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Marketing Automation Platforms

Q: How many companies use Marketing Automation Platforms software these days?

Around the world in 2026, over 1,142,172 companies are currently using one or more Marketing Automation Platforms software. Out of these, there are 1,056,663 companies using Marketing Automation Platforms tools that are originally from the United States.

Q: Which company has the most significant market share in the Marketing Automation Platforms software space?

The top few companies that have the most significant market share in the Marketing Automation Platforms space are MailChimp with 40.95% of market share, Klaviyo with 10.96% of market share, Intercom with 8.35% of market share. Check for other Marketing Automation Platforms technologies market share here.

Q: What are the top industries that usually use Marketing Automation Platforms softwares?

The top industries that use Marketing Automation Platforms software are Marketing (23,222), Digital Marketing (18,336), Social Media (15,666).

Gain market share and customer base information about the top Marketing Automation Platforms software. Check out our list of Marketing Automation Platforms Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

325

Technologies Tracked

2028151

Companies Tracked

Categories related to Marketing Automation Platforms

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Marketing Automation Platforms technologies in 2026

Over 2028151 companies are using Marketing Automation Platforms tools. MailChimp with 40.95% market share (830524 customers), Klaviyo with 10.96% market share (222187 customers), Intercom with 8.35% market share (169307 customers).

Technology

Market Share (Est.)

Customers

MailChimp

40.95%

830524

Klaviyo

10.96%

222187

Intercom

8.35%

169307

HubSpot Marketing Hub

7.99%

162129

ActiveCampaign

2.92%

59236

Others

28.83%

584768

Marketing Automation Platforms Customers by Employee Size

The majority of Marketing Automation Platforms category falls in the company size of 0 - 9 employees (1179387 companies), 20 - 49 employees (543520 companies), 100 - 249 employees (238468 companies).

Employee Size

Marketing Automation Platforms Customers by Geography

Companies using Marketing Automation Platforms technology software are majorly from the United States with 1056663 (56.81%), United Kingdom with 205248 (11.03%), Australia with 108992 (5.86%) customers respectively.

Customers

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Marketing Automation Platforms Customers by Industry

Top industries that use Marketing Automation Platforms for Marketing (23222), Digital Marketing (18336), Social Media (15666).

