Marketing Automation Platforms

Gain market share and customer base information about the top Marketing Automation Platforms software. Check out our list of Marketing Automation Platforms Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

312

Technologies Tracked

1743425

Companies Tracked

Categories related to Marketing Automation Platforms

Event Marketing And Management
Marketing Automation Platforms
Social Marketing
Content Marketing Tools
Campaign Management

Top 5 Marketing Automation Platforms technologies in 2025

Over 1743425 companies are using Marketing Automation Platforms tools. MailChimp with 40.37% market share (703883 customers), Klaviyo with 9.88% market share (172227 customers), HubSpot Marketing Hub with 8.94% market share (155850 customers).

Technology

Market Share (Est.)

Customers

  • MailChimp

    40.37%

    703883

  • Klaviyo

    9.88%

    172227

  • HubSpot Marketing Hub

    8.94%

    155850

  • Intercom

    7.72%

    134514

  • ActiveCampaign

    3.36%

    58517

  • Others

    29.74%

    518434

  • Marketing Automation Platforms Customers by Employee Size

    The majority of Marketing Automation Platforms category falls in the company size of 0 - 9 employees (987947 companies), 20 - 49 employees (511330 companies), 100 - 249 employees (220134 companies).

    Employee Size

    Marketing Automation Platforms Customers by Geography

    Companies using Marketing Automation Platforms technology software are majorly from the United States with 932509 (57.47%), United Kingdom with 173680 (10.70%), Canada with 101625 (6.26%) customers respectively.

    Customers

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    Company Logo

    Marketing Automation Platforms Customers by Industry

    Top industries that use Marketing Automation Platforms for Marketing (22316), Digital Marketing (17023), Social Media (15112).

    Customers

    Market Share for Top Marketing Automation Platforms Technologies

    Analyze the market share of popular Marketing Automation Platforms technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

