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Behavioral Targeting

Q: How many companies use Behavioral Targeting software these days?

Around the world in 2025, over 5,026 companies are currently using one or more Behavioral Targeting software. Out of these, there are 3,455 companies using Behavioral Targeting tools that are originally from the United States.

Q: Which company has the most significant market share in the Behavioral Targeting software space?

The top few companies that have the most significant market share in the Behavioral Targeting space are InfoLinks with 38.73% of market share, Adman with 23.84% of market share, BlueConic with 14.30% of market share. Check for other Behavioral Targeting technologies market share here.

Q: What are the top industries that usually use Behavioral Targeting softwares?

The top industries that use Behavioral Targeting software are Advertising (116), Marketing (97), News (82).

Gain market share and customer base information about the top Behavioral Targeting software. Check out our list of Behavioral Targeting Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies Tracked

7159

Companies Tracked

Categories related to Behavioral Targeting

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Behavioral Targeting technologies in 2025

Over 7159 companies are using Behavioral Targeting tools. InfoLinks with 38.73% market share (2773 customers), Adman with 23.84% market share (1707 customers), BlueConic with 14.30% market share (1024 customers).

Technology

Market Share (Est.)

Customers

InfoLinks

38.73%

2773

Adman

23.84%

1707

BlueConic

14.30%

1024

Twik

10.07%

721

iAdvize

6.82%

488

Others

6.23%

446

Behavioral Targeting Customers by Employee Size

The majority of Behavioral Targeting category falls in the company size of 0 - 9 employees (3191 companies), 20 - 49 employees (1628 companies), 100 - 249 employees (699 companies).

Employee Size

Behavioral Targeting Customers by Geography

Companies using Behavioral Targeting technology software are majorly from the United States with 3455 (56.57%), Greece with 499 (8.17%), United Kingdom with 475 (7.78%) customers respectively.

Customers

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Behavioral Targeting Customers by Industry

Top industries that use Behavioral Targeting for Advertising (116), Marketing (97), News (82).

Customers

Market Share for Top Behavioral Targeting Technologies

Analyze the market share of popular Behavioral Targeting technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	InfoLinks	2773	38.73
2	Adman	1707	23.84
3	BlueConic	1024	14.30
4	Twik	721	10.07
5	iAdvize	488	6.82
6	Pontis	177	2.47
7	Vistar Media	126	1.76
8	adbrix	34	0.47
9	Conversant	32	0.45
10	ExitIntel	21	0.29
11	Netmining	21	0.29
12	Clicksor	20	0.28
13	Digital Mortar	7	0.10
14	BTBuckets	6	0.08
15	RevenueHits	2	0.03

FAQ

Find answers to the most often asked questions by users.

Who are the top Behavioral Targeting software market leaders?

Top leaders in the category for Behavioral Targeting software are InfoLinks, Adman, BlueConic. Here, you can view a full list of Behavioral Targeting tools in the market.