Question 1

What are the different markets in which
        ComScore and
        Act-On compete against each other?

Accepted Answer

ComScore and
        Act-On compete against each other in
        the Online Marketing, Lead Management, Marketing Automation Platforms, Predictive Lead Scoring, Web Analytics.

Question 2

How does the market share of
        ComScore
        and Act-On compare in the
        Online Marketing market?

Accepted Answer

In the Online Marketing market,
        ComScore has a
        1.61%
        market share in comparison to
        Act-On’s
        0.26%.
        Since it has a better market share coverage,
        ComScore holds the
        13th
        spot in 6sense's Market Share Ranking Index for
        the Online Marketing category, while
        Act-On holds the
        29th spot.

Question 3

How many customers are acquired by
        ComScore and
        Act-On in the
        Online Marketing segment?

Accepted Answer

ComScore has
        24,588 customers and
        Act-On has
        3,914 customers in the
        Online Marketing
        segment. ComScore has
        20674 more customers than
        Act-On in this category.

Question 4

What are the countries in which
        ComScore and
        Act-On has more customers?

Accepted Answer

ComScore has more customers in United States, Canada and United Kingdom.
Act-On has more customers in United States, United Kingdom and Canada.

ComScore Vs Act-On : In-Depth Comparison

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Comparing the customer bases of ComScore and Act-On

Comparing the market share of ComScore and Act-On

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