Question 1

What are the different markets in which
        Marketo and
        ActiveConversion compete against each other?

Accepted Answer

Marketo and
        ActiveConversion compete against each other in
        the Campaign Management, Lead Management, Marketing Automation Platforms, Online Marketing, Predictive Lead Scoring.

Question 2

How does the market share of
        Marketo
        and ActiveConversion compare in the
        Predictive Lead Scoring market?

Accepted Answer

In the Predictive Lead Scoring market,
        Marketo has a
        5.18%
        market share in comparison to
        ActiveConversion’s
        0.01%.
        Since it has a better market share coverage,
        Marketo holds the
        6th
        spot in 6sense's Market Share Ranking Index for
        the Predictive Lead Scoring category, while
        ActiveConversion holds the
        77th spot.

Question 3

How many customers are acquired by
        Marketo and
        ActiveConversion in the
        Predictive Lead Scoring segment?

Accepted Answer

Marketo has
        26,501 customers and
        ActiveConversion has
        32 customers in the
        Predictive Lead Scoring
        segment. Marketo has
        26469 more customers than
        ActiveConversion in this category.

Question 4

What are the countries in which
        Marketo and
        ActiveConversion has more customers?

Accepted Answer

Marketo has more customers in United States, United Kingdom and Canada.
ActiveConversion has more customers in Canada, United States and Switzerland.

Marketo Vs ActiveConversion : In-Depth Comparison

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Comparing the customer bases of Marketo and ActiveConversion

Comparing the market share of Marketo and ActiveConversion

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