Question 1

What are the different markets in which
        Nosto and
        AppNexus Direct compete against each other?

Accepted Answer

Nosto and
        AppNexus Direct compete against each other in
        the Advertising, Customer Engagement, Marketing Automation Platforms, Personalization Behavioral Targeting, Product Recommendations.

Question 2

How does the market share of
        Nosto
        and AppNexus Direct compare in the
        Advertising market?

Accepted Answer

In the Advertising market,
        Nosto has a
        0.60%
        market share in comparison to
        AppNexus Direct’s
        0.18%.
        Since it has a better market share coverage,
        Nosto holds the
        20th
        spot in 6sense's Market Share Ranking Index for
        the Advertising category, while
        AppNexus Direct holds the
        28th spot.

Question 3

How many customers are acquired by
        Nosto and
        AppNexus Direct in the
        Advertising segment?

Accepted Answer

Nosto has
        2,467 customers and
        AppNexus Direct has
        723 customers in the
        Advertising
        segment. Nosto has
        1744 more customers than
        AppNexus Direct in this category.

Question 4

What are the countries in which
        Nosto and
        AppNexus Direct has more customers?

Accepted Answer

Nosto has more customers in United States, United Kingdom and France.
AppNexus Direct has more customers in United States, Brazil and United Kingdom.

Nosto Vs AppNexus Direct : In-Depth Comparison

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Comparing the customer bases of Nosto and AppNexus Direct

Comparing the market share of Nosto and AppNexus Direct

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