Question 1

What are the different markets in which
        Demandbase and
        AppNexus Direct compete against each other?

Accepted Answer

Demandbase and
        AppNexus Direct compete against each other in
        the Advertising, Marketing Analytics.

Question 2

How does the market share of
        Demandbase
        and AppNexus Direct compare in the
        Advertising market?

Accepted Answer

In the Advertising market,
        Demandbase has a
        0.55%
        market share in comparison to
        AppNexus Direct’s
        0.13%.
        Since it has a better market share coverage,
        Demandbase holds the
        17th
        spot in 6sense's Market Share Ranking Index for
        the Advertising category, while
        AppNexus Direct holds the
        27th spot.

Question 3

How many customers are acquired by
        Demandbase and
        AppNexus Direct in the
        Advertising segment?

Accepted Answer

Demandbase has
        3,556 customers and
        AppNexus Direct has
        868 customers in the
        Advertising
        segment. Demandbase has
        2688 more customers than
        AppNexus Direct in this category.

Question 4

What are the countries in which
        Demandbase and
        AppNexus Direct has more customers?

Accepted Answer

Demandbase has more customers in United States, United Kingdom and Canada.
AppNexus Direct has more customers in United States, Brazil and France.

Demandbase Vs AppNexus Direct : In-Depth Comparison

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Comparing the customer bases of Demandbase and AppNexus Direct

Comparing the market share of Demandbase and AppNexus Direct

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