Question 1

What are the different markets in which
        IRI and
        Morningstar Principia compete against each other?

Accepted Answer

IRI and
        Morningstar Principia compete against each other in
        the Market Research.

Question 2

How does the market share of
        IRI
        and Morningstar Principia compare in the
        Market Research market?

Accepted Answer

In the Market Research market,
        IRI has a
        0.18%
        market share in comparison to
        Morningstar Principia’s
        0.04%.
        Since it has a better market share coverage,
        IRI holds the
        22nd
        spot in 6sense's Market Share Ranking Index for
        the Market Research category, while
        Morningstar Principia holds the
        40th spot.

Question 3

How many customers are acquired by
        IRI and
        Morningstar Principia in the
        Market Research segment?

Accepted Answer

IRI has
        429 customers and
        Morningstar Principia has
        98 customers in the
        Market Research
        segment. IRI has
        331 more customers than
        Morningstar Principia in this category.

Question 4

What are the countries in which
        IRI and
        Morningstar Principia has more customers?

Accepted Answer

IRI has more customers in United States, United Kingdom and Canada.
Morningstar Principia has more customers in United States, India and Switzerland.

IRI Vs Morningstar Principia : In-Depth Comparison

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Comparing the customer bases of IRI and Morningstar Principia

Comparing the market share of IRI and Morningstar Principia

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