Marketing Automation Platforms

Gain market share and customer base information about the top Marketing Automation Platforms software. Check out our list of Marketing Automation Platforms Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

322

Technologies Tracked

1773055

Companies Tracked

Categories related to Marketing Automation Platforms

Event Marketing And Management
Marketing Automation Platforms
Social Marketing
Content Marketing Tools
Campaign Management

Top 5 Marketing Automation Platforms technologies in 2025

Over 1773055 companies are using Marketing Automation Platforms tools. MailChimp with 41.80% market share (741115 customers), Klaviyo with 9.42% market share (167085 customers), HubSpot Marketing Hub with 8.91% market share (158053 customers).

Technology

Market Share (Est.)

Customers

  • MailChimp

    41.80%

    741115

  • Klaviyo

    9.42%

    167085

  • HubSpot Marketing Hub

    8.91%

    158053

  • Intercom

    7.61%

    134934

  • ActiveCampaign

    3.17%

    56141

  • Others

    29.09%

    515727

  • Marketing Automation Platforms Customers by Employee Size

    The majority of Marketing Automation Platforms category falls in the company size of 0 - 9 employees (878899 companies), 20 - 49 employees (495178 companies), 10 - 19 employees (242617 companies).

    Employee Size

    Marketing Automation Platforms Customers by Geography

    Companies using Marketing Automation Platforms technology software are majorly from the United States with 970881 (57.72%), United Kingdom with 182148 (10.83%), Australia with 104988 (6.24%) customers respectively.

    Customers

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    Company Logo

    Marketing Automation Platforms Customers by Industry

    Top industries that use Marketing Automation Platforms for Marketing (23814), Digital Marketing (17894), Social Media (15924).

    Customers

    Market Share for Top Marketing Automation Platforms Technologies

    Analyze the market share of popular Marketing Automation Platforms technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

