Data Management Platform (DMP)

Gain market share and customer base information about the top Data Management Platform (DMP) software. Check out our list of Data Management Platform (DMP) Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies

38163

Companies

Movements

Categories related to Data Management Platform (DMP)

Top 5 Data Management Platform (DMP) technologies in 2023

Over 38,163 companies are using Data Management Platform (DMP) tools. Adform with 29.51% market share (11,260 customers), Sojern with 7.72% market share (2,946 customers), Oracle BlueKai with 6.57% market share (2,506 customers),

Adform

29.51 %

Market Share

11260

Customers
Sojern

7.72 %

Market Share

2946

Customers
Oracle BlueKai

6.57 %

Market Share

2506

Customers
IPinfo.io

6.49 %

Market Share

2478

Customers
Choozle

6.42 %

Market Share

2449

Customers
Others

43.30 %

Market Share

16524

Customers

Data Management Platform (DMP) Customers by Employee Size

The majority of Data Management Platform (DMP) category falls in the company size of 0 - 9 employees (7,621 companies), 20 - 49 employees (6,280 companies), 100 - 249 employees (3,248 companies).

Data Management Platform (DMP) Customers by Geography

Companies using Data Management Platform (DMP) technology software are majorly from the United States with 13,484 (59.30%), Germany with 2,741 (12.05%), United Kingdom with 1,961 (8.62%) customers respectively.

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Data Management Platform (DMP) Customers by Industry

Top industries that use Data Management Platform (DMP) for Professional Services (4,971), Retail and CPG (3,541), Technology (2,679).

Market Share for Top Data Management Platform (DMP) Technologies

Analyze the market share of popular Data Management Platform (DMP) technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share
1	Adform	11260	29.51 (%)
2	Sojern	2946	7.72 (%)
3	Oracle BlueKai	2506	6.57 (%)
4	IPinfo.io	2478	6.49 (%)
5	Choozle	2449	6.42 (%)
6	Cxense	2324	6.09 (%)
7	IPInfoDB	1262	3.31 (%)
8	Datorama	964	2.53 (%)
9	The Trade Desk	896	2.35 (%)
10	ADEX	841	2.20 (%)
11	IBM System i	823	2.16 (%)
12	LoopMe	806	2.11 (%)
13	Adobe Audience Manager	763	2.00 (%)
14	Relay42	666	1.75 (%)
15	nugg.ad	557	1.46 (%)
16	AdTheorent	460	1.21 (%)
17	1plusX	460	1.21 (%)
18	IgnitionOne	436	1.14 (%)
19	Krux	409	1.07 (%)
20	Media Innovation Group	378	0.99 (%)
21	Eulerian	374	0.98 (%)
22	Tail	306	0.80 (%)
23	Veritas Enterprise Vault	287	0.75 (%)
24	Channel Pilot	284	0.74 (%)
25	Cablato	248	0.65 (%)
26	Winshuttle	226	0.59 (%)
27	Argo	225	0.59 (%)
28	Amobee	196	0.51 (%)
29	eXelate	191	0.50 (%)
30	Innovis	154	0.40 (%)
31	EnterpriseDB	153	0.40 (%)
32	SolarWinds SQL Sentry	149	0.39 (%)
33	Semarchy	144	0.38 (%)
34	Salesforce Audience Studio	120	0.31 (%)
35	Ansarada	116	0.30 (%)
36	Vpon	110	0.29 (%)
37	Insycle	88	0.23 (%)
38	Lotame Data Management Platform (DMP)	75	0.20 (%)
39	Enfos	72	0.19 (%)
40	Omatic Software	67	0.18 (%)
41	Global IDs	63	0.17 (%)
42	Epsilon	62	0.16 (%)
43	InterSystems IRIS	57	0.15 (%)
44	MadHive	53	0.14 (%)
45	AudienceScience	50	0.13 (%)
46	DQ Global	49	0.13 (%)
47	Turn	44	0.12 (%)
48	IBM System i Midrange Computing Server	43	0.11 (%)
49	Permutive	36	0.09 (%)
50	Navegg	35	0.09 (%)
51	Secoda	32	0.08 (%)
52	Relationship Onemarketing	32	0.08 (%)
53	Oracle Datalogix	31	0.08 (%)
54	Oracle Data Cloud (Bluekai/Datalogix)	30	0.08 (%)
55	LeadFerret	30	0.08 (%)
56	Infectious Media	24	0.06 (%)
57	Select Star	20	0.05 (%)
58	AdView	19	0.05 (%)
59	Digilant	18	0.05 (%)
60	AdDaptive	17	0.04 (%)
61	Beaconinside Proximity DMP	15	0.04 (%)
62	AcuityAds	13	0.03 (%)
63	V12 Launchpad Marketing Cloud	11	0.03 (%)
64	Alex Solutions	11	0.03 (%)
65	ShieldQ	10	0.03 (%)
66	Datagres PerfAccel	8	0.02 (%)
67	webMethods OneData	8	0.02 (%)
68	Put it Forward	8	0.02 (%)
69	ZAP BI	6	0.02 (%)
70	RTB System	6	0.02 (%)
71	Google Audience Center 360	6	0.02 (%)
72	ADBERT	6	0.02 (%)
73	Knowledge Marketing	5	0.01 (%)
74	DigMyData	5	0.01 (%)
75	MediaMath Data Management Platform	5	0.01 (%)
76	7suite	5	0.01 (%)
77	Altrooz	5	0.01 (%)
78	RadiumOne Activate	3	0.01 (%)
79	Proclivity Media	3	0.01 (%)
80	Neustar PlatformOne	3	0.01 (%)
81	OPC Expert	3	0.01 (%)
82	XOR Data Exchange	2	0.01 (%)
83	OnAudience	2	0.01 (%)

