Solutions

6sense Revenue AI™ for Marketing

6sense Revenue AI™ for Sales

Copied

Marketing Automation Platforms

Q: How many companies use Marketing Automation Platforms software these days?

Around the world in 2025, over 1,164,273 companies are currently using one or more Marketing Automation Platforms software. Out of these, there are 932,509 companies using Marketing Automation Platforms tools that are originally from the United States.

Q: Which company has the most significant market share in the Marketing Automation Platforms software space?

The top few companies that have the most significant market share in the Marketing Automation Platforms space are MailChimp with 40.37% of market share, Klaviyo with 9.88% of market share, HubSpot Marketing Hub with 8.94% of market share. Check for other Marketing Automation Platforms technologies market share here.

Q: What are the top industries that usually use Marketing Automation Platforms softwares?

The top industries that use Marketing Automation Platforms software are Marketing (22,316), Digital Marketing (17,023), Social Media (15,112).

Gain market share and customer base information about the top Marketing Automation Platforms software. Check out our list of Marketing Automation Platforms Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

312

Technologies Tracked

1743425

Companies Tracked

Categories related to Marketing Automation Platforms

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Marketing Automation Platforms technologies in 2025

Over 1743425 companies are using Marketing Automation Platforms tools. MailChimp with 40.37% market share (703883 customers), Klaviyo with 9.88% market share (172227 customers), HubSpot Marketing Hub with 8.94% market share (155850 customers).

Technology

Market Share (Est.)

Customers

MailChimp

40.37%

703883

Klaviyo

9.88%

172227

HubSpot Marketing Hub

8.94%

155850

Intercom

7.72%

134514

ActiveCampaign

3.36%

58517

Others

29.74%

518434

Marketing Automation Platforms Customers by Employee Size

The majority of Marketing Automation Platforms category falls in the company size of 0 - 9 employees (987947 companies), 20 - 49 employees (511330 companies), 100 - 249 employees (220134 companies).

Employee Size

Marketing Automation Platforms Customers by Geography

Companies using Marketing Automation Platforms technology software are majorly from the United States with 932509 (57.47%), United Kingdom with 173680 (10.70%), Canada with 101625 (6.26%) customers respectively.

Customers

Sign up for 6sense Revenue AI™ to get FREE verified B2B contact data.

Marketing Automation Platforms Customers by Industry

Top industries that use Marketing Automation Platforms for Marketing (22316), Digital Marketing (17023), Social Media (15112).

