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PubMatic

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PubMatic is the marketing automation software that powers the advertising strategy for premium publishers.

Supply Side Platform (SSP)
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Market Share of PubMatic

Current Customer(s)

33781

Market Share (Est.)

79.85%

Ranking

#1

Top Competitors and Alternatives of PubMatic

The top three of PubMatic’s competitors in the Supply Side Platform (SSP) category are AppNexus with 9.11%, Sharethrough with 7.28%, OpenX with 1.97% market share.

TechnologyDomainsMarket Share (Est.)Versus page
AppNexus38559.11%PubMatic vs AppNexus
Sharethrough30807.28%PubMatic vs Sharethrough
OpenX8331.97%PubMatic vs OpenX
Beachfront2600.61%PubMatic vs Beachfront
AdStir2120.50%PubMatic vs AdStir
LiveRail1100.26%PubMatic vs LiveRail
Vdopia530.13%PubMatic vs Vdopia
Index Exchange380.09%PubMatic vs Index Exchange
GetIntent220.05%PubMatic vs GetIntent
Sulvo Surge200.05%PubMatic vs Sulvo Surge
SmartyAds170.04%PubMatic vs SmartyAds
Virool110.03%PubMatic vs Virool
Brightcom80.02%PubMatic vs Brightcom
Rubicon Buyer Cloud30.01%PubMatic vs Rubicon Buyer Cloud
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Popular Comparisons

Top Competitors and Alternatives of PubMatic

The top three of PubMatic’s competitors in the Supply Side Platform (SSP) category are AppNexus with 9.11%, Sharethrough with 7.28%, OpenX with 1.97% market share.

PubMatic vs AppNexus

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PubMatic vs Sharethrough

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PubMatic vs OpenX

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PubMatic vs Beachfront

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PubMatic vs AdStir

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PubMatic vs LiveRail

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PubMatic vs Vdopia

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PubMatic vs Index Exchange

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Customers of PubMatic

Around the world in 2025, over 33781 companies have started using PubMatic as Supply Side Platform (SSP) tool.

CustomersEmployee RangeCityRegionCountrySocial Links
International Telecommunication Union10,000+GeneveGenevaSwitzerland
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Kohl's10,000+Menomonee FallsWisconsinUnited States
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Tech Mahindra10,000+PuneMaharashtraIndia
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Virginia Tech Department of Finance10,000+BlacksburgVirginiaUnited States
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Virginia Tech Academy of Data Science10,000+BlacksburgVirginiaUnited States
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University of Washington - Department of Architecture10,000+SeattleWashingtonUnited States
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Gameloft10,000+ParisIle-de-FranceFrance
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Series.One by Apple and Wattpad10,000+TorontoOntarioCanada
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The Financial Express10,000+NoidaUttar PradeshIndia
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Tencent10,000+ShenzhenGuangdongPeople's Republic of China
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PubMatic Customers by Products and Services

The top three products and services offering customers that use PubMatic for Supply Side Platform (SSP) are Marketing (416), Social Media (341), Advertising (328).

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PubMatic Customers by Employee Size

The majority of PubMatic's customers for the supply-side-platform-ssp category fall in the company size of 0 - 9 employees (16628 companies), 20 - 49 employees (6283 companies), 100 - 249 employees (4096 companies).

Employee Size

PubMatic Customers by Geography

The top three geographies of PubMatic for supply-side-platform-ssp are the United States with 20009(69.32%), United Kingdom with 2042(7.07%), Canada with 1349(4.67%) customers respectively.

Customers

Employees of PubMatic

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Also see other Products/Services by PubMatic in:

Supply Side Platform (SSP)

FAQ

Find answers to the most often asked questions by users.

Who are the top PubMatic competitors?

PubMatic’s Top competitors in the supply-side-platform-ssp category are AppNexus, Sharethrough, OpenX. You can view a full list of PubMatic competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of PubMatic and 40,000 other technologies on the internet. You can also compare PubMatic and its feature with top competitors here : PubMatic vs AppNexus PubMatic vs Sharethrough PubMatic vs OpenX.

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What is PubMatic customer distribution based on company size?

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What is PubMatic market share in the supply-side-platform-ssp?

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What are the top countries that use PubMatic?

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What are the top industries that use PubMatic?

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