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Marketing Automation Platforms

Q: How many companies use Marketing Automation Platforms software these days?

Around the world in 2026, over 1,104,501 companies are currently using one or more Marketing Automation Platforms software. Out of these, there are 1,053,491 companies using Marketing Automation Platforms tools that are originally from the United States.

Q: Which company has the most significant market share in the Marketing Automation Platforms software space?

The top few companies that have the most significant market share in the Marketing Automation Platforms space are MailChimp with 41.02% of market share, Klaviyo with 11.52% of market share, Intercom with 8.71% of market share. Check for other Marketing Automation Platforms technologies market share here.

Q: What are the top industries that usually use Marketing Automation Platforms softwares?

The top industries that use Marketing Automation Platforms software are Marketing (21,585), Digital Marketing (16,765), Social Media (14,279).

Gain market share and customer base information about the top Marketing Automation Platforms software. Check out our list of Marketing Automation Platforms Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

332

Technologies Tracked

1976839

Companies Tracked

Categories related to Marketing Automation Platforms

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Marketing Automation Platforms technologies in 2026

Over 1976839 companies are using Marketing Automation Platforms tools. MailChimp with 41.02% market share (810990 customers), Klaviyo with 11.52% market share (227814 customers), Intercom with 8.71% market share (172228 customers).

Technology

Market Share (Est.)

Customers

MailChimp

41.02%

810990

Klaviyo

11.52%

227814

Intercom

8.71%

172228

HubSpot Marketing Hub

7.94%

156975

MailerLite

2.94%

58039

Others

27.86%

550793

Marketing Automation Platforms Customers by Employee Size

The majority of Marketing Automation Platforms category falls in the company size of 0 - 9 employees (1180602 companies), 20 - 49 employees (518683 companies), 100 - 249 employees (217793 companies).

Employee Size

Marketing Automation Platforms Customers by Geography

Companies using Marketing Automation Platforms technology software are majorly from the United States with 1053491 (57.31%), United Kingdom with 202389 (11.01%), Canada with 106254 (5.78%) customers respectively.

Customers

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Marketing Automation Platforms Customers by Industry

Top industries that use Marketing Automation Platforms for Marketing (21585), Digital Marketing (16765), Social Media (14279).

