Question 1

What are the different markets in which
        Adobe Marketing Cloud and
        Universe compete against each other?

Accepted Answer

Adobe Marketing Cloud and
        Universe compete against each other in
        the Social Media, Campaign Management, Customer Experience, Online Marketing.

Question 2

How does the market share of
        Adobe Marketing Cloud
        and Universe compare in the
        Social Media market?

Accepted Answer

In the Social Media market,
        Adobe Marketing Cloud has a
        0.61%
        market share in comparison to
        Universe’s
        0.03%.
        Since it has a better market share coverage,
        Adobe Marketing Cloud holds the
        6th
        spot in 6sense's Market Share Ranking Index for
        the Social Media category, while
        Universe holds the
        19th spot.

Question 3

How many customers are acquired by
        Adobe Marketing Cloud and
        Universe in the
        Social Media segment?

Accepted Answer

Adobe Marketing Cloud has
        74,584 customers and
        Universe has
        3,354 customers in the
        Social Media
        segment. Adobe Marketing Cloud has
        71230 more customers than
        Universe in this category.

Question 4

What are the countries in which
        Adobe Marketing Cloud and
        Universe has more customers?

Accepted Answer

Adobe Marketing Cloud has more customers in United States, Germany and United Kingdom.
Universe has more customers in United States, United Kingdom and Canada.

Adobe Marketing Cloud Vs Universe : In-Depth Comparison

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