Question 1

What are the different markets in which
        SmartyAds and
        OpenX compete against each other?

Accepted Answer

SmartyAds and
        OpenX compete against each other in
        the Ad Exchange, Supply Side Platform (SSP), Ad Serving, Demand Side Platform (DSP).

Question 2

How does the market share of
        SmartyAds
        and OpenX compare in the
        Supply Side Platform (SSP) market?

Accepted Answer

In the Supply Side Platform (SSP) market,
        SmartyAds has a
        1.40%
        market share in comparison to
        OpenX’s
        0.94%.
        Since it has a better market share coverage,
        SmartyAds holds the
        4th
        spot in 6sense's Market Share Ranking Index for
        the Supply Side Platform (SSP) category, while
        OpenX holds the
        6th spot.

Question 3

How many customers are acquired by
        SmartyAds and
        OpenX in the
        Supply Side Platform (SSP) segment?

Accepted Answer

SmartyAds has
        714 customers and
        OpenX has
        481 customers in the
        Supply Side Platform (SSP)
        segment. SmartyAds has
        233 more customers than
        OpenX in this category.

Question 4

What are the countries in which
        SmartyAds and
        OpenX has more customers?

Accepted Answer

SmartyAds has more customers in United States, Netherlands and United Kingdom.
OpenX has more customers in United States, United Kingdom and India.

SmartyAds Vs OpenX : In-Depth Comparison

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Comparing the customer bases of SmartyAds and OpenX

Comparing the market share of SmartyAds and OpenX

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