Customers

Market Share for Top Marketing Automation Platforms Technologies

Analyze the market share of popular Marketing Automation Platforms technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	MailChimp	810990	41.02
2	Klaviyo	227814	11.52
3	Intercom	172228	8.71
4	HubSpot Marketing Hub	156975	7.94
5	MailerLite	58039	2.94
6	ActiveCampaign	56613	2.86
7	Agile CRM	41188	2.08
8	AdRoll	36992	1.87
9	OptinMonster	29993	1.52
10	ConvertKit	28242	1.43
11	Omnisend	26242	1.33
12	Pardot	24655	1.25
13	Marketo	21068	1.07
14	Zumvu	18783	0.95
15	ClickFunnels	17052	0.86
16	Drift	12774	0.65
17	Salesforce Marketing Cloud	12368	0.63
18	AWeber	12271	0.62
19	Infusionsoft	11617	0.59
20	RD Station	11399	0.58
21	Braze (Formerly Appboy)	11371	0.58
22	SendPulse	11223	0.57
23	SharpSpring	10207	0.52
24	Email It	8221	0.42
25	WalkMe	7950	0.40
26	Drip	6314	0.32
27	Launchpad	5686	0.29
28	Kartra	5152	0.26
29	Workfront	4598	0.23
30	SugarCRM	4272	0.22
31	Autopilot	4099	0.21
32	iContact Email Marketing	3941	0.20
33	Salsa Labs Nonprofit Marketing	3767	0.19
34	Sleeknote	3766	0.19
35	Deadline Funnel	3110	0.16
36	NiceJob	2955	0.15
37	Beamer	2825	0.14
38	Simpleview	2801	0.14
39	PushOwl	2768	0.14
40	Wishpond	2706	0.14
41	ONTRAPORT	2684	0.14
42	Benchmark Email	2602	0.13
43	Moosend	2489	0.13
44	Act-On	2487	0.13
45	Cliengo	2451	0.12
46	Nosto	2436	0.12
47	Visitor Queue	2360	0.12
48	Salesfusion	2283	0.12
49	iZooto	2202	0.11
50	Wisepops	2114	0.11
51	dotmailer	1865	0.09
52	Instapage	1763	0.09
53	GoSquared	1729	0.09
54	Sailthru	1646	0.08
55	Exponea	1565	0.08
56	Clay	1538	0.08
57	Bizible	1536	0.08
58	smoove	1501	0.08
59	Systeme	1470	0.07
60	Iterable	1421	0.07
61	Force24	1420	0.07
62	Marketing 360	1322	0.07
63	Encharge	1156	0.06
64	Supermetrics	1130	0.06
65	Viral Loops	970	0.05
66	Campaigner	928	0.05
67	Leadsquared Marketing Automation	872	0.04
68	Mailrelay	866	0.04
69	Envoke	768	0.04
70	Appforma	759	0.04
71	eSputnik	749	0.04
72	Frederick	742	0.04
73	Upsales CRM	718	0.04
74	Appointedd	710	0.04
75	Hatchbuck	690	0.03
76	Sarbacane	670	0.03
77	Referrizer	627	0.03
78	Lead Liaison	593	0.03
79	CallidusCloud	593	0.03
80	Nextiva	547	0.03
81	IBM Omni Channel Marketing (Unica)	527	0.03
82	LeadSquared	526	0.03
83	OptimalBlue LoanSifter	511	0.03
84	CommuniGator	501	0.03
85	Webtrekk	500	0.03
86	LeadsRx	494	0.02
87	Action Recorder	476	0.02
88	ActiveDEMAND	466	0.02
89	Mautic	452	0.02
90	MyGuestlist	448	0.02
91	Microsoft Dynamics 365 Marketing	431	0.02
92	EngageBay	430	0.02
93	FreshMail	427	0.02
94	LeadLander	426	0.02
95	Percolate	418	0.02
96	LeadFox	400	0.02
97	Retargeting	394	0.02
98	Affise	394	0.02
99	Optimove	385	0.02
100	Hunter	381	0.02
101	Qzzr	373	0.02
102	Siteglide	372	0.02
103	Pageflex Pando	359	0.02
104	ContactPigeon	350	0.02
105	Bannerflow	317	0.02
106	GreenRope	299	0.02
107	Plezi	297	0.02
108	Jifflenow	296	0.01
109	ActiveTrail	294	0.01
110	Greenrope Journeys	293	0.01
111	bpm'online marketing	291	0.01
112	Dialog Insight	289	0.01
113	RecastAI	288	0.01
114	Localytics	285	0.01
115	Passle	272	0.01
116	Xtremepush	256	0.01
117	CoSchedule	255	0.01
118	Bizo	235	0.01
119	Kapost	220	0.01
120	Allocadia	219	0.01
121	Oracle Responsys Interact	217	0.01
122	MasterBase	205	0.01
123	Zaius	199	0.01
124	Digitaleo	198	0.01
125	Remarkety	192	0.01
126	Fresh Relevance	191	0.01
127	Oktopost	188	0.01
128	SALESmanago Marketing Automation	183	0.01
129	Silverpop	181	0.01
130	Vuture	174	0.01
131	Tenfold	170	0.01
132	ShippingEasy	162	0.01
133	Wigzo	160	0.01
134	Sugar Market	153	0.01
135	SocialBee	152	0.01
136	Dashly	146	0.01
137	Pure360	137	0.01
138	BigMarker	136	0.01
139	Planable	130	0.01
140	Ranked SEO	129	0.01
141	Conversio	128	0.01
142	Optmyzr	127	0.01
143	Delivra	127	0.01
144	SAS Marketing Automation	127	0.01
145	AgencyAnalytics	126	0.01
146	Metadata.io	124	0.01
147	BrandMaker	123	0.01
148	Webmecanik	123	0.01
149	ProProfs Survey Maker	122	0.01
150	Digioh	112	0.01
151	Como	110	0.01
152	BEYABLE	109	0.01
153	Maropost Marketing Cloud	109	0.01
154	Net Atlantic	103	0.01
155	Synerise	103	0.01
156	SimplyCast	101	0.01
157	Miin	94	0.00
158	Skyword	88	0.00
159	QGraph	88	0.00
160	SalesAutoPilot	86	0.00
161	Localist	84	0.00
162	LeadByte	83	0.00
163	Inkit	83	0.00
