Marketing Automation Platforms

Gain market share and customer base information about the top Marketing Automation Platforms software. Check out our list of Marketing Automation Platforms Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

324

Technologies Tracked

1937262

Companies Tracked

Categories related to Marketing Automation Platforms

Event Marketing And Management
Marketing Automation Platforms
Social Marketing
Content Marketing Tools
Campaign Management

Top 5 Marketing Automation Platforms technologies in 2026

Over 1937262 companies are using Marketing Automation Platforms tools. MailChimp with 41.13% market share (796889 customers), Klaviyo with 11.22% market share (217346 customers), Intercom with 8.41% market share (162948 customers).

Technology

Market Share (Est.)

Customers

  • MailChimp

    41.13%

    796889

  • Klaviyo

    11.22%

    217346

  • Intercom

    8.41%

    162948

  • HubSpot Marketing Hub

    8.02%

    155302

  • ActiveCampaign

    2.92%

    56495

  • Others

    28.30%

    548282

  • Marketing Automation Platforms Customers by Employee Size

    The majority of Marketing Automation Platforms category falls in the company size of 0 - 9 employees (1138667 companies), 20 - 49 employees (521952 companies), 100 - 249 employees (224163 companies).

    Employee Size

    Marketing Automation Platforms Customers by Geography

    Companies using Marketing Automation Platforms technology software are majorly from the United States with 1031414 (57.10%), United Kingdom with 198982 (11.02%), Australia with 105086 (5.82%) customers respectively.

    Customers

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    Company Logo

    Marketing Automation Platforms Customers by Industry

    Top industries that use Marketing Automation Platforms for Marketing (22376), Digital Marketing (17408), Social Media (14931).

    Customers

    Market Share for Top Marketing Automation Platforms Technologies

    Analyze the market share of popular Marketing Automation Platforms technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

