Question 1

What are the different markets in which
        Smart AdServer and
        AppNexus compete against each other?

Accepted Answer

Smart AdServer and
        AppNexus compete against each other in
        the Ad Serving, Ad Tech Infrastructure, Advertising, Display Advertising, SEO And SEM.

Question 2

How does the market share of
        Smart AdServer
        and AppNexus compare in the
        Ad Serving market?

Accepted Answer

In the Ad Serving market,
        Smart AdServer has a
        1.28%
        market share in comparison to
        AppNexus’s
        1.16%.
        Since it has a better market share coverage,
        Smart AdServer holds the
        7th
        spot in 6sense's Market Share Ranking Index for
        the Ad Serving category, while
        AppNexus holds the
        8th spot.

Question 3

How many customers are acquired by
        Smart AdServer and
        AppNexus in the
        Ad Serving segment?

Accepted Answer

Smart AdServer has
        4,589 customers and
        AppNexus has
        4,159 customers in the
        Ad Serving
        segment. Smart AdServer has
        430 more customers than
        AppNexus in this category.

Question 4

What are the countries in which
        Smart AdServer and
        AppNexus has more customers?

Accepted Answer

Smart AdServer has more customers in United States, Germany and France.
AppNexus has more customers in United States, United Kingdom and Brazil.

Smart AdServer Vs AppNexus : In-Depth Comparison

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Comparing the customer bases of Smart AdServer and AppNexus

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