Question 1

What are the different markets in which
        AppNexus and
        Extreme Reach compete against each other?

Accepted Answer

AppNexus and
        Extreme Reach compete against each other in
        the Ad Serving, Ad Tech Infrastructure, Supply Side Platform (SSP).

Question 2

How does the market share of
        AppNexus
        and Extreme Reach compare in the
        Ad Serving market?

Accepted Answer

In the Ad Serving market,
        AppNexus has a
        1.16%
        market share in comparison to
        Extreme Reach’s
        0.44%.
        Since it has a better market share coverage,
        AppNexus holds the
        8th
        spot in 6sense's Market Share Ranking Index for
        the Ad Serving category, while
        Extreme Reach holds the
        13th spot.

Question 3

How many customers are acquired by
        AppNexus and
        Extreme Reach in the
        Ad Serving segment?

Accepted Answer

AppNexus has
        4,159 customers and
        Extreme Reach has
        1,577 customers in the
        Ad Serving
        segment. AppNexus has
        2582 more customers than
        Extreme Reach in this category.

Question 4

What are the countries in which
        AppNexus and
        Extreme Reach has more customers?

Accepted Answer

AppNexus has more customers in United States, United Kingdom and Brazil.
Extreme Reach has more customers in United States, United Kingdom and Spain.

AppNexus Vs Extreme Reach : In-Depth Comparison

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Comparing the customer bases of AppNexus and Extreme Reach

Comparing the market share of AppNexus and Extreme Reach

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