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Account Based Marketing

Q: How many companies use Account Based Marketing software these days?

Around the world in 2025, over 55,363 companies are currently using one or more Account Based Marketing software. Out of these, there are 42,608 companies using Account Based Marketing tools that are originally from the United States.

Q: Which company has the most significant market share in the Account Based Marketing software space?

The top few companies that have the most significant market share in the Account Based Marketing space are Outbrain with 40.21% of market share, ZoomInfo with 35.03% of market share, Drift with 16.30% of market share. Check for other Account Based Marketing technologies market share here.

Q: What are the top industries that usually use Account Based Marketing softwares?

The top industries that use Account Based Marketing software are Marketing (1,260), Digital Marketing (1,087), Saas (955).

Gain market share and customer base information about the top Account Based Marketing software. Check out our list of Account Based Marketing Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies Tracked

70001

Companies Tracked

Categories related to Account Based Marketing

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Account Based Marketing technologies in 2025

Over 70001 companies are using Account Based Marketing tools. Outbrain with 40.21% market share (28147 customers), ZoomInfo with 35.03% market share (24519 customers), Drift with 16.30% market share (11411 customers).

Technology

Market Share (Est.)

Customers

Outbrain

40.21%

28147

ZoomInfo

35.03%

24519

Drift

16.30%

11411

Uberflip

2.97%

2081

PathFactory

0.85%

594

Others

4.64%

3249

Account Based Marketing Customers by Employee Size

The majority of Account Based Marketing category falls in the company size of 0 - 9 employees (19829 companies), 20 - 49 employees (16946 companies), 100 - 249 employees (13740 companies).

Employee Size

Account Based Marketing Customers by Geography

Companies using Account Based Marketing technology software are majorly from the United States with 42608 (69.44%), United Kingdom with 4459 (7.27%), Canada with 3286 (5.36%) customers respectively.

Customers

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Account Based Marketing Customers by Industry

Top industries that use Account Based Marketing for Marketing (1260), Digital Marketing (1087), Saas (955).

Customers

Market Share for Top Account Based Marketing Technologies

Analyze the market share of popular Account Based Marketing technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Outbrain	28147	40.21
2	ZoomInfo	24519	35.03
3	Drift	11411	16.30
4	Uberflip	2081	2.97
5	PathFactory	594	0.85
6	Lead Liaison	459	0.66
7	Terminus	393	0.56
8	Bombora Company Surge	329	0.47
9	Triblio	239	0.34
10	Metadata.io	222	0.32
11	RollWorks	190	0.27
12	Engagio	151	0.22
13	Foundry Intent & ABM	143	0.20
14	Jabmo	131	0.19
15	Full Circle Insights	112	0.16
16	ServiceSource	99	0.14
17	ZoomInfo MarketingOS	96	0.14
18	Pathful	61	0.09
19	ListenLoop	50	0.07
20	Lattice Engines	44	0.06
21	AdDaptive	42	0.06
22	Radius	41	0.06
23	Madison Logic	39	0.06
24	Agent3	37	0.05
25	ReachForce	35	0.05
26	Avention (OneSource)	32	0.05
27	BrightFunnel	31	0.04
28	Kapta	30	0.04
29	Opentopic	26	0.04
30	Callcap	22	0.03
31	Salesify	21	0.03
32	LeadGenius	20	0.03
33	DecisionLink	18	0.03
34	Apteco PeopleStage	15	0.02
35	Cyance	14	0.02
36	Kwanzoo	13	0.02
37	DemandWorks Media	13	0.02
38	xiQ	11	0.02
39	PureB2B	11	0.02
40	Leadiro	8	0.01
41	DemandFarm	8	0.01
42	Fiind Inc	5	0.01
43	ReadyContacts	5	0.01
44	Natify	4	0.01
45	DemandMatrix	4	0.01
46	Intricately	4	0.01
47	LeadGnome	3	0.00
48	FunnelEnvy	3	0.00
49	ZenIQ	3	0.00
50	YesPath	3	0.00
51	Cintell	3	0.00
52	Akoonu	2	0.00
53	TrueInfluence	2	0.00
54	Mariana	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Account Based Marketing software market leaders?

Top leaders in the category for Account Based Marketing software are Outbrain, ZoomInfo, Drift. Here, you can view a full list of Account Based Marketing tools in the market.