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Loyalty Marketing

Q: How many companies use Loyalty Marketing software these days?

Around the world in 2026, over 17,183 companies are currently using one or more Loyalty Marketing software. Out of these, there are 14,456 companies using Loyalty Marketing tools that are originally from the United States.

Q: Which company has the most significant market share in the Loyalty Marketing software space?

The top few companies that have the most significant market share in the Loyalty Marketing space are GovX with 17.68% of market share, LoyaltyLion with 15.36% of market share, CityGro with 7.56% of market share. Check for other Loyalty Marketing technologies market share here.

Q: What are the top industries that usually use Loyalty Marketing softwares?

The top industries that use Loyalty Marketing software are Accessories (257), Marketing (234), Retail (224).

Gain market share and customer base information about the top Loyalty Marketing software. Check out our list of Loyalty Marketing Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

122

Technologies Tracked

23681

Companies Tracked

Categories related to Loyalty Marketing

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Loyalty Marketing technologies in 2026

Over 23681 companies are using Loyalty Marketing tools. GovX with 17.68% market share (4187 customers), LoyaltyLion with 15.36% market share (3638 customers), CityGro with 7.56% market share (1791 customers).

Technology

Market Share (Est.)

Customers

GovX

17.68%

4187

LoyaltyLion

15.36%

3638

CityGro

7.56%

1791

Gleam

6.27%

1485

Olapic

5.72%

1355

Others

47.40%

11225

Loyalty Marketing Customers by Employee Size

The majority of Loyalty Marketing category falls in the company size of 0 - 9 employees (9060 companies), 20 - 49 employees (4933 companies), 100 - 249 employees (2798 companies).

Employee Size

Loyalty Marketing Customers by Geography

Companies using Loyalty Marketing technology software are majorly from the United States with 14456 (66.12%), United Kingdom with 2223 (10.17%), Netherlands with 1847 (8.45%) customers respectively.

Customers

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Loyalty Marketing Customers by Industry

Top industries that use Loyalty Marketing for Accessories (257), Marketing (234), Retail (224).

Customers

Market Share for Top Loyalty Marketing Technologies

Analyze the market share of popular Loyalty Marketing technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	GovX	4187	17.68
2	LoyaltyLion	3638	15.36
3	CityGro	1791	7.56
4	Gleam	1485	6.27
5	Olapic	1355	5.72
6	ID.me	1134	4.79
7	Givex	1024	4.32
8	Viral Loops	921	3.89
9	Access Perks	868	3.67
10	Student Beans	794	3.35
11	VerifyPass	745	3.15
12	Aimia	518	2.19
13	Snipp	496	2.09
14	Paytronix	475	2.01
15	Influitive	355	1.50
16	Zinrelo	295	1.25
17	CashStar	291	1.23
18	Clutch.com	222	0.94
19	Sloyalty	182	0.77
20	gocertify	182	0.77
21	Augeo	173	0.73
22	Mention Me - Referral Marketing Platform	172	0.73
23	Offerpop	163	0.69
24	FiveStars	141	0.60
25	Como	112	0.47
26	Sweet Tooth	110	0.46
27	Womply	110	0.46
28	SessionM	89	0.38
29	Retention Science	74	0.31
30	Coupontools	70	0.30
31	Hawk Incentives	68	0.29
32	Veterans Advantage	68	0.29
33	LoyLogic	62	0.26
34	Tango Card	62	0.26
35	CrowdTwist	60	0.25
36	Simplicity	59	0.25
37	Hello World (formerly ePrize)	56	0.24
38	Loopy Loyalty	52	0.22
39	spoonity	45	0.19
40	RevTrax	44	0.19
41	bLoyal	42	0.18
42	Zinrelo Loyalty Rewards Platform	42	0.18
43	Churn Buster	39	0.16
44	Open Loyalty	39	0.16
45	Thanx	37	0.16
46	AppVirality	36	0.15
47	Rybbon	34	0.14
48	Connexions Loyalty	32	0.14
49	Thirdshelf	30	0.13
50	Flocktory	30	0.13
51	Swagbucks	28	0.12
52	Annex Customer Loyalty Cloud	26	0.11
53	LoyLap	25	0.11
54	OptCulture	22	0.09
55	Oracle Loyalty Cloud	20	0.08
56	Kobie	19	0.08
57	Loyverse POS	19	0.08
58	RepeatRewards	18	0.08
59	TrueKonnects	16	0.07
60	Xpert Loyalty Space	15	0.06
61	Pobuca Loyalty	14	0.06
62	GET Rewards	14	0.06
63	ADfits	13	0.05
64	Izicap	13	0.05
65	Fielo	12	0.05
66	Loyalty Gator	12	0.05
67	Synced.io	12	0.05
68	BrandBuddee	11	0.05
69	Fish Bowl Prizes	11	0.05
70	Xeno Infinity	11	0.05
71	500friends LoyaltyPlus Enterprise	11	0.05
72	WaveToGet	11	0.05
73	One Loyalty	10	0.04
74	LoyaltyMatch	9	0.04
75	SailPlay Loyalty	8	0.03
76	BigDoor	8	0.03
77	Linkable	8	0.03
78	Ticket Max	8	0.03
79	Reward-it	8	0.03
80	SmartLoyalty	8	0.03
81	HTK \| Horizon Loyalty Hub	7	0.03
82	iVoucher	7	0.03
83	Loyalty Works	6	0.03
84	OfferCraft	6	0.03
85	Loyalis	6	0.03
86	Welcome Real-Time	6	0.03
87	LoyaltyPlus	6	0.03
88	TIBCO Loyalty Lab	6	0.03
89	Gava	5	0.02
90	Buzz Points	4	0.02
91	Marera	4	0.02
92	Loyty	4	0.02
93	Loystar	4	0.02
94	PatronPal	4	0.02
95	Engage:Value	4	0.02
96	Exclusively Gifted	4	0.02
97	Benefit One USA	3	0.01
98	Boostcom Loyalty	3	0.01
99	MobilizeSystems	3	0.01
100	Lootsie	3	0.01
101	Playlyfe	3	0.01
102	Popdeem	3	0.01
103	RoboRewards	3	0.01
104	The Loyalty Box	3	0.01
105	The Brand Club	3	0.01
106	Merit Loyalty Suite	3	0.01
107	Bluestar Loyalty	3	0.01
108	LoyalTree	3	0.01
109	Gift Card and Loyalty Program	3	0.01
110	StickyStreet	3	0.01
111	UMarket	3	0.01
112	Incentivise	3	0.01
113	Intensify	3	0.01
114	AvidMobile	2	0.01
115	SoHalo	2	0.01
116	Belly	2	0.01
117	Spotzot	2	0.01
118	Incentivebank	2	0.01
119	PowerCard	2	0.01
120	Triplefy	2	0.01
121	EASYLoyalty	2	0.01
122	Spread for customer	2	0.01

FAQ

Find answers to the most often asked questions by users.

Who are the top Loyalty Marketing software market leaders?

Top leaders in the category for Loyalty Marketing software are GovX, LoyaltyLion, CityGro. Here, you can view a full list of Loyalty Marketing tools in the market.