Question 1

What are the different markets in which
        Marketo and
        ActiveConversion compete against each other?

Accepted Answer

Marketo and
        ActiveConversion compete against each other in
        the Campaign Management, Lead Management, Marketing Automation Platforms, Online Marketing, Predictive Lead Scoring.

Question 2

How does the market share of
        Marketo
        and ActiveConversion compare in the
        Lead Management market?

Accepted Answer

In the Lead Management market,
        Marketo has a
        3.23%
        market share in comparison to
        ActiveConversion’s
        0.00%.
        Since it has a better market share coverage,
        Marketo holds the
        7th
        spot in 6sense's Market Share Ranking Index for
        the Lead Management category, while
        ActiveConversion holds the
        107th spot.

Question 3

How many customers are acquired by
        Marketo and
        ActiveConversion in the
        Lead Management segment?

Accepted Answer

Marketo has
        26,147 customers and
        ActiveConversion has
        28 customers in the
        Lead Management
        segment. Marketo has
        26119 more customers than
        ActiveConversion in this category.

Question 4

What are the countries in which
        Marketo and
        ActiveConversion has more customers?

Accepted Answer

Marketo has more customers in United States, United Kingdom and Canada.
ActiveConversion has more customers in Canada, United States and Australia.

Marketo Vs ActiveConversion : In-Depth Comparison

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Comparing the customer bases of Marketo and ActiveConversion

Comparing the market share of Marketo and ActiveConversion

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