Question 1

What are the different markets in which
        IRI and
        Effective Measure compete against each other?

Accepted Answer

IRI and
        Effective Measure compete against each other in
        the Market Research, Online Audience Data.

Question 2

How does the market share of
        IRI
        and Effective Measure compare in the
        Market Research market?

Accepted Answer

In the Market Research market,
        IRI has a
        0.19%
        market share in comparison to
        Effective Measure’s
        0.00%.
        Since it has a better market share coverage,
        IRI holds the
        20th
        spot in 6sense's Market Share Ranking Index for
        the Market Research category, while
        Effective Measure holds the
        105th spot.

Question 3

How many customers are acquired by
        IRI and
        Effective Measure in the
        Market Research segment?

Accepted Answer

IRI has
        438 customers and
        Effective Measure has
        2 customers in the
        Market Research
        segment. IRI has
        436 more customers than
        Effective Measure in this category.

Question 4

What are the countries in which
        IRI and
        Effective Measure has more customers?

Accepted Answer

IRI has more customers in United States, United Kingdom and Canada.
Effective Measure has more customers in Indonesia and Australia.

IRI Vs Effective Measure : In-Depth Comparison

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Comparing the customer bases of IRI and Effective Measure

Comparing the market share of IRI and Effective Measure

Compare IRI vs Effective Measure customers by geography

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