Solutions

6sense Revenue AI™ for Marketing

6sense Revenue AI™ for Sales

Copied

Marketing Automation Platforms

Q: How many companies use Marketing Automation Platforms software these days?

Around the world in 2025, over 1,165,723 companies are currently using one or more Marketing Automation Platforms software. Out of these, there are 1,024,555 companies using Marketing Automation Platforms tools that are originally from the United States.

Q: Which company has the most significant market share in the Marketing Automation Platforms software space?

The top few companies that have the most significant market share in the Marketing Automation Platforms space are MailChimp with 41.38% of market share, Klaviyo with 10.33% of market share, HubSpot Marketing Hub with 8.03% of market share. Check for other Marketing Automation Platforms technologies market share here.

Q: What are the top industries that usually use Marketing Automation Platforms softwares?

The top industries that use Marketing Automation Platforms software are Marketing (24,586), Digital Marketing (19,648), Social Media (16,653).

Gain market share and customer base information about the top Marketing Automation Platforms software. Check out our list of Marketing Automation Platforms Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

328

Technologies Tracked

1941716

Companies Tracked

Categories related to Marketing Automation Platforms

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Marketing Automation Platforms technologies in 2025

Over 1941716 companies are using Marketing Automation Platforms tools. MailChimp with 41.38% market share (803449 customers), Klaviyo with 10.33% market share (200675 customers), HubSpot Marketing Hub with 8.03% market share (156008 customers).

Technology

Market Share (Est.)

Customers

MailChimp

41.38%

803449

Klaviyo

10.33%

200675

HubSpot Marketing Hub

8.03%

156008

Intercom

7.86%

152611

ActiveCampaign

3.02%

58715

Others

29.37%

570258

Marketing Automation Platforms Customers by Employee Size

The majority of Marketing Automation Platforms category falls in the company size of 0 - 9 employees (1137060 companies), 20 - 49 employees (539101 companies), 100 - 249 employees (236188 companies).

Employee Size

Marketing Automation Platforms Customers by Geography

Companies using Marketing Automation Platforms technology software are majorly from the United States with 1024555 (56.56%), United Kingdom with 200681 (11.08%), Canada with 108655 (6.00%) customers respectively.

Customers

Sign up for 6sense Revenue AI™ to get FREE verified B2B contact data.

Marketing Automation Platforms Customers by Industry

Top industries that use Marketing Automation Platforms for Marketing (24586), Digital Marketing (19648), Social Media (16653).

