Question 1

What are the different markets in which
        Pardot and
        Improvado compete against each other?

Accepted Answer

Pardot and
        Improvado compete against each other in
        the Marketing Analytics, Analytics, Business Intelligence (BI), Campaign Management, Data Visualization.

Question 2

How does the market share of
        Pardot
        and Improvado compare in the
        Marketing Analytics market?

Accepted Answer

In the Marketing Analytics market,
        Pardot has a
        6.68%
        market share in comparison to
        Improvado’s
        0.01%.
        Since it has a better market share coverage,
        Pardot holds the
        3rd
        spot in 6sense's Market Share Ranking Index for
        the Marketing Analytics category, while
        Improvado holds the
        64th spot.

Question 3

How many customers are acquired by
        Pardot and
        Improvado in the
        Marketing Analytics segment?

Accepted Answer

Pardot has
        28,792 customers and
        Improvado has
        25 customers in the
        Marketing Analytics
        segment. Pardot has
        28767 more customers than
        Improvado in this category.

Question 4

What are the countries in which
        Pardot and
        Improvado has more customers?

Accepted Answer

Pardot has more customers in United States, United Kingdom and Japan.
Improvado has more customers in United States, Mexico and Germany.

Pardot Vs Improvado : In-Depth Comparison

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Comparing the customer bases of Pardot and Improvado

Comparing the market share of Pardot and Improvado

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