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Marketing Automation Platforms

Q: How many companies use Marketing Automation Platforms software these days?

Around the world in 2026, over 1,110,160 companies are currently using one or more Marketing Automation Platforms software. Out of these, there are 1,031,414 companies using Marketing Automation Platforms tools that are originally from the United States.

Q: Which company has the most significant market share in the Marketing Automation Platforms software space?

The top few companies that have the most significant market share in the Marketing Automation Platforms space are MailChimp with 41.13% of market share, Klaviyo with 11.22% of market share, Intercom with 8.41% of market share. Check for other Marketing Automation Platforms technologies market share here.

Q: What are the top industries that usually use Marketing Automation Platforms softwares?

The top industries that use Marketing Automation Platforms software are Marketing (22,376), Digital Marketing (17,408), Social Media (14,931).

Gain market share and customer base information about the top Marketing Automation Platforms software. Check out our list of Marketing Automation Platforms Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

324

Technologies Tracked

1937262

Companies Tracked

Categories related to Marketing Automation Platforms

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Marketing Automation Platforms technologies in 2026

Over 1937262 companies are using Marketing Automation Platforms tools. MailChimp with 41.13% market share (796889 customers), Klaviyo with 11.22% market share (217346 customers), Intercom with 8.41% market share (162948 customers).

Technology

Market Share (Est.)

Customers

MailChimp

41.13%

796889

Klaviyo

11.22%

217346

Intercom

8.41%

162948

HubSpot Marketing Hub

8.02%

155302

ActiveCampaign

2.92%

56495

Others

28.30%

548282

Marketing Automation Platforms Customers by Employee Size

The majority of Marketing Automation Platforms category falls in the company size of 0 - 9 employees (1138667 companies), 20 - 49 employees (521952 companies), 100 - 249 employees (224163 companies).

Employee Size

Marketing Automation Platforms Customers by Geography

Companies using Marketing Automation Platforms technology software are majorly from the United States with 1031414 (57.10%), United Kingdom with 198982 (11.02%), Australia with 105086 (5.82%) customers respectively.

Customers

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Marketing Automation Platforms Customers by Industry

Top industries that use Marketing Automation Platforms for Marketing (22376), Digital Marketing (17408), Social Media (14931).

