Question 1

What are the different markets in which
        Workfront and
        AppNexus Direct compete against each other?

Accepted Answer

Workfront and
        AppNexus Direct compete against each other in
        the Advertising, Applications Suite, Campaign Management, Communication, Display Advertising.

Question 2

How does the market share of
        Workfront
        and AppNexus Direct compare in the
        Advertising market?

Accepted Answer

In the Advertising market,
        Workfront has a
        0.86%
        market share in comparison to
        AppNexus Direct’s
        0.18%.
        Since it has a better market share coverage,
        Workfront holds the
        17th
        spot in 6sense's Market Share Ranking Index for
        the Advertising category, while
        AppNexus Direct holds the
        28th spot.

Question 3

How many customers are acquired by
        Workfront and
        AppNexus Direct in the
        Advertising segment?

Accepted Answer

Workfront has
        3,534 customers and
        AppNexus Direct has
        723 customers in the
        Advertising
        segment. Workfront has
        2811 more customers than
        AppNexus Direct in this category.

Question 4

What are the countries in which
        Workfront and
        AppNexus Direct has more customers?

Accepted Answer

Workfront has more customers in United States, United Kingdom and Canada.
AppNexus Direct has more customers in United States, Brazil and United Kingdom.

Workfront Vs AppNexus Direct : In-Depth Comparison

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Comparing the customer bases of Workfront and AppNexus Direct

Comparing the market share of Workfront and AppNexus Direct

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