Question 1

What are the different markets in which
        Smart AdServer and
        AppNexus Direct compete against each other?

Accepted Answer

Smart AdServer and
        AppNexus Direct compete against each other in
        the Advertising, Ad Serving, Display Advertising, SEO And SEM.

Question 2

How does the market share of
        Smart AdServer
        and AppNexus Direct compare in the
        Advertising market?

Accepted Answer

In the Advertising market,
        Smart AdServer has a
        0.79%
        market share in comparison to
        AppNexus Direct’s
        0.13%.
        Since it has a better market share coverage,
        Smart AdServer holds the
        14th
        spot in 6sense's Market Share Ranking Index for
        the Advertising category, while
        AppNexus Direct holds the
        27th spot.

Question 3

How many customers are acquired by
        Smart AdServer and
        AppNexus Direct in the
        Advertising segment?

Accepted Answer

Smart AdServer has
        5,076 customers and
        AppNexus Direct has
        868 customers in the
        Advertising
        segment. Smart AdServer has
        4208 more customers than
        AppNexus Direct in this category.

Question 4

What are the countries in which
        Smart AdServer and
        AppNexus Direct has more customers?

Accepted Answer

Smart AdServer has more customers in United States, Germany and United Kingdom.
AppNexus Direct has more customers in United States, Brazil and France.

Smart AdServer Vs AppNexus Direct : In-Depth Comparison

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Comparing the market share of Smart AdServer and AppNexus Direct

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