Customers

Market Share for Top Marketing Automation Platforms Technologies

Analyze the market share of popular Marketing Automation Platforms technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	MailChimp	830524	40.95
2	Klaviyo	222187	10.96
3	Intercom	169307	8.35
4	HubSpot Marketing Hub	162129	7.99
5	ActiveCampaign	59236	2.92
6	MailerLite	58750	2.90
7	Agile CRM	41657	2.05
8	AdRoll	40902	2.02
9	OptinMonster	32575	1.61
10	ConvertKit	28042	1.38
11	Pardot	27869	1.37
12	Omnisend	25909	1.28
13	Marketo	24571	1.21
14	Zumvu	19001	0.94
15	ClickFunnels	17373	0.86
16	Retargeting	13191	0.65
17	AWeber	12488	0.62
18	Braze (Formerly Appboy)	12422	0.61
19	Salesforce Marketing Cloud	12327	0.61
20	Infusionsoft	12202	0.60
21	SendPulse	11922	0.59
22	RD Station	11670	0.58
23	Drift	11637	0.57
24	SharpSpring	10892	0.54
25	Email It	8151	0.40
26	Drip	6579	0.32
27	Launchpad	5295	0.26
28	Kartra	5288	0.26
29	Workfront	4524	0.22
30	SugarCRM	4392	0.22
31	WalkMe	4392	0.22
32	Autopilot	4076	0.20
33	Benchmark Email	4072	0.20
34	Salsa Labs Nonprofit Marketing	4046	0.20
35	Sleeknote	4042	0.20
36	iContact Email Marketing	4011	0.20
37	PushOwl	3209	0.16
38	Deadline Funnel	3181	0.16
39	NiceJob	3082	0.15
40	Beamer	2829	0.14
41	Wishpond	2821	0.14
42	Simpleview	2789	0.14
43	ONTRAPORT	2786	0.14
44	Visitor Queue	2699	0.13
45	Act-On	2664	0.13
46	Nosto	2656	0.13
47	Cliengo	2575	0.13
48	Moosend	2545	0.13
49	Wisepops	2353	0.12
50	Salesfusion	2329	0.11
51	iZooto	2260	0.11
52	dotmailer	1959	0.10
53	Instapage	1889	0.09
54	GoSquared	1799	0.09
55	Sailthru	1783	0.09
56	Bizible	1740	0.09
57	Exponea	1628	0.08
58	Force24	1522	0.08
59	smoove	1505	0.07
60	Systeme	1415	0.07
61	Marketing 360	1387	0.07
62	Iterable	1322	0.07
63	Encharge	1169	0.06
64	Supermetrics	1108	0.05
65	Viral Loops	1002	0.05
66	Entrata Marketing Strategy Hub	928	0.05
67	Campaigner	922	0.05
68	Leadsquared Marketing Automation	921	0.05
69	MasterBase	911	0.04
70	Mailrelay	903	0.04
71	Clay	894	0.04
72	Appointedd	817	0.04
73	Hatchbuck	783	0.04
74	Appforma	756	0.04
75	Envoke	746	0.04
76	Frederick	716	0.04
77	eSputnik	716	0.04
78	Upsales CRM	701	0.03
79	Sarbacane	692	0.03
80	Referrizer	651	0.03
81	Lead Liaison	617	0.03
82	ActiveDEMAND	585	0.03
83	CallidusCloud	568	0.03
84	Webtrekk	541	0.03
85	IBM Omni Channel Marketing (Unica)	535	0.03
86	LeadSquared	526	0.03
87	CommuniGator	523	0.03
88	Nextiva	514	0.03
89	OptimalBlue LoanSifter	507	0.02
90	LeadsRx	502	0.02
91	EngageBay	493	0.02
92	Microsoft Dynamics 365 Marketing	490	0.02
93	Action Recorder	486	0.02
94	FreshMail	468	0.02
95	MyGuestlist	455	0.02
96	Mautic	453	0.02
97	LeadLander	451	0.02
98	ActiveTrail	443	0.02
99	Optimove	428	0.02
100	RecastAI	422	0.02
101	Percolate	420	0.02
102	LeadFox	417	0.02
103	Affise	412	0.02
104	Hunter	391	0.02
105	ContactPigeon	385	0.02
106	Siteglide	375	0.02
107	Pageflex Pando	365	0.02
108	Bannerflow	360	0.02
109	Plezi	327	0.02
110	bpm'online marketing	308	0.02
111	GreenRope	298	0.01
112	Dialog Insight	297	0.01
113	Passle	293	0.01
114	Greenrope Journeys	293	0.01
115	Jifflenow	292	0.01
116	Localytics	281	0.01
117	Zaius	273	0.01
118	CoSchedule	258	0.01
119	Fresh Relevance	252	0.01
120	Kapost	237	0.01
121	Allocadia	226	0.01
122	Oracle Responsys Interact	226	0.01
123	Xtremepush	223	0.01
124	Remarkety	211	0.01
125	Digitaleo	203	0.01
126	Bizo	203	0.01
127	Silverpop	191	0.01
128	Metadata.io	191	0.01
129	Tenfold	190	0.01
130	SALESmanago Marketing Automation	190	0.01
131	Oktopost	188	0.01
132	Vuture	176	0.01
133	Wigzo	175	0.01
134	Delivra	170	0.01
135	ShippingEasy	167	0.01
136	Dashly	151	0.01
137	Pure360	144	0.01
138	Sugar Market	135	0.01
139	Conversio	132	0.01
140	Digioh	131	0.01
141	SAS Marketing Automation	129	0.01
142	SocialBee	127	0.01
143	BigMarker	124	0.01
144	BrandMaker	123	0.01
145	Sendloop	123	0.01
146	Net Atlantic	122	0.01
147	Optmyzr	121	0.01
148	AgencyAnalytics	121	0.01
149	Webmecanik	117	0.01
150	Maropost Marketing Cloud	111	0.01
151	ProProfs Survey Maker	111	0.01
152	SyncApps	111	0.01
153	Como	110	0.01
154	BEYABLE	109	0.01
155	Planable	107	0.01
156	SimplyCast	102	0.01
157	Miin	102	0.01
