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Marketing Automation Platforms

Q: How many companies use Marketing Automation Platforms software these days?

Around the world in 2025, over 1,237,480 companies are currently using one or more Marketing Automation Platforms software. Out of these, there are 976,538 companies using Marketing Automation Platforms tools that are originally from the United States.

Q: Which company has the most significant market share in the Marketing Automation Platforms software space?

The top few companies that have the most significant market share in the Marketing Automation Platforms space are MailChimp with 41.69% of market share, Klaviyo with 9.37% of market share, HubSpot Marketing Hub with 8.85% of market share. Check for other Marketing Automation Platforms technologies market share here.

Q: What are the top industries that usually use Marketing Automation Platforms softwares?

The top industries that use Marketing Automation Platforms software are Marketing (24,054), Digital Marketing (18,121), Social Media (16,044).

Gain market share and customer base information about the top Marketing Automation Platforms software. Check out our list of Marketing Automation Platforms Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

322

Technologies Tracked

1783234

Companies Tracked

Categories related to Marketing Automation Platforms

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Marketing Automation Platforms technologies in 2025

Over 1783234 companies are using Marketing Automation Platforms tools. MailChimp with 41.69% market share (743467 customers), Klaviyo with 9.37% market share (167111 customers), HubSpot Marketing Hub with 8.85% market share (157822 customers).

Technology

Market Share (Est.)

Customers

MailChimp

41.69%

743467

Klaviyo

9.37%

167111

HubSpot Marketing Hub

8.85%

157822

Intercom

7.56%

134900

ActiveCampaign

3.17%

56587

Others

29.35%

523347

Marketing Automation Platforms Customers by Employee Size

The majority of Marketing Automation Platforms category falls in the company size of 0 - 9 employees (881788 companies), 20 - 49 employees (497996 companies), 10 - 19 employees (243354 companies).

Employee Size

Marketing Automation Platforms Customers by Geography

Companies using Marketing Automation Platforms technology software are majorly from the United States with 976538 (57.74%), United Kingdom with 183196 (10.83%), Australia with 105488 (6.24%) customers respectively.

Customers

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Marketing Automation Platforms Customers by Industry

Top industries that use Marketing Automation Platforms for Marketing (24054), Digital Marketing (18121), Social Media (16044).

