 | 0.01 (%) |
140 | MOBIT | 172 | 0.01 (%) |
141 | Oktopost | 168 | 0.01 (%) |
142 | Conversio | 167 | 0.01 (%) |
143 | Delivra | 166 | 0.01 (%) |
144 | Affise | 166 | 0.01 (%) |
145 | Sugar Market | 165 | 0.01 (%) |
146 | Wigzo | 164 | 0.01 (%) |
147 | BySide | 160 | 0.01 (%) |
148 | Audience.to | 160 | 0.01 (%) |
149 | RecastAI | 158 | 0.01 (%) |
150 | Ampliz Marketing Software | 145 | 0.01 (%) |
151 | REES46 | 130 | 0.01 (%) |
152 | ProProfs Survey Maker | 123 | 0.01 (%) |
153 | Fulcrumapp | 119 | 0.01 (%) |
154 | GoBig, Inc. | 118 | 0.01 (%) |
155 | Miin | 117 | 0.01 (%) |
156 | Digitaleo | 117 | 0.01 (%) |
157 | JangoMail | 117 | 0.01 (%) |
158 | Tenfold | 113 | 0.01 (%) |
159 | Rejoiner | 110 | 0.01 (%) |
160 | GrooveJar | 110 | 0.01 (%) |
161 | Digioh | 106 | 0.01 (%) |
162 | SalesNexus | 104 | 0.01 (%) |
163 | SyncApps | 104 | 0.01 (%) |
164 | Personyze | 103 | 0.01 (%) |
165 | UserEngage | 100 | 0.01 (%) |
166 | SALESmanago Marketing Automation | 98 | 0.01 (%) |
167 | Mailigen | 97 | 0.01 (%) |
168 | AllClients | 93 | 0.01 (%) |
169 | BEYABLE | 92 | 0.01 (%) |
170 | BigMarker | 92 | 0.01 (%) |
171 | Optmyzr | 91 | 0.01 (%) |
172 | VYPER | 91 | 0.01 (%) |
173 | LeadMaster | 90 | 0.01 (%) |
174 | FunnelMaker | 87 | 0.01 (%) |
175 | Skyword | 86 | 0.01 (%) |
176 | Listagram | 86 | 0.01 (%) |
177 | Driftrock Flow | 85 | 0.01 (%) |
178 | ActiveConversion | 85 | 0.01 (%) |
179 | eClincher | 85 | 0.01 (%) |
180 | eTrigue | 83 | 0.01 (%) |
181 | Voucherify | 82 | 0.01 (%) |
182 | SalesGenius | 79 | 0.01 (%) |
183 | ReachEdge | 76 | 0.00 (%) |
184 | Mailify | 75 | 0.00 (%) |
185 | Yodle | 75 | 0.00 (%) |
186 | Fresh Relevance | 74 | 0.00 (%) |
187 | Movio | 71 | 0.00 (%) |
188 | Localist | 66 | 0.00 (%) |
189 | Agilic | 65 | 0.00 (%) |
190 | Leanplum | 64 | 0.00 (%) |
191 | eMailPlatform | 62 | 0.00 (%) |
192 | Pinpointe On-Demand | 62 | 0.00 (%) |
193 | Propago | 61 | 0.00 (%) |
194 | iPresso | 61 | 0.00 (%) |
195 | Automatic Backlinks | 61 | 0.00 (%) |
196 | Vuture | 59 | 0.00 (%) |
197 | User.com | 59 | 0.00 (%) |
198 | QGraph | 58 | 0.00 (%) |
199 | erxes Inc | 58 | 0.00 (%) |
200 | Maropost Marketing Cloud | 57 | 0.00 (%) |
201 | Net-Results | 55 | 0.00 (%) |
202 | ConnectAndSell | 54 | 0.00 (%) |
203 | Leadsius | 53 | 0.00 (%) |
204 | EverString | 52 | 0.00 (%) |
205 | Limelight Platform | 51 | 0.00 (%) |
206 | SalesSeek | 51 | 0.00 (%) |
207 | Click2Mail Mailing Online | 49 | 0.00 (%) |
208 | Genoo | 48 | 0.00 (%) |
209 | Automational | 47 | 0.00 (%) |
210 | Planable | 47 | 0.00 (%) |
211 | Zaius | 46 | 0.00 (%) |
212 | AgencyAnalytics | 46 | 0.00 (%) |
213 | crmboost | 45 | 0.00 (%) |
214 | JumpCrew | 45 | 0.00 (%) |
215 | Prisync | 43 | 0.00 (%) |
216 | Marera | 42 | 0.00 (%) |
217 | Ungapped | 41 | 0.00 (%) |
218 | Pyze | 41 | 0.00 (%) |
219 | INinbox | 40 | 0.00 (%) |
220 | SalezShark | 40 | 0.00 (%) |
