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Account Based Marketing

Q: How many companies use Account Based Marketing software these days?

Around the world in 2026, over 49,897 companies are currently using one or more Account Based Marketing software. Out of these, there are 38,915 companies using Account Based Marketing tools that are originally from the United States.

Q: Which company has the most significant market share in the Account Based Marketing software space?

The top few companies that have the most significant market share in the Account Based Marketing space are Outbrain with 39.26% of market share, ZoomInfo with 35.34% of market share, Drift with 16.69% of market share. Check for other Account Based Marketing technologies market share here.

Q: What are the top industries that usually use Account Based Marketing softwares?

The top industries that use Account Based Marketing software are Marketing (1,138), Digital Marketing (969), Saas (846).

Gain market share and customer base information about the top Account Based Marketing software. Check out our list of Account Based Marketing Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies Tracked

64830

Companies Tracked

Categories related to Account Based Marketing

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Account Based Marketing technologies in 2026

Over 64830 companies are using Account Based Marketing tools. Outbrain with 39.26% market share (25451 customers), ZoomInfo with 35.34% market share (22909 customers), Drift with 16.69% market share (10817 customers).

Technology

Market Share (Est.)

Customers

Outbrain

39.26%

25451

ZoomInfo

35.34%

22909

Drift

16.69%

10817

Uberflip

3.07%

1988

Lead Liaison

0.93%

606

Others

4.72%

3059

Account Based Marketing Customers by Employee Size

The majority of Account Based Marketing category falls in the company size of 0 - 9 employees (18178 companies), 20 - 49 employees (15120 companies), 100 - 249 employees (12393 companies).

Employee Size

Account Based Marketing Customers by Geography

Companies using Account Based Marketing technology software are majorly from the United States with 38915 (68.92%), United Kingdom with 4185 (7.41%), Canada with 3031 (5.37%) customers respectively.

Customers

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Account Based Marketing Customers by Industry

Top industries that use Account Based Marketing for Marketing (1138), Digital Marketing (969), Saas (846).

Customers

Market Share for Top Account Based Marketing Technologies

Analyze the market share of popular Account Based Marketing technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Outbrain	25451	39.26
2	ZoomInfo	22909	35.34
3	Drift	10817	16.69
4	Uberflip	1988	3.07
5	Lead Liaison	606	0.93
6	PathFactory	544	0.84
7	Terminus	369	0.57
8	Bombora Company Surge	265	0.41
9	Metadata.io	203	0.31
10	Triblio	197	0.30
11	RollWorks	173	0.27
12	Foundry Intent & ABM	142	0.22
13	Full Circle Insights	132	0.20
14	Jabmo	125	0.19
15	Engagio	107	0.17
16	ServiceSource	67	0.10
17	Madison Logic	60	0.09
18	Radius	55	0.08
19	ListenLoop	50	0.08
20	AdDaptive	46	0.07
21	DemandWorks Media	43	0.07
22	Kapta	33	0.05
23	DemandFarm	33	0.05
24	Agent3	32	0.05
25	ZoomInfo MarketingOS	32	0.05
26	Avention (OneSource)	29	0.04
27	Lattice Engines	28	0.04
28	Opentopic	25	0.04
29	Kwanzoo	24	0.04
30	xiQ	24	0.04
31	LeadGenius	23	0.04
32	Callcap	21	0.03
33	Cyance	21	0.03
34	ReachForce	20	0.03
35	BrightFunnel	19	0.03
36	FunnelEnvy	18	0.03
37	Apteco PeopleStage	15	0.02
38	Salesify	14	0.02
39	DecisionLink	12	0.02
40	PureB2B	9	0.01
41	Leadiro	8	0.01
42	Pathful	8	0.01
43	Natify	5	0.01
44	Fiind Inc	5	0.01
45	DemandMatrix	3	0.00
46	Akoonu	3	0.00
47	Intricately	3	0.00
48	ReadyContacts	3	0.00
49	Mariana	3	0.00
50	LeadGnome	2	0.00
51	ZenIQ	2	0.00
52	YesPath	2	0.00
53	Cintell	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Account Based Marketing software market leaders?

Top leaders in the category for Account Based Marketing software are Outbrain, ZoomInfo, Drift. Here, you can view a full list of Account Based Marketing tools in the market.