Question 1

What are the different markets in which
        Pardot and
        ActiveConversion compete against each other?

Accepted Answer

Pardot and
        ActiveConversion compete against each other in
        the Campaign Management, Lead Management, Marketing Automation Platforms, Online Marketing, Predictive Lead Scoring.

Question 2

How does the market share of
        Pardot
        and ActiveConversion compare in the
        Predictive Lead Scoring market?

Accepted Answer

In the Predictive Lead Scoring market,
        Pardot has a
        5.85%
        market share in comparison to
        ActiveConversion’s
        0.01%.
        Since it has a better market share coverage,
        Pardot holds the
        5th
        spot in 6sense's Market Share Ranking Index for
        the Predictive Lead Scoring category, while
        ActiveConversion holds the
        77th spot.

Question 3

How many customers are acquired by
        Pardot and
        ActiveConversion in the
        Predictive Lead Scoring segment?

Accepted Answer

Pardot has
        28,792 customers and
        ActiveConversion has
        28 customers in the
        Predictive Lead Scoring
        segment. Pardot has
        28764 more customers than
        ActiveConversion in this category.

Question 4

What are the countries in which
        Pardot and
        ActiveConversion has more customers?

Accepted Answer

Pardot has more customers in United States, United Kingdom and Japan.
ActiveConversion has more customers in Canada, United States and Australia.

Pardot Vs ActiveConversion : In-Depth Comparison

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Comparing the customer bases of Pardot and ActiveConversion

Comparing the market share of Pardot and ActiveConversion

Compare Pardot vs ActiveConversion customers by geography

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