Question 1

What are the different markets in which
        mParticle and
        Certona compete against each other?

Accepted Answer

mParticle and
        Certona compete against each other in
        the Personalization, Cross-Channel Marketing Automation, Customer Data Integration, Mobile Analytics, Product Recommendations.

Question 2

How does the market share of
        mParticle
        and Certona compare in the
        Personalization market?

Accepted Answer

In the Personalization market,
        mParticle has a
        0.73%
        market share in comparison to
        Certona’s
        0.35%.
        Since it has a better market share coverage,
        mParticle holds the
        16th
        spot in 6sense's Market Share Ranking Index for
        the Personalization category, while
        Certona holds the
        23rd spot.

Question 3

How many customers are acquired by
        mParticle and
        Certona in the
        Personalization segment?

Accepted Answer

mParticle has
        1,096 customers and
        Certona has
        535 customers in the
        Personalization
        segment. mParticle has
        561 more customers than
        Certona in this category.

Question 4

What are the countries in which
        mParticle and
        Certona has more customers?

Accepted Answer

mParticle has more customers in United States, Canada and United Kingdom.
Certona has more customers in United States, United Kingdom and Canada.

mParticle Vs Certona : In-Depth Comparison

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Comparing the market share of mParticle and Certona

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