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Marketing Automation Platforms

Q: How many companies use Marketing Automation Platforms software these days?

Around the world in 2026, over 1,095,654 companies are currently using one or more Marketing Automation Platforms software. Out of these, there are 1,041,065 companies using Marketing Automation Platforms tools that are originally from the United States.

Q: Which company has the most significant market share in the Marketing Automation Platforms software space?

The top few companies that have the most significant market share in the Marketing Automation Platforms space are MailChimp with 39.98% of market share, Klaviyo with 10.52% of market share, Intercom with 8.42% of market share. Check for other Marketing Automation Platforms technologies market share here.

Q: What are the top industries that usually use Marketing Automation Platforms softwares?

The top industries that use Marketing Automation Platforms software are Marketing (24,822), Digital Marketing (20,232), Social Media (16,947).

Gain market share and customer base information about the top Marketing Automation Platforms software. Check out our list of Marketing Automation Platforms Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

341

Technologies Tracked

1916837

Companies Tracked

Categories related to Marketing Automation Platforms

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Marketing Automation Platforms technologies in 2026

Over 1916837 companies are using Marketing Automation Platforms tools. MailChimp with 39.98% market share (766278 customers), Klaviyo with 10.52% market share (201701 customers), Intercom with 8.42% market share (161360 customers).

Technology

Market Share (Est.)

Customers

MailChimp

39.98%

766278

Klaviyo

10.52%

201701

Intercom

8.42%

161360

HubSpot Marketing Hub

7.61%

145911

MailerLite

2.82%

54079

Others

30.65%

587508

Marketing Automation Platforms Customers by Employee Size

The majority of Marketing Automation Platforms category falls in the company size of 0 - 9 employees (1081928 companies), 20 - 49 employees (531333 companies), 100 - 249 employees (245044 companies).

Employee Size

Marketing Automation Platforms Customers by Geography

Companies using Marketing Automation Platforms technology software are majorly from the United States with 1041065 (57.63%), United Kingdom with 196627 (10.88%), Canada with 105287 (5.83%) customers respectively.

Customers

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Marketing Automation Platforms Customers by Industry

Top industries that use Marketing Automation Platforms for Marketing (24822), Digital Marketing (20232), Social Media (16947).

