Question 1

What are the different markets in which
        Marketo and
        VanillaSoft compete against each other?

Accepted Answer

Marketo and
        VanillaSoft compete against each other in
        the Lead Management, Predictive Lead Scoring, Sales Force Automation, Auto Dialer, Campaign Management.

Question 2

How does the market share of
        Marketo
        and VanillaSoft compare in the
        Lead Management market?

Accepted Answer

In the Lead Management market,
        Marketo has a
        3.23%
        market share in comparison to
        VanillaSoft’s
        0.01%.
        Since it has a better market share coverage,
        Marketo holds the
        7th
        spot in 6sense's Market Share Ranking Index for
        the Lead Management category, while
        VanillaSoft holds the
        72nd spot.

Question 3

How many customers are acquired by
        Marketo and
        VanillaSoft in the
        Lead Management segment?

Accepted Answer

Marketo has
        26,147 customers and
        VanillaSoft has
        114 customers in the
        Lead Management
        segment. Marketo has
        26033 more customers than
        VanillaSoft in this category.

Question 4

What are the countries in which
        Marketo and
        VanillaSoft has more customers?

Accepted Answer

Marketo has more customers in United States, United Kingdom and Canada.
VanillaSoft has more customers in United States, Canada and United Kingdom.

Marketo Vs VanillaSoft : In-Depth Comparison

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Comparing the customer bases of Marketo and VanillaSoft

Comparing the market share of Marketo and VanillaSoft

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