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Data Management Platform (DMP)

Q: How many companies use Data Management Platform (DMP) software these days?

Around the world in 2026, over 39,436 companies are currently using one or more Data Management Platform (DMP) software. Out of these, there are 18,668 companies using Data Management Platform (DMP) tools that are originally from the United States.

Q: Which company has the most significant market share in the Data Management Platform (DMP) software space?

The top few companies that have the most significant market share in the Data Management Platform (DMP) space are Adform with 21.37% of market share, IPinfo.io with 18.74% of market share, IPInfoDB with 16.72% of market share. Check for other Data Management Platform (DMP) technologies market share here.

Q: What are the top industries that usually use Data Management Platform (DMP) softwares?

The top industries that use Data Management Platform (DMP) software are Marketing (820), Digital Marketing (807), Advertising (697).

Gain market share and customer base information about the top Data Management Platform (DMP) software. Check out our list of Data Management Platform (DMP) Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies Tracked

54313

Companies Tracked

Categories related to Data Management Platform (DMP)

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Data Management Platform (DMP) technologies in 2026

Over 54313 companies are using Data Management Platform (DMP) tools. Adform with 21.37% market share (11608 customers), IPinfo.io with 18.74% market share (10177 customers), IPInfoDB with 16.72% market share (9083 customers).

Technology

Market Share (Est.)

Customers

Adform

21.37%

11608

IPinfo.io

18.74%

10177

IPInfoDB

16.72%

9083

Sojern

5.98%

3248

IBM System i Midrange Computing Server

4.23%

2299

Others

32.95%

17898

Data Management Platform (DMP) Customers by Employee Size

The majority of Data Management Platform (DMP) category falls in the company size of 0 - 9 employees (16433 companies), 20 - 49 employees (12363 companies), 100 - 249 employees (8510 companies).

Employee Size

Data Management Platform (DMP) Customers by Geography

Companies using Data Management Platform (DMP) technology software are majorly from the United States with 18668 (47.38%), United Kingdom with 5269 (13.37%), Germany with 3668 (9.31%) customers respectively.

Customers

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Data Management Platform (DMP) Customers by Industry

Top industries that use Data Management Platform (DMP) for Marketing (820), Digital Marketing (807), Advertising (697).

Customers

Market Share for Top Data Management Platform (DMP) Technologies

Analyze the market share of popular Data Management Platform (DMP) technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Adform	11608	21.37
2	IPinfo.io	10177	18.74
3	IPInfoDB	9083	16.72
4	Sojern	3248	5.98
5	IBM System i Midrange Computing Server	2299	4.23
6	Oracle BlueKai	2203	4.06
7	Choozle	1768	3.26
8	ADEX	1443	2.66
9	The Trade Desk	1319	2.43
10	LoopMe	1252	2.31
11	Datorama	854	1.57
12	IBM System i	821	1.51
13	Eulerian	772	1.42
14	eXelate	723	1.33
15	Adobe Audience Manager	568	1.05
16	Relay42	464	0.85
17	Cribl	438	0.81
18	nugg.ad	398	0.73
19	Cablato	334	0.61
20	Media Innovation Group	333	0.61
21	Semarchy	298	0.55
22	Veritas Enterprise Vault	288	0.53
23	Winshuttle	261	0.48
24	Microsoft Dynamics 365 Customer Insights	231	0.43
25	SolarWinds SQL Sentry	227	0.42
26	AVEVA PI System	225	0.41
27	EDB Postgres AI	201	0.37
28	Argo	182	0.34
29	Krux	165	0.30
30	Amobee	164	0.30
31	Innovis	153	0.28
32	InterSystems IRIS	106	0.20
33	Permutive	101	0.19
34	Ansarada	100	0.18
35	Epsilon	90	0.17
36	Oracle Datalogix	89	0.16
37	Salesforce Audience Studio	81	0.15
38	Epicor Advanced MES	80	0.15
39	Navegg	79	0.15
40	ZAP BI	71	0.13
41	Secoda	65	0.12
42	Monte Carlo	62	0.11
43	Lotame Data Management Platform (DMP)	61	0.11
44	Global IDs	59	0.11
45	DQ Global	54	0.10
46	IgnitionOne	47	0.09
47	AdView	45	0.08
48	MediaMath Data Management Platform	43	0.08
49	Cribl Stream	43	0.08
50	Omatic Software	39	0.07
51	Select Star	38	0.07
52	AdDaptive	32	0.06
53	Enfos	32	0.06
54	Hopsworks	29	0.05
55	Beaconinside Proximity DMP	28	0.05
56	MadHive	24	0.04
57	Vpon	24	0.04
58	Microsoft Intelligent Data Platform	24	0.04
59	AdTheorent	22	0.04
60	Insycle	22	0.04
61	LeadFerret	21	0.04
62	Digilant	21	0.04
63	Put it Forward	20	0.04
64	Turn	16	0.03
65	OPC Expert	15	0.03
66	AudienceScience	14	0.03
67	Channel Pilot	14	0.03
68	1plusX	11	0.02
69	RTB System	10	0.02
70	Alex Solutions	9	0.02
71	OnAudience	9	0.02
72	V12 Launchpad Marketing Cloud	7	0.01
73	ADBERT	6	0.01
74	Infectious Media	6	0.01
75	ShieldQ	5	0.01
76	Altrooz	5	0.01
77	Tanzu Data Services	5	0.01
78	Knowledge Marketing	4	0.01
79	DigMyData	4	0.01
80	Oracle Data Cloud (Bluekai/Datalogix)	4	0.01
81	AcuityAds	4	0.01
82	webMethods OneData	4	0.01
83	Google Audience Center 360	3	0.01
84	MediaMath TerminalOne OS	2	0.00
85	7suite	2	0.00
86	Gathr	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Data Management Platform (DMP) software market leaders?

Top leaders in the category for Data Management Platform (DMP) software are Adform, IPinfo.io, IPInfoDB. Here, you can view a full list of Data Management Platform (DMP) tools in the market.