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Kantar

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Kantar is an insight, information, ​and consultancy network.

Market Research
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Market Share of Kantar

Current Customer(s)

1825

Market Share (Est.)

0.67%

Ranking

#10

Top Competitors and Alternatives of Kantar

The top three of Kantar’s competitors in the Market Research category are Typeform with 36.38%, SurveyMonkey with 21.79%, Qualtrics with 17.74% market share.

TechnologyDomainsMarket Share (Est.)Versus page
Typeform9851036.38%Kantar vs Typeform
SurveyMonkey5900621.79%Kantar vs SurveyMonkey
Qualtrics4804617.74%Kantar vs Qualtrics
Crunchbase181166.69%Kantar vs Crunchbase
Clutch157535.82%Kantar vs Clutch
Alchemer54242.00%Kantar vs Alchemer
Clearbit41291.52%Kantar vs Clearbit
Pitchbook28871.07%Kantar vs Pitchbook
Verint26610.98%Kantar vs Verint
Audience project17530.65%Kantar vs Audience project
GFK14010.52%Kantar vs GFK
Factiva11800.44%Kantar vs Factiva
Psyma9000.33%Kantar vs Psyma
Owler8700.32%Kantar vs Owler
Confirmit7300.27%Kantar vs Confirmit
Sensor Tower4650.17%Kantar vs Sensor Tower
Vizu4140.15%Kantar vs Vizu
Nextiva4090.15%Kantar vs Nextiva
IBM SPSS Data Collection4090.15%Kantar vs IBM SPSS Data Collection
Dedoose3980.15%Kantar vs Dedoose
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Popular Comparisons

Top Competitors and Alternatives of Kantar

The top three of Kantar’s competitors in the Market Research category are Typeform with 36.38%, SurveyMonkey with 21.79%, Qualtrics with 17.74% market share.

Kantar vs Typeform

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Kantar vs SurveyMonkey

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Kantar vs Qualtrics

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Kantar vs Crunchbase

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Kantar vs Clutch

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Kantar vs Alchemer

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Kantar vs Clearbit

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Kantar vs Pitchbook

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Customers of Kantar

Around the world in 2025, over 1777 companies have started using Kantar as Market Research tool.

CustomersEmployee RangeCityRegionCountrySocial Links
Ontex10,000+AalstFlandersBelgium
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PwC10,000+LondonEnglandUnited Kingdom
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Nestle Usa, Inc.10,000+ArlingtonVirginiaUnited States
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Volkswagen Do Brasil10,000+Sao Bernardo do CampoSao PauloBrazil
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Vorwerk10,000+WuppertalNorth Rhine-WestphaliaGermany
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Thomson Reuters10,000+TorontoOntarioCanada
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Samsung10,000+SuwonGyeonggi-doKorea
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HTC10,000+Taoyuan CityTaiwanTaiwan
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Postobon10,000+MedellinAntioquiaColombia
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Tiger Brands Limited10,000+JohannesburgGautengSouth Africa
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Kantar Customers by Products and Services

The top three products and services offering customers that use Kantar for Market Research are Advertising (126), Marketing (100), Digital Marketing (77).

Customers

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Kantar Customers by Employee Size

The majority of Kantar's customers for the market-research category fall in the company size of 10,000+ employees (363 companies), 1,000 - 4,999 employees (300 companies), 100 - 249 employees (300 companies).

Employee Size

Kantar Customers by Geography

The top three geographies of Kantar for market-research are the United States with 687(48.93%), United Kingdom with 298(21.23%), France with 126(8.97%) customers respectively.

Customers

Employees of Kantar

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Market Research

FAQ

Find answers to the most often asked questions by users.

Who are the top Kantar competitors?

Kantar’s Top competitors in the market-research category are Typeform, SurveyMonkey, Qualtrics. You can view a full list of Kantar competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Kantar and 40,000 other technologies on the internet. You can also compare Kantar and its feature with top competitors here : Kantar vs Typeform Kantar vs SurveyMonkey Kantar vs Qualtrics.

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What is Kantar customer distribution based on company size?

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What is Kantar market share in the market-research?

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What are the top countries that use Kantar?

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What are the top industries that use Kantar?

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