    Ranking
    Technology
    Customers
    Market share(Est.)(%)
    1MailChimp74111541.80
    2Klaviyo1670859.42
    3HubSpot Marketing Hub1580538.91
    4Intercom1349347.61
    5ActiveCampaign561413.17
    6AdRoll433032.44
    7MailerLite426492.41
    8OptinMonster364292.05
    9Pardot311161.75
    10Agile CRM279511.58
    11ConvertKit246971.39
    12Marketo238871.35
    13ClickFunnels162030.91
    14Drift158260.89
    15Omnisend151770.86
    16Infusionsoft137900.78
    17SharpSpring129500.73
    18AWeber118020.67
    19Braze (Formerly Appboy)101700.57
    20Zumvu100560.57
    21SendPulse95200.54
    22Salesforce Marketing Cloud87530.49
    23PushOwl86980.49
    24RD Station84050.47
    25Drip73840.42
    26WalkMe55800.31
    27Email It54610.31
    28Salsa Labs Nonprofit Marketing54570.31
    29Kartra48930.28
    30Benchmark Email42500.24
    31Launchpad41660.23
    32iContact Email Marketing40350.23
    33Sleeknote39980.23
    34Autopilot39350.22
    35Workfront34520.19
    36SugarCRM33750.19
    37Act-On30860.17
    38Wisepops29770.17
    39NiceJob28640.16
    40ONTRAPORT28250.16
    41Simpleview27690.16
    42Wishpond26880.15
    43Deadline Funnel26820.15
    44Cliengo25750.15
    45Visitor Queue25100.14
    46Nosto24350.14
    47Beamer23310.13
    48Moosend23130.13
    49Bizible20970.12
    50Instapage19820.11
    51Salesfusion18470.10
    52iZooto17750.10
    53GoSquared17420.10
    54Sailthru17080.10
    55dotmailer16810.09
    56Marketing 36015700.09
    57Exponea14440.08
    58Force2413760.08
    59Campaigner11550.07
    60smoove11450.06
    61MasterBase10460.06
    62Iterable10050.06
    63Appointedd9380.05
    64Viral Loops9300.05
    65Systeme8680.05
    66Encharge8650.05
    67Leadsquared Marketing Automation8640.05
    68Mailrelay7460.04
    69Entrata ILS Portal7460.04
    70Hatchbuck7300.04
    71Appforma6980.04
    72CommuniGator6630.04
    73Frederick6570.04
    74LeadsRx6160.03
    75Referrizer6110.03
    76ActiveDEMAND6020.03
    77Upsales CRM5990.03
    78eSputnik5780.03
    79Supermetrics5770.03
    80Picreel5700.03
    81EngageBay5620.03
    82Webtrekk5600.03
    83LeadLander5270.03
    84MyGuestlist4910.03
    85FreshMail4730.03
    86Envoke4730.03
    87Sarbacane4580.03
    88OptimalBlue LoanSifter4570.03
    89ActiveTrail4500.03
    90IBM Omni Channel Marketing (Unica)4300.02
    91CallidusCloud4220.02
    92Retargeting4060.02
    93LeadFox4020.02
    94Action Recorder3970.02
    95Pageflex Pando3870.02
    96ContactPigeon3830.02
    97Siteglide3830.02
    98Plezi3650.02
    99Localytics3620.02
    100Greenrope Journeys3300.02
    101Affise3290.02
    102LeadSquared3250.02
    103GreenRope3220.02
    104Optimove3170.02
    105Percolate3150.02
    106Lead Liaison3070.02
    107bpm'online marketing3060.02
    108Metadata.io3020.02
    109Kapost2880.02
    110ShippingEasy2550.01
    111Remarkety2290.01
    112Nextiva2250.01
    113Hunter2170.01
    114CoSchedule2070.01
    115Bannerflow2060.01
    116Mautic2050.01
    117Dialog Insight2050.01
    118Passle2020.01
    119Net Atlantic1950.01
    120RecastAI1950.01
    121Oracle Responsys Interact1910.01
    122Bizo1900.01
    123Pure3601880.01
    124Silverpop1830.01
    125Jifflenow1750.01
    126Microsoft Dynamics 365 Marketing1610.01
    127Vuture1490.01
    128Allocadia1470.01
    129Dashly1450.01
    130BrandMaker1370.01
    131Tenfold1340.01
    132Fresh Relevance1340.01
    133Sendloop1300.01
    134Oktopost1300.01
    135Wigzo1270.01
    136Delivra1260.01
    137Conversio1260.01
    138TechValidate1200.01
    139Sugar Market1190.01
    140AgencyAnalytics1170.01
    141BEYABLE1170.01
    142Digitaleo1150.01
    143ProProfs Survey Maker1100.01
    144GoBig, Inc.1090.01
    145GrooveJar1070.01
    146Rejoiner1050.01
    147Maropost Marketing Cloud1040.01
    148Xtremepush1020.01
    149SimplyCast1010.01
    150SyncApps1000.01
    151SAS Marketing Automation940.01
    152Como860.00
    153Optmyzr850.00
    154UserEngage850.00
    155Webmecanik850.00
    156Skyword840.00
    157SALESmanago Marketing Automation830.00
    158Miin810.00
    159Listagram800.00
    160LeadByte710.00
    161Ranked SEO700.00
    162Movio660.00
    163Inkit650.00
    164eClincher630.00
    165BySide620.00
