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Marketing Automation Platforms

Q: How many companies use Marketing Automation Platforms software these days?

Around the world in 2026, over 1,115,220 companies are currently using one or more Marketing Automation Platforms software. Out of these, there are 1,031,833 companies using Marketing Automation Platforms tools that are originally from the United States.

Q: Which company has the most significant market share in the Marketing Automation Platforms software space?

The top few companies that have the most significant market share in the Marketing Automation Platforms space are MailChimp with 40.98% of market share, Klaviyo with 11.08% of market share, Intercom with 8.28% of market share. Check for other Marketing Automation Platforms technologies market share here.

Q: What are the top industries that usually use Marketing Automation Platforms softwares?

The top industries that use Marketing Automation Platforms software are Marketing (22,874), Digital Marketing (18,134), Social Media (15,449).

Gain market share and customer base information about the top Marketing Automation Platforms software. Check out our list of Marketing Automation Platforms Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

325

Technologies Tracked

1946681

Companies Tracked

Categories related to Marketing Automation Platforms

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Marketing Automation Platforms technologies in 2026

Over 1946681 companies are using Marketing Automation Platforms tools. MailChimp with 40.98% market share (797713 customers), Klaviyo with 11.08% market share (215708 customers), Intercom with 8.28% market share (161261 customers).

Technology

Market Share (Est.)

Customers

MailChimp

40.98%

797713

Klaviyo

11.08%

215708

Intercom

8.28%

161261

HubSpot Marketing Hub

7.90%

153811

ActiveCampaign

2.91%

56589

Others

28.85%

561599

Marketing Automation Platforms Customers by Employee Size

The majority of Marketing Automation Platforms category falls in the company size of 0 - 9 employees (1135599 companies), 20 - 49 employees (523574 companies), 100 - 249 employees (226852 companies).

Employee Size

Marketing Automation Platforms Customers by Geography

Companies using Marketing Automation Platforms technology software are majorly from the United States with 1031833 (57.01%), United Kingdom with 199674 (11.03%), Australia with 105320 (5.82%) customers respectively.

Customers

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Marketing Automation Platforms Customers by Industry

Top industries that use Marketing Automation Platforms for Marketing (22874), Digital Marketing (18134), Social Media (15449).

