Account Based Marketing

Gain market share and customer base information about the top Account Based Marketing software. Check out our list of Account Based Marketing Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

53

Technologies Tracked

75940

Companies Tracked

Categories related to Account Based Marketing

Event Marketing And Management
Marketing Automation Platforms
Social Marketing
Content Marketing Tools
Campaign Management

Top 5 Account Based Marketing technologies in 2025

Over 75940 companies are using Account Based Marketing tools. Outbrain with 44.43% market share (33739 customers), ZoomInfo with 26.05% market share (19782 customers), Drift with 21.09% market share (16012 customers).

Technology

Market Share (Est.)

Customers

  • Outbrain

    44.43%

    33739

  • ZoomInfo

    26.05%

    19782

  • Drift

    21.09%

    16012

  • Uberflip

    3.14%

    2382

  • Madison Logic

    0.86%

    654

  • Others

    4.44%

    3371

  • Account Based Marketing Customers by Employee Size

    The majority of Account Based Marketing category falls in the company size of 0 - 9 employees (21625 companies), 20 - 49 employees (17501 companies), 100 - 249 employees (11649 companies).

    Employee Size

    Account Based Marketing Customers by Geography

    Companies using Account Based Marketing technology software are majorly from the United States with 47135 (70.61%), United Kingdom with 4676 (7.01%), Canada with 3472 (5.20%) customers respectively.

    Customers

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    Account Based Marketing Customers by Industry

    Top industries that use Account Based Marketing for Marketing (1187), Digital Marketing (968), Saas (899).

    Customers

    Market Share for Top Account Based Marketing Technologies

    Analyze the market share of popular Account Based Marketing technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

    Ranking
    Technology
    Customers
    Market share(Est.)(%)
    1Outbrain3373944.43
    2ZoomInfo1978226.05
    3Drift1601221.09
    4Uberflip23823.14
    5Madison Logic6540.86
    6PathFactory5430.72
    7Metadata.io3410.45
    8Triblio3170.42
    9Lead Liaison3150.41
    10Foundry Intent & ABM2750.36
    11Terminus2630.35
    12Bombora Company Surge2070.27
    13Jabmo1260.17
    14RollWorks1090.14
    15Engagio1060.14
    16ListenLoop940.12
    17Pathful870.11
    18ServiceSource700.09
    19Full Circle Insights560.07
    20Avention (OneSource)480.06
    21Opentopic400.05
    22Lattice Engines310.04
    23Agent3310.04
    24ReachForce290.04
    25Natify280.04
    26BrightFunnel250.03
    27AdDaptive250.03
    28Callcap230.03
    29Radius230.03
    30LeadGenius180.02
    31Salesify170.02
    32DecisionLink110.01
    33Fiind Inc110.01
    34Kwanzoo100.01
    35Kapta90.01
    36Apteco PeopleStage90.01
    37DemandWorks Media80.01
    38Cyance80.01
    39xiQ70.01
    40PureB2B60.01
    41FunnelEnvy50.01
    42DemandMatrix50.01
    43ZenIQ50.01
    44DemandFarm50.01
    45ReadyContacts40.01
    46Leadiro30.00
    47TrueInfluence30.00
    48YesPath30.00
    49Cintell30.00
    50ZoomInfo MarketingOS30.00
    51LeadGnome20.00
    52Akoonu20.00
    53Mariana20.00

    FAQ

    Find answers to the most often asked questions by users.

    Who are the top Account Based Marketing software market leaders?

    Top leaders in the category for Account Based Marketing software are Outbrain, ZoomInfo, Drift. Here, you can view a full list of Account Based Marketing tools in the market.

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    How many companies use Account Based Marketing software these days?

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    Which company has the most significant market share in the Account Based Marketing software space?

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    What are the top industries that usually use Account Based Marketing softwares?

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    Popular Comparisons

    Outbrain vs ZoomInfo

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