Customers

Market Share for Top Marketing Automation Platforms Technologies

Analyze the market share of popular Marketing Automation Platforms technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	MailChimp	803449	41.38
2	Klaviyo	200675	10.33
3	HubSpot Marketing Hub	156008	8.03
4	Intercom	152611	7.86
5	ActiveCampaign	58715	3.02
6	MailerLite	53863	2.77
7	Agile CRM	41670	2.15
8	AdRoll	41139	2.12
9	OptinMonster	31258	1.61
10	Pardot	29231	1.51
11	Marketo	26075	1.34
12	ConvertKit	25566	1.32
13	Omnisend	22264	1.15
14	Zumvu	18615	0.96
15	ClickFunnels	16265	0.84
16	Retargeting	13989	0.72
17	Salesforce Marketing Cloud	13617	0.70
18	Infusionsoft	12754	0.66
19	AWeber	12094	0.62
20	Braze (Formerly Appboy)	12031	0.62
21	RD Station	11552	0.59
22	Drift	11411	0.59
23	SendPulse	11239	0.58
24	SharpSpring	11127	0.57
25	Email It	6832	0.35
26	Drip	6554	0.34
27	SugarCRM	5341	0.28
28	Kartra	4852	0.25
29	Workfront	4546	0.23
30	Benchmark Email	4186	0.22
31	Launchpad	4185	0.22
32	iContact Email Marketing	4098	0.21
33	Salsa Labs Nonprofit Marketing	3933	0.20
34	Autopilot	3930	0.20
35	Sleeknote	3850	0.20
36	WalkMe	3353	0.17
37	PushOwl	3243	0.17
38	Salesfusion	3013	0.16
39	Act-On	2959	0.15
40	Deadline Funnel	2951	0.15
41	NiceJob	2941	0.15
42	ONTRAPORT	2736	0.14
43	Visitor Queue	2727	0.14
44	Wishpond	2648	0.14
45	Nosto	2579	0.13
46	Cliengo	2573	0.13
47	Simpleview	2501	0.13
48	Moosend	2448	0.13
49	Wisepops	2390	0.12
50	dotmailer	2182	0.11
51	Beamer	2007	0.10
52	iZooto	1995	0.10
53	Instapage	1899	0.10
54	Sailthru	1845	0.10
55	GoSquared	1755	0.09
56	Bizible	1733	0.09
57	Exponea	1527	0.08
58	Force24	1416	0.07
59	Iterable	1403	0.07
60	Marketing 360	1402	0.07
61	smoove	1285	0.07
62	Encharge	1279	0.07
63	Systeme	1231	0.06
64	Supermetrics	1178	0.06
65	Entrata Marketing Strategy Hub	1040	0.05
66	MasterBase	1024	0.05
67	Campaigner	983	0.05
68	Viral Loops	979	0.05
69	Leadsquared Marketing Automation	940	0.05
70	Mailrelay	815	0.04
71	Appointedd	808	0.04
72	Hatchbuck	807	0.04
73	Appforma	741	0.04
74	IBM Omni Channel Marketing (Unica)	668	0.03
75	Upsales CRM	661	0.03
76	Frederick	652	0.03
77	Sarbacane	649	0.03
78	CallidusCloud	649	0.03
79	eSputnik	646	0.03
80	Envoke	645	0.03
81	Referrizer	619	0.03
82	Microsoft Dynamics 365 Marketing	610	0.03
83	LeadSquared	586	0.03
84	Nextiva	576	0.03
85	ActiveDEMAND	560	0.03
86	CommuniGator	547	0.03
87	EngageBay	543	0.03
88	Webtrekk	538	0.03
89	LeadsRx	531	0.03
90	Mautic	529	0.03
91	Percolate	511	0.03
92	FreshMail	507	0.03
93	OptimalBlue LoanSifter	480	0.02
94	LeadLander	479	0.02
95	ActiveTrail	464	0.02
96	Hunter	464	0.02
97	Lead Liaison	459	0.02
98	Optimove	451	0.02
99	MyGuestlist	451	0.02
100	Action Recorder	427	0.02
101	Affise	416	0.02
102	LeadFox	412	0.02
103	ContactPigeon	382	0.02
104	Pageflex Pando	374	0.02
105	Bannerflow	371	0.02
106	CoSchedule	346	0.02
107	Siteglide	338	0.02
108	Oracle Responsys Interact	338	0.02
109	Localytics	329	0.02
110	Plezi	317	0.02
111	GreenRope	308	0.02
112	Greenrope Journeys	299	0.02
113	Jifflenow	297	0.02
114	bpm'online marketing	294	0.02
115	Zaius	287	0.01
116	Passle	287	0.01
117	Kapost	270	0.01
118	Allocadia	265	0.01
119	Dialog Insight	260	0.01
120	Fresh Relevance	253	0.01
121	SALESmanago Marketing Automation	225	0.01
122	Metadata.io	222	0.01
123	Oktopost	219	0.01
124	Remarkety	218	0.01
125	Tenfold	217	0.01
126	Delivra	194	0.01
127	Vuture	191	0.01
128	Xtremepush	189	0.01
129	Silverpop	189	0.01
130	Pure360	178	0.01
131	ShippingEasy	176	0.01
132	Wigzo	171	0.01
133	BrandMaker	170	0.01
134	RecastAI	169	0.01
135	Sugar Market	168	0.01
136	Bizo	166	0.01
137	SAS Marketing Automation	164	0.01
138	AgencyAnalytics	145	0.01
139	Dashly	144	0.01
140	BigMarker	136	0.01
141	Conversio	134	0.01
142	Net Atlantic	130	0.01
143	Optmyzr	124	0.01
144	Sendloop	124	0.01
145	Digitaleo	117	0.01
146	Maropost Marketing Cloud	117	0.01
147	ProProfs Survey Maker	117	0.01
148	InTouch	115	0.01
149	Webmecanik	114	0.01
150	Digioh	113	0.01
151	Como	110	0.01
152	SyncApps	110	0.01