Customers

Market Share for Top Marketing Automation Platforms Technologies

Analyze the market share of popular Marketing Automation Platforms technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	MailChimp	797713	40.98
2	Klaviyo	215708	11.08
3	Intercom	161261	8.28
4	HubSpot Marketing Hub	153811	7.90
5	ActiveCampaign	56589	2.91
6	MailerLite	54945	2.82
7	Agile CRM	41019	2.11
8	AdRoll	39459	2.03
9	OptinMonster	30814	1.58
10	Pardot	27198	1.40
11	ConvertKit	26810	1.38
12	Omnisend	24610	1.26
13	Marketo	24065	1.24
14	Zumvu	18692	0.96
15	ClickFunnels	16446	0.84
16	Retargeting	12856	0.66
17	Salesforce Marketing Cloud	12431	0.64
18	AWeber	11981	0.62
19	Braze (Formerly Appboy)	11950	0.61
20	RD Station	11845	0.61
21	Infusionsoft	11695	0.60
22	SendPulse	11486	0.59
23	Drift	10803	0.55
24	SharpSpring	10523	0.54
25	Email It	7432	0.38
26	Drip	6303	0.32
27	Kartra	4993	0.26
28	Launchpad	4595	0.24
29	Workfront	4555	0.23
30	SugarCRM	4314	0.22
31	Autopilot	4097	0.21
32	Benchmark Email	3966	0.20
33	iContact Email Marketing	3883	0.20
34	Sleeknote	3851	0.20
35	Salsa Labs Nonprofit Marketing	3765	0.19
36	WalkMe	3509	0.18
37	PushOwl	3056	0.16
38	Deadline Funnel	3030	0.16
39	NiceJob	2917	0.15
40	Wishpond	2686	0.14
41	Beamer	2673	0.14
42	ONTRAPORT	2649	0.14
43	Act-On	2616	0.13
44	Visitor Queue	2578	0.13
45	Simpleview	2576	0.13
46	Nosto	2507	0.13
47	Cliengo	2467	0.13
48	Moosend	2442	0.13
49	Salesfusion	2294	0.12
50	Wisepops	2257	0.12
51	iZooto	2143	0.11
52	dotmailer	1885	0.10
53	Instapage	1767	0.09
54	GoSquared	1764	0.09
55	Sailthru	1723	0.09
56	Iterable	1633	0.08
57	Bizible	1625	0.08
58	Exponea	1527	0.08
59	smoove	1469	0.08
60	Force24	1460	0.07
61	Systeme	1350	0.07
62	Marketing 360	1335	0.07
63	Supermetrics	1133	0.06
64	Encharge	1131	0.06
65	Viral Loops	978	0.05
66	Clay	940	0.05
67	MasterBase	904	0.05
68	Campaigner	877	0.05
69	Leadsquared Marketing Automation	863	0.04
70	Mailrelay	861	0.04
71	Entrata Marketing Strategy Hub	762	0.04
72	Hatchbuck	761	0.04
73	Appforma	744	0.04
74	Envoke	722	0.04
75	eSputnik	683	0.04
76	Upsales CRM	682	0.04
77	Frederick	680	0.03
78	Sarbacane	677	0.03
79	Appointedd	649	0.03
80	Lead Liaison	609	0.03
81	Referrizer	609	0.03
82	CallidusCloud	579	0.03
83	ActiveDEMAND	558	0.03
84	IBM Omni Channel Marketing (Unica)	529	0.03
85	Nextiva	513	0.03
86	LeadSquared	506	0.03
87	CommuniGator	501	0.03
88	Webtrekk	501	0.03
89	LeadsRx	497	0.03
90	OptimalBlue LoanSifter	482	0.02
91	EngageBay	474	0.02
92	LeadLander	457	0.02
93	Microsoft Dynamics 365 Marketing	448	0.02
94	Mautic	445	0.02
95	Optimove	442	0.02
96	FreshMail	440	0.02
97	Action Recorder	436	0.02
98	ActiveTrail	432	0.02
99	MyGuestlist	429	0.02
100	Percolate	425	0.02
101	Affise	399	0.02
102	LeadFox	398	0.02
103	Hunter	393	0.02
104	Siteglide	362	0.02
105	Pageflex Pando	360	0.02
106	ContactPigeon	357	0.02
107	Bannerflow	357	0.02
108	Plezi	305	0.02
109	Jifflenow	293	0.02
110	GreenRope	290	0.01
111	bpm'online marketing	287	0.01
112	Greenrope Journeys	283	0.01
113	Dialog Insight	281	0.01
114	Localytics	278	0.01
115	Zaius	273	0.01
116	Passle	261	0.01
117	CoSchedule	258	0.01
118	RecastAI	243	0.01
119	Oracle Responsys Interact	241	0.01
120	Allocadia	228	0.01
121	Kapost	225	0.01
122	Xtremepush	215	0.01
123	Remarkety	203	0.01
124	Metadata.io	203	0.01
125	Digitaleo	194	0.01
126	Tenfold	193	0.01
127	Fresh Relevance	192	0.01
128	Oktopost	190	0.01
129	Bizo	189	0.01
130	SALESmanago Marketing Automation	181	0.01
131	Vuture	181	0.01
132	Silverpop	179	0.01
133	Wigzo	175	0.01
134	ShippingEasy	164	0.01
135	Delivra	152	0.01
136	SocialBee	152	0.01
137	Dashly	143	0.01
138	Pure360	138	0.01
139	Sugar Market	137	0.01
140	Conversio	128	0.01
141	BrandMaker	127	0.01
142	SAS Marketing Automation	127	0.01
143	Optmyzr	124	0.01
144	AgencyAnalytics	124	0.01
145	BigMarker	123	0.01
146	Digioh	121	0.01
147	Sendloop	121	0.01
148	Net Atlantic	114	0.01
149	Como	112	0.01
150	SyncApps	112	0.01
151	Maropost Marketing Cloud	111	0.01
152	Webmecanik	111	0.01
153	Planable	110	0.01
154	ProProfs Survey Maker	106	0.01
155	BEYABLE	105	0.01
156	SimplyCast	100	0.01
157	Ranked SEO	93	0.00