Technology	Market share
Adform	29.51 (%)
Sojern	7.72 (%)
Oracle BlueKai	6.57 (%)
IPinfo.io	6.49 (%)
Choozle	6.42 (%)
Cxense	6.09 (%)
IPInfoDB	3.31 (%)
Datorama	2.53 (%)
The Trade Desk	2.35 (%)
ADEX	2.20 (%)
IBM System i	2.16 (%)
LoopMe	2.11 (%)
Adobe Audience Manager	2.00 (%)
Relay42	1.75 (%)
nugg.ad	1.46 (%)
AdTheorent	1.21 (%)
1plusX	1.21 (%)
IgnitionOne	1.14 (%)
Krux	1.07 (%)
Media Innovation Group	0.99 (%)
Eulerian	0.98 (%)
Tail	0.80 (%)
Veritas Enterprise Vault	0.75 (%)
Channel Pilot	0.74 (%)
Cablato	0.65 (%)
Winshuttle	0.59 (%)
Argo	0.59 (%)
Amobee	0.51 (%)
eXelate	0.50 (%)
Innovis	0.40 (%)
EnterpriseDB	0.40 (%)
SolarWinds SQL Sentry	0.39 (%)
Semarchy	0.38 (%)
Salesforce Audience Studio	0.31 (%)
Ansarada	0.30 (%)
Vpon	0.29 (%)
Insycle	0.23 (%)
Lotame Data Management Platform (DMP)	0.20 (%)
Enfos	0.19 (%)
Omatic Software	0.18 (%)
Global IDs	0.17 (%)
Epsilon	0.16 (%)
InterSystems IRIS	0.15 (%)
MadHive	0.14 (%)
AudienceScience	0.13 (%)
DQ Global	0.13 (%)
Turn	0.12 (%)
IBM System i Midrange Computing Server	0.11 (%)
Permutive	0.09 (%)
Navegg	0.09 (%)
Secoda	0.08 (%)
Relationship Onemarketing	0.08 (%)
Oracle Datalogix	0.08 (%)
Oracle Data Cloud (Bluekai/Datalogix)	0.08 (%)
LeadFerret	0.08 (%)
Infectious Media	0.06 (%)
Select Star	0.05 (%)
AdView	0.05 (%)
Digilant	0.05 (%)
AdDaptive	0.04 (%)
Beaconinside Proximity DMP	0.04 (%)
AcuityAds	0.03 (%)
V12 Launchpad Marketing Cloud	0.03 (%)
Alex Solutions	0.03 (%)
ShieldQ	0.03 (%)
Datagres PerfAccel	0.02 (%)
webMethods OneData	0.02 (%)
Put it Forward	0.02 (%)
ZAP BI	0.02 (%)
RTB System	0.02 (%)
Google Audience Center 360	0.02 (%)
ADBERT	0.02 (%)
Knowledge Marketing	0.01 (%)
DigMyData	0.01 (%)
MediaMath Data Management Platform	0.01 (%)
7suite	0.01 (%)
Altrooz	0.01 (%)
RadiumOne Activate	0.01 (%)
Proclivity Media	0.01 (%)
Neustar PlatformOne	0.01 (%)
OPC Expert	0.01 (%)
XOR Data Exchange	0.01 (%)
OnAudience	0.01 (%)

FAQ

Find answers to the most often asked questions by users.

Who are the top Data Management Platform (DMP) software market leaders?

Top leaders in the category for Data Management Platform (DMP) software are Adform, Sojern, Oracle BlueKai. Here, you can view a full list of Data Management Platform (DMP) tools in the market.

How many companies use Data Management Platform (DMP) software these days?

Around the world in 2023, over 28,216 companies are currently using one or more Data Management Platform (DMP) software. Out of these, there are 13,484 companies using Data Management Platform (DMP) tools that are originally from the United States .

Which company has the most significant market share in the Data Management Platform (DMP) software space?

The top few companies that have the most significant market share in the Data Management Platform (DMP) space are Adform with 29.51 % of market share, and Sojern with 7.72 % of market share and Oracle BlueKai with 6.57 % of market share . Check for other Data Management Platform (DMP) technologies market share here.