Question 1

What are the different markets in which
        mParticle and
        Lytics compete against each other?

Accepted Answer

mParticle and
        Lytics compete against each other in
        the Personalization, Cross-Channel Marketing Automation, Customer Data Integration, Mobile Analytics.

Question 2

How does the market share of
        mParticle
        and Lytics compare in the
        Personalization market?

Accepted Answer

In the Personalization market,
        mParticle has a
        0.73%
        market share in comparison to
        Lytics’s
        0.48%.
        Since it has a better market share coverage,
        mParticle holds the
        16th
        spot in 6sense's Market Share Ranking Index for
        the Personalization category, while
        Lytics holds the
        20th spot.

Question 3

How many customers are acquired by
        mParticle and
        Lytics in the
        Personalization segment?

Accepted Answer

mParticle has
        1,096 customers and
        Lytics has
        723 customers in the
        Personalization
        segment. mParticle has
        373 more customers than
        Lytics in this category.

Question 4

What are the countries in which
        mParticle and
        Lytics has more customers?

Accepted Answer

mParticle has more customers in United States, Canada and United Kingdom.
Lytics has more customers in United States, United Kingdom and Canada.

mParticle Vs Lytics : In-Depth Comparison

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Comparing the customer bases of mParticle and Lytics

Comparing the market share of mParticle and Lytics

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