Question 1

What are the different markets in which
        Google AdSense and
        AppNexus compete against each other?

Accepted Answer

Google AdSense and
        AppNexus compete against each other in
        the Ad Serving, Ad Tech Infrastructure, Publisher Monetization, Supply Side Platform (SSP).

Question 2

How does the market share of
        Google AdSense
        and AppNexus compare in the
        Ad Serving market?

Accepted Answer

In the Ad Serving market,
        Google AdSense has a
        67.81%
        market share in comparison to
        AppNexus’s
        1.11%.
        Since it has a better market share coverage,
        Google AdSense holds the
        1st
        spot in 6sense's Market Share Ranking Index for
        the Ad Serving category, while
        AppNexus holds the
        6th spot.

Question 3

How many customers are acquired by
        Google AdSense and
        AppNexus in the
        Ad Serving segment?

Accepted Answer

Google AdSense has
        253,694 customers and
        AppNexus has
        4,156 customers in the
        Ad Serving
        segment. Google AdSense has
        249538 more customers than
        AppNexus in this category.

Question 4

What are the countries in which
        Google AdSense and
        AppNexus has more customers?

Accepted Answer

Google AdSense has more customers in United States, India and Germany.
AppNexus has more customers in United States, United Kingdom and Canada.

Google AdSense Vs AppNexus : In-Depth Comparison

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Comparing the customer bases of Google AdSense and AppNexus

Comparing the market share of Google AdSense and AppNexus

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