Question 1

What are the different markets in which
        Vidyard and
        AppNexus Direct compete against each other?

Accepted Answer

Vidyard and
        AppNexus Direct compete against each other in
        the Advertising, Analytics, Brand Management, Campaign Management, Online Marketing.

Question 2

How does the market share of
        Vidyard
        and AppNexus Direct compare in the
        Advertising market?

Accepted Answer

In the Advertising market,
        Vidyard has a
        6.20%
        market share in comparison to
        AppNexus Direct’s
        0.18%.
        Since it has a better market share coverage,
        Vidyard holds the
        5th
        spot in 6sense's Market Share Ranking Index for
        the Advertising category, while
        AppNexus Direct holds the
        28th spot.

Question 3

How many customers are acquired by
        Vidyard and
        AppNexus Direct in the
        Advertising segment?

Accepted Answer

Vidyard has
        25,472 customers and
        AppNexus Direct has
        723 customers in the
        Advertising
        segment. Vidyard has
        24749 more customers than
        AppNexus Direct in this category.

Question 4

What are the countries in which
        Vidyard and
        AppNexus Direct has more customers?

Accepted Answer

Vidyard has more customers in United States, United Kingdom and Canada.
AppNexus Direct has more customers in United States, Brazil and United Kingdom.

Vidyard Vs AppNexus Direct : In-Depth Comparison

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Comparing the customer bases of Vidyard and AppNexus Direct

Comparing the market share of Vidyard and AppNexus Direct

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