221 | Radius | 39 | 0.00 (%) |
222 | 8digits | 39 | 0.00 (%) |
223 | Wired Plus | 39 | 0.00 (%) |
224 | Synergy 8 | 38 | 0.00 (%) |
225 | Amazingmail | 38 | 0.00 (%) |
226 | Usermind | 38 | 0.00 (%) |
227 | Metadata.io | 37 | 0.00 (%) |
228 | hubsell | 37 | 0.00 (%) |
229 | PUBLITRAC | 36 | 0.00 (%) |
230 | ChannelNet | 36 | 0.00 (%) |
231 | 366 Degrees | 35 | 0.00 (%) |
232 | Traqli | 35 | 0.00 (%) |
233 | NetProspex | 34 | 0.00 (%) |
234 | Pipz | 34 | 0.00 (%) |
235 | 4Cite | 34 | 0.00 (%) |
236 | Resulticks | 33 | 0.00 (%) |
237 | Passle | 33 | 0.00 (%) |
238 | FreshMail | 33 | 0.00 (%) |
239 | REES46 eCommerce Marketing Personalization Suite | 32 | 0.00 (%) |
240 | Bungee | 32 | 0.00 (%) |
241 | Venntive | 32 | 0.00 (%) |
242 | SeedLogix | 31 | 0.00 (%) |
243 | DOTS Lead Validation | 30 | 0.00 (%) |
244 | ORBTR | 30 | 0.00 (%) |
245 | Maitre | 30 | 0.00 (%) |
246 | atEvent | 30 | 0.00 (%) |
247 | Ranked SEO | 30 | 0.00 (%) |
248 | Boingnet | 29 | 0.00 (%) |
249 | GleanView | 29 | 0.00 (%) |
250 | Katabat | 29 | 0.00 (%) |
251 | Experiture | 28 | 0.00 (%) |
252 | Inspired Mobile | 28 | 0.00 (%) |
253 | Inkit | 27 | 0.00 (%) |
254 | K-Meta | 26 | 0.00 (%) |
255 | Captavi Platform | 26 | 0.00 (%) |
256 | Kutenda | 26 | 0.00 (%) |
257 | Captavi | 26 | 0.00 (%) |
258 | Marketing Optimizer | 26 | 0.00 (%) |
259 | LeadByte | 26 | 0.00 (%) |
260 | Colabo | 25 | 0.00 (%) |
261 | Wemark | 25 | 0.00 (%) |
262 | Real Magnet | 24 | 0.00 (%) |
263 | Loyalistic | 23 | 0.00 (%) |
264 | ExpertSender | 23 | 0.00 (%) |
265 | Marketing1by1 | 23 | 0.00 (%) |
266 | Uzeli | 22 | 0.00 (%) |
267 | Mothernode CRM | 22 | 0.00 (%) |
268 | Platformly | 22 | 0.00 (%) |
269 | Oempro | 21 | 0.00 (%) |
270 | OptiMine | 21 | 0.00 (%) |
271 | RedEye | 21 | 0.00 (%) |
272 | Contactology | 21 | 0.00 (%) |
273 | Wylei | 20 | 0.00 (%) |
274 | Makesbridge | 20 | 0.00 (%) |
275 | EverThere | 19 | 0.00 (%) |
276 | emfluence | 19 | 0.00 (%) |
277 | MaaxMarket | 19 | 0.00 (%) |
278 | Leadworx | 19 | 0.00 (%) |
279 | Webpower | 18 | 0.00 (%) |
280 | LeadGrabber Pro | 18 | 0.00 (%) |
281 | LiveTechnology | 17 | 0.00 (%) |
282 | Retainly | 17 | 0.00 (%) |
283 | Pleisty | 17 | 0.00 (%) |
284 | Big Purple Dot | 17 | 0.00 (%) |
285 | DeskGod | 16 | 0.00 (%) |
286 | Amplero | 15 | 0.00 (%) |
287 | RobotFX Fluid | 15 | 0.00 (%) |
288 | SalesPanda | 13 | 0.00 (%) |
289 | Markitude | 13 | 0.00 (%) |
290 | Direct Mail Manager | 13 | 0.00 (%) |
291 | Lockstep Collect | 13 | 0.00 (%) |
292 | Post Planner | 12 | 0.00 (%) |
293 | OpenBack | 11 | 0.00 (%) |
294 | Qebot | 11 | 0.00 (%) |
295 | Sentic Technologies | 10 | 0.00 (%) |
296 | Adapti | 10 | 0.00 (%) |
297 | SutiCRM | 10 | 0.00 (%) |
298 | MoonMail | 10 | 0.00 (%) |
299 | itracMarketer | 9 | 0.00 (%) |
300 | Zymplify | 9 | 0.00 (%) |
301 | SimpleData | 8 | 0.00 (%) |
302 | SimpleFeed | 8 | 0.00 (%) |