Customers

Market Share for Top Marketing Automation Platforms Technologies

Analyze the market share of popular Marketing Automation Platforms technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	MailChimp	796889	41.13
2	Klaviyo	217346	11.22
3	Intercom	162948	8.41
4	HubSpot Marketing Hub	155302	8.02
5	ActiveCampaign	56495	2.92
6	MailerLite	55287	2.85
7	Agile CRM	41150	2.12
8	AdRoll	39549	2.04
9	OptinMonster	30605	1.58
10	Pardot	27293	1.41
11	ConvertKit	27276	1.41
12	Omnisend	24985	1.29
13	Marketo	24196	1.25
14	Zumvu	18742	0.97
15	ClickFunnels	16347	0.84
16	Salesforce Marketing Cloud	12243	0.63
17	AWeber	11912	0.61
18	RD Station	11763	0.61
19	Braze (Formerly Appboy)	11718	0.60
20	Infusionsoft	11609	0.60
21	Drift	11357	0.59
22	SendPulse	11319	0.58
23	SharpSpring	10633	0.55
24	Email It	7722	0.40
25	Drip	6356	0.33
26	Kartra	4968	0.26
27	Launchpad	4931	0.25
28	Workfront	4535	0.23
29	SugarCRM	4280	0.22
30	Autopilot	4044	0.21
31	Sleeknote	3894	0.20
32	iContact Email Marketing	3886	0.20
33	Salsa Labs Nonprofit Marketing	3742	0.19
34	WalkMe	3595	0.19
35	Deadline Funnel	3028	0.16
36	PushOwl	3025	0.16
37	NiceJob	2896	0.15
38	Beamer	2800	0.14
39	Wishpond	2673	0.14
40	Simpleview	2669	0.14
41	ONTRAPORT	2653	0.14
42	Act-On	2620	0.14
43	Benchmark Email	2552	0.13
44	Visitor Queue	2540	0.13
45	Nosto	2501	0.13
46	Moosend	2459	0.13
47	Cliengo	2445	0.13
48	Salesfusion	2281	0.12
49	Wisepops	2241	0.12
50	iZooto	2128	0.11
51	dotmailer	1845	0.10
52	Instapage	1757	0.09
53	Sailthru	1739	0.09
54	GoSquared	1730	0.09
55	Bizible	1662	0.09
56	Exponea	1632	0.08
57	Iterable	1576	0.08
58	smoove	1465	0.08
59	Force24	1446	0.07
60	Systeme	1385	0.07
61	Marketing 360	1309	0.07
62	Clay	1203	0.06
63	Encharge	1138	0.06
64	Supermetrics	1115	0.06
65	Viral Loops	936	0.05
66	Mailrelay	868	0.04
67	Campaigner	861	0.04
68	Leadsquared Marketing Automation	859	0.04
69	Hatchbuck	755	0.04
70	Appforma	735	0.04
71	Envoke	724	0.04
72	eSputnik	705	0.04
73	Upsales CRM	703	0.04
74	Frederick	701	0.04
75	Appointedd	682	0.04
76	Sarbacane	666	0.03
77	Referrizer	610	0.03
78	Lead Liaison	583	0.03
79	CallidusCloud	580	0.03
80	ActiveDEMAND	560	0.03
81	LeadsRx	548	0.03
82	Nextiva	538	0.03
83	IBM Omni Channel Marketing (Unica)	528	0.03
84	LeadSquared	521	0.03
85	CommuniGator	501	0.03
86	Webtrekk	499	0.03
87	OptimalBlue LoanSifter	490	0.03
88	EngageBay	466	0.02
89	LeadLander	454	0.02
90	Action Recorder	453	0.02
91	Mautic	449	0.02
92	Microsoft Dynamics 365 Marketing	442	0.02
93	Optimove	433	0.02
94	MyGuestlist	427	0.02
95	FreshMail	426	0.02
96	Percolate	423	0.02
97	Retargeting	395	0.02
98	LeadFox	393	0.02
99	Affise	389	0.02
100	Hunter	387	0.02
101	Pageflex Pando	359	0.02
102	Siteglide	357	0.02
103	ContactPigeon	356	0.02
104	Bannerflow	349	0.02
105	Plezi	301	0.02
106	Jifflenow	297	0.02
107	RecastAI	296	0.02
108	ActiveTrail	291	0.02
109	GreenRope	287	0.01
110	bpm'online marketing	286	0.01
111	Greenrope Journeys	281	0.01
112	Localytics	279	0.01
113	Dialog Insight	276	0.01
114	CoSchedule	258	0.01
115	Passle	258	0.01
116	Xtremepush	238	0.01
117	Oracle Responsys Interact	230	0.01
118	Allocadia	224	0.01
119	Kapost	221	0.01
120	Bizo	217	0.01
121	Metadata.io	214	0.01
122	MasterBase	203	0.01
123	Zaius	199	0.01
124	Remarkety	197	0.01
125	Digitaleo	191	0.01
126	Fresh Relevance	188	0.01
127	Oktopost	187	0.01
128	Wigzo	181	0.01
129	SALESmanago Marketing Automation	179	0.01
130	Vuture	179	0.01
131	Tenfold	176	0.01
132	ShippingEasy	165	0.01
133	SocialBee	152	0.01
134	Silverpop	140	0.01
135	Pure360	137	0.01
136	Dashly	136	0.01
137	BigMarker	134	0.01
138	Sugar Market	134	0.01
139	Delivra	131	0.01
140	Conversio	129	0.01
141	Optmyzr	127	0.01
142	AgencyAnalytics	127	0.01
143	SAS Marketing Automation	127	0.01
144	BrandMaker	125	0.01
145	Digioh	122	0.01
146	Como	112	0.01
147	SyncApps	112	0.01
148	Planable	111	0.01
149	Webmecanik	111	0.01
150	ProProfs Survey Maker	110	0.01
151	Maropost Marketing Cloud	109	0.01
152	BEYABLE	108	0.01
153	Net Atlantic	106	0.01
154	SimplyCast	100	0.01
155	Ranked SEO	100	0.01
156	Qzzr	98	0.01
157	Miin	92	0.00
158	Skyword	87	0.00
