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Loyalty Marketing

Q: How many companies use Loyalty Marketing software these days?

Around the world in 2025, over 23,641 companies are currently using one or more Loyalty Marketing software. Out of these, there are 17,489 companies using Loyalty Marketing tools that are originally from the United States.

Q: Which company has the most significant market share in the Loyalty Marketing software space?

The top few companies that have the most significant market share in the Loyalty Marketing space are LoyaltyLion with 15.85% of market share, SocialShopWave with 15.23% of market share, GovX with 11.80% of market share. Check for other Loyalty Marketing technologies market share here.

Q: What are the top industries that usually use Loyalty Marketing softwares?

The top industries that use Loyalty Marketing software are Retail (272), Marketing (250), Accessories (217).

Gain market share and customer base information about the top Loyalty Marketing software. Check out our list of Loyalty Marketing Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

130

Technologies Tracked

30248

Companies Tracked

Categories related to Loyalty Marketing

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Loyalty Marketing technologies in 2025

Over 30248 companies are using Loyalty Marketing tools. LoyaltyLion with 15.85% market share (4793 customers), SocialShopWave with 15.23% market share (4606 customers), GovX with 11.80% market share (3568 customers).

Technology

Market Share (Est.)

Customers

LoyaltyLion

15.85%

4793

SocialShopWave

15.23%

4606

GovX

11.80%

3568

Gleam

8.68%

2626

CashStar

7.81%

2363

Others

40.64%

12292

Loyalty Marketing Customers by Employee Size

The majority of Loyalty Marketing category falls in the company size of 0 - 9 employees (10849 companies), 20 - 49 employees (6496 companies), 10 - 19 employees (4100 companies).

Employee Size

Loyalty Marketing Customers by Geography

Companies using Loyalty Marketing technology software are majorly from the United States with 17489 (63.03%), United Kingdom with 2723 (9.81%), Canada with 2548 (9.18%) customers respectively.

Customers

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Loyalty Marketing Customers by Industry

Top industries that use Loyalty Marketing for Retail (272), Marketing (250), Accessories (217).

Customers

Market Share for Top Loyalty Marketing Technologies

Analyze the market share of popular Loyalty Marketing technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	LoyaltyLion	4793	15.85
2	SocialShopWave	4606	15.23
3	GovX	3568	11.80
4	Gleam	2626	8.68
5	CashStar	2363	7.81
6	Student Beans	1499	4.96
7	CityGro	1390	4.60
8	VerifyPass	1161	3.84
9	ID.me	1022	3.38
10	Viral Loops	944	3.12
11	Givex	934	3.09
12	Olapic	849	2.81
13	Access Perks	555	1.83
14	Zinrelo	366	1.21
15	FiveStars	348	1.15
16	Influitive	330	1.09
17	Paytronix	291	0.96
18	gocertify	254	0.84
19	Aimia	238	0.79
20	Sloyalty	234	0.77
21	Womply	154	0.51
22	Clutch.com	153	0.51
23	Offerpop	148	0.49
24	Como	86	0.28
25	Retention Science	73	0.24
26	Zinrelo Loyalty Rewards Platform	67	0.22
27	Simplicity	62	0.20
28	Augeo	60	0.20
29	Sweet Tooth	43	0.14
30	Thanx	39	0.13
31	CrowdTwist	39	0.13
32	Thirdshelf	35	0.12
33	Mention Me - Referral Marketing Platform	34	0.11
34	SessionM	34	0.11
35	Hawk Incentives	32	0.11
36	Loopy Loyalty	32	0.11
37	Flocktory	29	0.10
38	Hello World (formerly ePrize)	27	0.09
39	spoonity	25	0.08
40	500friends LoyaltyPlus Enterprise	22	0.07
41	OptCulture	22	0.07
42	RepeatRewards	20	0.07
43	Fielo	19	0.06
44	Swagbucks	18	0.06
45	Loyalty Gator	18	0.06
46	Loystar	18	0.06
47	Belly	17	0.06
48	ADfits	16	0.05
49	Fish Bowl Prizes	16	0.05
50	Annex Customer Loyalty Cloud	16	0.05
51	bLoyal	15	0.05
52	Connexions Loyalty	14	0.05
53	HTK \| Horizon Loyalty Hub	14	0.05
54	Ticket Max	14	0.05
55	Xpert Loyalty Space	14	0.05
56	WaveToGet	14	0.05
57	Xeno Infinity	13	0.04
58	PowerCard	13	0.04
59	Tango Card	12	0.04
60	One Loyalty	12	0.04
61	BrandBuddee	11	0.04
62	Marera	11	0.04
63	LoyaltyMatch	11	0.04
64	SailPlay Loyalty	10	0.03
65	Loyalty Works	10	0.03
66	Linkable	10	0.03
67	RevTrax	10	0.03
68	Synced.io	10	0.03
69	Buzz Points	9	0.03
70	Pobuca Loyalty	8	0.03
71	LoyLogic	8	0.03
72	Snipp	8	0.03
73	Loyalis	8	0.03
74	iVoucher	8	0.03
75	Reward-it	8	0.03
76	PatronPal	8	0.03
77	Loyverse POS	8	0.03
78	GET Rewards	8	0.03
79	Popdeem	7	0.02
80	RoboRewards	7	0.02
81	Kobie	7	0.02
82	LoyaltyZen	7	0.02
83	Welcome Real-Time	7	0.02
84	Playlyfe	6	0.02
85	Churn Buster	6	0.02
86	Loyty	6	0.02
87	Gava	6	0.02
88	StickyStreet	6	0.02
89	Veterans Advantage	6	0.02
90	BigDoor	5	0.02
91	SoHalo	5	0.02
92	The Loyalty Box	5	0.02
93	Spotzot	5	0.02
94	UMarket	5	0.02
95	Spread for customer	5	0.02
96	Oracle Loyalty Cloud	5	0.02
97	Benefit One USA	4	0.01
98	Boostcom Loyalty	4	0.01
99	Coupontools	4	0.01
100	MobilizeSystems	4	0.01
101	Izicap	4	0.01
102	Merit Loyalty Suite	4	0.01
103	LoyalTree	4	0.01
104	Vauchar	4	0.01
105	Exclusively Gifted	4	0.01
106	Incentivise	4	0.01
107	Business Logic Systems - InTelestage	3	0.01
108	OfferCraft	3	0.01
109	LoyLap	3	0.01
110	AppVirality	3	0.01
111	Open Loyalty	3	0.01
112	Bluestar Loyalty	3	0.01
113	Gift Card and Loyalty Program	3	0.01
114	Engage:Value	3	0.01
115	LoyaltyPlus	3	0.01
116	TIBCO Loyalty Lab	3	0.01
117	Stellar Loyalty	2	0.01
118	CoffeeSender	2	0.01
119	Chat Whale	2	0.01
120	AvidMobile	2	0.01
121	Lootsie	2	0.01
122	Nextbee	2	0.01
123	QR Loyalty Cards	2	0.01
124	Gimmie	2	0.01
125	Incentivebank	2	0.01
126	Card City	2	0.01
127	Customer-Brand Loyalty Software	2	0.01
128	SmartLoyalty	2	0.01
129	EASYLoyalty	2	0.01
130	Wallet Circle Loyalty	2	0.01

FAQ

Find answers to the most often asked questions by users.

Who are the top Loyalty Marketing software market leaders?

Top leaders in the category for Loyalty Marketing software are LoyaltyLion, SocialShopWave, GovX. Here, you can view a full list of Loyalty Marketing tools in the market.