PubMatic
PubMatic is the marketing automation software that powers the advertising strategy for premium publishers.
Market Share of PubMatic
Current Customer(s)
33781
Market Share (Est.)
79.85%
Ranking
#1
Top Competitors and Alternatives of PubMatic
The top three of PubMatic’s competitors in the Supply Side Platform (SSP) category are AppNexus with 9.11%, Sharethrough with 7.28%, OpenX with 1.97% market share.
| Technology | Domains | Market Share (Est.) | Versus page |
|---|---|---|---|
| AppNexus | 3855 | 9.11% | PubMatic vs AppNexus |
| Sharethrough | 3080 | 7.28% | PubMatic vs Sharethrough |
| OpenX | 833 | 1.97% | PubMatic vs OpenX |
| Beachfront | 260 | 0.61% | PubMatic vs Beachfront |
| AdStir | 212 | 0.50% | PubMatic vs AdStir |
| LiveRail | 110 | 0.26% | PubMatic vs LiveRail |
| Vdopia | 53 | 0.13% | PubMatic vs Vdopia |
| Index Exchange | 38 | 0.09% | PubMatic vs Index Exchange |
| GetIntent | 22 | 0.05% | PubMatic vs GetIntent |
| Sulvo Surge | 20 | 0.05% | PubMatic vs Sulvo Surge |
| SmartyAds | 17 | 0.04% | PubMatic vs SmartyAds |
| Virool | 11 | 0.03% | PubMatic vs Virool |
| Brightcom | 8 | 0.02% | PubMatic vs Brightcom |
| Rubicon Buyer Cloud | 3 | 0.01% | PubMatic vs Rubicon Buyer Cloud |
Popular Comparisons
Top Competitors and Alternatives of PubMatic
The top three of PubMatic’s competitors in the Supply Side Platform (SSP) category are AppNexus with 9.11%, Sharethrough with 7.28%, OpenX with 1.97% market share.
PubMatic vs AppNexus
PubMatic vs Sharethrough
PubMatic vs OpenX
PubMatic vs Beachfront
PubMatic vs AdStir
PubMatic vs LiveRail
PubMatic vs Vdopia
PubMatic vs Index Exchange
Customers of PubMatic
Around the world in 2025, over 33781 companies have started using PubMatic as Supply Side Platform (SSP) tool.
| Customers | Employee Range | City | Region | Country | Social Links |
|---|---|---|---|---|---|
| International Telecommunication Union | 10,000+ | Geneve | Geneva | Switzerland |     |
| Kohl's | 10,000+ | Menomonee Falls | Wisconsin | United States | |
| Tech Mahindra | 10,000+ | Pune | Maharashtra | India | |
| Virginia Tech Department of Finance | 10,000+ | Blacksburg | Virginia | United States | |
| Virginia Tech Academy of Data Science | 10,000+ | Blacksburg | Virginia | United States | |
| University of Washington - Department of Architecture | 10,000+ | Seattle | Washington | United States | |
| Gameloft | 10,000+ | Paris | Ile-de-France | France | |
| Series.One by Apple and Wattpad | 10,000+ | Toronto | Ontario | Canada | |
| The Financial Express | 10,000+ | Noida | Uttar Pradesh | India | |
| Tencent | 10,000+ | Shenzhen | Guangdong | People's Republic of China | |
Uncover hidden demand and identify accounts ready to buy with 6sense Intent Data.
PubMatic Customers by Products and Services
The top three products and services offering customers that use PubMatic for Supply Side Platform (SSP) are Marketing (416), Social Media (341), Advertising (328).
Customers
Download the 6sense Chrome Extension to get verified contact data of PubMatic employees
Install Now
PubMatic Customers by Employee Size
The majority of PubMatic's customers for the supply-side-platform-ssp category fall in the company size of 0 - 9 employees (16628 companies), 20 - 49 employees (6283 companies), 100 - 249 employees (4096 companies).
Employee Size
PubMatic Customers by Geography
The top three geographies of PubMatic for supply-side-platform-ssp are the United States with 20009(69.32%), United Kingdom with 2042(7.07%), Canada with 1349(4.67%) customers respectively.
Customers
Employees of PubMatic
Also see other Products/Services by PubMatic in:
FAQ
Find answers to the most often asked questions by users.
Who are the top PubMatic competitors?
PubMatic’s Top competitors in the supply-side-platform-ssp category are AppNexus, Sharethrough, OpenX. You can view a full list of PubMatic competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of PubMatic and 40,000 other technologies on the internet. You can also compare PubMatic and its feature with top competitors here : PubMatic vs AppNexus PubMatic vs Sharethrough PubMatic vs OpenX.
What is PubMatic customer distribution based on company size?
What is PubMatic market share in the supply-side-platform-ssp?
What are the top countries that use PubMatic?
What are the top industries that use PubMatic?
Get everything in one place
Close deals faster by understanding your clients well. Know their technology stack, contract renewal date, top decision-makers, hiring trends, and top company news in one place.
Get a demoGet instant access to B2B contact data across the web
Sign Up Today