Customers

Market Share for Top Marketing Automation Platforms Technologies

Analyze the market share of popular Marketing Automation Platforms technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	MailChimp	766278	39.98
2	Klaviyo	201701	10.52
3	Intercom	161360	8.42
4	HubSpot Marketing Hub	145911	7.61
5	MailerLite	54079	2.82
6	ActiveCampaign	53603	2.80
7	Agile CRM	40229	2.10
8	AdRoll	40167	2.10
9	Pardot	34155	1.78
10	Marketo	33183	1.73
11	ConvertKit	28736	1.50
12	OptinMonster	27415	1.43
13	Omnisend	22014	1.15
14	Salesforce Marketing Cloud	21726	1.13
15	Zumvu	18483	0.96
16	ClickFunnels	15736	0.82
17	Braze (Formerly Appboy)	14848	0.77
18	RD Station	13812	0.72
19	Infusionsoft	12215	0.64
20	Drift	11895	0.62
21	AWeber	11675	0.61
22	SharpSpring	10302	0.54
23	SendPulse	10026	0.52
24	WalkMe	8660	0.45
25	Email It	7287	0.38
26	SugarCRM	6872	0.36
27	Drip	5886	0.31
28	Workfront	5174	0.27
29	Kartra	4692	0.24
30	Launchpad	4502	0.23
31	Autopilot	4395	0.23
32	Salesfusion	4198	0.22
33	iContact Email Marketing	3955	0.21
34	Sleeknote	3599	0.19
35	Salsa Labs Nonprofit Marketing	3285	0.17
36	Act-On	3278	0.17
37	Deadline Funnel	2810	0.15
38	ONTRAPORT	2648	0.14
39	NiceJob	2640	0.14
40	dotmailer	2586	0.13
41	Beamer	2527	0.13
42	Benchmark Email	2489	0.13
43	Simpleview	2465	0.13
44	Wishpond	2374	0.12
45	Moosend	2351	0.12
46	PushOwl	2347	0.12
47	Nosto	2341	0.12
48	Iterable	2237	0.12
49	Visitor Queue	2181	0.11
50	Cliengo	2137	0.11
51	Wisepops	2049	0.11
52	Supermetrics	2027	0.11
53	iZooto	2012	0.10
54	Sailthru	1896	0.10
55	Instapage	1891	0.10
56	Bizible	1796	0.09
57	Clay	1795	0.09
58	GoSquared	1679	0.09
59	Exponea	1574	0.08
60	Encharge	1497	0.08
61	smoove	1467	0.08
62	Systeme	1405	0.07
63	Marketing 360	1237	0.06
64	Force24	1184	0.06
65	Leadsquared Marketing Automation	1052	0.05
66	CallidusCloud	1011	0.05
67	LeadSquared	998	0.05
68	Sarbacane	998	0.05
69	Nextiva	973	0.05
70	Viral Loops	921	0.05
71	Mautic	917	0.05
72	IBM Omni Channel Marketing (Unica)	916	0.05
73	Mailrelay	856	0.04
74	Campaigner	843	0.04
75	Hunter	841	0.04
76	Lead Liaison	815	0.04
77	Envoke	741	0.04
78	Percolate	725	0.04
79	eSputnik	724	0.04
80	Appforma	721	0.04
81	Upsales CRM	678	0.04
82	Frederick	657	0.03
83	Appointedd	635	0.03
84	Hatchbuck	606	0.03
85	Referrizer	561	0.03
86	LeadLander	529	0.03
87	Optimove	529	0.03
88	Webtrekk	529	0.03
89	ActiveDEMAND	527	0.03
90	Qzzr	526	0.03
91	CommuniGator	515	0.03
92	FreshMail	510	0.03
93	Localytics	470	0.02
94	CoSchedule	468	0.02
95	LeadsRx	468	0.02
96	EngageBay	464	0.02
97	OptimalBlue LoanSifter	463	0.02
98	Affise	450	0.02
99	MyGuestlist	431	0.02
100	Zoko	411	0.02
101	Retargeting	406	0.02
102	Action Recorder	400	0.02
103	Bannerflow	399	0.02
104	SALESmanago Marketing Automation	372	0.02
105	LeadFox	365	0.02
106	Siteglide	365	0.02
107	Pageflex Pando	351	0.02
108	Tenfold	349	0.02
109	Oktopost	341	0.02
110	Allocadia	329	0.02
111	ContactPigeon	329	0.02
112	Jifflenow	314	0.02
113	ActiveTrail	304	0.02
114	GreenRope	285	0.01
115	Dialog Insight	283	0.01
116	Kapost	282	0.01
117	Greenrope Journeys	282	0.01
118	Passle	279	0.01
119	Digitaleo	273	0.01
120	Metadata.io	268	0.01
121	Wigzo	267	0.01
122	bpm'online marketing	265	0.01
123	Xtremepush	262	0.01
124	Plezi	261	0.01
125	Vuture	260	0.01
126	Oracle Responsys Interact	254	0.01
127	Planable	248	0.01
128	MasterBase	247	0.01
129	Sugar Market	245	0.01
130	SAS Marketing Automation	227	0.01
131	Pure360	225	0.01
132	Bizo	218	0.01
133	BrandMaker	206	0.01
134	ShippingEasy	201	0.01
135	Optmyzr	199	0.01
136	BigMarker	197	0.01
137	SocialBee	197	0.01
138	Remarkety	196	0.01
139	Fresh Relevance	193	0.01
140	AgencyAnalytics	171	0.01
141	Delivra	168	0.01
142	Conversio	162	0.01
143	Silverpop	158	0.01
144	Digioh	147	0.01
145	Sendloop	146	0.01
146	RecastAI	146	0.01
147	Synerise	144	0.01
148	InTouch	140	0.01
149	Webmecanik	139	0.01
150	Fulcrumapp	138	0.01
151	Localist	137	0.01
152	ProProfs Survey Maker	129	0.01
153	Dashly	124	0.01
154	eClincher	116	0.01
155	Ranked SEO	115	0.01
156	Voucherify	114	0.01
157	Como	112	0.01
158	Maropost Marketing Cloud	110	0.01
159	SimplyCast	105	0.01
160	SyncApps	104	0.01
161	Miin	101	0.01
162	Skyword	100	0.01
163	ConnectAndSell	97	0.01
164	TechValidate	97	0.01
165	BEYABLE	95	0.00
166	Antavo	93	0.00
167	EverString	90	0.00
168	User.com	88	0.00