    Ranking
    Technology
    Customers
    Market share(Est.)(%)
    1MailChimp70388340.37
    2Klaviyo1722279.88
    3HubSpot Marketing Hub1558508.94
    4Intercom1345147.72
    5ActiveCampaign585173.36
    6Agile CRM441042.53
    7MailerLite440942.53
    8AdRoll409252.35
    9OptinMonster318501.83
    10Pardot279731.60
    11Marketo236061.35
    12ConvertKit218011.25
    13Zumvu181761.04
    14Omnisend173400.99
    15ClickFunnels150270.86
    16Infusionsoft130610.75
    17Drift116780.67
    18SharpSpring114940.66
    19AWeber112770.65
    20Braze (Formerly Appboy)103960.60
    21SendPulse94620.54
    22Salesforce Marketing Cloud88000.50
    23RD Station84590.49
    24PushOwl79630.46
    25Drip69900.40
    26Email It52570.30
    27WalkMe52060.30
    28Launchpad51740.30
    29Salsa Labs Nonprofit Marketing49550.28
    30Kartra45960.26
    31Workfront45480.26
    32Benchmark Email40660.23
    33iContact Email Marketing38100.22
    34Autopilot38010.22
    35SugarCRM36860.21
    36Sleeknote35730.20
    37NiceJob28960.17
    38Act-On28590.16
    39ONTRAPORT27050.16
    40Deadline Funnel26970.15
    41Visitor Queue26170.15
    42Wisepops26090.15
    43Wishpond25920.15
    44Simpleview25410.15
    45Cliengo24780.14
    46Nosto23610.14
    47Moosend23420.13
    48Beamer21720.12
    49Salesfusion18340.11
    50Instapage18330.11
    51Bizible18210.10
    52iZooto17060.10
    53GoSquared16550.09
    54dotmailer16190.09
    55Sailthru15880.09
    56Marketing 36014660.08
    57Exponea14010.08
    58Force2413750.08
    59Appointedd11430.07
    60smoove11080.06
    61Iterable10660.06
    62Campaigner10660.06
    63MasterBase10400.06
    64Systeme9220.05
    65Encharge9050.05
    66Leadsquared Marketing Automation9050.05
    67Viral Loops8960.05
    68Entrata ILS Portal7760.04
    69Mailrelay7160.04
    70Appforma6720.04
    71Frederick6410.04
    72Hatchbuck6410.04
    73Upsales CRM6280.04
    74Referrizer6120.04
    75CommuniGator5770.03
    76ActiveDEMAND5700.03
    77LeadsRx5570.03
    78eSputnik5440.03
    79EngageBay5270.03
    80Supermetrics5230.03
    81Webtrekk5110.03
    82LeadLander4910.03
    83OptimalBlue LoanSifter4840.03
    84MyGuestlist4670.03
    85Envoke4560.03
    86ActiveTrail4430.03
    87Sarbacane4400.03
    88Microsoft Dynamics 365 Marketing4400.03
    89FreshMail4200.02
    90IBM Omni Channel Marketing (Unica)4190.02
    91Nextiva4090.02
    92CallidusCloud4060.02
    93Action Recorder4010.02
    94LeadFox3960.02
    95Pageflex Pando3790.02
    96ContactPigeon3680.02
    97Affise3680.02
    98Retargeting3670.02
    99Lead Liaison3510.02
    100Plezi3400.02
    101LeadSquared3320.02
    102Siteglide3260.02
    103Optimove3160.02
    104Percolate3130.02
    105Passle3120.02
    106Greenrope Journeys3110.02
    107GreenRope3050.02
    108bpm'online marketing2840.02
    109Jifflenow2760.02
    110Bannerflow2630.02
    111Oracle Responsys Interact2590.01
    112Localytics2360.01
    113Kapost2360.01
    114Remarkety2210.01
    115CoSchedule2140.01
    116Hunter2140.01
    117Mautic2090.01
    118Metadata.io2050.01
    119Dialog Insight2020.01
    120Bizo1720.01
    121Fresh Relevance1720.01
    122RecastAI1710.01
    123Silverpop1680.01
    124Allocadia1660.01
    125ShippingEasy1600.01
    126Net Atlantic1540.01
    127Dashly1500.01
    128Pure3601480.01
    129Wigzo1410.01
    130Oktopost1380.01
    131Tenfold1280.01
    132BrandMaker1270.01
    133Sendloop1240.01
    134Vuture1240.01
    135Sugar Market1230.01
    136AgencyAnalytics1200.01
    137Conversio1200.01
    138ProProfs Survey Maker1180.01
    139Delivra1170.01
    140Xtremepush1150.01
    141SimplyCast1120.01
    142Maropost Marketing Cloud1120.01
    143Digitaleo1050.01
    144BEYABLE1020.01
    145LeadByte980.01
    146TechValidate980.01
    147SAS Marketing Automation970.01
    148Skyword950.01
    149Clay950.01
    150Rejoiner930.01
    151SALESmanago Marketing Automation920.01
    152Webmecanik890.01
    153Optmyzr860.00
    154GrooveJar850.00
    155GoBig, Inc.840.00
    156SyncApps830.00
    157Miin810.00
    158UserEngage800.00
    159Listagram790.00
    160Ranked SEO770.00
    161SalesAutoPilot740.00
    162Inkit730.00
    163Digioh680.00
    164Como670.00
    165eClincher640.00
    166QGraph610.00
    167Movio580.00
