Marketing Automation Platforms

Gain market share and customer base information about the top Marketing Automation Platforms software. Check out our list of Marketing Automation Platforms Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

325

Technologies Tracked

2028151

Companies Tracked

Categories related to Marketing Automation Platforms

Event Marketing And Management
Marketing Automation Platforms
Social Marketing
Content Marketing Tools
Campaign Management

Top 5 Marketing Automation Platforms technologies in 2026

Over 2028151 companies are using Marketing Automation Platforms tools. MailChimp with 40.95% market share (830524 customers), Klaviyo with 10.96% market share (222187 customers), Intercom with 8.35% market share (169307 customers).

Technology

Market Share (Est.)

Customers

  • MailChimp

    40.95%

    830524

  • Klaviyo

    10.96%

    222187

  • Intercom

    8.35%

    169307

  • HubSpot Marketing Hub

    7.99%

    162129

  • ActiveCampaign

    2.92%

    59236

  • Others

    28.83%

    584768

  • Marketing Automation Platforms Customers by Employee Size

    The majority of Marketing Automation Platforms category falls in the company size of 0 - 9 employees (1179387 companies), 20 - 49 employees (543520 companies), 100 - 249 employees (238468 companies).

    Employee Size

    Marketing Automation Platforms Customers by Geography

    Companies using Marketing Automation Platforms technology software are majorly from the United States with 1056663 (56.81%), United Kingdom with 205248 (11.03%), Australia with 108992 (5.86%) customers respectively.

    Customers

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    Company Logo

    Marketing Automation Platforms Customers by Industry

    Top industries that use Marketing Automation Platforms for Marketing (23222), Digital Marketing (18336), Social Media (15666).

    Customers

    Market Share for Top Marketing Automation Platforms Technologies

    Analyze the market share of popular Marketing Automation Platforms technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