169	LeadByte	87	0.00
170	SalesAutoPilot	87	0.00
171	Audience.to	86	0.00
172	Yodle	85	0.00
173	Radius	82	0.00
174	Aline	82	0.00
175	Net Atlantic	79	0.00
176	Personyze	79	0.00
177	Inflection	78	0.00
178	eTrigue	77	0.00
179	QGraph	76	0.00
180	MatchCraft	76	0.00
181	GrooveJar	75	0.00
182	Inkit	75	0.00
183	Triggerbee	75	0.00
184	ReadPeak	75	0.00
185	Listagram	73	0.00
186	Movio	73	0.00
187	ExpertSender	71	0.00
188	LeadMaster	70	0.00
189	RedEye	70	0.00
190	Propago	67	0.00
191	MagNews	66	0.00
192	Rejoiner	63	0.00
193	UserEngage	62	0.00
194	Boingnet	60	0.00
195	eMailPlatform	60	0.00
196	emfluence	59	0.00
197	SmartMessage	58	0.00
198	hubsell	57	0.00
199	Prisync	54	0.00
200	GoBig, Inc.	53	0.00
201	SalesNexus	53	0.00
202	OptiMine	51	0.00
203	Net-Results	50	0.00
204	JangoMail	49	0.00
205	Resulticks	48	0.00
206	Contactually	47	0.00
207	Spotler Mail+	47	0.00
208	Picreel	46	0.00
209	SalezShark	46	0.00
210	Oempro	45	0.00
211	Mothernode CRM	44	0.00
212	Genoo	44	0.00
213	SalesSeek	42	0.00
214	iPresso	42	0.00
215	Pipz	41	0.00
216	Automational	41	0.00
217	SalesGenius	41	0.00
218	Ungapped	41	0.00
219	Gold Lasso	40	0.00
220	ActiveConversion	40	0.00
221	Limelight Platform	40	0.00
222	Kulea.ma	39	0.00
223	Pro Profs Poll Maker	38	0.00
224	Colabo	38	0.00
225	ReachEdge	38	0.00
226	Entrata Marketing Strategy Hub	37	0.00
227	Katabat	35	0.00
228	MindFire Studio	35	0.00
229	JumpCrew	33	0.00
230	SAM.ai	33	0.00
231	Bungee	32	0.00
232	atEvent	32	0.00
233	Leadsius	32	0.00
234	Mailify	30	0.00
235	Synergy 8	29	0.00
236	Mailigen	28	0.00
237	Maitre	26	0.00
238	ChannelNet	26	0.00
239	Platformly	26	0.00
240	SeedLogix	25	0.00
241	Dess Digital	25	0.00
242	Agilic	24	0.00
243	366 Degrees	24	0.00
244	Usermind	23	0.00
245	NetProspex	23	0.00
246	Makesbridge	23	0.00
247	BySide	23	0.00
248	Post Planner	22	0.00
249	Carts Guru	21	0.00
250	C2CRM	21	0.00
251	Lead Guerrilla	21	0.00
252	SimpleFeed	21	0.00
253	Real Magnet	21	0.00
254	4Cite	21	0.00
255	Big Purple Dot	20	0.00
256	Missinglettr	20	0.00
257	Click2Mail Mailing Online	19	0.00
258	Infer	19	0.00
259	EverThere	18	0.00
260	Ampliz Marketing Software	18	0.00
261	Zymplify	18	0.00
262	Experiture	17	0.00
263	Email List Verify	17	0.00
264	Linked Helper	17	0.00
265	Sailplay	17	0.00
266	Factoreal	17	0.00
267	IBM Customer Experience	15	0.00
268	Leanplum	15	0.00
269	Inspired Mobile	15	0.00
270	REES46 eCommerce Marketing Personalization Suite	15	0.00
271	Pyze	14	0.00
272	REES46	14	0.00
273	GleanView	13	0.00
274	Impactia	13	0.00
275	MoonMail	13	0.00
276	DeskGod	13	0.00
277	Mailendo	13	0.00
278	MOBIT	12	0.00
279	AllClients	12	0.00
280	erxes Inc	12	0.00
281	SutiCRM	11	0.00
282	ConvergeHub	11	0.00
283	Traqli	11	0.00
284	Aritic PinPoint	11	0.00
285	Retainly	10	0.00
286	Leadberry	10	0.00
287	Amplero	10	0.00
288	Munvo	10	0.00
289	Wired Plus	9	0.00
290	Hiplay	9	0.00
291	Direxxis	9	0.00
292	TXTImpact SMS Marketing	8	0.00
293	Vibetrace	8	0.00
294	Amazingmail	7	0.00
295	VYPER	7	0.00
296	Wemark	7	0.00
297	Direct Mail Manager	6	0.00
298	SwiftERM	6	0.00
299	Venntive	6	0.00
300	Loyalistic	6	0.00
301	FunnelMaker	5	0.00
302	Aritic Marketing Automation	5	0.00
303	AutoDealer Plus	5	0.00
304	Leadworx	5	0.00
305	Carrrot	4	0.00
306	Algoworks Opportunity Manager	4	0.00
307	Marera	4	0.00
308	Qebot	4	0.00
309	LiveTechnology	4	0.00
310	Lockstep Collect	4	0.00
311	Taptobook	4	0.00
312	S&P BigDough	4	0.00
313	Geotoko	3	0.00
314	Indition	3	0.00
315	Wylei	3	0.00
316	BrandSpot	3	0.00
317	Threads	3	0.00
318	TruCadence	3	0.00
319	Captavi	3	0.00
320	MediaVoice by Polar	3	0.00
321	Uzeli	3	0.00
322	LeadGrabber Pro	3	0.00
323	Kevy	3	0.00
324	Eightfold Logic	3	0.00
325	Beeketing for Shopify	3	0.00
326	INinbox	2	0.00
327	Pinpointe On-Demand	2	0.00
328	AD-Pure	2	0.00
329	crmboost	2	0.00
330	WinningWare QuickLaunch	2	0.00
331	OpenBack	2	0.00
332	PUBLITRAC	2	0.00
333	Womplify	2	0.00
334	SalesPanda	2	0.00
335	Fyoosion	2	0.00
336	Marketing1by1	2	0.00
337	Adapti	2	0.00
338	SendOut	2	0.00
339	Mariana	2	0.00
340	MDC DOT	2	0.00
341	Wrench.ai	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Marketing Automation Platforms software market leaders?

Top leaders in the category for Marketing Automation Platforms software are MailChimp, Klaviyo, Intercom. Here, you can view a full list of Marketing Automation Platforms tools in the market.