PubMatic
PubMatic is the marketing automation software that powers the advertising strategy for premium publishers.
Market Share of PubMatic
Current Customer(s)
38024
Market Share (Est.)
78.64%
Ranking
#1
Top Competitors and Alternatives of PubMatic
The top three of PubMatic’s competitors in the Supply Side Platform (SSP) category are Sharethrough with 8.05%, AppNexus with 7.95%, SmartyAds with 1.48% market share.
| Technology | Domains | Market Share (Est.) | Versus page |
|---|---|---|---|
| Sharethrough | 3893 | 8.05% | PubMatic vs Sharethrough |
| AppNexus | 3843 | 7.95% | PubMatic vs AppNexus |
| SmartyAds | 714 | 1.48% | PubMatic vs SmartyAds |
| Virool | 516 | 1.07% | PubMatic vs Virool |
| OpenX | 474 | 0.98% | PubMatic vs OpenX |
| Beachfront | 363 | 0.75% | PubMatic vs Beachfront |
| AdStir | 269 | 0.56% | PubMatic vs AdStir |
| LiveRail | 131 | 0.27% | PubMatic vs LiveRail |
| Vdopia | 66 | 0.14% | PubMatic vs Vdopia |
| Sulvo Surge | 22 | 0.05% | PubMatic vs Sulvo Surge |
| Index Exchange | 19 | 0.04% | PubMatic vs Index Exchange |
| GetIntent | 8 | 0.02% | PubMatic vs GetIntent |
| Brightcom | 7 | 0.01% | PubMatic vs Brightcom |
| Rubicon Buyer Cloud | 2 | 0.00% | PubMatic vs Rubicon Buyer Cloud |
Popular Comparisons
Top Competitors and Alternatives of PubMatic
The top three of PubMatic’s competitors in the Supply Side Platform (SSP) category are Sharethrough with 8.05%, AppNexus with 7.95%, SmartyAds with 1.48% market share.
PubMatic vs Sharethrough
PubMatic vs AppNexus
PubMatic vs SmartyAds
PubMatic vs Virool
PubMatic vs OpenX
PubMatic vs Beachfront
PubMatic vs AdStir
PubMatic vs LiveRail
Customers of PubMatic
Around the world in 2025, over 38024 companies have started using PubMatic as Supply Side Platform (SSP) tool.
| Customers | Employee Range | City | Region | Country | Social Links |
|---|---|---|---|---|---|
| Truist Financial Corporation | 10,000+ | Charlotte | North Carolina | United States |     |
| Dentsu | 10,000+ | Tokyo | Tokyo | Japan | |
| AARP | 10,000+ | Washington, D.C. | Washington, D.C. | United States | |
| Bobcat Company | 10,000+ | West Fargo | North Dakota | United States | |
| Yale University | 10,000+ | New Haven | Connecticut | United States | |
| Groupe Casino | 10,000+ | Saint-Etienne-sur-Chalaronne | Auvergne-Rhone-Alpes | France | |
| CNN | 10,000+ | Atlanta | Georgia | United States | |
| Yahoo | 10,000+ | Sunnyvale | California | United States | |
| Lixil | 10,000+ | Tokyo | Tokyo | Japan | |
| Geodis | 10,000+ | Levallois-Perret | Ile-de-France | France | |
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PubMatic Customers by Products and Services
The top three products and services offering customers that use PubMatic for Supply Side Platform (SSP) are Marketing (479), Social Media (376), Advertising (353).
Customers
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PubMatic Customers by Employee Size
The majority of PubMatic's customers for the supply-side-platform-ssp category fall in the company size of 0 - 9 employees (15661 companies), 20 - 49 employees (6918 companies), 100 - 249 employees (4414 companies).
Employee Size
PubMatic Customers by Geography
The top three geographies of PubMatic for supply-side-platform-ssp are the United States with 23732(72.53%), United Kingdom with 2223(6.79%), Canada with 1534(4.69%) customers respectively.
Customers
Employees of PubMatic
Also see other Products/Services by PubMatic in:
FAQ
Find answers to the most often asked questions by users.
Who are the top PubMatic competitors?
PubMatic’s Top competitors in the supply-side-platform-ssp category are Sharethrough, AppNexus, SmartyAds. You can view a full list of PubMatic competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of PubMatic and 40,000 other technologies on the internet. You can also compare PubMatic and its feature with top competitors here : PubMatic vs Sharethrough PubMatic vs AppNexus PubMatic vs SmartyAds.
What is PubMatic customer distribution based on company size?
What is PubMatic market share in the supply-side-platform-ssp?
What are the top countries that use PubMatic?
What are the top industries that use PubMatic?
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