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Account Based Marketing

Q: How many companies use Account Based Marketing software these days?

Around the world in 2026, over 58,603 companies are currently using one or more Account Based Marketing software. Out of these, there are 46,621 companies using Account Based Marketing tools that are originally from the United States.

Q: Which company has the most significant market share in the Account Based Marketing software space?

The top few companies that have the most significant market share in the Account Based Marketing space are ZoomInfo with 38.93% of market share, Outbrain with 35.44% of market share, Drift with 15.82% of market share. Check for other Account Based Marketing technologies market share here.

Q: What are the top industries that usually use Account Based Marketing softwares?

The top industries that use Account Based Marketing software are Marketing (1,413), Digital Marketing (1,239), Saas (1,042).

Gain market share and customer base information about the top Account Based Marketing software. Check out our list of Account Based Marketing Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies Tracked

75198

Companies Tracked

Categories related to Account Based Marketing

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Account Based Marketing technologies in 2026

Over 75198 companies are using Account Based Marketing tools. ZoomInfo with 38.93% market share (29274 customers), Outbrain with 35.44% market share (26651 customers), Drift with 15.82% market share (11895 customers).

Technology

Market Share (Est.)

Customers

ZoomInfo

38.93%

29274

Outbrain

35.44%

26651

Drift

15.82%

11895

Uberflip

2.66%

1999

Lead Liaison

1.08%

815

Others

6.07%

4564

Account Based Marketing Customers by Employee Size

The majority of Account Based Marketing category falls in the company size of 0 - 9 employees (17928 companies), 20 - 49 employees (17687 companies), 100 - 249 employees (15538 companies).

Employee Size

Account Based Marketing Customers by Geography

Companies using Account Based Marketing technology software are majorly from the United States with 46621 (70.59%), United Kingdom with 4565 (6.91%), Canada with 3412 (5.17%) customers respectively.

Customers

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Account Based Marketing Customers by Industry

Top industries that use Account Based Marketing for Marketing (1413), Digital Marketing (1239), Saas (1042).

Customers

Market Share for Top Account Based Marketing Technologies

Analyze the market share of popular Account Based Marketing technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	ZoomInfo	29274	38.93
2	Outbrain	26651	35.44
3	Drift	11895	15.82
4	Uberflip	1999	2.66
5	Lead Liaison	815	1.08
6	Terminus	620	0.82
7	PathFactory	606	0.81
8	Bombora Company Surge	504	0.67
9	RollWorks	269	0.36
10	Metadata.io	268	0.36
11	Triblio	214	0.28
12	Full Circle Insights	203	0.27
13	Engagio	180	0.24
14	Intentsify	169	0.22
15	ServiceSource	137	0.18
16	Jabmo	120	0.16
17	Foundry Intent & ABM	115	0.15
18	DemandFarm	95	0.13
19	Madison Logic	91	0.12
20	Radius	82	0.11
21	AdDaptive	73	0.10
22	DemandWorks Media	53	0.07
23	Userled	52	0.07
24	BrightFunnel	51	0.07
25	Lattice Engines	50	0.07
26	ListenLoop	48	0.06
27	ReachForce	47	0.06
28	Kapta	45	0.06
29	ZoomInfo MarketingOS	45	0.06
30	Agent3	39	0.05
31	xiQ	35	0.05
32	LeadGenius	32	0.04
33	Callcap	31	0.04
34	Apteco PeopleStage	29	0.04
35	DecisionLink	26	0.03
36	Pathful	26	0.03
37	Avention (OneSource)	26	0.03
38	Salesify	26	0.03
39	Cyance	26	0.03
40	FunnelEnvy	24	0.03
41	Opentopic	20	0.03
42	Kwanzoo	17	0.02
43	Leadiro	15	0.02
44	PureB2B	15	0.02
45	Akoonu	7	0.01
46	Natify	5	0.01
47	Fiind Inc	5	0.01
48	DemandMatrix	5	0.01
49	LeadGnome	4	0.01
50	ReadyContacts	4	0.01
51	Intricately	3	0.00
52	Cintell	3	0.00
53	TrueInfluence	2	0.00
54	Mariana	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Account Based Marketing software market leaders?

Top leaders in the category for Account Based Marketing software are ZoomInfo, Outbrain, Drift. Here, you can view a full list of Account Based Marketing tools in the market.