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Marketing Attribution

Q: How many companies use Marketing Attribution software these days?

Around the world in 2025, over 10,162 companies are currently using one or more Marketing Attribution software. Out of these, there are 6,615 companies using Marketing Attribution tools that are originally from the United States.

Q: Which company has the most significant market share in the Marketing Attribution software space?

The top few companies that have the most significant market share in the Marketing Attribution space are Looker with 53.41% of market share, Bizible with 19.06% of market share, Attribution with 8.39% of market share. Check for other Marketing Attribution technologies market share here.

Q: What are the top industries that usually use Marketing Attribution softwares?

The top industries that use Marketing Attribution software are Digital Marketing (307), Marketing (291), Analytics (267).

Gain market share and customer base information about the top Marketing Attribution software. Check out our list of Marketing Attribution Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies Tracked

11135

Companies Tracked

Categories related to Marketing Attribution

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Marketing Attribution technologies in 2025

Over 11135 companies are using Marketing Attribution tools. Looker with 53.41% market share (5947 customers), Bizible with 19.06% market share (2122 customers), Attribution with 8.39% market share (934 customers).

Technology

Market Share (Est.)

Customers

Looker

53.41%

5947

Bizible

19.06%

2122

Attribution

8.39%

934

LeadsRx

5.73%

638

ActiveDEMAND

5.49%

611

Others

7.93%

883

Marketing Attribution Customers by Employee Size

The majority of Marketing Attribution category falls in the company size of 20 - 49 employees (2014 companies), 100 - 249 employees (2012 companies), 250 - 499 employees (1477 companies).

Employee Size

Marketing Attribution Customers by Geography

Companies using Marketing Attribution technology software are majorly from the United States with 6615 (68.30%), United Kingdom with 819 (8.46%), Canada with 775 (8.00%) customers respectively.

Customers

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Marketing Attribution Customers by Industry

Top industries that use Marketing Attribution for Digital Marketing (307), Marketing (291), Analytics (267).

Customers

Market Share for Top Marketing Attribution Technologies

Analyze the market share of popular Marketing Attribution technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Looker	5947	53.41
2	Bizible	2122	19.06
3	Attribution	934	8.39
4	LeadsRx	638	5.73
5	ActiveDEMAND	611	5.49
6	Envoke	474	4.26
7	Funnel	202	1.81
8	TapClicks	113	1.01
9	DemandJump	51	0.46
10	Callcap	23	0.21
11	Improvado	20	0.18

FAQ

Find answers to the most often asked questions by users.

Who are the top Marketing Attribution software market leaders?

Top leaders in the category for Marketing Attribution software are Looker, Bizible, Attribution. Here, you can view a full list of Marketing Attribution tools in the market.