    166SalesAutoPilot620.00
    167QGraph610.00
    168eTrigue600.00
    169Digioh600.00
    170Personyze590.00
    171Leadberry590.00
    172Localist550.00
    173Clay550.00
    174Mailigen530.00
    175ActiveConversion530.00
    176InTouch520.00
    177Yodle520.00
    178Planable520.00
    179SalesGenius510.00
    180Marketing1by1490.00
    181ReachEdge470.00
    182SalesNexus460.00
    183Bungee450.00
    184BigMarker450.00
    185Prisync430.00
    186Genoo430.00
    187Leadsius420.00
    188Leanplum390.00
    189LeadMaster380.00
    190User.com380.00
    191Qzzr370.00
    192Net-Results360.00
    193ConnectAndSell360.00
    194MOBIT350.00
    195MatchCraft340.00
    196SAM.ai340.00
    197Synerise330.00
    198SalesSeek330.00
    199Synergy 8330.00
    200Oempro320.00
    201EverString310.00
    202RedEye310.00
    203JangoMail300.00
    204Zaius290.00
    205SeedLogix290.00
    206Dess Digital270.00
    207NetProspex260.00
    208366 Degrees260.00
    209Fulcrumapp250.00
    210Infer240.00
    211Radius230.00
    212SocialBee230.00
    213Platformly230.00
    214Mothernode CRM220.00
    215Carts Guru220.00
    216Contactually210.00
    217Mailify210.00
    218Audience.to210.00
    219Resulticks210.00
    220Voucherify200.00
    221Kutenda170.00
    222OptiMine170.00
    223Real Magnet160.00
    224Colabo160.00
    225Traqli160.00
    226Inspired Mobile160.00
    227Automational160.00
    228Ampliz Marketing Software160.00
    229Big Purple Dot150.00
    230Makesbridge150.00
    231Revenue Automation150.00
    232Retainly140.00
    233emfluence140.00
    234Katabat140.00
    235Antavo140.00
    236DeskGod140.00
    237eMailPlatform140.00
    238Inflection140.00
    239Factoreal140.00
    240atEvent130.00
    2414Cite130.00
    242Ungapped130.00
    243ExpertSender130.00
    244Post Planner120.00
    245GleanView120.00
    246Triggerbee120.00
    247Mailendo120.00
    248Click2Mail Mailing Online110.00
    249SmartMessage110.00
    250Lead Guerrilla100.00
    251hubsell100.00
    252Marera100.00
    253REES46 eCommerce Marketing Personalization Suite100.00
    254ReadPeak100.00
    255MoonMail90.00
    256SalesPanda90.00
    257Propago90.00
    258BrandSpot90.00
    259REES4680.00
    260ChannelNet80.00
    261Amplero80.00
    262Pyze70.00
    263Usermind70.00
    264Experiture70.00
    265Hypegrowth70.00
    266JumpCrew70.00
    267Aline70.00
    268FunnelMaker60.00
    269Pinpointe On-Demand60.00
    270SalezShark60.00
    271Captavi Platform60.00
    272Pipz60.00
    273MindFire Studio60.00
    274C2CRM50.00
    275OpenBack50.00
    276Carrrot50.00
    277VYPER50.00
    278Wemark50.00
    279Direct Mail Manager40.00
    280IBM Customer Experience40.00
    281Wired Plus40.00
    282Amazingmail40.00
    283iPresso40.00
    284Boingnet40.00
    285BNS AiO40.00
    286LiveTechnology40.00
    287Missinglettr40.00
    288Linked Helper40.00
    289Aritic PinPoint40.00
    290Munvo40.00
    291EverThere30.00
    292Womplify30.00
    293erxes Inc30.00
    294Venntive30.00
    295SendOut30.00
    296Leadworx30.00
    297Captavi30.00
    298LeadGrabber Pro30.00
    299Mariana30.00
    300Zymplify30.00
    301Lockstep Collect30.00
    302Direxxis30.00
    303Spotler Mail+30.00
    304Gold Lasso20.00
    305WinningWare QuickLaunch20.00
    306PUBLITRAC20.00
    307ConvergeHub20.00
    308AllClients20.00
    309Geotoko20.00
    310Indition20.00
    311SmartNotify Me20.00
    312Fyoosion20.00
    313Adapti20.00
    314MediaVoice by Polar20.00
    315Uzeli20.00
    316Limelight Platform20.00
    317InterConverse20.00
    318Email List Verify20.00
    319MDC DOT20.00
    320Eightfold Logic20.00
    321Beeketing for Shopify20.00
    322Kulea.ma20.00

    FAQ

    Find answers to the most often asked questions by users.

    Who are the top Marketing Automation Platforms software market leaders?

    Top leaders in the category for Marketing Automation Platforms software are MailChimp, Klaviyo, HubSpot Marketing Hub. Here, you can view a full list of Marketing Automation Platforms tools in the market.

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    How many companies use Marketing Automation Platforms software these days?

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