Question 1

What are the different markets in which
        Google Ads and
        AppNexus Direct compete against each other?

Accepted Answer

Google Ads and
        AppNexus Direct compete against each other in
        the Advertising, Campaign Management, Pay Per Click, SEO And SEM, Search Marketing.

Question 2

How does the market share of
        Google Ads
        and AppNexus Direct compare in the
        Advertising market?

Accepted Answer

In the Advertising market,
        Google Ads has a
        26.81%
        market share in comparison to
        AppNexus Direct’s
        0.18%.
        Since it has a better market share coverage,
        Google Ads holds the
        1st
        spot in 6sense's Market Share Ranking Index for
        the Advertising category, while
        AppNexus Direct holds the
        28th spot.

Question 3

How many customers are acquired by
        Google Ads and
        AppNexus Direct in the
        Advertising segment?

Accepted Answer

Google Ads has
        110,235 customers and
        AppNexus Direct has
        723 customers in the
        Advertising
        segment. Google Ads has
        109512 more customers than
        AppNexus Direct in this category.

Question 4

What are the countries in which
        Google Ads and
        AppNexus Direct has more customers?

Accepted Answer

Google Ads has more customers in United States, United Kingdom and Germany.
AppNexus Direct has more customers in United States, Brazil and United Kingdom.

Google Ads Vs AppNexus Direct : In-Depth Comparison

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Comparing the customer bases of Google Ads and AppNexus Direct

Comparing the market share of Google Ads and AppNexus Direct

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