164	InTouch	82	0.00
165	Fulcrumapp	80	0.00
166	Listagram	79	0.00
167	Antavo	78	0.00
168	GrooveJar	75	0.00
169	SyncApps	73	0.00
170	Voucherify	72	0.00
171	UserEngage	66	0.00
172	eTrigue	65	0.00
173	TechValidate	65	0.00
174	Radius	64	0.00
175	Sendloop	62	0.00
176	eClincher	62	0.00
177	Inflection	62	0.00
178	Rejoiner	61	0.00
179	Aline	61	0.00
180	GoBig, Inc.	60	0.00
181	Personyze	60	0.00
182	User.com	59	0.00
183	Movio	59	0.00
184	EverString	55	0.00
185	ConnectAndSell	55	0.00
186	hubsell	54	0.00
187	RedEye	54	0.00
188	Boingnet	51	0.00
189	Triggerbee	50	0.00
190	eMailPlatform	48	0.00
191	emfluence	47	0.00
192	MatchCraft	47	0.00
193	Yodle	46	0.00
194	Prisync	44	0.00
195	SalesGenius	43	0.00
196	ExpertSender	43	0.00
197	Bungee	42	0.00
198	Mothernode CRM	42	0.00
199	Genoo	42	0.00
200	SalesNexus	42	0.00
201	SmartMessage	42	0.00
202	MagNews	42	0.00
203	ReadPeak	41	0.00
204	Spotler Mail+	41	0.00
205	Picreel	39	0.00
206	SalezShark	39	0.00
207	Propago	38	0.00
208	Oempro	37	0.00
209	Limelight Platform	37	0.00
210	ReachEdge	37	0.00
211	Gold Lasso	36	0.00
212	JangoMail	35	0.00
213	BySide	35	0.00
214	Automational	34	0.00
215	Leadsius	34	0.00
216	Resulticks	33	0.00
217	Mailigen	32	0.00
218	OptiMine	32	0.00
219	LeadMaster	30	0.00
220	Synergy 8	30	0.00
221	ActiveConversion	28	0.00
222	Ungapped	28	0.00
223	SeedLogix	28	0.00
224	Pipz	27	0.00
225	iPresso	27	0.00
226	366 Degrees	27	0.00
227	Contactually	26	0.00
228	Platformly	25	0.00
229	Dess Digital	25	0.00
230	SAM.ai	24	0.00
231	Net-Results	23	0.00
232	NetProspex	23	0.00
233	JumpCrew	23	0.00
234	Real Magnet	22	0.00
235	SalesSeek	22	0.00
236	Kulea.ma	22	0.00
237	C2CRM	21	0.00
238	MindFire Studio	21	0.00
239	SimpleFeed	20	0.00
240	Makesbridge	20	0.00
241	Entrata Marketing Strategy Hub	20	0.00
242	Pro Profs Poll Maker	19	0.00
243	Katabat	19	0.00
244	Mailify	19	0.00
245	ChannelNet	19	0.00
246	Factoreal	19	0.00
247	Inspired Mobile	18	0.00
248	Agilic	18	0.00
249	Colabo	17	0.00
250	Linked Helper	17	0.00
251	Leanplum	16	0.00
252	Traqli	16	0.00
253	Maitre	15	0.00
254	Sailplay	15	0.00
255	Post Planner	14	0.00
256	GleanView	14	0.00
257	REES46	14	0.00
258	Big Purple Dot	14	0.00
259	DeskGod	14	0.00
260	Ampliz Marketing Software	14	0.00
261	MOBIT	13	0.00
262	Retainly	13	0.00
263	erxes Inc	13	0.00
264	Missinglettr	13	0.00
265	atEvent	12	0.00
266	4Cite	12	0.00
267	Mailendo	12	0.00
268	Impactia	11	0.00
269	Carts Guru	11	0.00
270	Usermind	11	0.00
271	MoonMail	11	0.00
272	REES46 eCommerce Marketing Personalization Suite	11	0.00
273	Email List Verify	11	0.00
274	Click2Mail Mailing Online	10	0.00
275	Lead Guerrilla	10	0.00
276	ConvergeHub	10	0.00
277	Leadberry	9	0.00
278	AllClients	9	0.00
279	Aritic PinPoint	9	0.00
280	VYPER	8	0.00
281	TXTImpact SMS Marketing	8	0.00
282	Hiplay	8	0.00
283	Pyze	7	0.00
284	IBM Customer Experience	7	0.00
285	Experiture	7	0.00
286	SwiftERM	6	0.00
287	SutiCRM	6	0.00
288	Wemark	6	0.00
289	BrandSpot	6	0.00
290	Amplero	6	0.00
291	Zymplify	6	0.00
292	Direct Mail Manager	5	0.00
293	Amazingmail	5	0.00
294	Carrrot	5	0.00
295	Uzeli	5	0.00
296	Direxxis	5	0.00
297	Munvo	5	0.00
298	Infer	4	0.00
299	Wired Plus	4	0.00
300	Aritic Marketing Automation	4	0.00
301	Algoworks Opportunity Manager	4	0.00
302	Marera	4	0.00
303	Venntive	4	0.00
304	Loyalistic	4	0.00
305	Lockstep Collect	4	0.00
306	FunnelMaker	3	0.00
307	EverThere	3	0.00
308	Womplify	3	0.00
309	Geotoko	3	0.00
310	AutoDealer Plus	3	0.00
311	SendOut	3	0.00
312	Mariana	3	0.00
313	AD-Pure	2	0.00
314	WinningWare QuickLaunch	2	0.00
315	OpenBack	2	0.00
316	PUBLITRAC	2	0.00
317	Rezza	2	0.00
318	SalesPanda	2	0.00
319	Indition	2	0.00
320	Wylei	2	0.00
321	Fyoosion	2	0.00
322	Adapti	2	0.00
323	Leadworx	2	0.00
324	Captavi	2	0.00
325	Qebot	2	0.00
326	MediaVoice by Polar	2	0.00
327	LeadGrabber Pro	2	0.00
328	LiveTechnology	2	0.00
329	AttributeApp	2	0.00
330	Signal Engage	2	0.00
331	Taptobook	2	0.00
332	S&P BigDough	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Marketing Automation Platforms software market leaders?

Top leaders in the category for Marketing Automation Platforms software are MailChimp, Klaviyo, Intercom. Here, you can view a full list of Marketing Automation Platforms tools in the market.