Question 1

What are the different markets in which
        Marketo and
        Lightful compete against each other?

Accepted Answer

Marketo and
        Lightful compete against each other in
        the Social Media Management, Campaign Management, Lead Generation, Lead Management, Marketing Analytics.

Question 2

How does the market share of
        Marketo
        and Lightful compare in the
        Social Media Management market?

Accepted Answer

In the Social Media Management market,
        Marketo has a
        16.76%
        market share in comparison to
        Lightful’s
        0.00%.
        Since it has a better market share coverage,
        Marketo holds the
        2nd
        spot in 6sense's Market Share Ranking Index for
        the Social Media Management category, while
        Lightful holds the
        103rd spot.

Question 3

How many customers are acquired by
        Marketo and
        Lightful in the
        Social Media Management segment?

Accepted Answer

Marketo has
        24,654 customers and
        Lightful has
        6 customers in the
        Social Media Management
        segment. Marketo has
        24648 more customers than
        Lightful in this category.

Question 4

What are the countries in which
        Marketo and
        Lightful has more customers?

Accepted Answer

Marketo has more customers in United States, United Kingdom and Canada.
Lightful has more customers in United Kingdom and Italy.

Marketo Vs Lightful : In-Depth Comparison

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Comparing the customer bases of Marketo and Lightful

Comparing the market share of Marketo and Lightful

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