303 | Hypegrowth | 8 | 0.00 (%) |
304 | Lead Guerrilla | 8 | 0.00 (%) |
305 | Revenue Automation | 7 | 0.00 (%) |
306 | zigihub | 7 | 0.00 (%) |
307 | Impactia | 7 | 0.00 (%) |
308 | Infer | 7 | 0.00 (%) |
309 | Direxxis | 7 | 0.00 (%) |
310 | Dashcord | 6 | 0.00 (%) |
311 | MDC DOT | 6 | 0.00 (%) |
312 | BrandSpot | 6 | 0.00 (%) |
313 | Aritic PinPoint | 6 | 0.00 (%) |
314 | Missinglettr | 6 | 0.00 (%) |
315 | Mailendo | 5 | 0.00 (%) |
316 | Mariana | 5 | 0.00 (%) |
317 | Kevy | 5 | 0.00 (%) |
318 | searchfuse | 5 | 0.00 (%) |
319 | Postcron | 5 | 0.00 (%) |
320 | Carrrot | 5 | 0.00 (%) |
321 | Mi8 Marketing Cloud | 5 | 0.00 (%) |
322 | Threads | 5 | 0.00 (%) |
323 | Gold Lasso | 5 | 0.00 (%) |
324 | Linked Helper | 5 | 0.00 (%) |
325 | CommandIQ | 4 | 0.00 (%) |
326 | IdealPath | 4 | 0.00 (%) |
327 | Real Strategic | 4 | 0.00 (%) |
328 | Marketfox | 4 | 0.00 (%) |
329 | Vibetrace | 4 | 0.00 (%) |
330 | SendOut | 4 | 0.00 (%) |
331 | Applicata | 4 | 0.00 (%) |
332 | Antics DMS | 4 | 0.00 (%) |
333 | GuessBox | 3 | 0.00 (%) |
334 | Commerce Sciences | 3 | 0.00 (%) |
335 | Geotoko | 3 | 0.00 (%) |
336 | Webmecanik | 3 | 0.00 (%) |
337 | Leado | 3 | 0.00 (%) |
338 | TruCadence | 3 | 0.00 (%) |
339 | AllProWebTools | 3 | 0.00 (%) |
340 | WinningWare QuickLaunch | 3 | 0.00 (%) |
341 | MindFire Studio | 2 | 0.00 (%) |
342 | InterConverse | 2 | 0.00 (%) |
343 | CASA | 2 | 0.00 (%) |
344 | Womplify | 2 | 0.00 (%) |
345 | Plainflow | 2 | 0.00 (%) |
346 | SmartNotify Me | 2 | 0.00 (%) |
347 | Triggmine | 2 | 0.00 (%) |
348 | Algoworks Opportunity Manager | 2 | 0.00 (%) |
349 | The Task Manager | 2 | 0.00 (%) |
350 | 7Sheep | 2 | 0.00 (%) |
351 | MarketingLeo | 2 | 0.00 (%) |
352 | AD-Pure | 2 | 0.00 (%) |
353 | Beeketing for Shopify | 2 | 0.00 (%) |
354 | Taptobook | 2 | 0.00 (%) |
Find answers to the most often asked questions by users.
Top leaders in the category for Marketing Automation Platforms software are MailChimp, HubSpot Marketing Hub, Klaviyo. Here, you can view a full list of Marketing Automation Platforms tools in the market.
Around the world in 2023, over 1,646,792 companies are currently using one or more Marketing Automation Platforms software. Out of these, there are 844,476 companies using Marketing Automation Platforms tools that are originally from the United States .
The top few companies that have the most significant market share in the Marketing Automation Platforms space are MailChimp with 42.09 % of market share, and HubSpot Marketing Hub with 8.92 % of market share and Klaviyo with 6.01 % of market share . Check for other Marketing Automation Platforms technologies market share here.
The top industries that use Marketing Automation Platforms software are Professional Services (363,476) , Retail and CPG (142,032) , Technology (140,600) .
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