Question 1

What are the different markets in which
        AdThrive and
        AppNexus Direct compete against each other?

Accepted Answer

AdThrive and
        AppNexus Direct compete against each other in
        the Advertising, Advertising Optimization.

Question 2

How does the market share of
        AdThrive
        and AppNexus Direct compare in the
        Advertising Optimization market?

Accepted Answer

In the Advertising Optimization market,
        AdThrive has a
        0.85%
        market share in comparison to
        AppNexus Direct’s
        0.13%.
        Since it has a better market share coverage,
        AdThrive holds the
        12th
        spot in 6sense's Market Share Ranking Index for
        the Advertising Optimization category, while
        AppNexus Direct holds the
        29th spot.

Question 3

How many customers are acquired by
        AdThrive and
        AppNexus Direct in the
        Advertising Optimization segment?

Accepted Answer

AdThrive has
        5,547 customers and
        AppNexus Direct has
        857 customers in the
        Advertising Optimization
        segment. AdThrive has
        4690 more customers than
        AppNexus Direct in this category.

Question 4

What are the countries in which
        AdThrive and
        AppNexus Direct has more customers?

Accepted Answer

AdThrive has more customers in United States, United Kingdom and Spain.
AppNexus Direct has more customers in United States, Brazil and France.

AdThrive Vs AppNexus Direct : In-Depth Comparison

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Comparing the customer bases of AdThrive and AppNexus Direct

Comparing the market share of AdThrive and AppNexus Direct

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