Customers

Market Share for Top Marketing Automation Platforms Technologies

Analyze the market share of popular Marketing Automation Platforms technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	MailChimp	703883	40.37
2	Klaviyo	172227	9.88
3	HubSpot Marketing Hub	155850	8.94
4	Intercom	134514	7.72
5	ActiveCampaign	58517	3.36
6	Agile CRM	44104	2.53
7	MailerLite	44094	2.53
8	AdRoll	40925	2.35
9	OptinMonster	31850	1.83
10	Pardot	27973	1.60
11	Marketo	23606	1.35
12	ConvertKit	21801	1.25
13	Zumvu	18176	1.04
14	Omnisend	17340	0.99
15	ClickFunnels	15027	0.86
16	Infusionsoft	13061	0.75
17	Drift	11678	0.67
18	SharpSpring	11494	0.66
19	AWeber	11277	0.65
20	Braze (Formerly Appboy)	10396	0.60
21	SendPulse	9462	0.54
22	Salesforce Marketing Cloud	8800	0.50
23	RD Station	8459	0.49
24	PushOwl	7963	0.46
25	Drip	6990	0.40
26	Email It	5257	0.30
27	WalkMe	5206	0.30
28	Launchpad	5174	0.30
29	Salsa Labs Nonprofit Marketing	4955	0.28
30	Kartra	4596	0.26
31	Workfront	4548	0.26
32	Benchmark Email	4066	0.23
33	iContact Email Marketing	3810	0.22
34	Autopilot	3801	0.22
35	SugarCRM	3686	0.21
36	Sleeknote	3573	0.20
37	NiceJob	2896	0.17
38	Act-On	2859	0.16
39	ONTRAPORT	2705	0.16
40	Deadline Funnel	2697	0.15
41	Visitor Queue	2617	0.15
42	Wisepops	2609	0.15
43	Wishpond	2592	0.15
44	Simpleview	2541	0.15
45	Cliengo	2478	0.14
46	Nosto	2361	0.14
47	Moosend	2342	0.13
48	Beamer	2172	0.12
49	Salesfusion	1834	0.11
50	Instapage	1833	0.11
51	Bizible	1821	0.10
52	iZooto	1706	0.10
53	GoSquared	1655	0.09
54	dotmailer	1619	0.09
55	Sailthru	1588	0.09
56	Marketing 360	1466	0.08
57	Exponea	1401	0.08
58	Force24	1375	0.08
59	Appointedd	1143	0.07
60	smoove	1108	0.06
61	Iterable	1066	0.06
62	Campaigner	1066	0.06
63	MasterBase	1040	0.06
64	Systeme	922	0.05
65	Encharge	905	0.05
66	Leadsquared Marketing Automation	905	0.05
67	Viral Loops	896	0.05
68	Entrata ILS Portal	776	0.04
69	Mailrelay	716	0.04
70	Appforma	672	0.04
71	Frederick	641	0.04
72	Hatchbuck	641	0.04
73	Upsales CRM	628	0.04
74	Referrizer	612	0.04
75	CommuniGator	577	0.03
76	ActiveDEMAND	570	0.03
77	LeadsRx	557	0.03
78	eSputnik	544	0.03
79	EngageBay	527	0.03
80	Supermetrics	523	0.03
81	Webtrekk	511	0.03
82	LeadLander	491	0.03
83	OptimalBlue LoanSifter	484	0.03
84	MyGuestlist	467	0.03
85	Envoke	456	0.03
86	ActiveTrail	443	0.03
87	Sarbacane	440	0.03
88	Microsoft Dynamics 365 Marketing	440	0.03
89	FreshMail	420	0.02
90	IBM Omni Channel Marketing (Unica)	419	0.02
91	Nextiva	409	0.02
92	CallidusCloud	406	0.02
93	Action Recorder	401	0.02
94	LeadFox	396	0.02
95	Pageflex Pando	379	0.02
96	ContactPigeon	368	0.02
97	Affise	368	0.02
98	Retargeting	367	0.02
99	Lead Liaison	351	0.02
100	Plezi	340	0.02
101	LeadSquared	332	0.02
102	Siteglide	326	0.02
103	Optimove	316	0.02
104	Percolate	313	0.02
105	Passle	312	0.02
106	Greenrope Journeys	311	0.02
107	GreenRope	305	0.02
108	bpm'online marketing	284	0.02
109	Jifflenow	276	0.02
110	Bannerflow	263	0.02
111	Oracle Responsys Interact	259	0.01
112	Localytics	236	0.01
113	Kapost	236	0.01
114	Remarkety	221	0.01
115	CoSchedule	214	0.01
116	Hunter	214	0.01
117	Mautic	209	0.01
118	Metadata.io	205	0.01
119	Dialog Insight	202	0.01
120	Bizo	172	0.01
121	Fresh Relevance	172	0.01
122	RecastAI	171	0.01
123	Silverpop	168	0.01
124	Allocadia	166	0.01
125	ShippingEasy	160	0.01
126	Net Atlantic	154	0.01
127	Dashly	150	0.01
128	Pure360	148	0.01
129	Wigzo	141	0.01
130	Oktopost	138	0.01
131	Tenfold	128	0.01
132	BrandMaker	127	0.01
133	Sendloop	124	0.01
134	Vuture	124	0.01
135	Sugar Market	123	0.01
136	AgencyAnalytics	120	0.01
137	Conversio	120	0.01
138	ProProfs Survey Maker	118	0.01
139	Delivra	117	0.01
140	Xtremepush	115	0.01
141	SimplyCast	112	0.01
142	Maropost Marketing Cloud	112	0.01
143	Digitaleo	105	0.01
144	BEYABLE	102	0.01
145	LeadByte	98	0.01
146	TechValidate	98	0.01