    Ranking
    Technology
    Customers
    Market share(Est.)(%)
    1MailChimp83052440.95
    2Klaviyo22218710.96
    3Intercom1693078.35
    4HubSpot Marketing Hub1621297.99
    5ActiveCampaign592362.92
    6MailerLite587502.90
    7Agile CRM416572.05
    8AdRoll409022.02
    9OptinMonster325751.61
    10ConvertKit280421.38
    11Pardot278691.37
    12Omnisend259091.28
    13Marketo245711.21
    14Zumvu190010.94
    15ClickFunnels173730.86
    16Retargeting131910.65
    17AWeber124880.62
    18Braze (Formerly Appboy)124220.61
    19Salesforce Marketing Cloud123270.61
    20Infusionsoft122020.60
    21SendPulse119220.59
    22RD Station116700.58
    23Drift116370.57
    24SharpSpring108920.54
    25Email It81510.40
    26Drip65790.32
    27Launchpad52950.26
    28Kartra52880.26
    29Workfront45240.22
    30SugarCRM43920.22
    31WalkMe43920.22
    32Autopilot40760.20
    33Benchmark Email40720.20
    34Salsa Labs Nonprofit Marketing40460.20
    35Sleeknote40420.20
    36iContact Email Marketing40110.20
    37PushOwl32090.16
    38Deadline Funnel31810.16
    39NiceJob30820.15
    40Beamer28290.14
    41Wishpond28210.14
    42Simpleview27890.14
    43ONTRAPORT27860.14
    44Visitor Queue26990.13
    45Act-On26640.13
    46Nosto26560.13
    47Cliengo25750.13
    48Moosend25450.13
    49Wisepops23530.12
    50Salesfusion23290.11
    51iZooto22600.11
    52dotmailer19590.10
    53Instapage18890.09
    54GoSquared17990.09
    55Sailthru17830.09
    56Bizible17400.09
    57Exponea16280.08
    58Force2415220.08
    59smoove15050.07
    60Systeme14150.07
    61Marketing 36013870.07
    62Iterable13220.07
    63Encharge11690.06
    64Supermetrics11080.05
    65Viral Loops10020.05
    66Entrata Marketing Strategy Hub9280.05
    67Campaigner9220.05
    68Leadsquared Marketing Automation9210.05
    69MasterBase9110.04
    70Mailrelay9030.04
    71Clay8940.04
    72Appointedd8170.04
    73Hatchbuck7830.04
    74Appforma7560.04
    75Envoke7460.04
    76Frederick7160.04
    77eSputnik7160.04
    78Upsales CRM7010.03
    79Sarbacane6920.03
    80Referrizer6510.03
    81Lead Liaison6170.03
    82ActiveDEMAND5850.03
    83CallidusCloud5680.03
    84Webtrekk5410.03
    85IBM Omni Channel Marketing (Unica)5350.03
    86LeadSquared5260.03
    87CommuniGator5230.03
    88Nextiva5140.03
    89OptimalBlue LoanSifter5070.02
    90LeadsRx5020.02
    91EngageBay4930.02
    92Microsoft Dynamics 365 Marketing4900.02
    93Action Recorder4860.02
    94FreshMail4680.02
    95MyGuestlist4550.02
    96Mautic4530.02
    97LeadLander4510.02
    98ActiveTrail4430.02
    99Optimove4280.02
    100RecastAI4220.02
    101Percolate4200.02
    102LeadFox4170.02
    103Affise4120.02
    104Hunter3910.02
    105ContactPigeon3850.02
    106Siteglide3750.02
    107Pageflex Pando3650.02
    108Bannerflow3600.02
    109Plezi3270.02
    110bpm'online marketing3080.02
    111GreenRope2980.01
    112Dialog Insight2970.01
    113Passle2930.01
    114Greenrope Journeys2930.01
    115Jifflenow2920.01
    116Localytics2810.01
    117Zaius2730.01
    118CoSchedule2580.01
    119Fresh Relevance2520.01
    120Kapost2370.01
    121Allocadia2260.01
    122Oracle Responsys Interact2260.01
    123Xtremepush2230.01
    124Remarkety2110.01
    125Digitaleo2030.01
    126Bizo2030.01
    127Silverpop1910.01
    128Metadata.io1910.01
    129Tenfold1900.01
    130SALESmanago Marketing Automation1900.01
    131Oktopost1880.01
    132Vuture1760.01
    133Wigzo1750.01
    134Delivra1700.01
    135ShippingEasy1670.01
    136Dashly1510.01
    137Pure3601440.01
    138Sugar Market1350.01
    139Conversio1320.01
    140Digioh1310.01
    141SAS Marketing Automation1290.01
    142SocialBee1270.01
    143BigMarker1240.01
    144BrandMaker1230.01
    145Sendloop1230.01
    146Net Atlantic1220.01
    147Optmyzr1210.01
    148AgencyAnalytics1210.01
    149Webmecanik1170.01
    150Maropost Marketing Cloud1110.01
    151ProProfs Survey Maker1110.01
    152SyncApps1110.01
    153Como1100.01
    154BEYABLE1090.01
    155Planable1070.01
    156SimplyCast1020.01
    157Miin1020.01
    158Ranked SEO980.00
    159SalesAutoPilot940.00
    160Skyword880.00
    161InTouch870.00
    162Voucherify870.00
    163Inkit870.00
    164Listagram860.00
    165Synerise850.00
    166LeadByte780.00
    167GrooveJar780.00
    168TechValidate770.00
    169Movio740.00
    170UserEngage720.00
    171QGraph700.00
    172Localist690.00
    173Personyze680.00
