Question 1

What are the different markets in which
        AppNexus and
        Index Exchange compete against each other?

Accepted Answer

AppNexus and
        Index Exchange compete against each other in
        the Supply Side Platform (SSP), Ad Serving, Ad Tech Infrastructure.

Question 2

How does the market share of
        AppNexus
        and Index Exchange compare in the
        Supply Side Platform (SSP) market?

Accepted Answer

In the Supply Side Platform (SSP) market,
        AppNexus has a
        8.12%
        market share in comparison to
        Index Exchange’s
        0.04%.
        Since it has a better market share coverage,
        AppNexus holds the
        3rd
        spot in 6sense's Market Share Ranking Index for
        the Supply Side Platform (SSP) category, while
        Index Exchange holds the
        12th spot.

Question 3

How many customers are acquired by
        AppNexus and
        Index Exchange in the
        Supply Side Platform (SSP) segment?

Accepted Answer

AppNexus has
        4,156 customers and
        Index Exchange has
        19 customers in the
        Supply Side Platform (SSP)
        segment. AppNexus has
        4137 more customers than
        Index Exchange in this category.

Question 4

What are the countries in which
        AppNexus and
        Index Exchange has more customers?

Accepted Answer

AppNexus has more customers in United States, United Kingdom and Canada.
Index Exchange has more customers in United States, India and Lithuania.

AppNexus Vs Index Exchange : In-Depth Comparison

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Comparing the customer bases of AppNexus and Index Exchange

Comparing the market share of AppNexus and Index Exchange

Compare AppNexus vs Index Exchange customers by geography

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