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Data Management Platform (DMP)

Q: How many companies use Data Management Platform (DMP) software these days?

Around the world in 2025, over 42,585 companies are currently using one or more Data Management Platform (DMP) software. Out of these, there are 19,802 companies using Data Management Platform (DMP) tools that are originally from the United States.

Q: Which company has the most significant market share in the Data Management Platform (DMP) software space?

The top few companies that have the most significant market share in the Data Management Platform (DMP) space are Adform with 18.99% of market share, IPInfoDB with 17.76% of market share, IPinfo.io with 13.83% of market share. Check for other Data Management Platform (DMP) technologies market share here.

Q: What are the top industries that usually use Data Management Platform (DMP) softwares?

The top industries that use Data Management Platform (DMP) software are Marketing (908), Digital Marketing (726), Advertising (713).

Gain market share and customer base information about the top Data Management Platform (DMP) software. Check out our list of Data Management Platform (DMP) Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies Tracked

54068

Companies Tracked

Categories related to Data Management Platform (DMP)

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Data Management Platform (DMP) technologies in 2025

Over 54068 companies are using Data Management Platform (DMP) tools. Adform with 18.99% market share (10266 customers), IPInfoDB with 17.76% market share (9604 customers), IPinfo.io with 13.83% market share (7479 customers).

Technology

Market Share (Est.)

Customers

Adform

18.99%

10266

IPInfoDB

17.76%

9604

IPinfo.io

13.83%

7479

Sojern

7.21%

3901

1plusX

5.00%

2701

Others

37.21%

20117

Data Management Platform (DMP) Customers by Employee Size

The majority of Data Management Platform (DMP) category falls in the company size of 0 - 9 employees (12986 companies), 20 - 49 employees (12984 companies), 100 - 249 employees (7988 companies).

Employee Size

Data Management Platform (DMP) Customers by Geography

Companies using Data Management Platform (DMP) technology software are majorly from the United States with 19802 (48.85%), United Kingdom with 5525 (13.63%), Germany with 3709 (9.15%) customers respectively.

Customers

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Data Management Platform (DMP) Customers by Industry

Top industries that use Data Management Platform (DMP) for Marketing (908), Digital Marketing (726), Advertising (713).

Customers

Market Share for Top Data Management Platform (DMP) Technologies

Analyze the market share of popular Data Management Platform (DMP) technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Adform	10266	18.99
2	IPInfoDB	9604	17.76
3	IPinfo.io	7479	13.83
4	Sojern	3901	7.21
5	1plusX	2701	5.00
6	Oracle BlueKai	2661	4.92
7	ADEX	2661	4.92
8	Choozle	2077	3.84
9	IBM System i Midrange Computing Server	1665	3.08
10	Amobee	1428	2.64
11	LoopMe	1236	2.29
12	eXelate	1033	1.91
13	The Trade Desk	786	1.45
14	IBM System i	703	1.30
15	Eulerian	631	1.17
16	Datorama	571	1.06
17	Adobe Audience Manager	569	1.05
18	nugg.ad	416	0.77
19	Relay42	344	0.64
20	Media Innovation Group	343	0.63
21	Argo	243	0.45
22	Cablato	234	0.43
23	Channel Pilot	220	0.41
24	Veritas Enterprise Vault	212	0.39
25	Winshuttle	184	0.34
26	Semarchy	154	0.28
27	SolarWinds SQL Sentry	127	0.23
28	AVEVA PI System	121	0.22
29	Innovis	120	0.22
30	Ansarada	115	0.21
31	Krux	114	0.21
32	EnterpriseDB	95	0.18
33	Microsoft Dynamics 365 Customer Insights	77	0.14
34	Epsilon	70	0.13
35	InterSystems IRIS	60	0.11
36	Lotame Data Management Platform (DMP)	56	0.10
37	DQ Global	55	0.10
38	Salesforce Audience Studio	53	0.10
39	Global IDs	48	0.09
40	Secoda	48	0.09
41	ZAP BI	46	0.09
42	AdView	43	0.08
43	Monte Carlo	37	0.07
44	Permutive	33	0.06
45	Select Star	31	0.06
46	IgnitionOne	27	0.05
47	Omatic Software	27	0.05
48	Enfos	26	0.05
49	AdDaptive	25	0.05
50	Put it Forward	19	0.04
51	AudienceScience	17	0.03
52	Navegg	16	0.03
53	Oracle Datalogix	15	0.03
54	Microsoft Intelligent Data Platform	15	0.03
55	Turn	14	0.03
56	MadHive	14	0.03
57	Beaconinside Proximity DMP	14	0.03
58	AdTheorent	13	0.02
59	Digilant	13	0.02
60	LeadFerret	12	0.02
61	ShieldQ	11	0.02
62	RTB System	11	0.02
63	Hopsworks	11	0.02
64	Vpon	9	0.02
65	Knowledge Marketing	7	0.01
66	ADBERT	7	0.01
67	Insycle	6	0.01
68	DigMyData	5	0.01
69	AcuityAds	5	0.01
70	Google Audience Center 360	5	0.01
71	webMethods OneData	5	0.01
72	Tanzu Data Services	5	0.01
73	V12 Launchpad Marketing Cloud	4	0.01
74	Oracle Data Cloud (Bluekai/Datalogix)	4	0.01
75	7suite	4	0.01
76	XOR Data Exchange	4	0.01
77	OPC Expert	4	0.01
78	Alex Solutions	4	0.01
79	OnAudience	4	0.01
80	Altrooz	3	0.01
81	Datagres PerfAccel	2	0.00
82	MediaMath TerminalOne OS	2	0.00
83	Neustar PlatformOne	2	0.00
84	MediaMath Data Management Platform	2	0.00
85	Infectious Media	2	0.00
86	Gathr	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Data Management Platform (DMP) software market leaders?

Top leaders in the category for Data Management Platform (DMP) software are Adform, IPInfoDB, IPinfo.io. Here, you can view a full list of Data Management Platform (DMP) tools in the market.