Customers

Market Share for Top Marketing Automation Platforms Technologies

Analyze the market share of popular Marketing Automation Platforms technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	MailChimp	743467	41.69
2	Klaviyo	167111	9.37
3	HubSpot Marketing Hub	157822	8.85
4	Intercom	134900	7.56
5	ActiveCampaign	56587	3.17
6	AdRoll	44459	2.49
7	MailerLite	42628	2.39
8	OptinMonster	36818	2.06
9	Pardot	31644	1.77
10	Agile CRM	27970	1.57
11	ConvertKit	25030	1.40
12	Marketo	24654	1.38
13	ClickFunnels	16284	0.91
14	Drift	16012	0.90
15	Omnisend	15073	0.85
16	Infusionsoft	13927	0.78
17	SharpSpring	13107	0.74
18	AWeber	11878	0.67
19	Braze (Formerly Appboy)	10217	0.57
20	Zumvu	10057	0.56
21	SendPulse	9553	0.54
22	Salesforce Marketing Cloud	8969	0.50
23	PushOwl	8731	0.49
24	RD Station	8589	0.48
25	Drip	7490	0.42
26	WalkMe	5587	0.31
27	Email It	5446	0.31
28	Salsa Labs Nonprofit Marketing	5137	0.29
29	Kartra	4919	0.28
30	Benchmark Email	4272	0.24
31	Launchpad	4123	0.23
32	Autopilot	4108	0.23
33	Sleeknote	4059	0.23
34	iContact Email Marketing	4041	0.23
35	Workfront	3534	0.20
36	SugarCRM	3376	0.19
37	Act-On	3155	0.18
38	Entrata ILS Portal	3085	0.17
39	Wisepops	3054	0.17
40	NiceJob	2875	0.16
41	ONTRAPORT	2852	0.16
42	Simpleview	2790	0.16
43	Wishpond	2705	0.15
44	Deadline Funnel	2702	0.15
45	Cliengo	2595	0.15
46	Visitor Queue	2562	0.14
47	Nosto	2467	0.14
48	Beamer	2339	0.13
49	Moosend	2312	0.13
50	Bizible	2122	0.12
51	Instapage	1994	0.11
52	Salesfusion	1853	0.10
53	Sailthru	1852	0.10
54	iZooto	1776	0.10
55	GoSquared	1760	0.10
56	dotmailer	1693	0.09
57	Marketing 360	1590	0.09
58	Exponea	1458	0.08
59	Force24	1374	0.08
60	Campaigner	1160	0.07
61	smoove	1147	0.06
62	MasterBase	1048	0.06
63	Iterable	1029	0.06
64	Appointedd	1023	0.06
65	Viral Loops	944	0.05
66	Encharge	877	0.05
67	Leadsquared Marketing Automation	858	0.05
68	Systeme	857	0.05
69	Mailrelay	752	0.04
70	Hatchbuck	733	0.04
71	Appforma	699	0.04
72	CommuniGator	659	0.04
73	Frederick	653	0.04
74	LeadsRx	638	0.04
75	ActiveDEMAND	611	0.03
76	Referrizer	611	0.03
77	Upsales CRM	598	0.03
78	Supermetrics	596	0.03
79	eSputnik	577	0.03
80	EngageBay	571	0.03
81	Picreel	570	0.03
82	Webtrekk	565	0.03
83	LeadLander	536	0.03
84	MyGuestlist	496	0.03
85	FreshMail	478	0.03
86	Envoke	474	0.03
87	Sarbacane	465	0.03
88	OptimalBlue LoanSifter	455	0.03
89	ActiveTrail	450	0.03
90	CallidusCloud	435	0.02
91	IBM Omni Channel Marketing (Unica)	431	0.02
92	Retargeting	409	0.02
93	LeadFox	409	0.02
94	Siteglide	402	0.02
95	Action Recorder	394	0.02
96	Pageflex Pando	385	0.02
97	ContactPigeon	384	0.02
98	Plezi	363	0.02
99	Localytics	361	0.02
100	Metadata.io	341	0.02
101	Affise	340	0.02
102	Greenrope Journeys	330	0.02
103	Optimove	328	0.02
104	GreenRope	322	0.02
105	Percolate	320	0.02
106	Lead Liaison	315	0.02
107	bpm'online marketing	311	0.02
108	Kapost	286	0.02
109	ShippingEasy	255	0.01
110	Remarkety	232	0.01
111	Nextiva	232	0.01
112	Hunter	222	0.01
113	LeadSquared	221	0.01
114	Bannerflow	215	0.01
115	Mautic	210	0.01
116	CoSchedule	208	0.01
117	Dialog Insight	201	0.01
118	Passle	200	0.01
119	Net Atlantic	198	0.01
120	Oracle Responsys Interact	196	0.01
121	RecastAI	193	0.01
122	Pure360	190	0.01
123	Bizo	188	0.01
124	Silverpop	187	0.01
125	Jifflenow	177	0.01
126	Microsoft Dynamics 365 Marketing	158	0.01
127	Vuture	152	0.01
128	Allocadia	146	0.01
129	Tenfold	145	0.01
130	Fresh Relevance	143	0.01
131	Dashly	143	0.01
132	Wigzo	137	0.01
133	BrandMaker	136	0.01
134	Sendloop	132	0.01
135	Delivra	131	0.01
136	Conversio	127	0.01
137	Oktopost	125	0.01
138	TechValidate	119	0.01
139	AgencyAnalytics	117	0.01
140	BEYABLE	117	0.01
141	Sugar Market	117	0.01
142	Digitaleo	115	0.01
143	GrooveJar	115	0.01
144	ProProfs Survey Maker	112	0.01
145	GoBig, Inc.	110	0.01
146	Rejoiner	106	0.01
147	Maropost Marketing Cloud	106	0.01
148	Xtremepush	102	0.01
149	SimplyCast	101	0.01
150	SyncApps	100	0.01
