Question 1

What are the different markets in which
        AppNexus and
        Smart AdServer compete against each other?

Accepted Answer

AppNexus and
        Smart AdServer compete against each other in
        the Ad Serving, Ad Tech Infrastructure, Advertising, Display Advertising, SEO And SEM.

Question 2

How does the market share of
        AppNexus
        and Smart AdServer compare in the
        Ad Serving market?

Accepted Answer

In the Ad Serving market,
        AppNexus has a
        1.11%
        market share in comparison to
        Smart AdServer’s
        0.97%.
        Since it has a better market share coverage,
        AppNexus holds the
        6th
        spot in 6sense's Market Share Ranking Index for
        the Ad Serving category, while
        Smart AdServer holds the
        7th spot.

Question 3

How many customers are acquired by
        AppNexus and
        Smart AdServer in the
        Ad Serving segment?

Accepted Answer

AppNexus has
        4,156 customers and
        Smart AdServer has
        3,643 customers in the
        Ad Serving
        segment. AppNexus has
        513 more customers than
        Smart AdServer in this category.

Question 4

What are the countries in which
        AppNexus and
        Smart AdServer has more customers?

Accepted Answer

AppNexus has more customers in United States, United Kingdom and Canada.
Smart AdServer has more customers in United States, Germany and United Kingdom.

AppNexus Vs Smart AdServer : In-Depth Comparison

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Comparing the customer bases of AppNexus and Smart AdServer

Comparing the market share of AppNexus and Smart AdServer

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