158	Ranked SEO	98	0.00
159	SalesAutoPilot	94	0.00
160	Skyword	88	0.00
161	InTouch	87	0.00
162	Voucherify	87	0.00
163	Inkit	87	0.00
164	Listagram	86	0.00
165	Synerise	85	0.00
166	LeadByte	78	0.00
167	GrooveJar	78	0.00
168	TechValidate	77	0.00
169	Movio	74	0.00
170	UserEngage	72	0.00
171	QGraph	70	0.00
172	Localist	69	0.00
173	Personyze	68	0.00
174	Rejoiner	67	0.00
175	Antavo	67	0.00
176	eTrigue	63	0.00
177	GoBig, Inc.	63	0.00
178	eClincher	62	0.00
179	hubsell	56	0.00
180	User.com	56	0.00
181	EverString	55	0.00
182	Radius	54	0.00
183	ConnectAndSell	51	0.00
184	Bungee	50	0.00
185	Boingnet	50	0.00
186	Qzzr	49	0.00
187	MatchCraft	49	0.00
188	RedEye	48	0.00
189	Prisync	47	0.00
190	Yodle	46	0.00
191	Triggerbee	46	0.00
192	SalesNexus	44	0.00
193	Fulcrumapp	44	0.00
194	Genoo	43	0.00
195	MagNews	43	0.00
196	Mothernode CRM	42	0.00
197	SalesGenius	42	0.00
198	Picreel	40	0.00
199	Oempro	39	0.00
200	SalezShark	39	0.00
201	Mailigen	38	0.00
202	BySide	38	0.00
203	JangoMail	37	0.00
204	Propago	37	0.00
205	ReachEdge	37	0.00
206	ReadPeak	36	0.00
207	Leadsius	36	0.00
208	Automational	35	0.00
209	emfluence	33	0.00
210	LeadMaster	31	0.00
211	Inflection	31	0.00
212	366 Degrees	30	0.00
213	Resulticks	30	0.00
214	Net-Results	29	0.00
215	OptiMine	29	0.00
216	Synergy 8	29	0.00
217	Limelight Platform	29	0.00
218	ActiveConversion	28	0.00
219	Pipz	28	0.00
220	ExpertSender	28	0.00
221	Contactually	27	0.00
222	Ungapped	27	0.00
223	iPresso	26	0.00
224	SeedLogix	25	0.00
225	Platformly	25	0.00
226	Dess Digital	24	0.00
227	Real Magnet	23	0.00
228	SalesSeek	23	0.00
229	SmartMessage	23	0.00
230	C2CRM	22	0.00
231	JumpCrew	22	0.00
232	SAM.ai	22	0.00
233	Leanplum	21	0.00
234	Pro Profs Poll Maker	19	0.00
235	Katabat	19	0.00
236	Makesbridge	19	0.00
237	ChannelNet	19	0.00
238	NetProspex	18	0.00
239	Mailify	18	0.00
240	Agilic	18	0.00
241	Colabo	17	0.00
242	Traqli	16	0.00
243	Factoreal	16	0.00
244	Inspired Mobile	15	0.00
245	DeskGod	15	0.00
246	Ampliz Marketing Software	15	0.00
247	Post Planner	14	0.00
248	MOBIT	14	0.00
249	Retainly	14	0.00
250	REES46	14	0.00
251	GleanView	13	0.00
252	Big Purple Dot	13	0.00
253	erxes Inc	13	0.00
254	REES46 eCommerce Marketing Personalization Suite	13	0.00
255	Missinglettr	13	0.00
256	Carts Guru	12	0.00
257	atEvent	12	0.00
258	4Cite	12	0.00
259	Mailendo	12	0.00
260	Email List Verify	12	0.00
261	Click2Mail Mailing Online	11	0.00
262	Usermind	11	0.00
263	Lead Guerrilla	11	0.00
264	MoonMail	10	0.00
265	Leadberry	9	0.00
266	AllClients	9	0.00
267	VYPER	9	0.00
268	MindFire Studio	9	0.00
269	Linked Helper	9	0.00
270	ConvergeHub	8	0.00
271	Zymplify	8	0.00
272	Aline	8	0.00
273	Pyze	7	0.00
274	IBM Customer Experience	7	0.00
275	BrandSpot	7	0.00
276	Infer	6	0.00
277	SwiftERM	6	0.00
278	Wemark	6	0.00
279	Amplero	6	0.00
280	Spotler Mail+	6	0.00
281	Amazingmail	5	0.00
282	Uzeli	5	0.00
283	eMailPlatform	5	0.00
284	Direxxis	5	0.00
285	Wired Plus	4	0.00
286	Experiture	4	0.00
287	Marera	4	0.00
288	Aritic PinPoint	4	0.00
289	Lockstep Collect	4	0.00
290	Sailplay	4	0.00
291	FunnelMaker	3	0.00
292	Direct Mail Manager	3	0.00
293	Gold Lasso	3	0.00
294	WinningWare QuickLaunch	3	0.00
295	Carrrot	3	0.00
296	SendOut	3	0.00
297	Captavi	3	0.00
298	Mariana	3	0.00
299	Kulea.ma	3	0.00
300	AD-Pure	2	0.00
301	SimpleFeed	2	0.00
302	OpenBack	2	0.00
303	EverThere	2	0.00
304	PUBLITRAC	2	0.00
305	Rezza	2	0.00
306	Womplify	2	0.00
307	Aritic Marketing Automation	2	0.00
308	SalesPanda	2	0.00
309	Geotoko	2	0.00
310	Indition	2	0.00
311	Wylei	2	0.00
312	SmartNotify Me	2	0.00
313	Adapti	2	0.00
314	Leadworx	2	0.00
315	Qebot	2	0.00
316	MediaVoice by Polar	2	0.00
317	LeadGrabber Pro	2	0.00
318	Loyalistic	2	0.00
319	LiveTechnology	2	0.00
320	AttributeApp	2	0.00
321	Signal Engage	2	0.00
322	Taptobook	2	0.00
323	S&P BigDough	2	0.00
324	Wrench.ai	2	0.00
325	Munvo	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Marketing Automation Platforms software market leaders?

Top leaders in the category for Marketing Automation Platforms software are MailChimp, Klaviyo, Intercom. Here, you can view a full list of Marketing Automation Platforms tools in the market.