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IRI

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IRI provides the information, analytics, business intelligence solutions to CPG, retail and healthcare companies to drive their business.

Market Research
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Market Share of IRI

Current Customer(s)

344

Market Share (Est.)

0.13%

Ranking

#22

Top Competitors and Alternatives of IRI

The top three of IRI’s competitors in the Market Research category are Typeform with 36.38%, SurveyMonkey with 21.79%, Qualtrics with 17.74% market share.

TechnologyDomainsMarket Share (Est.)Versus page
Typeform9851036.38%IRI vs Typeform
SurveyMonkey5900621.79%IRI vs SurveyMonkey
Qualtrics4804617.74%IRI vs Qualtrics
Crunchbase181166.69%IRI vs Crunchbase
Clutch157535.82%IRI vs Clutch
Alchemer54242.00%IRI vs Alchemer
Clearbit41291.52%IRI vs Clearbit
Pitchbook28871.07%IRI vs Pitchbook
Verint26610.98%IRI vs Verint
Kantar18250.67%IRI vs Kantar
Audience project17530.65%IRI vs Audience project
GFK14010.52%IRI vs GFK
Factiva11800.44%IRI vs Factiva
Psyma9000.33%IRI vs Psyma
Owler8700.32%IRI vs Owler
Confirmit7300.27%IRI vs Confirmit
Sensor Tower4650.17%IRI vs Sensor Tower
Vizu4140.15%IRI vs Vizu
IBM SPSS Data Collection4090.15%IRI vs IBM SPSS Data Collection
Nextiva4090.15%IRI vs Nextiva
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Popular Comparisons

Top Competitors and Alternatives of IRI

The top three of IRI’s competitors in the Market Research category are Typeform with 36.38%, SurveyMonkey with 21.79%, Qualtrics with 17.74% market share.

IRI vs Typeform

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IRI vs SurveyMonkey

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IRI vs Qualtrics

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IRI vs Crunchbase

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IRI vs Clutch

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IRI vs Alchemer

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IRI vs Clearbit

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IRI vs Pitchbook

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Customers of IRI

Around the world in 2025, over 338 companies have started using IRI as Market Research tool.

CustomersEmployee RangeCityRegionCountrySocial Links
PepsiCo10,000+PurchaseNew YorkUnited States
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Perdue Farms10,000+SalisburyMarylandUnited States
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The Avon Company10,000+New York CityNew YorkUnited States
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Acosta10,000+JacksonvilleFloridaUnited States
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Bayer AG10,000+LeverkusenNorth Rhine-WestphaliaGermany
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Henkel10,000+DuesseldorfNorth Rhine-WestphaliaGermany
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PetSmart, Inc.10,000+PhoenixArizonaUnited States
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CVS Health10,000+WoonsocketRhode IslandUnited States
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Refresco10,000+RotterdamSouth HollandNetherlands
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Oracle Corporation10,000+AustinTexasUnited States
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IRI Customers by Products and Services

The top three products and services offering customers that use IRI for Market Research are Beverages (18), Marketing (16), Snacks (14).

Customers

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IRI Customers by Employee Size

The majority of IRI's customers for the market-research category fall in the company size of 10,000+ employees (110 companies), 1,000 - 4,999 employees (59 companies), 100 - 249 employees (44 companies).

Employee Size

IRI Customers by Geography

The top three geographies of IRI for market-research are the United States with 229(73.87%), United Kingdom with 19(6.13%), Canada with 15(4.84%) customers respectively.

Customers

Employees of IRI

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Also see other Products/Services by IRI in:

Market Research

FAQ

Find answers to the most often asked questions by users.

Who are the top IRI competitors?

IRI’s Top competitors in the market-research category are Typeform, SurveyMonkey, Qualtrics. You can view a full list of IRI competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of IRI and 40,000 other technologies on the internet. You can also compare IRI and its feature with top competitors here : IRI vs Typeform IRI vs SurveyMonkey IRI vs Qualtrics.

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What is IRI customer distribution based on company size?

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What is IRI market share in the market-research?

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What are the top countries that use IRI?

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What are the top industries that use IRI?

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