147	SAS Marketing Automation	97	0.01
148	Skyword	95	0.01
149	Clay	95	0.01
150	Rejoiner	93	0.01
151	SALESmanago Marketing Automation	92	0.01
152	Webmecanik	89	0.01
153	Optmyzr	86	0.00
154	GrooveJar	85	0.00
155	GoBig, Inc.	84	0.00
156	SyncApps	83	0.00
157	Miin	81	0.00
158	UserEngage	80	0.00
159	Listagram	79	0.00
160	Ranked SEO	77	0.00
161	SalesAutoPilot	74	0.00
162	Inkit	73	0.00
163	Digioh	68	0.00
164	Como	67	0.00
165	eClincher	64	0.00
166	QGraph	61	0.00
167	Movio	58	0.00
168	Localist	57	0.00
169	Personyze	56	0.00
170	Planable	55	0.00
171	eTrigue	52	0.00
172	Prisync	52	0.00
173	User.com	52	0.00
174	InTouch	51	0.00
175	Mailigen	50	0.00
176	Yodle	48	0.00
177	BySide	48	0.00
178	Marketing1by1	47	0.00
179	SalesGenius	46	0.00
180	BigMarker	45	0.00
181	ActiveConversion	43	0.00
182	Genoo	40	0.00
183	Leadsius	40	0.00
184	Bungee	38	0.00
185	ReachEdge	38	0.00
186	LeadMaster	37	0.00
187	Synerise	36	0.00
188	ConnectAndSell	36	0.00
189	Qzzr	35	0.00
190	Leanplum	34	0.00
191	RedEye	32	0.00
192	MOBIT	31	0.00
193	MatchCraft	31	0.00
194	EverString	30	0.00
195	Zaius	30	0.00
196	SalesNexus	30	0.00
197	Oempro	30	0.00
198	Synergy 8	30	0.00
199	Inspired Mobile	29	0.00
200	SeedLogix	29	0.00
201	Dess Digital	29	0.00
202	JangoMail	28	0.00
203	SalesSeek	28	0.00
204	SocialBee	26	0.00
205	Fulcrumapp	25	0.00
206	Net-Results	24	0.00
207	SAM.ai	24	0.00
208	366 Degrees	24	0.00
209	Picreel	23	0.00
210	Radius	23	0.00
211	NetProspex	22	0.00
212	Mothernode CRM	21	0.00
213	Platformly	21	0.00
214	Contactually	20	0.00
215	Revenue Automation	20	0.00
216	Resulticks	20	0.00
217	OptiMine	19	0.00
218	Mailify	18	0.00
219	Audience.to	18	0.00
220	Voucherify	17	0.00
221	Real Magnet	17	0.00
222	Inflection	17	0.00
223	Factoreal	16	0.00
224	Katabat	15	0.00
225	Colabo	15	0.00
226	Makesbridge	15	0.00
227	ExpertSender	15	0.00
228	Antavo	14	0.00
229	Kutenda	14	0.00
230	Traqli	14	0.00
231	GleanView	13	0.00
232	emfluence	13	0.00
233	hubsell	13	0.00
234	DeskGod	13	0.00
235	Automational	12	0.00
236	Click2Mail Mailing Online	11	0.00
237	Post Planner	11	0.00
238	Retainly	11	0.00
239	Lead Guerrilla	11	0.00
240	SalesPanda	11	0.00
241	4Cite	11	0.00
242	Big Purple Dot	11	0.00
243	Marera	11	0.00
244	SmartMessage	11	0.00
245	Ampliz Marketing Software	11	0.00
246	atEvent	10	0.00
247	REES46	10	0.00
248	Triggerbee	10	0.00
249	REES46 eCommerce Marketing Personalization Suite	10	0.00
250	Propago	9	0.00
251	Mailendo	9	0.00
252	ReadPeak	9	0.00
253	Infer	8	0.00
254	Usermind	8	0.00
255	Hypegrowth	8	0.00
256	JumpCrew	8	0.00
257	BrandSpot	8	0.00
258	Ungapped	8	0.00
259	Amplero	8	0.00
260	eMailPlatform	8	0.00
261	Aline	8	0.00
262	Direct Mail Manager	7	0.00
263	MoonMail	7	0.00
264	Experiture	7	0.00
265	Pipz	6	0.00
266	iPresso	6	0.00
267	ChannelNet	6	0.00
268	MindFire Studio	6	0.00
269	LeadGrabber Pro	6	0.00
270	C2CRM	5	0.00
271	Carrrot	5	0.00
272	Wemark	5	0.00
273	Zymplify	5	0.00
274	Carts Guru	4	0.00
275	IBM Customer Experience	4	0.00
276	SalezShark	4	0.00
277	BNS AiO	4	0.00
278	LiveTechnology	4	0.00
279	Missinglettr	4	0.00
280	Aritic PinPoint	4	0.00
281	Spotler Mail+	4	0.00
282	Pyze	3	0.00
283	OpenBack	3	0.00
284	EverThere	3	0.00
285	erxes Inc	3	0.00
286	SendOut	3	0.00
287	Leadworx	3	0.00
288	Limelight Platform	3	0.00
289	InterConverse	3	0.00
290	Mariana	3	0.00
291	Linked Helper	3	0.00
292	Direxxis	3	0.00
293	Munvo	3	0.00
294	Gold Lasso	2	0.00
295	WinningWare QuickLaunch	2	0.00
296	Wired Plus	2	0.00
297	PUBLITRAC	2	0.00
298	ConvergeHub	2	0.00
299	Womplify	2	0.00
300	Geotoko	2	0.00
301	Indition	2	0.00
302	VYPER	2	0.00
303	SmartNotify Me	2	0.00
304	Boingnet	2	0.00
305	Adapti	2	0.00
306	MediaVoice by Polar	2	0.00
307	Email List Verify	2	0.00
308	MDC DOT	2	0.00
309	Lockstep Collect	2	0.00
310	Eightfold Logic	2	0.00
311	Beeketing for Shopify	2	0.00
312	Kulea.ma	2	0.00