    168Localist570.00
    169Personyze560.00
    170Planable550.00
    171eTrigue520.00
    172Prisync520.00
    173User.com520.00
    174InTouch510.00
    175Mailigen500.00
    176Yodle480.00
    177BySide480.00
    178Marketing1by1470.00
    179SalesGenius460.00
    180BigMarker450.00
    181ActiveConversion430.00
    182Genoo400.00
    183Leadsius400.00
    184Bungee380.00
    185ReachEdge380.00
    186LeadMaster370.00
    187Synerise360.00
    188ConnectAndSell360.00
    189Qzzr350.00
    190Leanplum340.00
    191RedEye320.00
    192MOBIT310.00
    193MatchCraft310.00
    194EverString300.00
    195Zaius300.00
    196SalesNexus300.00
    197Oempro300.00
    198Synergy 8300.00
    199Inspired Mobile290.00
    200SeedLogix290.00
    201Dess Digital290.00
    202JangoMail280.00
    203SalesSeek280.00
    204SocialBee260.00
    205Fulcrumapp250.00
    206Net-Results240.00
    207SAM.ai240.00
    208366 Degrees240.00
    209Picreel230.00
    210Radius230.00
    211NetProspex220.00
    212Mothernode CRM210.00
    213Platformly210.00
    214Contactually200.00
    215Revenue Automation200.00
    216Resulticks200.00
    217OptiMine190.00
    218Mailify180.00
    219Audience.to180.00
    220Voucherify170.00
    221Real Magnet170.00
    222Inflection170.00
    223Factoreal160.00
    224Katabat150.00
    225Colabo150.00
    226Makesbridge150.00
    227ExpertSender150.00
    228Antavo140.00
    229Kutenda140.00
    230Traqli140.00
    231GleanView130.00
    232emfluence130.00
    233hubsell130.00
    234DeskGod130.00
    235Automational120.00
    236Click2Mail Mailing Online110.00
    237Post Planner110.00
    238Retainly110.00
    239Lead Guerrilla110.00
    240SalesPanda110.00
    2414Cite110.00
    242Big Purple Dot110.00
    243Marera110.00
    244SmartMessage110.00
    245Ampliz Marketing Software110.00
    246atEvent100.00
    247REES46100.00
    248Triggerbee100.00
    249REES46 eCommerce Marketing Personalization Suite100.00
    250Propago90.00
    251Mailendo90.00
    252ReadPeak90.00
    253Infer80.00
    254Usermind80.00
    255Hypegrowth80.00
    256JumpCrew80.00
    257BrandSpot80.00
    258Ungapped80.00
    259Amplero80.00
    260eMailPlatform80.00
    261Aline80.00
    262Direct Mail Manager70.00
    263MoonMail70.00
    264Experiture70.00
    265Pipz60.00
    266iPresso60.00
    267ChannelNet60.00
    268MindFire Studio60.00
    269LeadGrabber Pro60.00
    270C2CRM50.00
    271Carrrot50.00
    272Wemark50.00
    273Zymplify50.00
    274Carts Guru40.00
    275IBM Customer Experience40.00
    276SalezShark40.00
    277BNS AiO40.00
    278LiveTechnology40.00
    279Missinglettr40.00
    280Aritic PinPoint40.00
    281Spotler Mail+40.00
    282Pyze30.00
    283OpenBack30.00
    284EverThere30.00
    285erxes Inc30.00
    286SendOut30.00
    287Leadworx30.00
    288Limelight Platform30.00
    289InterConverse30.00
    290Mariana30.00
    291Linked Helper30.00
    292Direxxis30.00
    293Munvo30.00
    294Gold Lasso20.00
    295WinningWare QuickLaunch20.00
    296Wired Plus20.00
    297PUBLITRAC20.00
    298ConvergeHub20.00
    299Womplify20.00
    300Geotoko20.00
    301Indition20.00
    302VYPER20.00
    303SmartNotify Me20.00
    304Boingnet20.00
    305Adapti20.00
    306MediaVoice by Polar20.00
    307Email List Verify20.00
    308MDC DOT20.00
    309Lockstep Collect20.00
    310Eightfold Logic20.00
    311Beeketing for Shopify20.00
    312Kulea.ma20.00

    FAQ

    Find answers to the most often asked questions by users.

    Who are the top Marketing Automation Platforms software market leaders?

    Top leaders in the category for Marketing Automation Platforms software are MailChimp, Klaviyo, HubSpot Marketing Hub. Here, you can view a full list of Marketing Automation Platforms tools in the market.

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    How many companies use Marketing Automation Platforms software these days?

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    Which company has the most significant market share in the Marketing Automation Platforms software space?

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    What are the top industries that usually use Marketing Automation Platforms softwares?

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