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Account Based Marketing

Q: How many companies use Account Based Marketing software these days?

Around the world in 2025, over 57,015 companies are currently using one or more Account Based Marketing software. Out of these, there are 45,139 companies using Account Based Marketing tools that are originally from the United States.

Q: Which company has the most significant market share in the Account Based Marketing software space?

The top few companies that have the most significant market share in the Account Based Marketing space are Outbrain with 43.50% of market share, ZoomInfo with 26.37% of market share, Drift with 21.53% of market share. Check for other Account Based Marketing technologies market share here.

Q: What are the top industries that usually use Account Based Marketing softwares?

The top industries that use Account Based Marketing software are Marketing (1,143), Digital Marketing (920), Saas (866).

Gain market share and customer base information about the top Account Based Marketing software. Check out our list of Account Based Marketing Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies Tracked

72956

Companies Tracked

Categories related to Account Based Marketing

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Account Based Marketing technologies in 2025

Over 72956 companies are using Account Based Marketing tools. Outbrain with 43.50% market share (31738 customers), ZoomInfo with 26.37% market share (19237 customers), Drift with 21.53% market share (15706 customers).

Technology

Market Share (Est.)

Customers

Outbrain

43.50%

31738

ZoomInfo

26.37%

19237

Drift

21.53%

15706

Uberflip

3.14%

2291

Madison Logic

0.89%

652

Others

4.57%

3332

Account Based Marketing Customers by Employee Size

The majority of Account Based Marketing category falls in the company size of 0 - 9 employees (21140 companies), 20 - 49 employees (16699 companies), 100 - 249 employees (11023 companies).

Employee Size

Account Based Marketing Customers by Geography

Companies using Account Based Marketing technology software are majorly from the United States with 45139 (70.44%), United Kingdom with 4491 (7.01%), Canada with 3340 (5.21%) customers respectively.

Customers

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Account Based Marketing Customers by Industry

Top industries that use Account Based Marketing for Marketing (1143), Digital Marketing (920), Saas (866).

Customers

Market Share for Top Account Based Marketing Technologies

Analyze the market share of popular Account Based Marketing technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Outbrain	31738	43.50
2	ZoomInfo	19237	26.37
3	Drift	15706	21.53
4	Uberflip	2291	3.14
5	Madison Logic	652	0.89
6	PathFactory	574	0.79
7	Metadata.io	318	0.44
8	Triblio	303	0.42
9	Terminus	292	0.40
10	Lead Liaison	286	0.39
11	Foundry Intent & ABM	261	0.36
12	Bombora Company Surge	204	0.28
13	Jabmo	121	0.17
14	Engagio	106	0.15
15	RollWorks	106	0.15
16	ListenLoop	86	0.12
17	Pathful	85	0.12
18	ServiceSource	71	0.10
19	Full Circle Insights	56	0.08
20	Avention (OneSource)	50	0.07
21	Opentopic	36	0.05
22	Lattice Engines	31	0.04
23	Agent3	31	0.04
24	ReachForce	29	0.04
25	Natify	29	0.04
26	AdDaptive	26	0.04
27	BrightFunnel	25	0.03
28	Radius	23	0.03
29	Callcap	22	0.03
30	LeadGenius	17	0.02
31	Salesify	17	0.02
32	ZoomInfo MarketingOS	14	0.02
33	DecisionLink	11	0.02
34	Fiind Inc	11	0.02
35	Kwanzoo	10	0.01
36	DemandWorks Media	8	0.01
37	Kapta	8	0.01
38	Cyance	8	0.01
39	Apteco PeopleStage	8	0.01
40	PureB2B	6	0.01
41	FunnelEnvy	5	0.01
42	DemandMatrix	5	0.01
43	ZenIQ	4	0.01
44	ReadyContacts	4	0.01
45	DemandFarm	4	0.01
46	Leadiro	3	0.00
47	TrueInfluence	3	0.00
48	Mariana	3	0.00
49	YesPath	3	0.00
50	Cintell	3	0.00
51	LeadGnome	2	0.00
52	xiQ	2	0.00
53	Akoonu	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Account Based Marketing software market leaders?

Top leaders in the category for Account Based Marketing software are Outbrain, ZoomInfo, Drift. Here, you can view a full list of Account Based Marketing tools in the market.