Question 1

What are the different markets in which
        Pardot and
        Act-On compete against each other?

Accepted Answer

Pardot and
        Act-On compete against each other in
        the Lead Management, Marketing Automation Platforms, Online Marketing, Predictive Lead Scoring, Campaign Management.

Question 2

How does the market share of
        Pardot
        and Act-On compare in the
        Predictive Lead Scoring market?

Accepted Answer

In the Predictive Lead Scoring market,
        Pardot has a
        7.59%
        market share in comparison to
        Act-On’s
        0.83%.
        Since it has a better market share coverage,
        Pardot holds the
        2nd
        spot in 6sense's Market Share Ranking Index for
        the Predictive Lead Scoring category, while
        Act-On holds the
        21st spot.

Question 3

How many customers are acquired by
        Pardot and
        Act-On in the
        Predictive Lead Scoring segment?

Accepted Answer

Pardot has
        35,499 customers and
        Act-On has
        3,875 customers in the
        Predictive Lead Scoring
        segment. Pardot has
        31624 more customers than
        Act-On in this category.

Question 4

What are the countries in which
        Pardot and
        Act-On has more customers?

Accepted Answer

Pardot has more customers in United States, United Kingdom and Japan.
Act-On has more customers in United States, United Kingdom and Canada.

Pardot Vs Act-On : In-Depth Comparison

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Comparing the customer bases of Pardot and Act-On

Comparing the market share of Pardot and Act-On

Compare Pardot vs Act-On customers by geography

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