    174Rejoiner670.00
    175Antavo670.00
    176eTrigue630.00
    177GoBig, Inc.630.00
    178eClincher620.00
    179hubsell560.00
    180User.com560.00
    181EverString550.00
    182Radius540.00
    183ConnectAndSell510.00
    184Bungee500.00
    185Boingnet500.00
    186Qzzr490.00
    187MatchCraft490.00
    188RedEye480.00
    189Prisync470.00
    190Yodle460.00
    191Triggerbee460.00
    192SalesNexus440.00
    193Fulcrumapp440.00
    194Genoo430.00
    195MagNews430.00
    196Mothernode CRM420.00
    197SalesGenius420.00
    198Picreel400.00
    199Oempro390.00
    200SalezShark390.00
    201Mailigen380.00
    202BySide380.00
    203JangoMail370.00
    204Propago370.00
    205ReachEdge370.00
    206ReadPeak360.00
    207Leadsius360.00
    208Automational350.00
    209emfluence330.00
    210LeadMaster310.00
    211Inflection310.00
    212366 Degrees300.00
    213Resulticks300.00
    214Net-Results290.00
    215OptiMine290.00
    216Synergy 8290.00
    217Limelight Platform290.00
    218ActiveConversion280.00
    219Pipz280.00
    220ExpertSender280.00
    221Contactually270.00
    222Ungapped270.00
    223iPresso260.00
    224SeedLogix250.00
    225Platformly250.00
    226Dess Digital240.00
    227Real Magnet230.00
    228SalesSeek230.00
    229SmartMessage230.00
    230C2CRM220.00
    231JumpCrew220.00
    232SAM.ai220.00
    233Leanplum210.00
    234Pro Profs Poll Maker190.00
    235Katabat190.00
    236Makesbridge190.00
    237ChannelNet190.00
    238NetProspex180.00
    239Mailify180.00
    240Agilic180.00
    241Colabo170.00
    242Traqli160.00
    243Factoreal160.00
    244Inspired Mobile150.00
    245DeskGod150.00
    246Ampliz Marketing Software150.00
    247Post Planner140.00
    248MOBIT140.00
    249Retainly140.00
    250REES46140.00
    251GleanView130.00
    252Big Purple Dot130.00
    253erxes Inc130.00
    254REES46 eCommerce Marketing Personalization Suite130.00
    255Missinglettr130.00
    256Carts Guru120.00
    257atEvent120.00
    2584Cite120.00
    259Mailendo120.00
    260Email List Verify120.00
    261Click2Mail Mailing Online110.00
    262Usermind110.00
    263Lead Guerrilla110.00
    264MoonMail100.00
    265Leadberry90.00
    266AllClients90.00
    267VYPER90.00
    268MindFire Studio90.00
    269Linked Helper90.00
    270ConvergeHub80.00
    271Zymplify80.00
    272Aline80.00
    273Pyze70.00
    274IBM Customer Experience70.00
    275BrandSpot70.00
    276Infer60.00
    277SwiftERM60.00
    278Wemark60.00
    279Amplero60.00
    280Spotler Mail+60.00
    281Amazingmail50.00
    282Uzeli50.00
    283eMailPlatform50.00
    284Direxxis50.00
    285Wired Plus40.00
    286Experiture40.00
    287Marera40.00
    288Aritic PinPoint40.00
    289Lockstep Collect40.00
    290Sailplay40.00
    291FunnelMaker30.00
    292Direct Mail Manager30.00
    293Gold Lasso30.00
    294WinningWare QuickLaunch30.00
    295Carrrot30.00
    296SendOut30.00
    297Captavi30.00
    298Mariana30.00
    299Kulea.ma30.00
    300AD-Pure20.00
    301SimpleFeed20.00
    302OpenBack20.00
    303EverThere20.00
    304PUBLITRAC20.00
    305Rezza20.00
    306Womplify20.00
    307Aritic Marketing Automation20.00
    308SalesPanda20.00
    309Geotoko20.00
    310Indition20.00
    311Wylei20.00
    312SmartNotify Me20.00
    313Adapti20.00
    314Leadworx20.00
    315Qebot20.00
    316MediaVoice by Polar20.00
    317LeadGrabber Pro20.00
    318Loyalistic20.00
    319LiveTechnology20.00
    320AttributeApp20.00
    321Signal Engage20.00
    322Taptobook20.00
    323S&P BigDough20.00
    324Wrench.ai20.00
    325Munvo20.00

    FAQ

    Find answers to the most often asked questions by users.

    Who are the top Marketing Automation Platforms software market leaders?

    Top leaders in the category for Marketing Automation Platforms software are MailChimp, Klaviyo, Intercom. Here, you can view a full list of Marketing Automation Platforms tools in the market.

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    How many companies use Marketing Automation Platforms software these days?

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    Which company has the most significant market share in the Marketing Automation Platforms software space?

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    What are the top industries that usually use Marketing Automation Platforms softwares?

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