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Account Based Marketing

Q: How many companies use Account Based Marketing software these days?

Around the world in 2026, over 41,507 companies are currently using one or more Account Based Marketing software. Out of these, there are 33,859 companies using Account Based Marketing tools that are originally from the United States.

Q: Which company has the most significant market share in the Account Based Marketing software space?

The top few companies that have the most significant market share in the Account Based Marketing space are Outbrain with 37.20% of market share, ZoomInfo with 31.42% of market share, Drift with 21.43% of market share. Check for other Account Based Marketing technologies market share here.

Q: What are the top industries that usually use Account Based Marketing softwares?

The top industries that use Account Based Marketing software are Marketing (889), Digital Marketing (780), Saas (691).

Gain market share and customer base information about the top Account Based Marketing software. Check out our list of Account Based Marketing Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies Tracked

57643

Companies Tracked

Categories related to Account Based Marketing

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Account Based Marketing technologies in 2026

Over 57643 companies are using Account Based Marketing tools. Outbrain with 37.20% market share (21445 customers), ZoomInfo with 31.42% market share (18111 customers), Drift with 21.43% market share (12354 customers).

Technology

Market Share (Est.)

Customers

Outbrain

37.20%

21445

ZoomInfo

31.42%

18111

Drift

21.43%

12354

Uberflip

3.54%

2039

Lead Liaison

1.01%

585

Others

5.39%

3109

Account Based Marketing Customers by Employee Size

The majority of Account Based Marketing category falls in the company size of 0 - 9 employees (18693 companies), 20 - 49 employees (12440 companies), 100 - 249 employees (9483 companies).

Employee Size

Account Based Marketing Customers by Geography

Companies using Account Based Marketing technology software are majorly from the United States with 33859 (68.10%), United Kingdom with 3701 (7.44%), Canada with 2655 (5.34%) customers respectively.

Customers

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Account Based Marketing Customers by Industry

Top industries that use Account Based Marketing for Marketing (889), Digital Marketing (780), Saas (691).

Customers

Market Share for Top Account Based Marketing Technologies

Analyze the market share of popular Account Based Marketing technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Outbrain	21445	37.20
2	ZoomInfo	18111	31.42
3	Drift	12354	21.43
4	Uberflip	2039	3.54
5	Lead Liaison	585	1.01
6	PathFactory	541	0.94
7	Terminus	351	0.61
8	Bombora Company Surge	286	0.50
9	Triblio	185	0.32
10	RollWorks	164	0.28
11	Intentsify	161	0.28
12	Foundry Intent & ABM	136	0.24
13	Jabmo	128	0.22
14	Metadata.io	122	0.21
15	Full Circle Insights	119	0.21
16	Engagio	105	0.18
17	ServiceSource	66	0.11
18	Madison Logic	59	0.10
19	Radius	55	0.10
20	ListenLoop	55	0.10
21	AdDaptive	50	0.09
22	DemandWorks Media	42	0.07
23	DemandFarm	39	0.07
24	Agent3	32	0.06
25	Kapta	32	0.06
26	Avention (OneSource)	29	0.05
27	Lattice Engines	28	0.05
28	ZoomInfo MarketingOS	28	0.05
29	xiQ	26	0.05
30	Opentopic	23	0.04
31	LeadGenius	22	0.04
32	Kwanzoo	22	0.04
33	Callcap	21	0.04
34	Cyance	21	0.04
35	ReachForce	20	0.03
36	BrightFunnel	19	0.03
37	FunnelEnvy	18	0.03
38	Pathful	15	0.03
39	Apteco PeopleStage	15	0.03
40	Salesify	14	0.02
41	DecisionLink	11	0.02
42	PureB2B	9	0.02
43	Leadiro	8	0.01
44	Natify	6	0.01
45	Fiind Inc	5	0.01
46	DemandMatrix	3	0.01
47	Akoonu	3	0.01
48	Intricately	3	0.01
49	ReadyContacts	3	0.01
50	Mariana	3	0.01
51	LeadGnome	2	0.00
52	ZenIQ	2	0.00
53	Cintell	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Account Based Marketing software market leaders?

Top leaders in the category for Account Based Marketing software are Outbrain, ZoomInfo, Drift. Here, you can view a full list of Account Based Marketing tools in the market.