Question 1

What are the different markets in which
        AppNexus and
        Citrus Ad compete against each other?

Accepted Answer

AppNexus and
        Citrus Ad compete against each other in
        the Ad Serving, Ad Tech Infrastructure, Ecommerce Marketing, Supply Side Platform (SSP).

Question 2

How does the market share of
        AppNexus
        and Citrus Ad compare in the
        Ad Serving market?

Accepted Answer

In the Ad Serving market,
        AppNexus has a
        1.11%
        market share in comparison to
        Citrus Ad’s
        0.03%.
        Since it has a better market share coverage,
        AppNexus holds the
        6th
        spot in 6sense's Market Share Ranking Index for
        the Ad Serving category, while
        Citrus Ad holds the
        25th spot.

Question 3

How many customers are acquired by
        AppNexus and
        Citrus Ad in the
        Ad Serving segment?

Accepted Answer

AppNexus has
        4,156 customers and
        Citrus Ad has
        125 customers in the
        Ad Serving
        segment. AppNexus has
        4031 more customers than
        Citrus Ad in this category.

Question 4

What are the countries in which
        AppNexus and
        Citrus Ad has more customers?

Accepted Answer

AppNexus has more customers in United States, United Kingdom and Canada.
Citrus Ad has more customers in United States, United Kingdom and Australia.

AppNexus Vs Citrus Ad : In-Depth Comparison

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Comparing the customer bases of AppNexus and Citrus Ad

Comparing the market share of AppNexus and Citrus Ad

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