Kantar
Kantar is an insight, information, and consultancy network.
Market Share of Kantar
Current Customer(s)
1825
Market Share (Est.)
0.67%
Ranking
#10
Top Competitors and Alternatives of Kantar
The top three of Kantar’s competitors in the Market Research category are Typeform with 36.38%, SurveyMonkey with 21.79%, Qualtrics with 17.74% market share.
| Technology | Domains | Market Share (Est.) | Versus page |
|---|---|---|---|
| Typeform | 98510 | 36.38% | Kantar vs Typeform |
| SurveyMonkey | 59006 | 21.79% | Kantar vs SurveyMonkey |
| Qualtrics | 48046 | 17.74% | Kantar vs Qualtrics |
| Crunchbase | 18116 | 6.69% | Kantar vs Crunchbase |
| Clutch | 15753 | 5.82% | Kantar vs Clutch |
| Alchemer | 5424 | 2.00% | Kantar vs Alchemer |
| Clearbit | 4129 | 1.52% | Kantar vs Clearbit |
| Pitchbook | 2887 | 1.07% | Kantar vs Pitchbook |
| Verint | 2661 | 0.98% | Kantar vs Verint |
| Audience project | 1753 | 0.65% | Kantar vs Audience project |
| GFK | 1401 | 0.52% | Kantar vs GFK |
| Factiva | 1180 | 0.44% | Kantar vs Factiva |
| Psyma | 900 | 0.33% | Kantar vs Psyma |
| Owler | 870 | 0.32% | Kantar vs Owler |
| Confirmit | 730 | 0.27% | Kantar vs Confirmit |
| Sensor Tower | 465 | 0.17% | Kantar vs Sensor Tower |
| Vizu | 414 | 0.15% | Kantar vs Vizu |
| Nextiva | 409 | 0.15% | Kantar vs Nextiva |
| IBM SPSS Data Collection | 409 | 0.15% | Kantar vs IBM SPSS Data Collection |
| Dedoose | 398 | 0.15% | Kantar vs Dedoose |
Popular Comparisons
Top Competitors and Alternatives of Kantar
The top three of Kantar’s competitors in the Market Research category are Typeform with 36.38%, SurveyMonkey with 21.79%, Qualtrics with 17.74% market share.
Kantar vs Typeform
Kantar vs SurveyMonkey
Kantar vs Qualtrics
Kantar vs Crunchbase
Kantar vs Clutch
Kantar vs Alchemer
Kantar vs Clearbit
Kantar vs Pitchbook
Customers of Kantar
Around the world in 2025, over 1777 companies have started using Kantar as Market Research tool.
| Customers | Employee Range | City | Region | Country | Social Links |
|---|---|---|---|---|---|
| Ontex | 10,000+ | Aalst | Flanders | Belgium |    |
| PwC | 10,000+ | London | England | United Kingdom |  |
| Nestle Usa, Inc. | 10,000+ | Arlington | Virginia | United States | |
| Volkswagen Do Brasil | 10,000+ | Sao Bernardo do Campo | Sao Paulo | Brazil | |
| Vorwerk | 10,000+ | Wuppertal | North Rhine-Westphalia | Germany | |
| Thomson Reuters | 10,000+ | Toronto | Ontario | Canada | |
| Samsung | 10,000+ | Suwon | Gyeonggi-do | Korea | |
| HTC | 10,000+ | Taoyuan City | Taiwan | Taiwan | |
| Postobon | 10,000+ | Medellin | Antioquia | Colombia | |
| Tiger Brands Limited | 10,000+ | Johannesburg | Gauteng | South Africa | |
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Kantar Customers by Products and Services
The top three products and services offering customers that use Kantar for Market Research are Advertising (126), Marketing (100), Digital Marketing (77).
Customers
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Kantar Customers by Employee Size
The majority of Kantar's customers for the market-research category fall in the company size of 10,000+ employees (363 companies), 1,000 - 4,999 employees (300 companies), 100 - 249 employees (300 companies).
Employee Size
Kantar Customers by Geography
The top three geographies of Kantar for market-research are the United States with 687(48.93%), United Kingdom with 298(21.23%), France with 126(8.97%) customers respectively.
Customers
Employees of Kantar
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FAQ
Find answers to the most often asked questions by users.
Who are the top Kantar competitors?
Kantar’s Top competitors in the market-research category are Typeform, SurveyMonkey, Qualtrics. You can view a full list of Kantar competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Kantar and 40,000 other technologies on the internet. You can also compare Kantar and its feature with top competitors here : Kantar vs Typeform Kantar vs SurveyMonkey Kantar vs Qualtrics.
What is Kantar customer distribution based on company size?
What is Kantar market share in the market-research?
What are the top countries that use Kantar?
What are the top industries that use Kantar?
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