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Data Management Platform (DMP)

Q: How many companies use Data Management Platform (DMP) software these days?

Around the world in 2025, over 34,292 companies are currently using one or more Data Management Platform (DMP) software. Out of these, there are 15,680 companies using Data Management Platform (DMP) tools that are originally from the United States.

Q: Which company has the most significant market share in the Data Management Platform (DMP) software space?

The top few companies that have the most significant market share in the Data Management Platform (DMP) space are Adform with 20.54% of market share, IPInfoDB with 17.35% of market share, IPinfo.io with 15.84% of market share. Check for other Data Management Platform (DMP) technologies market share here.

Q: What are the top industries that usually use Data Management Platform (DMP) softwares?

The top industries that use Data Management Platform (DMP) software are Marketing (674), Digital Marketing (600), Advertising (499).

Gain market share and customer base information about the top Data Management Platform (DMP) software. Check out our list of Data Management Platform (DMP) Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies Tracked

45018

Companies Tracked

Categories related to Data Management Platform (DMP)

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Data Management Platform (DMP) technologies in 2025

Over 45018 companies are using Data Management Platform (DMP) tools. Adform with 20.54% market share (9248 customers), IPInfoDB with 17.35% market share (7811 customers), IPinfo.io with 15.84% market share (7133 customers).

Technology

Market Share (Est.)

Customers

Adform

20.54%

9248

IPInfoDB

17.35%

7811

IPinfo.io

15.84%

7133

Sojern

7.56%

3405

Oracle BlueKai

5.35%

2407

Others

33.35%

15014

Data Management Platform (DMP) Customers by Employee Size

The majority of Data Management Platform (DMP) category falls in the company size of 0 - 9 employees (13849 companies), 20 - 49 employees (10780 companies), 100 - 249 employees (7248 companies).

Employee Size

Data Management Platform (DMP) Customers by Geography

Companies using Data Management Platform (DMP) technology software are majorly from the United States with 15680 (48.22%), United Kingdom with 4428 (13.62%), Germany with 3011 (9.26%) customers respectively.

Customers

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Data Management Platform (DMP) Customers by Industry

Top industries that use Data Management Platform (DMP) for Marketing (674), Digital Marketing (600), Advertising (499).

Customers

Market Share for Top Data Management Platform (DMP) Technologies

Analyze the market share of popular Data Management Platform (DMP) technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Adform	9248	20.54
2	IPInfoDB	7811	17.35
3	IPinfo.io	7133	15.84
4	Sojern	3405	7.56
5	Oracle BlueKai	2407	5.35
6	Choozle	1880	4.18
7	IBM System i Midrange Computing Server	1667	3.70
8	ADEX	1562	3.47
9	LoopMe	1430	3.18
10	The Trade Desk	938	2.08
11	eXelate	861	1.91
12	IBM System i	701	1.56
13	Eulerian	621	1.38
14	Adobe Audience Manager	552	1.23
15	Datorama	542	1.20
16	nugg.ad	392	0.87
17	Relay42	352	0.78
18	Media Innovation Group	322	0.72
19	Cribl	263	0.58
20	Cablato	241	0.54
21	Argo	225	0.50
22	Veritas Enterprise Vault	209	0.46
23	Winshuttle	184	0.41
24	Semarchy	149	0.33
25	Amobee	133	0.30
26	AVEVA PI System	132	0.29
27	SolarWinds SQL Sentry	128	0.28
28	Ansarada	123	0.27
29	Innovis	118	0.26
30	Krux	114	0.25
31	EnterpriseDB	106	0.24
32	Epsilon	90	0.20
33	Lotame Data Management Platform (DMP)	58	0.13
34	Secoda	57	0.13
35	Microsoft Dynamics 365 Customer Insights	56	0.12
36	DQ Global	54	0.12
37	Salesforce Audience Studio	50	0.11
38	Global IDs	47	0.10
39	InterSystems IRIS	46	0.10
40	ZAP BI	43	0.10
41	AdView	41	0.09
42	Monte Carlo	37	0.08
43	Permutive	32	0.07
44	Select Star	31	0.07
45	IgnitionOne	28	0.06
46	Cribl Stream	26	0.06
47	AdDaptive	25	0.06
48	Omatic Software	25	0.06
49	Enfos	24	0.05
50	Put it Forward	21	0.05
51	MadHive	16	0.04
52	Beaconinside Proximity DMP	16	0.04
53	Insycle	15	0.03
54	Oracle Datalogix	14	0.03
55	AudienceScience	14	0.03
56	Navegg	14	0.03
57	Digilant	14	0.03
58	AdTheorent	13	0.03
59	Hopsworks	12	0.03
60	LeadFerret	11	0.02
61	Channel Pilot	11	0.02
62	ShieldQ	9	0.02
63	Vpon	9	0.02
64	RTB System	9	0.02
65	Turn	8	0.02
66	Oracle Data Cloud (Bluekai/Datalogix)	8	0.02
67	OPC Expert	7	0.02
68	Microsoft Intelligent Data Platform	7	0.02
69	Knowledge Marketing	6	0.01
70	ADBERT	6	0.01
71	AcuityAds	6	0.01
72	V12 Launchpad Marketing Cloud	5	0.01
73	DigMyData	5	0.01
74	webMethods OneData	5	0.01
75	OnAudience	5	0.01
76	Altrooz	4	0.01
77	Google Audience Center 360	4	0.01
78	Alex Solutions	4	0.01
79	MediaMath Data Management Platform	3	0.01
80	7suite	3	0.01
81	XOR Data Exchange	3	0.01
82	1plusX	2	0.00
83	MediaMath TerminalOne OS	2	0.00
84	Neustar PlatformOne	2	0.00
85	Infectious Media	2	0.00
86	Tanzu Data Services	2	0.00
87	Epicor Advanced MES	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Data Management Platform (DMP) software market leaders?

Top leaders in the category for Data Management Platform (DMP) software are Adform, IPInfoDB, IPinfo.io. Here, you can view a full list of Data Management Platform (DMP) tools in the market.