    Ranking
    Technology
    Customers
    Market share(Est.)(%)
    1MailChimp79688941.13
    2Klaviyo21734611.22
    3Intercom1629488.41
    4HubSpot Marketing Hub1553028.02
    5ActiveCampaign564952.92
    6MailerLite552872.85
    7Agile CRM411502.12
    8AdRoll395492.04
    9OptinMonster306051.58
    10Pardot272931.41
    11ConvertKit272761.41
    12Omnisend249851.29
    13Marketo241961.25
    14Zumvu187420.97
    15ClickFunnels163470.84
    16Salesforce Marketing Cloud122430.63
    17AWeber119120.61
    18RD Station117630.61
    19Braze (Formerly Appboy)117180.60
    20Infusionsoft116090.60
    21Drift113570.59
    22SendPulse113190.58
    23SharpSpring106330.55
    24Email It77220.40
    25Drip63560.33
    26Kartra49680.26
    27Launchpad49310.25
    28Workfront45350.23
    29SugarCRM42800.22
    30Autopilot40440.21
    31Sleeknote38940.20
    32iContact Email Marketing38860.20
    33Salsa Labs Nonprofit Marketing37420.19
    34WalkMe35950.19
    35Deadline Funnel30280.16
    36PushOwl30250.16
    37NiceJob28960.15
    38Beamer28000.14
    39Wishpond26730.14
    40Simpleview26690.14
    41ONTRAPORT26530.14
    42Act-On26200.14
    43Benchmark Email25520.13
    44Visitor Queue25400.13
    45Nosto25010.13
    46Moosend24590.13
    47Cliengo24450.13
    48Salesfusion22810.12
    49Wisepops22410.12
    50iZooto21280.11
    51dotmailer18450.10
    52Instapage17570.09
    53Sailthru17390.09
    54GoSquared17300.09
    55Bizible16620.09
    56Exponea16320.08
    57Iterable15760.08
    58smoove14650.08
    59Force2414460.07
    60Systeme13850.07
    61Marketing 36013090.07
    62Clay12030.06
    63Encharge11380.06
    64Supermetrics11150.06
    65Viral Loops9360.05
    66Mailrelay8680.04
    67Campaigner8610.04
    68Leadsquared Marketing Automation8590.04
    69Hatchbuck7550.04
    70Appforma7350.04
    71Envoke7240.04
    72eSputnik7050.04
    73Upsales CRM7030.04
    74Frederick7010.04
    75Appointedd6820.04
    76Sarbacane6660.03
    77Referrizer6100.03
    78Lead Liaison5830.03
    79CallidusCloud5800.03
    80ActiveDEMAND5600.03
    81LeadsRx5480.03
    82Nextiva5380.03
    83IBM Omni Channel Marketing (Unica)5280.03
    84LeadSquared5210.03
    85CommuniGator5010.03
    86Webtrekk4990.03
    87OptimalBlue LoanSifter4900.03
    88EngageBay4660.02
    89LeadLander4540.02
    90Action Recorder4530.02
    91Mautic4490.02
    92Microsoft Dynamics 365 Marketing4420.02
    93Optimove4330.02
    94MyGuestlist4270.02
    95FreshMail4260.02
    96Percolate4230.02
    97Retargeting3950.02
    98LeadFox3930.02
    99Affise3890.02
    100Hunter3870.02
    101Pageflex Pando3590.02
    102Siteglide3570.02
    103ContactPigeon3560.02
    104Bannerflow3490.02
    105Plezi3010.02
    106Jifflenow2970.02
    107RecastAI2960.02
    108ActiveTrail2910.02
    109GreenRope2870.01
    110bpm'online marketing2860.01
    111Greenrope Journeys2810.01
    112Localytics2790.01
    113Dialog Insight2760.01
    114CoSchedule2580.01
    115Passle2580.01
    116Xtremepush2380.01
    117Oracle Responsys Interact2300.01
    118Allocadia2240.01
    119Kapost2210.01
    120Bizo2170.01
    121Metadata.io2140.01
    122MasterBase2030.01
    123Zaius1990.01
    124Remarkety1970.01
    125Digitaleo1910.01
    126Fresh Relevance1880.01
    127Oktopost1870.01
    128Wigzo1810.01
    129SALESmanago Marketing Automation1790.01
    130Vuture1790.01
    131Tenfold1760.01
    132ShippingEasy1650.01
    133SocialBee1520.01
    134Silverpop1400.01
    135Pure3601370.01
    136Dashly1360.01
    137BigMarker1340.01
    138Sugar Market1340.01
    139Delivra1310.01
    140Conversio1290.01
    141Optmyzr1270.01
    142AgencyAnalytics1270.01
    143SAS Marketing Automation1270.01
    144BrandMaker1250.01
    145Digioh1220.01
    146Como1120.01
    147SyncApps1120.01
    148Planable1110.01
    149Webmecanik1110.01
    150ProProfs Survey Maker1100.01
    151Maropost Marketing Cloud1090.01
    152BEYABLE1080.01
    153Net Atlantic1060.01
    154SimplyCast1000.01
    155Ranked SEO1000.01
    156Qzzr980.01
    157Miin920.00
    158Skyword870.00
    159Synerise870.00
    160SalesAutoPilot860.00
    161InTouch840.00
    162Voucherify820.00
    163Localist810.00
    164LeadByte780.00
    165Sendloop780.00
    166Inkit780.00
    167Listagram770.00
    168GrooveJar760.00
    169Personyze730.00
    170QGraph700.00
