PubMatic
PubMatic is the marketing automation software that powers the advertising strategy for premium publishers.
Market Share of PubMatic
Current Customer(s)
40577
Market Share (Est.)
80.23%
Ranking
#1
Top Competitors and Alternatives of PubMatic
The top three of PubMatic’s competitors in the Supply Side Platform (SSP) category are AppNexus with 9.09%, Sharethrough with 8.01%, OpenX with 1.14% market share.
| Technology | Domains | Market Share (Est.) | Versus page |
|---|---|---|---|
| AppNexus | 4600 | 9.09% | PubMatic vs AppNexus |
| Sharethrough | 4051 | 8.01% | PubMatic vs Sharethrough |
| OpenX | 575 | 1.14% | PubMatic vs OpenX |
| AdStir | 257 | 0.51% | PubMatic vs AdStir |
| Beachfront | 222 | 0.44% | PubMatic vs Beachfront |
| LiveRail | 153 | 0.30% | PubMatic vs LiveRail |
| Vdopia | 66 | 0.13% | PubMatic vs Vdopia |
| Index Exchange | 19 | 0.04% | PubMatic vs Index Exchange |
| Sulvo Surge | 18 | 0.04% | PubMatic vs Sulvo Surge |
| SmartyAds | 15 | 0.03% | PubMatic vs SmartyAds |
| Brightcom | 8 | 0.02% | PubMatic vs Brightcom |
| Virool | 8 | 0.02% | PubMatic vs Virool |
| GetIntent | 7 | 0.01% | PubMatic vs GetIntent |
| Rubicon Buyer Cloud | 2 | 0.00% | PubMatic vs Rubicon Buyer Cloud |
Popular Comparisons
Top Competitors and Alternatives of PubMatic
The top three of PubMatic’s competitors in the Supply Side Platform (SSP) category are AppNexus with 9.09%, Sharethrough with 8.01%, OpenX with 1.14% market share.
PubMatic vs AppNexus
PubMatic vs Sharethrough
PubMatic vs OpenX
PubMatic vs AdStir
PubMatic vs Beachfront
PubMatic vs LiveRail
PubMatic vs Vdopia
PubMatic vs Index Exchange
Customers of PubMatic
Around the world in 2024, over 40562 companies have started using PubMatic as Supply Side Platform (SSP) tool.
| Customers | Employee Range | City | Region | Country | Social Links |
|---|---|---|---|---|---|
| Edgecast Networks, Inc. | 10,000+ | New York City | New York | United States |  |
| ALIMENTATION COUCHETARD INC | 10,000+ | Laval | Quebec | Canada |    |
| California Judicial Branch | 10,000+ | Sacramento | California | United States | |
| Equinox | 10,000+ | New York City | New York | United States | |
| Virginia Tech | 10,000+ | Blacksburg | Virginia | United States | |
| CommonSpirit Health | 10,000+ | Chicago | Illinois | United States | |
| Banco De Bogota | 10,000+ | Bogota | Bogota D.C. | Colombia | |
| Seiko Epson Corp | 10,000+ | Suwa | Nagano | Japan | |
| Verizon Communications, Inc. | 10,000+ | New York City | New York | United States | |
| ABS - CBN Corporation | 10,000+ | Quezon City | Metro Manila | Philippines | |
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PubMatic Customers by Products and Services
The top three products and services offering customers that use PubMatic for Supply Side Platform (SSP) are Marketing (621), Social Media (468), Advertising (454).
Customers
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PubMatic Customers by Employee Size
The majority of PubMatic's customers for the supply-side-platform-ssp category fall in the company size of 0 - 9 employees (15161 companies), 20 - 49 employees (7581 companies), 100 - 249 employees (4803 companies).
Employee Size
PubMatic Customers by Geography
The top three geographies of PubMatic for supply-side-platform-ssp are the United States with 27473(76.49%), United Kingdom with 2100(5.85%), Canada with 1521(4.23%) customers respectively.
Customers
Employees of PubMatic
Also see other Products/Services by PubMatic in:
FAQ
Find answers to the most often asked questions by users.
Who are the top PubMatic competitors?
PubMatic’s Top competitors in the supply-side-platform-ssp category are AppNexus, Sharethrough, OpenX. You can view a full list of PubMatic competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of PubMatic and 40,000 other technologies on the internet. You can also compare PubMatic and its feature with top competitors here : PubMatic vs AppNexus PubMatic vs Sharethrough PubMatic vs OpenX.
What is PubMatic customer distribution based on company size?
What is PubMatic market share in the supply-side-platform-ssp?
What are the top countries that use PubMatic?
What are the top industries that use PubMatic?
Justine Lyon
Senior VP of Sales, Ally
At my previous organization we used Zoominfo and LInkedIn Navigator for contact, Bombora for intent and DiscoverOrg for account info. When I joined Ally where we use 6sense, I found it to be as valuable as all the other tools combined!
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