Question 1

What are the different markets in which
        Marketo and
        AppAnnie compete against each other?

Accepted Answer

Marketo and
        AppAnnie compete against each other in
        the Campaign Management, Analytics, Application Lifecycle Management, Lead Generation, Lead Management.

Question 2

How does the market share of
        Marketo
        and AppAnnie compare in the
        Campaign Management market?

Accepted Answer

In the Campaign Management market,
        Marketo has a
        3.04%
        market share in comparison to
        AppAnnie’s
        0.02%.
        Since it has a better market share coverage,
        Marketo holds the
        10th
        spot in 6sense's Market Share Ranking Index for
        the Campaign Management category, while
        AppAnnie holds the
        73rd spot.

Question 3

How many customers are acquired by
        Marketo and
        AppAnnie in the
        Campaign Management segment?

Accepted Answer

Marketo has
        24,654 customers and
        AppAnnie has
        201 customers in the
        Campaign Management
        segment. Marketo has
        24453 more customers than
        AppAnnie in this category.

Question 4

What are the countries in which
        Marketo and
        AppAnnie has more customers?

Accepted Answer

Marketo has more customers in United States, United Kingdom and Canada.
AppAnnie has more customers in United States, India and United Kingdom.

Marketo Vs AppAnnie : In-Depth Comparison

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Comparing the customer bases of Marketo and AppAnnie

Comparing the market share of Marketo and AppAnnie

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