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Data Management Platform (DMP)

Q: How many companies use Data Management Platform (DMP) software these days?

Around the world in 2024, over 41,252 companies are currently using one or more Data Management Platform (DMP) software. Out of these, there are 18,565 companies using Data Management Platform (DMP) tools that are originally from the United States.

Q: Which company has the most significant market share in the Data Management Platform (DMP) software space?

The top few companies that have the most significant market share in the Data Management Platform (DMP) space are IPInfoDB with 19.31% of market share, Adform with 18.66% of market share, IPinfo.io with 12.05% of market share. Check for other Data Management Platform (DMP) technologies market share here.

Q: What are the top industries that usually use Data Management Platform (DMP) softwares?

The top industries that use Data Management Platform (DMP) software are Marketing (919), Digital Marketing (735), Advertising (723).

Gain market share and customer base information about the top Data Management Platform (DMP) software. Check out our list of Data Management Platform (DMP) Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies Tracked

50160

Companies Tracked

Categories related to Data Management Platform (DMP)

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Data Management Platform (DMP) technologies in 2024

Over 50160 companies are using Data Management Platform (DMP) tools. IPInfoDB with 19.31% market share (9685 customers), Adform with 18.66% market share (9360 customers), IPinfo.io with 12.05% market share (6046 customers).

Technology

Market Share (Est.)

Customers

IPInfoDB

19.31%

9685

Adform

18.66%

9360

IPinfo.io

12.05%

6046

Sojern

7.02%

3521

1plusX

5.39%

2703

Others

37.57%

18845

Data Management Platform (DMP) Customers by Employee Size

The majority of Data Management Platform (DMP) category falls in the company size of 20 - 49 employees (11468 companies), 0 - 9 employees (9804 companies), 100 - 249 employees (7370 companies).

Employee Size

Data Management Platform (DMP) Customers by Geography

Companies using Data Management Platform (DMP) technology software are majorly from the United States with 18565 (51.38%), United Kingdom with 4878 (13.50%), Germany with 2928 (8.10%) customers respectively.

Customers

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Data Management Platform (DMP) Customers by Industry

Top industries that use Data Management Platform (DMP) for Marketing (919), Digital Marketing (735), Advertising (723).

Customers

Market Share for Top Data Management Platform (DMP) Technologies

Analyze the market share of popular Data Management Platform (DMP) technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	IPInfoDB	9685	19.31
2	Adform	9360	18.66
3	IPinfo.io	6046	12.05
4	Sojern	3521	7.02
5	1plusX	2703	5.39
6	ADEX	2147	4.28
7	Oracle BlueKai	2143	4.27
8	Choozle	2077	4.14
9	IBM System i Midrange Computing Server	1846	3.68
10	Amobee	1441	2.87
11	eXelate	987	1.97
12	The Trade Desk	904	1.80
13	LoopMe	742	1.48
14	IBM System i	678	1.35
15	Datorama	653	1.30
16	Adobe Audience Manager	630	1.26
17	Eulerian	524	1.04
18	nugg.ad	367	0.73
19	Media Innovation Group	303	0.60
20	Relay42	286	0.57
21	Veritas Enterprise Vault	235	0.47
22	Channel Pilot	220	0.44
23	Argo	208	0.41
24	Winshuttle	195	0.39
25	Cablato	190	0.38
26	Semarchy	177	0.35
27	AVEVA PI System	147	0.29
28	SolarWinds SQL Sentry	142	0.28
29	Innovis	131	0.26
30	Krux	120	0.24
31	Ansarada	116	0.23
32	EnterpriseDB	106	0.21
33	Epsilon	77	0.15
34	Microsoft Dynamics 365 Customer Insights	76	0.15
35	InterSystems IRIS	68	0.14
36	Lotame Data Management Platform (DMP)	64	0.13
37	Salesforce Audience Studio	59	0.12
38	DQ Global	53	0.11
39	Global IDs	51	0.10
40	ZAP BI	49	0.10
41	Secoda	47	0.09
42	AdView	46	0.09
43	Monte Carlo	39	0.08
44	Permutive	37	0.07
45	Select Star	33	0.07
46	IgnitionOne	31	0.06
47	AdDaptive	29	0.06
48	Omatic Software	29	0.06
49	Enfos	28	0.06
50	Navegg	19	0.04
51	Microsoft Intelligent Data Platform	18	0.04
52	Oracle Datalogix	17	0.03
53	AudienceScience	17	0.03
54	Turn	17	0.03
55	Put it Forward	17	0.03
56	Digilant	17	0.03
57	MadHive	15	0.03
58	AdTheorent	15	0.03
59	Beaconinside Proximity DMP	14	0.03
60	Vpon	13	0.03
61	LeadFerret	12	0.02
62	ShieldQ	11	0.02
63	Hopsworks	11	0.02
64	RTB System	8	0.02
65	Oracle Data Cloud (Bluekai/Datalogix)	7	0.01
66	ADBERT	7	0.01
67	Insycle	6	0.01
68	AcuityAds	6	0.01
69	Tanzu Data Services	6	0.01
70	DigMyData	5	0.01
71	OPC Expert	5	0.01
72	Google Audience Center 360	5	0.01
73	webMethods OneData	5	0.01
74	V12 Launchpad Marketing Cloud	4	0.01
75	Knowledge Marketing	4	0.01
76	7suite	4	0.01
77	XOR Data Exchange	4	0.01
78	Alex Solutions	4	0.01
79	OnAudience	4	0.01
80	Altrooz	3	0.01
81	Datagres PerfAccel	2	0.00
82	Proclivity Media	2	0.00
83	MediaMath TerminalOne OS	2	0.00
84	Neustar PlatformOne	2	0.00
85	MediaMath Data Management Platform	2	0.00
86	Infectious Media	2	0.00
87	Gathr	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Data Management Platform (DMP) software market leaders?

Top leaders in the category for Data Management Platform (DMP) software are IPInfoDB, Adform, IPinfo.io. Here, you can view a full list of Data Management Platform (DMP) tools in the market.