159	Synerise	87	0.00
160	SalesAutoPilot	86	0.00
161	InTouch	84	0.00
162	Voucherify	82	0.00
163	Localist	81	0.00
164	LeadByte	78	0.00
165	Sendloop	78	0.00
166	Inkit	78	0.00
167	Listagram	77	0.00
168	GrooveJar	76	0.00
169	Personyze	73	0.00
170	QGraph	70	0.00
171	Rejoiner	68	0.00
172	Movio	68	0.00
173	UserEngage	67	0.00
174	eTrigue	66	0.00
175	TechValidate	64	0.00
176	eClincher	62	0.00
177	Fulcrumapp	60	0.00
178	GoBig, Inc.	59	0.00
179	hubsell	58	0.00
180	User.com	56	0.00
181	EverString	55	0.00
182	Radius	55	0.00
183	Antavo	55	0.00
184	ConnectAndSell	52	0.00
185	Boingnet	51	0.00
186	Triggerbee	49	0.00
187	RedEye	48	0.00
188	MatchCraft	47	0.00
189	Inflection	47	0.00
190	Prisync	46	0.00
191	Yodle	46	0.00
192	Genoo	44	0.00
193	Bungee	43	0.00
194	Mothernode CRM	43	0.00
195	SalesGenius	43	0.00
196	MagNews	42	0.00
197	SalesNexus	41	0.00
198	Picreel	40	0.00
199	SalezShark	39	0.00
200	ReadPeak	39	0.00
201	Propago	38	0.00
202	Limelight Platform	37	0.00
203	JangoMail	36	0.00
204	ReachEdge	36	0.00
205	Oempro	35	0.00
206	OptiMine	35	0.00
207	Automational	34	0.00
208	BySide	34	0.00
209	Leadsius	34	0.00
210	emfluence	33	0.00
211	Resulticks	33	0.00
212	Mailigen	32	0.00
213	LeadMaster	30	0.00
214	Net-Results	29	0.00
215	ExpertSender	29	0.00
216	ActiveConversion	28	0.00
217	Synergy 8	28	0.00
218	Ungapped	28	0.00
219	Pipz	27	0.00
220	iPresso	27	0.00
221	Contactually	26	0.00
222	366 Degrees	26	0.00
223	Dess Digital	26	0.00
224	SeedLogix	25	0.00
225	Platformly	24	0.00
226	SmartMessage	23	0.00
227	SAM.ai	23	0.00
228	C2CRM	22	0.00
229	SalesSeek	22	0.00
230	JumpCrew	21	0.00
231	Entrata Marketing Strategy Hub	21	0.00
232	Pro Profs Poll Maker	20	0.00
233	Real Magnet	20	0.00
234	Makesbridge	20	0.00
235	NetProspex	19	0.00
236	Katabat	19	0.00
237	ChannelNet	19	0.00
238	Mailify	18	0.00
239	Agilic	18	0.00
240	Colabo	17	0.00
241	Leanplum	17	0.00
242	Linked Helper	17	0.00
243	Factoreal	16	0.00
244	Maitre	15	0.00
245	eMailPlatform	15	0.00
246	Inspired Mobile	14	0.00
247	Big Purple Dot	14	0.00
248	DeskGod	14	0.00
249	Ampliz Marketing Software	14	0.00
250	Post Planner	13	0.00
251	MOBIT	13	0.00
252	Retainly	13	0.00
253	Traqli	13	0.00
254	erxes Inc	13	0.00
255	Missinglettr	13	0.00
256	GleanView	12	0.00
257	atEvent	12	0.00
258	4Cite	12	0.00
259	REES46 eCommerce Marketing Personalization Suite	12	0.00
260	Carts Guru	11	0.00
261	Usermind	11	0.00
262	Lead Guerrilla	11	0.00
263	REES46	11	0.00
264	Mailendo	11	0.00
265	Email List Verify	11	0.00
266	Click2Mail Mailing Online	10	0.00
267	MoonMail	10	0.00
268	Leadberry	9	0.00
269	AllClients	9	0.00
270	MindFire Studio	9	0.00
271	VYPER	8	0.00
272	Pyze	7	0.00
273	IBM Customer Experience	7	0.00
274	ConvergeHub	7	0.00
275	Experiture	7	0.00
276	Spotler Mail+	7	0.00
277	SwiftERM	6	0.00
278	Wemark	6	0.00
279	BrandSpot	6	0.00
280	Amplero	6	0.00
281	Zymplify	6	0.00
282	Aline	6	0.00
283	Amazingmail	5	0.00
284	Uzeli	5	0.00
285	Direxxis	5	0.00
286	Infer	4	0.00
287	Wired Plus	4	0.00
288	Venntive	4	0.00
289	Loyalistic	4	0.00
290	Aritic PinPoint	4	0.00
291	Lockstep Collect	4	0.00
292	Sailplay	4	0.00
293	FunnelMaker	3	0.00
294	Direct Mail Manager	3	0.00
295	Gold Lasso	3	0.00
296	EverThere	3	0.00
297	Carrrot	3	0.00
298	Marera	3	0.00
299	SendOut	3	0.00
300	Mariana	3	0.00
301	Kulea.ma	3	0.00
302	AD-Pure	2	0.00
303	WinningWare QuickLaunch	2	0.00
304	SimpleFeed	2	0.00
305	OpenBack	2	0.00
306	PUBLITRAC	2	0.00
307	Rezza	2	0.00
308	Womplify	2	0.00
309	Aritic Marketing Automation	2	0.00
310	Geotoko	2	0.00
311	Indition	2	0.00
312	Wylei	2	0.00
313	Adapti	2	0.00
314	Leadworx	2	0.00
315	Captavi	2	0.00
316	Qebot	2	0.00
317	MediaVoice by Polar	2	0.00
318	LeadGrabber Pro	2	0.00
319	LiveTechnology	2	0.00
320	AttributeApp	2	0.00
321	Signal Engage	2	0.00
322	Taptobook	2	0.00
323	S&P BigDough	2	0.00
324	Munvo	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Marketing Automation Platforms software market leaders?

Top leaders in the category for Marketing Automation Platforms software are MailChimp, Klaviyo, Intercom. Here, you can view a full list of Marketing Automation Platforms tools in the market.