IRI provides the information, analytics, business intelligence solutions to CPG, retail and healthcare companies to drive their business.
Current Customer(s)
Market Share (Est.)
Ranking
The top three of IRI’s competitors in the Market Research category are Typeform with 36.38%, SurveyMonkey with 21.79%, Qualtrics with 17.74% market share.
Technology | Domains | Market Share (Est.) | Versus page |
---|---|---|---|
Typeform | 98510 | 36.38% | IRI vs Typeform |
SurveyMonkey | 59006 | 21.79% | IRI vs SurveyMonkey |
Qualtrics | 48046 | 17.74% | IRI vs Qualtrics |
Crunchbase | 18116 | 6.69% | IRI vs Crunchbase |
Clutch | 15753 | 5.82% | IRI vs Clutch |
Alchemer | 5424 | 2.00% | IRI vs Alchemer |
Clearbit | 4129 | 1.52% | IRI vs Clearbit |
Pitchbook | 2887 | 1.07% | IRI vs Pitchbook |
Verint | 2661 | 0.98% | IRI vs Verint |
Kantar | 1825 | 0.67% | IRI vs Kantar |
Audience project | 1753 | 0.65% | IRI vs Audience project |
GFK | 1401 | 0.52% | IRI vs GFK |
Factiva | 1180 | 0.44% | IRI vs Factiva |
Psyma | 900 | 0.33% | IRI vs Psyma |
Owler | 870 | 0.32% | IRI vs Owler |
Confirmit | 730 | 0.27% | IRI vs Confirmit |
Sensor Tower | 465 | 0.17% | IRI vs Sensor Tower |
Vizu | 414 | 0.15% | IRI vs Vizu |
IBM SPSS Data Collection | 409 | 0.15% | IRI vs IBM SPSS Data Collection |
Nextiva | 409 | 0.15% | IRI vs Nextiva |
Popular Comparisons
The top three of IRI’s competitors in the Market Research category are Typeform with 36.38%, SurveyMonkey with 21.79%, Qualtrics with 17.74% market share.
IRI vs Typeform
IRI vs SurveyMonkey
IRI vs Qualtrics
IRI vs Crunchbase
IRI vs Clutch
IRI vs Alchemer
IRI vs Clearbit
IRI vs Pitchbook
Around the world in 2025, over 338 companies have started using IRI as Market Research tool.
Customers | Employee Range | City | Region | Country | Social Links |
---|---|---|---|---|---|
PepsiCo | 10,000+ | Purchase | New York | United States | |
Perdue Farms | 10,000+ | Salisbury | Maryland | United States | |
The Avon Company | 10,000+ | New York City | New York | United States | |
Acosta | 10,000+ | Jacksonville | Florida | United States | |
Bayer AG | 10,000+ | Leverkusen | North Rhine-Westphalia | Germany | |
Henkel | 10,000+ | Duesseldorf | North Rhine-Westphalia | Germany | |
PetSmart, Inc. | 10,000+ | Phoenix | Arizona | United States | |
CVS Health | 10,000+ | Woonsocket | Rhode Island | United States | |
Refresco | 10,000+ | Rotterdam | South Holland | Netherlands | |
Oracle Corporation | 10,000+ | Austin | Texas | United States |
The top three products and services offering customers that use IRI for Market Research are Beverages (18), Marketing (16), Snacks (14).
Customers
The majority of IRI's customers for the market-research category fall in the company size of 10,000+ employees (110 companies), 1,000 - 4,999 employees (59 companies), 100 - 249 employees (44 companies).
Employee Size
The top three geographies of IRI for market-research are the United States with 229(73.87%), United Kingdom with 19(6.13%), Canada with 15(4.84%) customers respectively.
Customers
Find answers to the most often asked questions by users.
Who are the top IRI competitors?
IRI’s Top competitors in the market-research category are Typeform, SurveyMonkey, Qualtrics. You can view a full list of IRI competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of IRI and 40,000 other technologies on the internet. You can also compare IRI and its feature with top competitors here : IRI vs Typeform IRI vs SurveyMonkey IRI vs Qualtrics.
What is IRI customer distribution based on company size?
What is IRI market share in the market-research?
What are the top countries that use IRI?
What are the top industries that use IRI?
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