Question 1

What are the different markets in which
        Sitecore and
        Nielsen compete against each other?

Accepted Answer

Sitecore and
        Nielsen compete against each other in
        the Audience Insights, Customer Data Integration, Customer Experience.

Question 2

How does the market share of
        Sitecore
        and Nielsen compare in the
        Audience Insights market?

Accepted Answer

In the Audience Insights market,
        Sitecore has a
        8.19%
        market share in comparison to
        Nielsen’s
        6.84%.
        Since it has a better market share coverage,
        Sitecore holds the
        4th
        spot in 6sense's Market Share Ranking Index for
        the Audience Insights category, while
        Nielsen holds the
        5th spot.

Question 3

How many customers are acquired by
        Sitecore and
        Nielsen in the
        Audience Insights segment?

Accepted Answer

Sitecore has
        9,262 customers and
        Nielsen has
        7,732 customers in the
        Audience Insights
        segment. Sitecore has
        1530 more customers than
        Nielsen in this category.

Question 4

What are the countries in which
        Sitecore and
        Nielsen has more customers?

Accepted Answer

Sitecore has more customers in United States, United Kingdom and Australia.
Nielsen has more customers in United States, United Kingdom and Denmark.

Sitecore Vs Nielsen : In-Depth Comparison

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Comparing the customer bases of Sitecore and Nielsen

Comparing the market share of Sitecore and Nielsen

Compare Sitecore vs Nielsen customers by geography

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