153	BEYABLE	105	0.01
154	SimplyCast	104	0.01
155	LeadByte	99	0.01
156	Planable	93	0.00
157	Voucherify	90	0.00
158	eClincher	90	0.00
159	TechValidate	89	0.00
160	Clay	88	0.00
161	Localist	86	0.00
162	SalesAutoPilot	86	0.00
163	Listagram	85	0.00
164	Miin	82	0.00
165	Inkit	79	0.00
166	Movio	74	0.00
167	UserEngage	73	0.00
168	Ranked SEO	72	0.00
169	Skyword	71	0.00
170	Antavo	70	0.00
171	GrooveJar	68	0.00
172	EverString	67	0.00
173	Rejoiner	67	0.00
174	Personyze	67	0.00
175	Yodle	63	0.00
176	QGraph	63	0.00
177	eTrigue	62	0.00
178	ConnectAndSell	62	0.00
179	Synerise	61	0.00
180	MatchCraft	55	0.00
181	GoBig, Inc.	51	0.00
182	RedEye	51	0.00
183	Fulcrumapp	51	0.00
184	LeadMaster	50	0.00
185	SocialBee	47	0.00
186	Genoo	46	0.00
187	SalesNexus	45	0.00
188	Prisync	44	0.00
189	JangoMail	43	0.00
190	Mothernode CRM	43	0.00
191	Radius	41	0.00
192	User.com	40	0.00
193	SalesGenius	40	0.00
194	BySide	40	0.00
195	Mailigen	39	0.00
196	Propago	39	0.00
197	Net-Results	38	0.00
198	Bungee	38	0.00
199	Qzzr	38	0.00
200	ReachEdge	38	0.00
201	Oempro	37	0.00
202	Leadsius	37	0.00
203	OptiMine	36	0.00
204	ExpertSender	36	0.00
205	Contactually	35	0.00
206	Automational	33	0.00
207	ActiveConversion	32	0.00
208	SeedLogix	32	0.00
209	SalesSeek	28	0.00
210	Pipz	28	0.00
211	SmartMessage	28	0.00
212	Inflection	28	0.00
213	Synergy 8	27	0.00
214	Resulticks	27	0.00
215	C2CRM	25	0.00
216	Leanplum	25	0.00
217	Triggerbee	25	0.00
218	366 Degrees	25	0.00
219	NetProspex	23	0.00
220	Katabat	22	0.00
221	Colabo	22	0.00
222	atEvent	20	0.00
223	emfluence	20	0.00
224	Real Magnet	20	0.00
225	Makesbridge	20	0.00
226	Platformly	20	0.00
227	Picreel	19	0.00
228	hubsell	19	0.00
229	Mailify	18	0.00
230	4Cite	18	0.00
231	Click2Mail Mailing Online	17	0.00
232	ReadPeak	17	0.00
233	Lead Guerrilla	16	0.00
234	Audience.to	16	0.00
235	Big Purple Dot	16	0.00
236	Ampliz Marketing Software	16	0.00
237	Usermind	15	0.00
238	Inspired Mobile	15	0.00
239	MOBIT	14	0.00
240	Post Planner	13	0.00
241	GleanView	13	0.00
242	Carts Guru	13	0.00
243	Factoreal	13	0.00
244	Sageflo Archiver	13	0.00
245	Retainly	12	0.00
246	REES46	12	0.00
247	iPresso	12	0.00
248	Traqli	11	0.00
249	DeskGod	11	0.00
250	MindFire Studio	11	0.00
251	eMailPlatform	11	0.00
252	Linked Helper	11	0.00
253	ChannelNet	10	0.00
254	Ungapped	10	0.00
255	Mailendo	10	0.00
256	JumpCrew	9	0.00
257	REES46 eCommerce Marketing Personalization Suite	9	0.00
258	Zymplify	9	0.00
259	Infer	8	0.00
260	Wemark	8	0.00
261	Amplero	8	0.00
262	Missinglettr	8	0.00
263	Pyze	7	0.00
264	IBM Customer Experience	7	0.00
265	SalezShark	7	0.00
266	erxes Inc	7	0.00
267	BrandSpot	7	0.00
268	Direxxis	7	0.00
269	Aline	7	0.00
270	Sailplay	7	0.00
271	Email List Verify	6	0.00
272	MoonMail	5	0.00
273	ConvergeHub	5	0.00
274	Limelight Platform	5	0.00
275	SAM.ai	5	0.00
276	Agilic	5	0.00
277	LiveTechnology	5	0.00
278	Spotler Mail+	5	0.00
279	Direct Mail Manager	4	0.00
280	Gold Lasso	4	0.00
281	Wired Plus	4	0.00
282	EverThere	4	0.00
283	Experiture	4	0.00
284	Hypegrowth	4	0.00
285	Marera	4	0.00
286	MediaVoice by Polar	4	0.00
287	Aritic PinPoint	4	0.00
288	Lockstep Collect	4	0.00
289	FunnelMaker	3	0.00
290	WinningWare QuickLaunch	3	0.00
291	OpenBack	3	0.00
292	Leadberry	3	0.00
293	Rezza	3	0.00
294	VYPER	3	0.00
295	SendOut	3	0.00
296	Captavi	3	0.00
297	MagNews	3	0.00
298	S&P BigDough	3	0.00
299	Munvo	3	0.00
300	Kulea.ma	3	0.00
301	AD-Pure	2	0.00
302	SimpleFeed	2	0.00
303	Amazingmail	2	0.00
304	PUBLITRAC	2	0.00
305	AllClients	2	0.00
306	Womplify	2	0.00
307	Aritic Marketing Automation	2	0.00
308	SalesPanda	2	0.00
309	Geotoko	2	0.00
310	Indition	2	0.00
311	Wylei	2	0.00
312	Carrrot	2	0.00
313	SmartNotify Me	2	0.00
314	Boingnet	2	0.00
315	Marketing1by1	2	0.00
316	Adapti	2	0.00
317	TruCadence	2	0.00
318	Venntive	2	0.00
319	Leadworx	2	0.00
320	Qebot	2	0.00
321	Uzeli	2	0.00
322	LeadGrabber Pro	2	0.00
323	Loyalistic	2	0.00
324	Mariana	2	0.00
325	Eightfold Logic	2	0.00
326	Beeketing for Shopify	2	0.00
327	Taptobook	2	0.00
328	Wrench.ai	2	0.00