Question 1

What are the different markets in which
        AppNexus and
        OpenX compete against each other?

Accepted Answer

AppNexus and
        OpenX compete against each other in
        the Ad Serving, Supply Side Platform (SSP), Ad Exchange, Ad Tech Infrastructure.

Question 2

How does the market share of
        AppNexus
        and OpenX compare in the
        Supply Side Platform (SSP) market?

Accepted Answer

In the Supply Side Platform (SSP) market,
        AppNexus has a
        9.15%
        market share in comparison to
        OpenX’s
        1.12%.
        Since it has a better market share coverage,
        AppNexus holds the
        2nd
        spot in 6sense's Market Share Ranking Index for
        the Supply Side Platform (SSP) category, while
        OpenX holds the
        4th spot.

Question 3

How many customers are acquired by
        AppNexus and
        OpenX in the
        Supply Side Platform (SSP) segment?

Accepted Answer

AppNexus has
        4,703 customers and
        OpenX has
        574 customers in the
        Supply Side Platform (SSP)
        segment. AppNexus has
        4129 more customers than
        OpenX in this category.

Question 4

What are the countries in which
        AppNexus and
        OpenX has more customers?

Accepted Answer

AppNexus has more customers in United States, United Kingdom and Canada.
OpenX has more customers in United States, United Kingdom and India.

AppNexus Vs OpenX : In-Depth Comparison

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Comparing the customer bases of AppNexus and OpenX

Comparing the market share of AppNexus and OpenX

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