Question 1

What are the different markets in which
        Outbrain and
        AppNexus Direct compete against each other?

Accepted Answer

Outbrain and
        AppNexus Direct compete against each other in
        the Advertising, Account Based Marketing, Ad Serving, Affiliate Marketing, Brand Management.

Question 2

How does the market share of
        Outbrain
        and AppNexus Direct compare in the
        Advertising market?

Accepted Answer

In the Advertising market,
        Outbrain has a
        4.15%
        market share in comparison to
        AppNexus Direct’s
        0.12%.
        Since it has a better market share coverage,
        Outbrain holds the
        7th
        spot in 6sense's Market Share Ranking Index for
        the Advertising category, while
        AppNexus Direct holds the
        29th spot.

Question 3

How many customers are acquired by
        Outbrain and
        AppNexus Direct in the
        Advertising segment?

Accepted Answer

Outbrain has
        27,935 customers and
        AppNexus Direct has
        813 customers in the
        Advertising
        segment. Outbrain has
        27122 more customers than
        AppNexus Direct in this category.

Question 4

What are the countries in which
        Outbrain and
        AppNexus Direct has more customers?

Accepted Answer

Outbrain has more customers in United States, United Kingdom and Germany.
AppNexus Direct has more customers in United States, Brazil and France.

Outbrain Vs AppNexus Direct : In-Depth Comparison

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Comparing the customer bases of Outbrain and AppNexus Direct

Comparing the market share of Outbrain and AppNexus Direct

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