Question 1

What are the different markets in which
        Adobe Target and
        Certona compete against each other?

Accepted Answer

Adobe Target and
        Certona compete against each other in
        the Personalization, A/B Testing, Product Recommendations.

Question 2

How does the market share of
        Adobe Target
        and Certona compare in the
        Personalization market?

Accepted Answer

In the Personalization market,
        Adobe Target has a
        4.09%
        market share in comparison to
        Certona’s
        0.35%.
        Since it has a better market share coverage,
        Adobe Target holds the
        3rd
        spot in 6sense's Market Share Ranking Index for
        the Personalization category, while
        Certona holds the
        23rd spot.

Question 3

How many customers are acquired by
        Adobe Target and
        Certona in the
        Personalization segment?

Accepted Answer

Adobe Target has
        6,186 customers and
        Certona has
        535 customers in the
        Personalization
        segment. Adobe Target has
        5651 more customers than
        Certona in this category.

Question 4

What are the countries in which
        Adobe Target and
        Certona has more customers?

Accepted Answer

Adobe Target has more customers in United States, United Kingdom and Canada.
Certona has more customers in United States, United Kingdom and Canada.

Adobe Target Vs Certona : In-Depth Comparison

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Comparing the market share of Adobe Target and Certona

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