    171Rejoiner680.00
    172Movio680.00
    173UserEngage670.00
    174eTrigue660.00
    175TechValidate640.00
    176eClincher620.00
    177Fulcrumapp600.00
    178GoBig, Inc.590.00
    179hubsell580.00
    180User.com560.00
    181EverString550.00
    182Radius550.00
    183Antavo550.00
    184ConnectAndSell520.00
    185Boingnet510.00
    186Triggerbee490.00
    187RedEye480.00
    188MatchCraft470.00
    189Inflection470.00
    190Prisync460.00
    191Yodle460.00
    192Genoo440.00
    193Bungee430.00
    194Mothernode CRM430.00
    195SalesGenius430.00
    196MagNews420.00
    197SalesNexus410.00
    198Picreel400.00
    199SalezShark390.00
    200ReadPeak390.00
    201Propago380.00
    202Limelight Platform370.00
    203JangoMail360.00
    204ReachEdge360.00
    205Oempro350.00
    206OptiMine350.00
    207Automational340.00
    208BySide340.00
    209Leadsius340.00
    210emfluence330.00
    211Resulticks330.00
    212Mailigen320.00
    213LeadMaster300.00
    214Net-Results290.00
    215ExpertSender290.00
    216ActiveConversion280.00
    217Synergy 8280.00
    218Ungapped280.00
    219Pipz270.00
    220iPresso270.00
    221Contactually260.00
    222366 Degrees260.00
    223Dess Digital260.00
    224SeedLogix250.00
    225Platformly240.00
    226SmartMessage230.00
    227SAM.ai230.00
    228C2CRM220.00
    229SalesSeek220.00
    230JumpCrew210.00
    231Entrata Marketing Strategy Hub210.00
    232Pro Profs Poll Maker200.00
    233Real Magnet200.00
    234Makesbridge200.00
    235NetProspex190.00
    236Katabat190.00
    237ChannelNet190.00
    238Mailify180.00
    239Agilic180.00
    240Colabo170.00
    241Leanplum170.00
    242Linked Helper170.00
    243Factoreal160.00
    244Maitre150.00
    245eMailPlatform150.00
    246Inspired Mobile140.00
    247Big Purple Dot140.00
    248DeskGod140.00
    249Ampliz Marketing Software140.00
    250Post Planner130.00
    251MOBIT130.00
    252Retainly130.00
    253Traqli130.00
    254erxes Inc130.00
    255Missinglettr130.00
    256GleanView120.00
    257atEvent120.00
    2584Cite120.00
    259REES46 eCommerce Marketing Personalization Suite120.00
    260Carts Guru110.00
    261Usermind110.00
    262Lead Guerrilla110.00
    263REES46110.00
    264Mailendo110.00
    265Email List Verify110.00
    266Click2Mail Mailing Online100.00
    267MoonMail100.00
    268Leadberry90.00
    269AllClients90.00
    270MindFire Studio90.00
    271VYPER80.00
    272Pyze70.00
    273IBM Customer Experience70.00
    274ConvergeHub70.00
    275Experiture70.00
    276Spotler Mail+70.00
    277SwiftERM60.00
    278Wemark60.00
    279BrandSpot60.00
    280Amplero60.00
    281Zymplify60.00
    282Aline60.00
    283Amazingmail50.00
    284Uzeli50.00
    285Direxxis50.00
    286Infer40.00
    287Wired Plus40.00
    288Venntive40.00
    289Loyalistic40.00
    290Aritic PinPoint40.00
    291Lockstep Collect40.00
    292Sailplay40.00
    293FunnelMaker30.00
    294Direct Mail Manager30.00
    295Gold Lasso30.00
    296EverThere30.00
    297Carrrot30.00
    298Marera30.00
    299SendOut30.00
    300Mariana30.00
    301Kulea.ma30.00
    302AD-Pure20.00
    303WinningWare QuickLaunch20.00
    304SimpleFeed20.00
    305OpenBack20.00
    306PUBLITRAC20.00
    307Rezza20.00
    308Womplify20.00
    309Aritic Marketing Automation20.00
    310Geotoko20.00
    311Indition20.00
    312Wylei20.00
    313Adapti20.00
    314Leadworx20.00
    315Captavi20.00
    316Qebot20.00
    317MediaVoice by Polar20.00
    318LeadGrabber Pro20.00
    319LiveTechnology20.00
    320AttributeApp20.00
    321Signal Engage20.00
    322Taptobook20.00
    323S&P BigDough20.00
    324Munvo20.00

    FAQ

    Find answers to the most often asked questions by users.

    Who are the top Marketing Automation Platforms software market leaders?

    Top leaders in the category for Marketing Automation Platforms software are MailChimp, Klaviyo, Intercom. Here, you can view a full list of Marketing Automation Platforms tools in the market.

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    How many companies use Marketing Automation Platforms software these days?

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    Which company has the most significant market share in the Marketing Automation Platforms software space?

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