Question 1

What are the different markets in which
        Oracle BlueKai and
        Improvado compete against each other?

Accepted Answer

Oracle BlueKai and
        Improvado compete against each other in
        the Marketing Analytics, Web Analytics, Analytics, Big Data, Business Intelligence (BI).

Question 2

How does the market share of
        Oracle BlueKai
        and Improvado compare in the
        Marketing Analytics market?

Accepted Answer

In the Marketing Analytics market,
        Oracle BlueKai has a
        0.64%
        market share in comparison to
        Improvado’s
        0.01%.
        Since it has a better market share coverage,
        Oracle BlueKai holds the
        13th
        spot in 6sense's Market Share Ranking Index for
        the Marketing Analytics category, while
        Improvado holds the
        64th spot.

Question 3

How many customers are acquired by
        Oracle BlueKai and
        Improvado in the
        Marketing Analytics segment?

Accepted Answer

Oracle BlueKai has
        2,538 customers and
        Improvado has
        22 customers in the
        Marketing Analytics
        segment. Oracle BlueKai has
        2516 more customers than
        Improvado in this category.

Question 4

What are the countries in which
        Oracle BlueKai and
        Improvado has more customers?

Accepted Answer

Oracle BlueKai has more customers in United States, United Kingdom and Italy.
Improvado has more customers in United States, India and United Kingdom.

Oracle BlueKai Vs Improvado : In-Depth Comparison

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Comparing the customer bases of Oracle BlueKai and Improvado

Comparing the market share of Oracle BlueKai and Improvado

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