151	SAS Marketing Automation	95	0.01
152	Optmyzr	89	0.00
153	Como	86	0.00
154	SALESmanago Marketing Automation	85	0.00
155	UserEngage	85	0.00
156	Webmecanik	85	0.00
157	Skyword	84	0.00
158	Listagram	83	0.00
159	Miin	79	0.00
160	LeadByte	74	0.00
161	Ranked SEO	68	0.00
162	Movio	67	0.00
163	Personyze	66	0.00
164	Digioh	65	0.00
165	Inkit	65	0.00
166	eClincher	64	0.00
167	BySide	63	0.00
168	SalesAutoPilot	62	0.00
169	eTrigue	60	0.00
170	Leadberry	59	0.00
171	QGraph	59	0.00
172	Clay	58	0.00
173	Planable	57	0.00
174	Mailigen	54	0.00
175	Localist	54	0.00
176	ActiveConversion	53	0.00
177	InTouch	53	0.00
178	Yodle	52	0.00
179	SalesGenius	52	0.00
180	Marketing1by1	49	0.00
181	Qzzr	47	0.00
182	ReachEdge	47	0.00
183	SalesNexus	46	0.00
184	Bungee	45	0.00
185	Prisync	43	0.00
186	BigMarker	43	0.00
187	Genoo	42	0.00
188	Leadsius	42	0.00
189	User.com	40	0.00
190	Leanplum	39	0.00
191	Net-Results	38	0.00
192	LeadMaster	38	0.00
193	ConnectAndSell	36	0.00
194	MOBIT	35	0.00
195	Synerise	35	0.00
196	MatchCraft	35	0.00
197	SalesSeek	34	0.00
198	SAM.ai	34	0.00
199	Synergy 8	33	0.00
200	Infer	32	0.00
201	Oempro	32	0.00
202	EverString	31	0.00
203	JangoMail	31	0.00
204	RedEye	31	0.00
205	Zaius	29	0.00
206	SeedLogix	29	0.00
207	366 Degrees	27	0.00
208	Dess Digital	27	0.00
209	NetProspex	26	0.00
210	Fulcrumapp	25	0.00
211	Radius	23	0.00
212	Platformly	23	0.00
213	Mothernode CRM	22	0.00
214	Carts Guru	22	0.00
215	SocialBee	22	0.00
216	Resulticks	22	0.00
217	Contactually	21	0.00
218	Mailify	21	0.00
219	Traqli	21	0.00
220	Audience.to	21	0.00
221	Voucherify	20	0.00
222	Kutenda	17	0.00
223	OptiMine	17	0.00
224	Inspired Mobile	17	0.00
225	Real Magnet	16	0.00
226	Automational	16	0.00
227	Ampliz Marketing Software	16	0.00
228	Big Purple Dot	15	0.00
229	Makesbridge	15	0.00
230	Revenue Automation	15	0.00
231	emfluence	14	0.00
232	Katabat	14	0.00
233	Colabo	14	0.00
234	Antavo	14	0.00
235	DeskGod	14	0.00
236	eMailPlatform	14	0.00
237	Factoreal	14	0.00
238	atEvent	13	0.00
239	Retainly	13	0.00
240	4Cite	13	0.00
241	Ungapped	13	0.00
242	ExpertSender	13	0.00
243	Inflection	13	0.00
244	GleanView	12	0.00
245	Triggerbee	12	0.00
246	Mailendo	12	0.00
247	Click2Mail Mailing Online	11	0.00
248	Marera	11	0.00
249	Post Planner	10	0.00
250	Lead Guerrilla	10	0.00
251	hubsell	10	0.00
252	SmartMessage	10	0.00
253	REES46 eCommerce Marketing Personalization Suite	10	0.00
254	ReadPeak	10	0.00
255	SalesPanda	9	0.00
256	Propago	9	0.00
257	BrandSpot	9	0.00
258	MoonMail	8	0.00
259	REES46	8	0.00
260	ChannelNet	8	0.00
261	Amplero	8	0.00
262	Pyze	7	0.00
263	Usermind	7	0.00
264	Hypegrowth	7	0.00
265	Aline	7	0.00
266	FunnelMaker	6	0.00
267	Pinpointe On-Demand	6	0.00
268	SalezShark	6	0.00
269	Captavi Platform	6	0.00
270	Experiture	6	0.00
271	Pipz	6	0.00
272	JumpCrew	6	0.00
273	MindFire Studio	6	0.00
274	C2CRM	5	0.00
275	OpenBack	5	0.00
276	Carrrot	5	0.00
277	VYPER	5	0.00
278	Wemark	5	0.00
279	Direct Mail Manager	4	0.00
280	IBM Customer Experience	4	0.00
281	Wired Plus	4	0.00
282	Amazingmail	4	0.00
283	iPresso	4	0.00
284	Boingnet	4	0.00
285	BNS AiO	4	0.00
286	LiveTechnology	4	0.00
287	Missinglettr	4	0.00
288	Linked Helper	4	0.00
289	Aritic PinPoint	4	0.00
290	Munvo	4	0.00
291	EverThere	3	0.00
292	Womplify	3	0.00
293	erxes Inc	3	0.00
294	Venntive	3	0.00
295	SendOut	3	0.00
296	Captavi	3	0.00
297	MediaVoice by Polar	3	0.00
298	LeadGrabber Pro	3	0.00
299	Zymplify	3	0.00
300	Lockstep Collect	3	0.00
301	Direxxis	3	0.00
302	Spotler Mail+	3	0.00
303	Gold Lasso	2	0.00
304	WinningWare QuickLaunch	2	0.00
305	PUBLITRAC	2	0.00
306	ConvergeHub	2	0.00
307	AllClients	2	0.00
308	Geotoko	2	0.00
309	Indition	2	0.00
310	SmartNotify Me	2	0.00
311	Fyoosion	2	0.00
312	Adapti	2	0.00
313	Uzeli	2	0.00
314	Limelight Platform	2	0.00
315	Agilic	2	0.00
316	InterConverse	2	0.00
317	Email List Verify	2	0.00
318	Mariana	2	0.00
319	MDC DOT	2	0.00
320	Eightfold Logic	2	0.00
321	Beeketing for Shopify	2	0.00
322	Kulea.ma	2	0.00