Question 1

What are the different markets in which
        Hooklogic and
        AppNexus compete against each other?

Accepted Answer

Hooklogic and
        AppNexus compete against each other in
        the Ad Serving, Ad Tech Infrastructure, Ecommerce Marketing, Supply Side Platform (SSP).

Question 2

How does the market share of
        Hooklogic
        and AppNexus compare in the
        Ad Serving market?

Accepted Answer

In the Ad Serving market,
        Hooklogic has a
        1.44%
        market share in comparison to
        AppNexus’s
        1.16%.
        Since it has a better market share coverage,
        Hooklogic holds the
        6th
        spot in 6sense's Market Share Ranking Index for
        the Ad Serving category, while
        AppNexus holds the
        8th spot.

Question 3

How many customers are acquired by
        Hooklogic and
        AppNexus in the
        Ad Serving segment?

Accepted Answer

Hooklogic has
        5,157 customers and
        AppNexus has
        4,159 customers in the
        Ad Serving
        segment. Hooklogic has
        998 more customers than
        AppNexus in this category.

Question 4

What are the countries in which
        Hooklogic and
        AppNexus has more customers?

Accepted Answer

Hooklogic has more customers in United States, France and Brazil.
AppNexus has more customers in United States, United Kingdom and Brazil.

Hooklogic Vs AppNexus : In-Depth Comparison

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Comparing the customer bases of Hooklogic and AppNexus

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