158	Miin	90	0.00
159	InTouch	89	0.00
160	SalesAutoPilot	89	0.00
161	Skyword	87	0.00
162	Synerise	87	0.00
163	Localist	83	0.00
164	Voucherify	82	0.00
165	Listagram	79	0.00
166	LeadByte	77	0.00
167	Inkit	76	0.00
168	GrooveJar	75	0.00
169	Personyze	71	0.00
170	Movio	69	0.00
171	UserEngage	68	0.00
172	Rejoiner	66	0.00
173	Antavo	66	0.00
174	TechValidate	66	0.00
175	eTrigue	62	0.00
176	eClincher	62	0.00
177	QGraph	62	0.00
178	Fulcrumapp	61	0.00
179	hubsell	58	0.00
180	GoBig, Inc.	57	0.00
181	User.com	56	0.00
182	EverString	55	0.00
183	Radius	55	0.00
184	ConnectAndSell	52	0.00
185	Qzzr	52	0.00
186	Boingnet	51	0.00
187	RedEye	48	0.00
188	Triggerbee	47	0.00
189	MatchCraft	47	0.00
190	Prisync	46	0.00
191	Yodle	46	0.00
192	Bungee	45	0.00
193	Mothernode CRM	44	0.00
194	Genoo	44	0.00
195	SalesNexus	42	0.00
196	SalesGenius	42	0.00
197	MagNews	42	0.00
198	Inflection	41	0.00
199	ReadPeak	40	0.00
200	Picreel	39	0.00
201	SalezShark	39	0.00
202	Oempro	38	0.00
203	Propago	38	0.00
204	Limelight Platform	37	0.00
205	ReachEdge	37	0.00
206	JangoMail	36	0.00
207	OptiMine	35	0.00
208	Automational	35	0.00
209	Leadsius	35	0.00
210	Mailigen	34	0.00
211	emfluence	34	0.00
212	BySide	34	0.00
213	Resulticks	33	0.00
214	LeadMaster	30	0.00
215	Net-Results	29	0.00
216	ExpertSender	29	0.00
217	ActiveConversion	28	0.00
218	Synergy 8	28	0.00
219	Ungapped	28	0.00
220	Pipz	27	0.00
221	iPresso	27	0.00
222	Contactually	26	0.00
223	Dess Digital	26	0.00
224	SeedLogix	25	0.00
225	366 Degrees	25	0.00
226	Platformly	24	0.00
227	C2CRM	23	0.00
228	Real Magnet	23	0.00
229	SalesSeek	23	0.00
230	SmartMessage	22	0.00
231	SAM.ai	22	0.00
232	JumpCrew	21	0.00
233	Pro Profs Poll Maker	20	0.00
234	Katabat	20	0.00
235	Makesbridge	20	0.00
236	ChannelNet	20	0.00
237	NetProspex	19	0.00
238	Mailify	18	0.00
239	Leanplum	18	0.00
240	Agilic	18	0.00
241	Linked Helper	18	0.00
242	Colabo	17	0.00
243	Factoreal	16	0.00
244	eMailPlatform	15	0.00
245	MOBIT	14	0.00
246	Maitre	14	0.00
247	Inspired Mobile	14	0.00
248	DeskGod	14	0.00
249	Ampliz Marketing Software	14	0.00
250	Post Planner	13	0.00
251	GleanView	13	0.00
252	Retainly	13	0.00
253	Traqli	13	0.00
254	Big Purple Dot	13	0.00
255	erxes Inc	13	0.00
256	Missinglettr	13	0.00
257	atEvent	12	0.00
258	REES46	12	0.00
259	4Cite	12	0.00
260	REES46 eCommerce Marketing Personalization Suite	12	0.00
261	Carts Guru	11	0.00
262	Usermind	11	0.00
263	Lead Guerrilla	11	0.00
264	Email List Verify	11	0.00
265	Click2Mail Mailing Online	10	0.00
266	MoonMail	10	0.00
267	Mailendo	10	0.00
268	Leadberry	9	0.00
269	AllClients	9	0.00
270	MindFire Studio	9	0.00
271	VYPER	8	0.00
272	Aline	8	0.00
273	Pyze	7	0.00
274	IBM Customer Experience	7	0.00
275	ConvergeHub	7	0.00
276	Experiture	7	0.00
277	BrandSpot	7	0.00
278	Zymplify	7	0.00
279	Spotler Mail+	7	0.00
280	SwiftERM	6	0.00
281	Wemark	6	0.00
282	Amplero	6	0.00
283	Infer	5	0.00
284	Amazingmail	5	0.00
285	Uzeli	5	0.00
286	Direxxis	5	0.00
287	Wired Plus	4	0.00
288	Venntive	4	0.00
289	Loyalistic	4	0.00
290	Aritic PinPoint	4	0.00
291	Lockstep Collect	4	0.00
292	Sailplay	4	0.00
293	FunnelMaker	3	0.00
294	Direct Mail Manager	3	0.00
295	Gold Lasso	3	0.00
296	EverThere	3	0.00
297	Carrrot	3	0.00
298	Marera	3	0.00
299	SendOut	3	0.00
300	Mariana	3	0.00
301	Kulea.ma	3	0.00
302	AD-Pure	2	0.00
303	WinningWare QuickLaunch	2	0.00
304	SimpleFeed	2	0.00
305	OpenBack	2	0.00
306	PUBLITRAC	2	0.00
307	Rezza	2	0.00
308	Womplify	2	0.00
309	Aritic Marketing Automation	2	0.00
310	Geotoko	2	0.00
311	Indition	2	0.00
312	Wylei	2	0.00
313	Adapti	2	0.00
314	Leadworx	2	0.00
315	Captavi	2	0.00
316	Qebot	2	0.00
317	MediaVoice by Polar	2	0.00
318	LeadGrabber Pro	2	0.00
319	LiveTechnology	2	0.00
320	AttributeApp	2	0.00
321	Signal Engage	2	0.00
322	Taptobook	2	0.00
323	S&P BigDough	2	0.00
324	Wrench.ai	2	0.00
325	Munvo	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Marketing Automation Platforms software market leaders?

Top leaders in the category for Marketing Automation Platforms software are MailChimp, Klaviyo, Intercom. Here, you can view a full list of Marketing Automation Platforms tools in the market.